Aged Care Decisions
Aged Care Decisions is Australia's largest aged care placement service, matching families free of charge with residential aged care, home care, and respite care providers across the country via a custom matching platform and a Provider Portal.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Aged Care Decisions does
Aged Care Decisions is a privately held Australian aged care placement service that operates a free matching platform connecting families seeking residential aged care, home care, and respite care with provider partners across all Australian states and territories. Founded in 2013 in Melbourne as Aged Care Reviews by Andrew Henderson and Kenneth Ray, the company relaunched in 2016 under its current name as what it describes as Australia's first 100% free end-to-end placement and support service.
The core technology is a custom-built matching system that filters family care needs, location, budget and personal preferences against a live vacancy database continuously updated by provider partners, generating tailored provider shortlists within seconds. A Placement Specialist team delivers phone-based consultative support covering tours, fee explanations, and government/Centrelink applications, while a separate Provider Portal allows aged care operators to manage referrals and vacancies. The company claims to work with over 70% of metropolitan home care providers, has served more than 150,000 families cumulatively, and supports tens of thousands of families each month.
The business runs on a B2B2C transaction-fee model: families receive the service at no cost, while aged care and home care providers pay placement fees when families are matched and placed through the platform — a structure protected under the Aged Care Act 1997. The company added Fortitude Investment Partners as a growth capital backer in February 2023, with Fortitude Principals placed on the board, and has repositioned content and provider tooling around Australia's new Support at Home Program launched 1 November 2025.
Aged Care Decisions firmographics
Firmographics- Name
- Aged Care Decisions
- Legal name
- Aged Care Decisions
- Website
- https://agedcaredecisions.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aged Care Decisions is Australia's largest aged care placement service, matching families free of charge with residential aged care, home care, and respite care providers across the country via a custom matching platform and a Provider Portal.
- Ownership category
- akta.pro rank
Aged Care Decisions industry classification
Industry- Product category
- Aged Care Placement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
- akta.pro secondary industries
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Aged Care Decisions is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Aged Care Decisions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Provider Placement Fees: Aged Care Decisions generates revenue by charging aged care and home care providers a placement fee when families are matched and placed through their platform. This allows the service to be completely free for families. Under Australian law, providers cannot pass on placement fees to families.
- Partnership Model: The company works in partnership with aged care providers across Australia. Provider partners pay for placement services, creating a B2B2C revenue model where families receive free services while providers pay for access to qualified leads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Placement Service for Families |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Aged Care Decisions product offering
Product offeringCore offering
Aged Care Decisions provides a free placement and matching service that connects Australian families with residential aged care facilities, home care providers, and respite care services. The company uses custom-built software combined with live vacancy databases and a national network of placement specialists to deliver tailored provider options to families based on care needs, budget, location, and preferences. The service is 100% free for families, with revenue generated through placement fees paid by aged care provider partners.
Product overview
Aged Care Decisions operates as a comparison and placement service platform connecting families with aged care providers. The core offering consists of three main services: Find Home Care (matching families with home care providers), Find Aged Care (residential aged care facility placement), and Find Respite Care (short-term care stays). The platform also provides a Provider Portal for aged care providers to manage referrals. Support at Home Guidance helps families navigate the Australian government's Support at Home program. The service is free for families, with providers paying a placement fee. The platform claims to work with over 70% of metropolitan home care providers across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Care Decisions: A related brand operating under the Aged Care Decisions umbrella, providing care-related decision support services.
Products and services
- Find Aged Care Service A free placement service that helps families find residential aged care room vacancies across Australia. Uses live vacancy databases and placement specialists to match families with suitable facilities based on care needs, budget, location, and personal preferences.
- Find Home Care Service A free matching service that connects families with home care providers based on care needs, budget, location, and preferences. Uses custom software to generate personalized provider lists and works with over 70% of metropolitan home care providers across Australia.
- Find Respite Care Service Short-term respite care placement service that helps families find temporary aged care stays, allowing carers to take a break while their loved one receives care. Includes assistance with government-subsidised respite arrangements.
- Provider Portal A portal for aged care and home care providers to manage placements, receive qualified family referrals, update vacancy information, and coordinate with the placement service. Provider partners pay Aged Care Decisions for this service.
- Support at Home Guidance Service Information and guidance service helping families understand the Australian government's Support at Home program, including eligibility, the 8 funding classifications, fees, and provider selection. ACD's placement specialists assist families in applying these rules to their provider search.
Quantifiable outcome
- Over 150,000 families served
- +1 more outcomes
Companies that use Aged Care Decisions
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Aged Care Decisions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aged Care Decisions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Residential Aged Care Providers (National Network)coreAged Care Decisions works with aged care providers across Australia as placement partners. These include for-profit, not-for-profit, and large national brands, as well as single or dual facility operators. Provider partners pay placement fees to ACD in exchange for receiving qualified family referrals and access to the live vacancy database.
- Home Care Providers (National Network)coreHome care providers partner with ACD to receive referrals for families seeking home care services. ACD works with over 70% of metropolitan home care providers across Australia, offering providers access to a large volume of families actively searching for care services.
- Healthcare Referrers (GPs, Social Workers, Hospital Staff)minorHealthcare professionals including GPs, Social Workers, and hospital staff refer patients to ACD for aged care placement services, particularly for urgent patient discharge placements where families need immediate support finding care.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Aged Care Decisions competitors and assessment
Company assessmentBroad incumbents
- Caring.com: US senior care resource and referral platform with extensive content, reviews and provider matching across assisted living, home care and memory care. Comparable in using content/SEO to drive families into a provider-funded matching funnel.
- A Place for Mom: Largest senior care referral and placement service in North America, connecting families with assisted living, memory care and home care providers. Highly comparable business model (free for families, provider-funded) and category leadership make it the closest global analogue to ACD.
Direct peers
- Seniorly: Online marketplace and advisory service helping families find assisted living, memory care and home care in the US. Comparable in its technology-enabled matching, family-focused experience and provider partnership revenue model.
- CarePatrol: US-based senior care placement service that matches families with assisted living, memory care, in-home care and other options. Operates with local senior care advisors (analogous to ACD's Placement Specialists) on a provider-funded model.
- Aged Care Gurus: Australian network of specialist financial advisers helping families navigate aged care costs, funding structures and RAD/DAP decisions. Adjacent peer — referenced directly in ACD's own content via Rachel Lane — and a likely complementary rather than overlapping service.
- Aged Care Online: Australian aged care directory and comparison platform connecting families with residential aged care, home care and retirement living providers. Most direct Australian competitive peer to ACD's core directory/matching service.
Others
- My Aged Care: Australian government-operated gateway for aged care information, assessments and provider search. Not a commercial peer, but the dominant free authoritative source families consult, and a structural risk to ACD's role in the navigation funnel.
- HelloCare: Australian aged care media and community platform publishing news, opinion and resources for the sector. Indirect peer through overlapping content/SEO strategy and audience overlap with families making care decisions.
Regional players
- Care Sourcer: UK-based care comparison and matching platform helping families find home care and residential care providers. Comparable marketplace/placement model but operating in a different geographic and regulatory market.
Emerging players
- CareLinx: US-focused technology platform connecting families with in-home caregivers and care providers. Comparable in using a digital matching layer over a fragmented home care provider market, though it focuses on direct caregiver matching rather than provider placement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Aged Care Decisions social profiles
Digital presenceAged Care Decisions compliance and trust
Trust signalCompliance1 record
Aged Care Decisions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aged Care Decisions leadership team
Management profileNumber of profiles
Profiles5 records
Aged Care Decisions funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aged Care Decisions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aged Care Decisions
What does Aged Care Decisions do?
Aged Care Decisions provides a free placement and matching service that connects Australian families with residential aged care facilities, home care providers, and respite care services. The company uses custom-built software combined with live vacancy databases and a national network of placement specialists to deliver tailored provider options to families based on care needs, budget, location, and preferences. The service is 100% free for families, with revenue generated through placement fees paid by aged care provider partners.
Is Aged Care Decisions a public or private company?
Aged Care Decisions is a private company. It is classified as private equity controlled and is currently operating.
When was Aged Care Decisions founded?
Aged Care Decisions was founded in 2013. It employs 51 to 100 people.
Where is Aged Care Decisions based?
Aged Care Decisions is headquartered in Sydney, Australia, in the Oceania region.
How does Aged Care Decisions make money?
Two revenue lines are on record. Provider Placement Fees are the primary driver. The others are partnership Model.
Who are Aged Care Decisions's main competitors?
Broad incumbents on record are Caring.com and A Place for Mom. Direct peers are Seniorly, CarePatrol, Aged Care Gurus and Aged Care Online. Others are My Aged Care and HelloCare. Care Sourcer is listed as a regional player. CareLinx is listed as an emerging player.
Does Aged Care Decisions have an API?
No public API is recorded for Aged Care Decisions.
What industry is Aged Care Decisions in?
Aged Care Decisions's product category is Aged Care Placement Services. Its primary akta.pro industry code is HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community), with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 624120 and its SIC code is 8050.