Man Bites Dog

What Man Bites Dog does

Man Bites Dog is a Brighton- and London-based creative business and marketing consultancy founded in 2005 by Claire Mason, operating in the B2B strategic marketing and thought leadership segment. The firm delivers end-to-end campaigns for global enterprise clients, combining commercial strategy, proprietary research, creative ideation, and integrated marketing communications across six service lines: Brand Positioning, Thought Leadership, Sales Enablement & ABM, Content & Design Studio, Data & Insights Lab, and Marketing Communications. Two proprietary methodologies — the 4D Ideation Framework and the Intelligent Brands System — underpin its approach, supported by bespoke research capabilities spanning scenario planning, economic modelling, opinion research, and neuroscience-led testing.

The firm serves C-suite and senior business leaders at multinational B2B organizations across seven verticals: Financial Services, People & Work, Private Equity, Professional Services, Sustainability, Technology & Digital, and Energy/Engineering/Infrastructure. Its revenue model is professional services, with retainer-style consultancy engagements and project-based work for clients such as Arcadis, Standard Chartered, BNY Investments, Korn Ferry, Citrix, OneStream, GHD, ACCA, and Hogan Lovells. Distribution is entirely direct enterprise sales, with C-suite consultation meetings and discovery calls as the primary commercial channel.

The business is founder-led, privately held, and women-owned (WBENC certified), with no disclosed external investors, funding rounds, or M&A activity. It holds ISO 9001, ISO 14001, Cyber Essentials, Living Wage, FSQS, and EcoVadis Platinum certifications, and has accumulated 112+ global industry awards over 21 years.

Name

Man Bites Dog

Legal name

Man Bites Dog Ltd.

Website

https://manbitesdog.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Man Bites Dog is a UK-based creative business and marketing consultancy founded in 2005 that designs and delivers brand positioning, thought leadership, and sales enablement campaigns for global B2B enterprise clients across financial services, technology, professional services, and other verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Strategic Consultancy Services: Man Bites Dog generates revenue through professional services engagements including brand positioning, thought leadership campaigns, sales enablement, and ABM programs. They work with global B2B companies on retainer-style consultancy engagements and project-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Man Bites Dog is a creative business and marketing consultancy that helps global B2B companies differentiate and grow through brand positioning, thought leadership campaigns, and sales enablement programmes. It delivers end-to-end services combining commercial strategy, creative ideation, and proprietary research-backed insights, with work spanning brand architecture, bespoke research design, content creation, C-suite profiling, PR activation, and integrated marketing communications.

Product overview

Man Bites Dog is a creative business and marketing consultancy that offers a portfolio of interconnected services centred on brand positioning, thought leadership, and sales enablement. The core offering consists of six service lines: Brand Positioning, Thought Leadership, Sales Enablement & ABM, Content & Design Studio, Data & Insights Lab, and Marketing Communications. These services are underpinned by proprietary intellectual property including the Intelligent Brands Framework (a research-based system for assessing B2B brand authority) and the 4D Ideation Framework for strategic concept development. The firm also delivers flagship thought leadership campaigns for clients such as the Global Talent Crunch, Sustainable Cities Index, Zeronomics, and Finance 2035, which serve as reference products demonstrating their methodology and generating ongoing client value.

Differentiator

Problem solved

Functional benefit

Brands

• Intelligent Brands: A proprietary system and research framework developed by Man Bites Dog that defines six interlocking capabilities for turning intelligence into sustained commercial growth in high-stakes B2B environments.
• Festival of Intelligent Brands
• Intelligent Brand Gap

Products and services

• Brand Positioning
• Thought Leadership Campaigns
• Sales Enablement & ABM
• Content & Design Studio
• Data & Insights Lab
• Marketing Communications
• Intelligent Brands Framework

Quantifiable outcome

• 1.1 billion online readership from the Global Talent Crunch campaign
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Velocity Partners: A specialist B2B marketing agency focused on technology and B2B brands, with a similar emphasis on thought leadership, content-driven campaigns, and ABM. Closely comparable in size, positioning, and service mix to Man Bites Dog's technology and professional services practices.
• Stein IAS: A B2B creative and content agency serving enterprise technology and B2B brands with brand, content, and demand generation services. Direct comparable as a specialist B2B creative shop with thought leadership and brand positioning offerings.
• AMBER: A UK-based specialist B2B marketing agency focused on technology and B2B clients, offering brand strategy, thought leadership, and integrated campaigns. Comparable as a UK-headquartered B2B specialist of similar scale.
• The Marketing Practice: A global B2B marketing agency specialising in demand generation, ABM, and content marketing for enterprise technology and services clients. Comparable as a B2B specialist with overlapping ABM and content capabilities.
• TopRank Marketing: A B2B content marketing and thought leadership agency serving enterprise technology and B2B brands. Comparable in its thought leadership, content, and influencer marketing services for high-stakes B2B buyers.
• B2B International: A specialist B2B market research and brand strategy consultancy serving global enterprise clients. Comparable as a research-led B2B specialist with a similar data-and-insights approach to thought leadership development.

Broad incumbents

• Edelman: A global communications and PR network with a substantial B2B and thought leadership practice serving many of the same enterprise clients (Korn Ferry, BNY-type institutions). Competes on the same RFPs but as part of a much broader network with global delivery capabilities.
• Brunswick Group: A global advisory firm focused on critical issues and corporate communications, including thought leadership campaigns for financial services and complex B2B clients. Overlaps with Man Bites Dog in financial services thought leadership and strategic positioning.
• Ogilvy PR: A global creative and PR network with a strong B2B and brand strategy practice. Competes for the same enterprise thought leadership and brand positioning briefs but operates as a full-service network rather than a specialist.
• WE Communications: A global communications network with a dedicated B2B and technology practice, including thought leadership and brand storytelling. Competes for similar enterprise technology and B2B client engagements across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/man-bites-dog
• Instagraminstagram.com/manbitesdog
• Xx.com/manbitesdogb2b
• Facebookfacebook.com/ManBitesDogB2B

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Man Bites Dog