What SNOWE does

SNOWE is a direct-to-consumer home essentials brand founded in 2014 and headquartered in Brooklyn, New York, selling premium bedding, bath linens, kitchen and dining products, and home décor primarily through its own e-commerce site, snowehome.com. The company positions itself as a value-priced alternative to traditional premium home retailers, with its lead sheet set priced around $200 versus comparables priced above $700 at department and specialty stores. Its product sourcing emphasizes named-origin materials — Italian-milled sheets, Portuguese towels, and Limoges porcelain — supplemented by third-party certifications including OEKO-TEX and RDS (Responsible Down Standard). The company has developed proprietary textile constructions such as a honeycomb waffle weave.

SNOWE's business model is built on four go-to-market channels: direct-to-consumer e-commerce (the primary channel), a corporate gifting program for bulk B2B orders, a trade program serving interior designers and architects, and a gift registry offering. This multi-channel architecture diversifies revenue away from pure transactional DTC. The company has raised funding across multiple rounds beginning in December 2015 (Flatiron Investors, MI Ventures), with subsequent rounds including Burch Creative Capital (January 2017) and J20 Ventures (July 2019); all funding amounts are undisclosed. Co-founder Andres Modak serves as co-CEO. The company is privately held, operates with a headcount of 1–10, ships only within the United States, and accepts Klarna buy-now-pay-later financing at checkout.

Name

SNOWE

Legal name

Snowe

Website

https://snowehome.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SNOWE is a Brooklyn-based direct-to-consumer home essentials brand founded in 2014, selling premium bedding, bath, kitchen, and décor products online at mid-market price points, with additional corporate gifting and trade (designer/architect) channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: SNOWE generates revenue primarily through direct-to-consumer online sales of premium home essentials including bedding, bath linens, kitchen/dining products, and home decor. Products are sold at one-time purchase prices with free shipping on orders over $150.
2. Corporate Gifting Program: Corporate gifting program offering customized gift assortments with hand-monogrammed options and exclusive savings starting at 15% discount on minimum orders of 15+ products.
3. Trade/Professional Sales: Trade program for interior designers, architects, real estate professionals, and hospitality businesses offering 15% off regular pricing with volume discounts available for larger projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SNOWE designs, sources, and sells premium home essentials—bedding (percale, sateen, linen sheet sets, duvet covers, comforters, throws), bath linens (classic terry and honeycomb towels, robes), and tableware (Italian flatware, Limoges porcelain dinnerware, serveware, candles, decorative accents)—directly to consumers through its online storefront, with separate Trade and Corporate Gifting programs serving B2B buyers.

Product overview

SNOWE is a direct-to-consumer home essentials brand offering a unified portfolio of luxury bedding, bath linens, and tableware. The core product lines include: (1) Sleep category with percale, sateen, and linen sheet sets; duvet covers and pillow shams in matching materials; down and down alternative comforters with 750 fill power; and Italian-crafted throws including cashmere, merino wool, and eco-cashmere options; (2) Bathe category featuring classic terry and honeycomb waffle-weave towel collections in long-staple cotton, plus plush and honeycomb bathrobes; (3) Eat category with Italian stainless steel flatware, Limoges porcelain dinnerware and serveware, resin serveware, wood and marble accessories, candles and diffusers, and chef's towels; (4) Value-added services including wedding/registry programs, corporate gifting with volume discounts, and trade professional programs for designers and architects.

Differentiator

Problem solved

Functional benefit

Products and services

• Percale Sheet Set Luxury 4-piece bed sheet set made from 100% long-staple cotton using a one-over, one-under percale weave; 500 thread count, breathable and cool-sleep design, available in multiple neutral colors. For consumers seeking premium everyday bedding at accessible luxury price points.
• Sateen Sheet Set Smooth, subtly luminous 100% long-staple cotton sateen sheets with a soft, cozy finish that is not heavy or clingy. For consumers preferring a silkier hand-feel in premium bedding.
• Heritage Linen Sheet Set Premium European flax linen bedding pre-softened through an innovative blasting, tumbling, and whipping process; OEKO-TEX certified and gets softer over time. For consumers seeking textured, year-round linen bedding.
• Duvet Covers (Percale, Sateen, Linen, Softexture) Fabric shells covering comforters, available in crisp percale, silky sateen, textured linen, and breezy washed cotton (Softexture), with corner loops for a secure fit. Coordinates with matching sheet sets.
• Pillow Cases and Shams Pillowcases and decorative shams in percale, sateen, linen, and softexture materials designed to coordinate with SNOWE duvet covers and sheet sets.
• Down & Down Alternative Comforters 750 fill power down comforters with ethically sourced Responsible Down Standard certified fill from the USA, or hypoallergenic microfiber down-alternative versions; available in lightweight and all-season weights with 330 thread count cotton sateen shells.
• Throws and Blankets Italian-crafted blankets including Cashmere Stripe Throw, Eco Cashmere Throw (95% recycled cashmere), Checked Merino Wool Throw, Edge Stripe Throw, Merino Wool Fringed Throw, Softexture Blanket, and Italian Quilt.
• Classic Towel Collection Ultra-plush bath linens made from 100% air-spun long-staple cotton from Portugal, including bath towels, bath sheets, hand towels, washcloths, and bath mats with superior absorbency and quick drying.
• Honeycomb Towel Collection Lightweight waffle-weave bath linens in 100% long-staple cotton from Italy, featuring honeycomb-like pockets for moisture absorption and quick drying with a textured, flexible feel.
• Bathrobes (Classic Terry & Honeycomb) Plush bathrobes available in classic terry for a traditional fuzzy embrace or honeycomb waffle weave for lightweight give, made from OEKO-TEX certified long-staple cotton.
• Flatware Collection Italian 18/10 stainless steel flatware in Classic Stainless, Brushed Gold, and Black Satin finishes, including settings, serving sets, cheese knives, steak knives, and bar tools.
• Dinnerware and Serveware (Limoges Porcelain) Limoges porcelain dinnerware crafted from French clay fired at ultra-high temperatures; scratch-resistant, lightweight, and durable; oven-, microwave-, and dishwasher-safe. Includes platters, bowls, and serveware in classic white finish.
• Resin Serveware Collection Hand-swirled one-of-a-kind resin serving bowls and spoon sets in colors including Luna, Sand, Ocean, and Onyx; food-safe up to 104°F; not microwave- or dishwasher-safe.
• Wood and Marble Accessories American-made black walnut cutting boards, cheese boards, and trivets, plus marble accessories including candle holders, coasters, accent bowls, mini bowls, wine coolers, and cheese boards in multiple colors.
• Candles and Diffusers Scented candles in five signature scents (Staycation, Tastemaker, Speak Easy, Rinse & Repeat, Pillow Talk), plus taper candle sets, cone candles, and reed diffusers for home fragrance.
• Chef's Towels and Kitchen Linens Linen kitchen towels including Chef's Towel Original Stripe and Classic Stripe, plus kitchen towel sets in multiple colors; machine washable with warm water and low heat drying.
• Barware Italian glass barware with break-resistant technology, including cocktail shakers, bar spoons, and wine glasses that look and feel like crystal but are hyper-durable.
• Gift Registry Wedding and gift registry service offering a 15% completion discount, anniversary discounts, free returns/exchanges for 60 days, thank-you manager tracking, and one-on-one consultations for couples and life-event registrants.
• Corporate Gifting Program B2B corporate gifting program offering a 15% discount on orders of 15+ products, hand-monogrammed customization options, and dedicated gifting specialist support for client, employee, and event gifting.
• Trade Program Trade professional program offering 15% savings year-round, VIP pricing codes, exclusive access to launches and events, concierge service, sample access, and volume pricing for interior designers, architects, real estate professionals, and hospitality pros.

Quantifiable outcome

• Italian-crafted sheets priced at $200 vs $700+ at other premium retailers
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• KlarnasupportingTechnology or IntegrationSNOWE partners with Klarna to offer buy-now-pay-later functionality at checkout, allowing customers to split purchases into 4 interest-free payments. This partnership enables customers to manage cash flow while purchasing premium products, supporting higher average order values.
• European, American, and Indian FactoriescoreStrategic or Co-development PartnerSNOWE partners directly with factories in Europe, America, and India to manufacture products using innovative technologies and highest-grade materials. This includes Italian mills for sheets, Portuguese facilities for towels, and Limoges porcelain production for dinnerware.
• Wedding Registry Partners (Implied)supportingChannel Partner/ Reseller/ DistributorSNOWE operates an integrated wedding registry platform and is partnered with various wedding planning platforms and services. The program includes guest gift discounts ($20 off for guests) and completion discounts for registrants.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Riley: DTC home textiles brand offering bedding, bath, and sleep essentials with a focus on sustainable materials and accessible premium pricing. Direct rival to Snowe in the DTC bedding/bath segment.
• Brooklinen: Direct-to-consumer premium bedding and bath brand offering sheets, towels, and loungewear sourced from long-staple cotton. Closely comparable to Snowe in DTC model, premium materials story, and accessible-luxury positioning.
• Boll & Branch: DTC premium bedding brand focused on organic, fair-trade certified cotton sheets and comforters. Comparable to Snowe in DTC distribution, premium-ethical positioning, and direct-from-factory sourcing narrative.
• Parachute Home: DTC home essentials brand selling premium bedding, bath, kitchen, and home decor with European manufacturing partnerships (Portuguese, Egyptian, Turkish). Near-direct competitor to Snowe across Sleep, Bathe, and Eat categories.

Broad incumbents

• West Elm: National home furnishings retailer carrying bedding, bath, and home decor across a broad assortment. Comparable to Snowe in product breadth across home categories, with physical retail and broader mid-premium positioning.
• Matouk: Luxury American bedding and table linens manufacturer serving fine hotels, specialty retailers, and consumers. Overlaps with Snowe in premium bedding and table linens, with deeper institutional/wholesale distribution.
• Crate & Barrel: Multi-category home retailer with strong kitchen and dining assortment and a wedding registry business. Comparable to Snowe in registry channel, premium-affordable positioning, and table/dinnerware range.
• Frette: Heritage Italian luxury linen and bedding brand operating in five-star hotels and high-end retail worldwide. Comparable to Snowe at the premium textile tier, though positioned at significantly higher price points and traditional wholesale/retail distribution.

Emerging players

• Hill House Home: DTC lifestyle brand known for Nap Dress and expanding into bedding and home. Comparable to Snowe in direct-to-consumer premium home category entry, lifestyle content-led marketing, and accessible luxury positioning.
• Quiet Town: Smaller DTC home textiles brand focused on bath and window products with a sustainability-driven design ethos. Comparable to Snowe in DTC-only distribution and premium textile focus, though with narrower category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/snowehome
• Pinterestpinterest.com/snowehome
• Xx.com/snowehome
• Facebookfacebook.com/snowehome
• LinkedInlinkedin.com/company/snowe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNOWE