What Broadfield Distributing does

Broadfield Distributing Inc. is a family-owned, value-added distributor headquartered in Mineola, NY, specializing exclusively in video production, streaming, and AV-over-IP technology. Founded circa 1980, the company distributes a portfolio of premium products from approximately 30 vendors across PTZ cameras (Canon, Sony, Panasonic, BirdDog, PTZOptics), encoders and switchers (LiveU, Epiphan, YoloLiv, NewTek TriCaster, Panasonic KAIROS, Telestream Wirecast), AV-over-IP infrastructure (NETGEAR switches, NewTek NDI), audio networking (Turtle AV Dante products, Chazy multiviewers), LED displays (Absen), and storage (G-DRIVE, SanDisk). The company's technical positioning centers on supporting converged Pro Video and Pro AV workflows over protocols including NDI, SRT, Dante, and SMPTE ST2110.

The company operates a B2B distribution model selling exclusively to authorized dealers, Value-Added Resellers (VARs), and system integrators in the United States. Revenue is generated through hardware resale margins, supplemented by a financing program designed to help dealers close project-based deals. Dealers access pricing through a login-protected portal, and the company differentiates on dedicated sales representatives, a CPQrew sales engineering team that designs integrated workflows, same-day shipping (orders received by 3 PM) backed by dual-coast inventory in New York and Los Angeles, and TAA-compliant offerings for federal deployments. Marketing channels include the Broadfield News blog, Broadfield Live webinars, InfoComm/NAB trade show presence (including a multi-vendor partner pavilion at InfoComm 2026), email, and YouTube/Facebook live events.

Broadfield remains privately held with no external funding rounds or M&A activity. The company is actively investing in growth, with recent leadership hires (Vince Calcagno as Sales Manager, Strategic Accounts; Cutter Stevens as Absen LED Sales Specialist; Brenda Wierzchucki as West Coast Sales Manager), a new US distribution partnership with QuickLink (December 2025), and a stated intention to add several full-time positions over the next 18 months. While Broadfield does not itself develop AI technology, its portfolio distributes AI-enhanced products from vendors including LiveU IQ, QuickLink StudioEdge (NVIDIA AI), Sony PTZ auto-tracking, and PTZOptics SimplTrack 3.

Name

Broadfield Distributing

Legal name

Broadfield Distributing Inc.

Website

https://broadfield.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadfield Distributing is a family-owned, US value-added distributor selling video production, streaming, and AV-over-IP technology exclusively to authorized dealers and resellers, with operations in Mineola, NY and Los Angeles, CA.

Ownership category

akta.pro rank

Product category

Professional Video Equipment Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• Professional video distribution
• AV-over-IP solutions
• Live streaming equipment
• Broadcast production gear
• Video technology distribution

Headquarters

HQ city

Mineola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Distribution Resale: Broadfield purchases products from vendors and resells to authorized dealers at margins. As a value-added distributor, they provide sales engineering support, inventory management, and financing solutions to help dealers win business.
2. Flexible Financing Solutions: Financing designed to help partners close deals with flexible payment solutions built around project-based video and AV business realities. Works collaboratively with partners to structure deals responsibly while helping them win business.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Broadfield Distributing is a value-added distributor of professional video production, live streaming, and AV-over-IP hardware and software. The company purchases products from manufacturers and resells them exclusively to authorized dealers, VARs, and system integrators across the United States. Its distribution is layered with value-added services including CPQrew sales engineering, same-day shipping from NY and CA warehouses, project-based dealer financing, and early roadmap visibility into vendor product plans.

Product overview

Broadfield Distributing is a value-added distributor of video technology products specializing in live streaming, storage, and production gear for dealers and resellers. The company distributes a comprehensive portfolio of video production solutions including QuickLink StudioPro and StudioEdge (4K video production platforms for remote guest workflows), LiveU LU900Q and Solo PRO (AI-driven video transmission and wireless streaming solutions), Panasonic KAIROS (software-defined live production platform supporting SDI/NDI/SRT/ST2110), NewTek TriCaster TC1 (multi-camera production system), Telestream Wirecast (streaming software), and various PTZ cameras from Canon, Sony, Panasonic, BirdDog, and PTZOptics. The ecosystem also includes Atomos monitor-recorders, Epiphan encoders, YoloLiv encoders/switchers, Turtle AV Dante audio solutions, Absen LED displays, and storage solutions from G-DRIVE and SanDisk. The company supports AV-over-IP workflows including NDI, SRT, Dante, and SMPTE ST 2110 protocols, providing complete glass-to-glass solutions for broadcast, corporate, education, houses of worship, and live event environments.

Differentiator

Problem solved

Functional benefit

Brands

• Broadfield Live: Live webinar platform for product demonstrations and vendor overviews

Products and services

• LiveU LU900Q Video Transmit Unit AI-driven multi-camera video transmit unit for live field production using LiveU IQ connectivity technology, built-in eSIM, 5G modems, and MIMO antenna array. Supports HD/4K HDR 4:2:2 encoding, dual return feeds, dual intercom, and up to 7 hours of battery life. Targeted at broadcast and live production professionals.
• LiveU Solo PRO HDMI/SDI Video Encoder One-touch wireless live streaming encoder for cameras, supporting HDMI/SDI inputs and bonded 4G/5G streaming at up to 4K resolution via the Solo Creator Universe ecosystem. Targets content creators and field producers.
• QuickLink StudioPro 4K Video Production Platform 4K video production platform with 4x 1G PoE delivering ultra-low-latency live production experience and supporting remote guest contribution workflows without legacy system complexity. For integrators and live production teams.
• QuickLink StudioEdge Remote Guest Contribution Solution Remote guest contribution solution delivering broadcast-quality video and audio for Zoom, Microsoft Teams, and StudioCall contributors, with AI-powered enhancements via NVIDIA AI technology. Targets broadcasters, corporations, and content creators.
• Panasonic KAIROS Live Production Platform Software-defined live production platform supporting SDI, NDI, SRT, and SMPTE ST 2110 environments with scalable production resources. Serves broadcast, corporate AV, live events, and hybrid productions.
• NewTek TriCaster TC1 Multi-Camera Production System Multi-camera integrated live production system with 16 inputs, 4K UHD 2160p60 support, NDI technology, Skype TX integration, and dual-channel live streaming to major platforms. For broadcast and event production teams.
• Telestream Wirecast Live Streaming Software Professional cross-platform (Mac and Windows) live streaming and production software enabling customizable live video workflows. Targets streamers, content creators, and live event producers.
• YoloLiv YoloBox Ultra Portable Production Device Portable all-in-one multi-camera encoder, switcher, monitor, and recorder for streaming, recording, and content creation. Targets independent content creators and field producers.
• Epiphan Pearl Encoder Live Production Systems All-in-one production and streaming encoder systems (Pearl Mini and Pearl lineup) for live streaming, lecture capture, corporate communications, and hybrid events. Serves higher education, corporate, and event customers via dealers.
• Canon CR-N400 4K 12G-SDI NDI PTZ Camera 4K indoor PTZ camera with 12G-SDI, NDI, 20x optical zoom, and IP/USB/PoE connectivity for professional broadcast and corporate production. Targets ProAV integrators and broadcast producers.
• BirdDog X5 Ultra 4K PTZ Camera 20x 4K PTZ camera with advanced video production capabilities for broadcast and live event environments. For broadcast and ProAV integrators.
• Sony BRC-AM7 PTZ Camera with AI Auto-Tracking Professional broadcast PTZ camera with AI-assisted auto-tracking and NDI workflow support. Targets broadcast production, houses of worship, and live event operators.
• PTZOptics Move 4K PTZ Camera 4K PTZ camera with AI capabilities, PoE, native NDI HX3 support, and Hive-Linked cloud connectivity for live streaming and remote production. Serves ProAV and education streaming customers.
• PTZOptics SimplTrack 3 AI Auto-Tracking Camera Third-generation AI-powered auto-tracking camera that uses computer vision to automatically follow subjects during video production. Targets lecturers, presenters, and live event operators.
• PTZOptics SuperJoy PTZ Camera Joystick Controller Professional joystick controller for multi-camera PTZ operation with intuitive controls and status-responsive buttons. For broadcast control rooms and multi-camera production operators.
• PTZOptics Hive Cloud Camera Control Platform Cloud-based camera control platform enabling remote management, real-time collaboration, and multi-camera control from anywhere in the world. Targets multi-site integrators and managed services providers.
• NETGEAR AV Line M4250 and M4350 Network Switches Network switches (M4250 and M4350) purpose-built to simplify AV-over-IP deployments for broadcast, corporate, education, and live event environments. Targets AV network infrastructure deployments.
• NETGEAR Align Controller for Remote AV Management Controller platform for remote management of NETGEAR AV switches and scalable AV infrastructure across distributed deployments. Targets multi-site integrators and managed AV operators.
• Absen KLCOB V2 Flip-Chip COB LED Display LED display panel using flip-chip COB technology delivering stability, durability, refined eye-friendly visuals, and up to 40% energy savings for commercial AV applications. Targets commercial AV integrators and venues.
• Turtle AV Bluetooth and Dante XLR Wallplates Bluetooth and Dante-enabled XLR wallplates with integrated DSP for streamlined audio management in corporate, education, hospitality, and ProAV environments. Targets AV installers and integrators.
• Turtle AV Dante-Enabled Power Amplifiers (30W and 150W) Dante-enabled 30W and 150W power amplifiers with built-in DSP and advanced audio processing for professional AV installations. Targets education, corporate, and live event installations.
• Turtle AV Mineola MICro Dante Bridge Compact Dante audio bridge with two inputs, phantom power, and full DSP functionality, designed to simplify Dante audio deployments. Targets AV system integrators.
• Chazy 4K Multiview Dante AV-A Multiviewer Industry-first 4K Dante AV-A multiviewer that monitors multiple Dante AV video streams from a single 4K display, simplifying AV-over-IP monitoring in ProAV environments. Targets control rooms and ProAV operators.
• G-DRIVE Western Digital Desktop and Portable Storage Western Digital G-DRIVE desktop and portable hard drives for professional video production storage and media management workflows. Targets video production and post-production teams.
• SanDisk Extreme Portable SSD Storage SanDisk Extreme portable SSD storage solutions for video production workflows and on-location data management. Targets field production crews and content creators.
• Atomos Shinobi 7 RX HDMI/SDI Monitor 7-inch HDMI and SDI production monitor supporting NDI workflows in connected production environments. Targets video production crews and operators.
• CPQrew Sales Engineering Service Value-added pre-sales engineering service staffed by certified product specialists who design real-world AV-over-IP and video production workflows and resolve complex integration problems for dealers and their end customers. Available to authorized Broadfield dealers.
• Broadfield Flexible Dealer Financing Program Flexible project-based financing program for authorized dealers, structured around the deal cycles of video and AV projects to help partners close deals responsibly. Offered by Broadfield to its dealer network.
• Same-Day Shipping and Bi-Coast Inventory Service Distribution logistics offering same-day shipping for orders received by 3PM, backed by inventory warehoused in both Mineola, NY and Los Angeles, CA, plus free shipping on qualifying orders over $1,500. Available to authorized Broadfield dealers.

Quantifiable outcome

• Same-day shipping for orders received by 3PM
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability14 records

Feature3 records

Partnerships

One partnership is on record.

• QuickLinkcoreChannel Partner/ Reseller/ Distributor · 10 December 2025QuickLink, a provider of video production and remote guest contribution solutions, announced a new U.S. distribution partnership with Broadfield Distributing Inc. Under the agreement, Broadfield distributes QuickLink's full range of solutions including StudioPro and StudioEdge throughout the United States via its reseller network. The partnership is now officially in effect, with QuickLink CEO Richard Rees describing it as a key milestone in strategic growth across North America.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ScanSource: Large US technology distributor with a ProAV and broadcast division. Overlaps with Broadfield in ProAV video distribution but operates across many more technology categories at significantly greater scale.
• Ingram Micro: Global IT and AV distributor serving resellers worldwide. Overlaps with Broadfield on ProAV video distribution but at vastly greater scale and across many additional categories.
• TD SYNNEX: Global IT and technology distributor with a growing ProAV practice. Competes with Broadfield indirectly as ProAV-over-IP converges with IT distribution, though its core focus and scale are far broader.

Direct peers

• Adorama: US camera, video, and professional AV distributor. Directly comparable to Broadfield in camera and video production equipment distribution, though Adorama is significantly larger and serves both prosumer and dealer channels.
• B&H Photo Video: Major US distributor of cameras, video production, and professional AV equipment with both consumer and B2B channels. Overlaps with Broadfield in PTZ cameras, live streaming gear, and storage, though B&H serves a much broader customer base including end users.
• Full Compass Systems: US value-added distributor of professional audio, video, and lighting equipment to dealers and integrators. Closely comparable to Broadfield in B2B ProAV distribution model, with a similarly broad vendor portfolio and sales engineering support.
• JB&A Distribution: US value-added distributor specializing in video, broadcast, and ProAV solutions. Closely comparable to Broadfield's niche focus on video production and AV-over-IP, serving integrators and resellers with technical pre-sales support.
• Starin Marketing: US ProAV value-added distributor serving system integrators and resellers with video, audio, and collaboration solutions. Comparable B2B ProAV distribution model and vendor mix to Broadfield.
• Exertis Almo (formerly Almo Professional A/V): Largest US distributor exclusively dedicated to ProAV, serving integrators and resellers. Directly comparable to Broadfield in dealer-only ProAV distribution, though Exertis Almo is meaningfully larger in scale and vendor breadth.

Others

• NETGEAR (AV partner): Networking equipment vendor whose M4250/M4350 AV Line switches are distributed by Broadfield. Included as an ecosystem peer reflecting the vendor side of the ProAV-over-IP distribution relationship Broadfield depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/broadfield
• YouTubeyoutube.com/broadfield
• Facebookfacebook.com/BroadfieldDistributingInc
• LinkedInlinkedin.com/company/broadfield-distributing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadfield Distributing