Neustar Localeze
Neustar Localeze (TransUnion Digital Business Profile) operates a local business identity management platform, managing 16 million+ business profiles and distributing them to 80+ search platforms and publishers for SMBs, chains, resellers, and data licensing customers.
- Company typePrivate
- Founded2005
- HeadquartersSterling, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Neustar Localeze does
Neustar Localeze, operating since 2005 and now branded as TransUnion Digital Business Profile, is a local business identity management platform that enables businesses to verify, manage, and distribute their location data across the local search ecosystem. The service maintains a proprietary database of 16 million+ business profiles, with rooftop lat/long geocoding applied to over 90% of records and a proprietary confidence scoring system for completeness and accuracy. Through direct authorized relationships with more than 80 search platforms, directories, navigation systems, and mobile applications — including Google, Apple, Bing, Facebook, MapQuest, NextDoor, YP, and Nokia/HERE — the platform publishes a single source of business profile data to the largest authorized local search distribution network in the industry, with a Persistent Record ID referenced by over 200 online publishers.
The platform operates four product lines aligned to four customer segments: SMB subscriptions at $99/year per location for 1–24 locations via self-serve; enterprise/chain contracts with bulk management, file upload, and duplication resolution for 25+ locations; reseller/agency partnerships through Rio SEO, Yext, Vendasta, Web.com, and Soci; and B2B data licensing providing weekly file feeds and real-time API access in XML, IYP, and EDR formats. Revenue is generated through recurring SMB and enterprise subscriptions, multi-year enterprise contracts, and licensing/royalty arrangements with data partners including Microsoft, Capital One, Indeed, PlaceIQ, and Walk Score. As a subsidiary of TransUnion (NYSE: TRU) operating under the legal entity Data Solutions Services, LLC with headquarters in Chicago, the business is positioned as a data asset within a publicly traded parent rather than an independent growth-stage company.
Neustar Localeze firmographics
Firmographics- Name
- Neustar Localeze
- Legal name
- Data Solutions Services, LLC
- Website
- https://www.neustarlocaleze.biz
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Neustar Localeze (TransUnion Digital Business Profile) operates a local business identity management platform, managing 16 million+ business profiles and distributing them to 80+ search platforms and publishers for SMBs, chains, resellers, and data licensing customers.
- Ownership category
- akta.pro rank
Neustar Localeze industry classification
Industry- Product category
- Local Search Data Management
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
- akta.pro secondary industry
- Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
Keywords
Where Neustar Localeze is headquartered
LocationHeadquarters
- HQ city
- Sterling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neustar Localeze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Business Profile Subscription (SMB): Annual subscription for small businesses managing 1-24 locations. Provides unlimited updates, social media linking, business hours, contact information, and expert support. Publishes to 80+ platforms.
- Enterprise Business Profile Management: Custom pricing for chains and enterprises with 25+ locations. Includes bulk management, file upload, chain management, duplication resolution, and dedicated support.
- Data Licensing: B2B data licensing for partners requiring detailed business information. Provides data files in XML, IYP, and EDR formats with flexible options for full file, specific geographies, and vertical industries. Weekly data feeds available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Business (1-24 Locations): $99/year per location |
| Subscription | Multi-year contract | Large Business (25+ Locations): Contact Sales |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
Neustar Localeze product offering
Product offeringCore offering
Neustar Localeze (now operating as TransUnion Digital Business Profile) runs a local business identity management platform that lets businesses create, verify, and distribute their business profile information across 80+ search platforms, directories, navigation systems, and mobile applications from a single interface. The company also licenses authoritative local business data, including rooftop geocodes and proprietary confidence scores, to B2B partners in XML, IYP, and EDR formats with weekly file feed options.
Product overview
TransUnion Digital Business Profile (formerly Neustar Localeze) is a local business identity management platform that enables businesses to manage and distribute their business profile information across over 80 search platforms, directories, and mobile applications. The platform offers tiered services: TransUnion Digital Business Profile for Small Businesses (1-24 locations at $99/year) and for Large Businesses (25+ locations with bulk management capabilities). The Data Licensing Services provide access to over 16 million business records with geocoding and rich attributes. Core capabilities include confidence scoring for profile accuracy and business type classification for identity management.
Differentiator
Problem solved
Functional benefit
Products and services
- TransUnion Digital Business Profile for Small Businesses Subscription service for small businesses with 1-24 locations that provides unlimited profile updates, publication to 80+ search platforms and directories, social media page linking, business hours, additional contact information, and expert support at $99/year per location.
- TransUnion Digital Business Profile for Large Businesses Enterprise-grade business profile management for businesses with 25+ locations, including bulk management, file upload for add/update, chain management services, duplication resolution services, and dedicated support and guidance on a multi-year contract.
- Data Licensing Services B2B licensing of over 16 million authoritative local search business profiles with rooftop geocoding for more than 90% of records. Delivered via XML, IYP, and EDR data structures with flexible options for full file, specific geographies, and vertical industries, available as weekly file feeds or real-time access.
- Reseller and Agency Program Channel program that enables resellers and agencies to submit customer business profile data through a web application or APIs and offer local search solutions as a differentiator or upsell to their own customers.
Quantifiable outcome
- Publishes business profiles to 80+ platforms from one place
- +3 more outcomes
Companies that use Neustar Localeze
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Neustar Localeze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Neustar Localeze partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and flagship.
- GooglecoreTransUnion Digital Business Profile distributes business profile data to Google Business Profile and Google Maps. Part of the 80+ platform distribution network that includes search engines, directories, navigation, and mobile applications.
- ApplecoreDistributes business profiles to Apple Maps. Part of the authorized local search platform network. Apple Maps currently does not support businesses without a physical location.
- BingcoreData partner distributing business profile information to Bing search engine and associated Microsoft properties.
- FacebookcoreSyncs business profile data to Facebook. Currently only available for US users. Part of 80+ platform distribution network.
- MapQuestmajorNavigation platform partner for business profile distribution. Part of the largest authorized local search platform network.
- NextDoormajorSocial networking platform partner for local business profile distribution. Enables businesses to be found in neighborhood searches.
- YP DirectorymajorInternet yellow pages directory partner for business profile distribution. Part of 80+ platform network.
- Rio SEOflagshipFlagship reseller partner recommending TransUnion Digital Business Profile to all clients since 2009. Rio SEO is a local SEO platform for multi-location businesses. Bill Connard, VP of Local Search Solutions, provides testimonial endorsement.
- YextcoreListed as reseller and agency partner offering TransUnion Digital Business Profile solutions to customers.
- VendastacoreReseller partner offering local business profile solutions as part of their platform for agencies and businesses.
- Web.commajorPartner offering TransUnion Digital Business Profile solutions to their customer base of small businesses.
- SocimajorSocial media marketing platform partner integrating TransUnion Digital Business Profile for multi-location business management.
- Walk ScoreflagshipData licensing partner using TransUnion Digital Business Profile data for neighborhood walkability scoring. CEO Josh Herst provides testimonial: 'TransUnion Digital Business Profile helps us deliver valuable insight to our customers, both online and via mobile.' Walk Score depends on accurate business profile data for their proprietary algorithm.
- MicrosoftcoreData licensing partner receiving business profile data for integration with Microsoft platforms and services.
- Capital OnemajorData licensing partner receiving business information for financial services applications and credit card transaction matching.
- IndeedmajorJob search platform partner licensing business data for location-based job search functionality.
- PlaceIQmajorLocation intelligence and mobile advertising platform partner using business data for targeted mobile advertising and location analytics.
- Nokia (HERE Maps)majorNavigation and mapping platform partner for business profile distribution to Nokia/HERE mapping services.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Neustar Localeze competitors and assessment
Company assessmentBroad incumbents
- Semrush: Semrush is a broad digital marketing platform with a Listing Management tool that distributes business data to directories. While not specialized in listings like Localeze, it serves the same SEO and visibility use cases at scale.
Direct peers
- Birdeye: Birdeye is a customer experience and listings management platform serving multi-location businesses. Like Localeze, Birdeye distributes business information across search engines, directories, and mapping services for enterprise customers.
- Yext: Yext is the leading direct competitor in enterprise business listings management and digital presence platform. Both Yext and Localeze distribute business profile data to search platforms and offer enterprise-tier SaaS for multi-location brands.
- Chatmeter: Chatmeter provides enterprise listings management, reputation management, and local SEO for multi-location brands. Competes with Localeze's enterprise tier for chain and franchise customers.
- Rio SEO: Rio SEO is a local search platform for multi-location businesses and a flagship Localeze reseller partner. Both companies serve similar enterprise customers with local search optimization and listings management.
- Uberall: Uberall is a location marketing platform that manages business listings, reviews, and local search presence for multi-location brands. Competes directly with Localeze in the enterprise listings management market.
Emerging players
- Moz Local: Moz Local is a listings management product from Moz, focused on distributing business information to data aggregators and directories. Targets agencies and SMBs in the local SEO space.
- BrightLocal: BrightLocal provides local SEO tools and listings management for agencies and SMBs. Overlaps with Localeze's SMB and reseller segments in citation management and local search reporting.
- Whitespark: Whitespark provides local search software including citation building and listings management. Competes in the local SEO tooling segment with SMB and agency customers.
- Vendasta: Vendasta is a channel partner and adjacent SMB marketing platform that resells Localeze data while also building competing local presence capabilities. Targets agencies serving small and medium businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Neustar Localeze social profiles
Digital presenceNeustar Localeze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neustar Localeze leadership team
Management profileNumber of profiles
Neustar Localeze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neustar Localeze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neustar Localeze
What does Neustar Localeze do?
Neustar Localeze (now operating as TransUnion Digital Business Profile) runs a local business identity management platform that lets businesses create, verify, and distribute their business profile information across 80+ search platforms, directories, navigation systems, and mobile applications from a single interface. The company also licenses authoritative local business data, including rooftop geocodes and proprietary confidence scores, to B2B partners in XML, IYP, and EDR formats with weekly file feed options.
Is Neustar Localeze a public or private company?
Neustar Localeze is a private company. It is classified as corporate owned and is currently operating.
When was Neustar Localeze founded?
Neustar Localeze was founded in 2005. It employs 1,001 to 5,000 people.
Where is Neustar Localeze based?
Neustar Localeze is headquartered in Sterling, United States, in the North America region.
How does Neustar Localeze make money?
Three revenue lines are on record. Business Profile Subscription (SMB) is the primary driver. The others are enterprise Business Profile Management and data Licensing.
Who are Neustar Localeze's main competitors?
Semrush is listed as a broad incumbent. Direct peers are Birdeye, Yext, Chatmeter, Rio SEO and Uberall. Emerging players are Moz Local, BrightLocal, Whitespark and Vendasta.
Does Neustar Localeze have an API?
Yes. The platform offers APIs for business profile data submission. Resellers can submit their customer's business profile data through a suite of available APIs. Data licensing customers can receive data in real-time. Specific API type (REST/GraphQL), authentication method, rate limits, and versioning are not detailed in available documentation.
What industry is Neustar Localeze in?
Neustar Localeze's product category is Local Search Data Management. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories, with a secondary code of BPAFAJAD, Local SEO (Maps, Citations, Reviews). Its NAICS code is 51929.