Detect-It
Detect-It develops a coder-free, on-premise video-based AI vision software platform (Net Builder and Net Runner) that enables manufacturers and tier-1 automotive suppliers to create, train, and deploy custom neural networks for quality control, defect detection, and assembly verification without data science expertise.
- Company typePrivate
- Founded2020
- HeadquartersOak Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Detect-It does
Detect-It LLC, founded in 2020 and headquartered in Oak Park, Michigan, develops a video-based, on-premise AI vision software platform aimed at manufacturers and industrial operators who lack in-house data science teams. The company's core product comprises two tightly integrated pieces of software: Net Builder, a coder-free development environment with five modules (Data Collector, Labeler, Trainer, Deployer, Archiver) for creating and training custom neural networks from video footage, and Net Runner, the production runtime that runs those networks on edge devices at the plant. The platform differentiates itself through three design choices: it requires no coding (a user who can "take a video and draw a box" can build an application), it runs entirely behind the customer firewall on standard cameras and NVIDIA-equipped PCs (no cloud dependency, no internet required at runtime), and it allows customers to retain IP ownership of the models they create. Adjacent modules include Smart Tool (patent-pending camera-based tool tracking that enforces torque sequencing without RFID or smart arms) and Net Evidence (visual birth-certificate traceability for quality audits), and the system integrates natively with Siemens and Allen-Bradley PLCs, MES systems, MQTT, torque wrenches, I/O relays, and databases.
Detect-It monetizes primarily through annual software subscriptions for Net Builder and Net Runner (quote-based, no public pricing), supplemented by professional services via certified integrators and direct application engineering support, plus hardware revenue from a co-branded PTZOptics Red camera distributed through Broadfield Distributing. Its go-to-market blends enterprise field sales with channel partners and a heavy event presence (Automate, Automotive Testing Expo, Ford Demo Days, Manu-Tech Pitch Day), supported by media coverage, academic partnerships with Lawrence Technological University, and a Challenge program that lets prospects submit videos for free proof-of-concept demonstrations. The customer base spans automotive OEMs and tier-1/tier-2 suppliers (General Motors, Ford, Tesla, Magna, Lear, Dana, Faurecia, Webasto, Adient, AGS, Swarm, Motherson, Fisher, OPmobility), industrial manufacturers (Carhartt, CNH Industrial, Rich's Products), and the company is actively extending into aerospace and defense, life sciences, and safety/security verticals, supported by ITAR compliance achieved in December 2024. The company has approximately 8-10 employees, raised a $5 million Series A in 2021, and has been recognized with the 2021 Automotive News PACEpilot Award, 2024 MMA Excellence Award finalist status, and 2024 HackerNoon Michigan Startup of the Year.
Detect-It firmographics
Firmographics- Name
- Detect-It
- Legal name
- Detect-It LLC
- Website
- https://detect-it.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Detect-It develops a coder-free, on-premise video-based AI vision software platform (Net Builder and Net Runner) that enables manufacturers and tier-1 automotive suppliers to create, train, and deploy custom neural networks for quality control, defect detection, and assembly verification without data science expertise.
- Ownership category
- akta.pro rank
Detect-It industry classification
Industry- Product category
- Industrial AI Vision Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industrial Vision & Quality Inspection (HDAAAEAG)
Keywords
Where Detect-It is headquartered
LocationHeadquarters
- HQ city
- Oak Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Detect-It business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Software Licenses (Net Builder, Net Runner): Core revenue from licensing Detect-It AI software platform. Net Builder is the development environment and Net Runner is the runtime deployment software. Both operate on-premise with no cloud dependencies.
- Professional Services & Deployment: Implementation, training, and deployment services provided through certified integrators and direct engagement with Detect-It application engineers.
- Hardware Accessories: Sale of co-branded PTZOptics Red camera (PT20X-4K-RD-G3) specifically engineered for Detect-It manufacturing applications, distributed through Broadfield Distributing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing - quote-based pricing |
| Subscription | Annual | Net Runner camera-based licensing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Detect-It product offering
Product offeringCore offering
Detect-It develops and sells a coder-free, on-premise AI vision software platform that enables manufacturers to create, train, deploy, and run custom neural network applications for quality control, defect detection, assembly verification, and tooling enforcement using video data. The platform comprises Net Builder (development environment) and Net Runner (runtime), plus Smart Tool and Net Evidence modules, and runs entirely behind customer firewalls on standard PCs with NVIDIA GPUs, supporting up to 20 cameras per license.
Product overview
Detect-It offers a unified on-premises visual AI software platform consisting of two core products: Net Builder (development environment with 5 modules for creating, training, deploying, and archiving neural nets) and Net Runner (production runtime for running AI on factory floors). These are complemented by specialized modules including Smart Tool for tool position tracking and torque verification, and Net Evidence for quality documentation. The platform enables manufacturers to create custom AI vision applications for defect detection, assembly verification, quality control, and safety monitoring without coding, using video data captured from any camera type. All processing occurs on-premises behind customer firewalls, ensuring IP security and data privacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Net Builder Coder-free, on-premise developmental environment for creating AI vision applications. Includes five modules: Net Data Collector (video capture), Net Labeler (manual/auto labeling with 7 trackers), Net Trainer (custom recipe neural net training), Net Deployer (multi-edge deployment scheduling), and Net Archiver (version control and backup). Targeted at manufacturers who want to build custom neural networks without coding.
- Net Runner Runtime edge device software for running Detect-It AI applications in production on the factory floor. Supports up to 20 cameras per license, multiple nets per camera, external device communications (PLCs, MES, MQTT, torque wrenches, I/O relays, databases), custom scripting, and sequence enforcement. Designed for manufacturers running AI inference at the edge.
- Smart Tool Patent-pending AI camera-based tool tracking software that detects exactly where assembly tools are positioned and which bolt/fastener is being targeted. Enables torque profile customization per fastener and enforces tightening sequences without expensive smart arms or RFID tags. Targets assembly manufacturers needing digital torque and sequence enforcement.
- Net Evidence Quality assurance module providing visual proof of quality for shipped parts. Net Evidence Collector stores visual detection data lookup by serial number; Net Evidence Monitor enables remote viewing of visual data per part and printing of 'Birth Certificates' for complete evidence trails. Targets manufacturers requiring part-level traceability and documentation.
- PTZOptics Red Camera (PT20X-4K-RD-G3) Co-branded PTZOptics Red camera (PT20X-4K-RD-G3) specifically engineered for Detect-It manufacturing applications with API integration for end-to-end AI inspection. Sold through Broadfield Distributing as a hardware accessory complementing the Detect-It software platform.
Quantifiable outcome
- 40,000+ inspections daily across two shifts with 820 inspections in 30 minutes on single line, 65 failed parts identified, cycle time reduced from 54 to 35 seconds, 12 inspectors reassigned, $600,000+ savings from labor reallocation
- +3 more outcomes
Companies that use Detect-It
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
Detect-It technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
Detect-It partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting and strategic.
- PTZOpticscorePTZOptics partnered with Detect-It as part of their Visual Reasoning Initiative to combine robotic PTZ camera systems with AI for automated video decision-making. Detect-It is a supporting partner demonstrating visual AI applications in factory floor quality control. Companies collaborated to launch PTZOptics Red camera (PT20X-4K-RD-G3) specifically designed for Detect-It manufacturing applications with API integration for end-to-end AI inspection.
- MoondreamsupportingOpen-source vision language model provider supporting PTZOptics Visual Reasoning Initiative. Moondream enables cameras to interpret what they see and trigger automated actions such as auto-tracking, smarter search, and real-time event-driven workflows.
- Axle AIsupportingPartner in PTZOptics Visual Reasoning Initiative demonstrating visual AI applications in media asset management.
- LayerJotsupportingPartner in PTZOptics Visual Reasoning Initiative demonstrating visual AI applications in surgical environments.
- ComtronixcoreComtronix provides industrial computing hardware for joint demonstrations at Automate 2026. Provides AI and machine learning PCs and servers designed for demanding industrial environments. Jimmy Haugen, VP at Comtronix, participates in joint webinars and trade show demonstrations showing how Comtronix edge industrial PCs can power AI systems running 20-100 cameras.
- Broadfield DistributingcoreExclusive distribution partner for PTZOptics Red camera (PT20X-4K-RD-G3) co-engineered for Detect-It manufacturing applications. Contact: Rich Bettan at 800-634-5178 x1102 or [email protected].
- Lawrence Technological UniversitystrategicDetect-It donated $100,000 in hardware and software to LTU's Rockwell Automation/McNaughton-McKay Electric Co. I4.0 Robotics and Industrial Automation Laboratory. Lawrence Tech opened state-of-the-art Industry 4.0 laboratory in January 2023 featuring Detect-It software. Students visit Detect-It office for classes with instructor George Pappas.
- NVIDIA InceptionstrategicDetect-It joined NVIDIA Inception program in May 2021, a program designed to nurture startups revolutionizing industries with AI. Program offers Deep Learning Institute credits, marketing support, and technology assistance. Helps Detect-It understand NVIDIA hardware advances especially at the Edge.
- Michigan Aerospace and Defense CaucusstrategicEndorsed by Michigan Aerospace and Defense Caucus in March 2024. Senator Michael Webber (Co-Chairman) advocates for Detect-It, providing matching fund advocacy, hiring facilitation, grant letters, and state/Detroit contract assistance. Detect-It considering $4.95M investment to scale in Michigan.
- Automation AlleysupportingMember of Automation Alley Industry 4.0 Accelerator. Participated in INTEGR8 conferences, Manu-Tech Pitch Day competitions, and other accelerator events.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Detect-It competitors and assessment
Company assessmentEmerging players
- Roboflow: Roboflow is a developer-focused computer vision platform for building, training and deploying vision models. While not manufacturing-specific, it competes with Detect-It's Net Builder as a platform for creating and deploying CV models and represents a broader toolset competitor.
- Saccade Vision: Saccade Vision offers deep-learning quality inspection for automotive and industrial manufacturers, including surface defect detection. It overlaps with Detect-It's Smart Surface and automotive-tier1 QA use cases as an emerging AI-first alternative.
Direct peers
- Instrumental: Instrumental provides AI-driven defect detection and assembly analytics for electronics and discrete manufacturers, with a focus on closed-loop root-cause analytics. It targets similar manufacturing QA use cases as Detect-It but emphasizes cloud-hosted statistical analysis rather than on-premise video training.
- Landing AI: Founded by Andrew Ng, Landing AI delivers an AI vision platform (LandingLens) targeting manufacturing quality inspection with a focus on making deep learning accessible to non-programmers. It is the closest direct competitor to Detect-It's coder-free, video-based positioning, though it offers a cloud-managed deployment rather than purely on-premise.
- Neurala: Neurala builds AI vision software for manufacturing quality inspection and industrial applications, with an emphasis on edge deployment. It overlaps with Detect-It's core computer vision and edge-inference capability for factory floor inspection use cases.
- Elementary: Elementary (acquired by Stryker) provided AI-based visual inspection for manufacturing assembly, targeting quality and traceability. It competed with Detect-It in coder-light QA workflows for discrete and life-sciences manufacturers.
Broad incumbents
- Cognex Corporation: Cognex is the dominant publicly traded machine vision company serving industrial manufacturing, with deep penetration across automotive and electronics OEMs and Tier-1 suppliers. It competes with Detect-It in defect detection, assembly verification, and traceability, but as a broad incumbent offering both hardware and software rather than a coder-free, on-prem video-first platform.
- Keyence Corporation: Keyence is a global leader in industrial sensors, machine vision systems, and inspection equipment for manufacturing. It competes with Detect-It across automotive QA and assembly verification, but its vision offerings are hardware-centric and code-driven, contrasting with Detect-It's coder-free, video-based, on-prem software approach.
- Siemens (Industrial AI / Machine Vision): Siemens provides industrial automation, including machine vision and AI-driven quality inspection integrated with its PLC and MES portfolio. Detect-It integrates with Siemens PLCs but competes for the same automotive and industrial QA budgets as Siemens' vision offerings.
- Teledyne Technologies (FLIR / Machine Vision): Teledyne's FLIR and machine vision businesses provide industrial cameras and vision software for inspection and surveillance. It represents a broad incumbent competitor across Detect-It's camera-agnostic deployment and on-premise vision AI positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Detect-It social profiles
Digital presenceDetect-It compliance and trust
Trust signalCompliance2 records
Detect-It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Detect-It leadership team
Management profileNumber of profiles
Profiles9 records
Detect-It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Detect-It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Detect-It
What does Detect-It do?
Detect-It develops and sells a coder-free, on-premise AI vision software platform that enables manufacturers to create, train, deploy, and run custom neural network applications for quality control, defect detection, assembly verification, and tooling enforcement using video data. The platform comprises Net Builder (development environment) and Net Runner (runtime), plus Smart Tool and Net Evidence modules, and runs entirely behind customer firewalls on standard PCs with NVIDIA GPUs, supporting up to 20 cameras per license.
Is Detect-It a public or private company?
Detect-It is a private company. It is classified as venture growth investor backed and is currently operating.
When was Detect-It founded?
Detect-It was founded in 2020. It employs 1 to 10 people.
Where is Detect-It based?
Detect-It is headquartered in Oak Park, United States, in the North America region.
How does Detect-It make money?
Three revenue lines are on record. Software Licenses (Net Builder, Net Runner) is the primary driver. The others are professional Services & Deployment and hardware Accessories.
Who are Detect-It's main competitors?
Emerging players on record are Roboflow and Saccade Vision. Direct peers are Instrumental, Landing AI, Neurala and Elementary. Broad incumbents are Cognex Corporation, Keyence Corporation, Siemens (Industrial AI / Machine Vision) and Teledyne Technologies (FLIR / Machine Vision).
Does Detect-It have an API?
No public API is recorded for Detect-It.
What industry is Detect-It in?
Detect-It's product category is Industrial AI Vision Software. Its primary akta.pro industry code is HDAAAEAG, Industrial Vision & Quality Inspection. Its NAICS code is 5132 and its SIC code is 7372.