The Evangelical Catholic
The Evangelical Catholic is a 501(c)(3) nonprofit founded in 1998 that equips Catholic parishes, campus ministries, dioceses, and military chaplaincies with evangelization training through its Reach More digital coaching platform, Nextstep discipleship tool, and personalized consulting.
- Company typePrivate
- Founded1998
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Evangelical Catholic does
The Evangelical Catholic is a 501(c)(3) nonprofit organization founded in 1998 and headquartered in Madison, Wisconsin, that equips Catholic parishes, campus ministries, dioceses, and military chaplaincies with evangelization and disciple-making training. Its primary offering, Reach More, is a digital coaching platform combined with personalized consulting that transforms parish communities into missionary disciple-making environments. The organization reports approximately 453 active ministry partnerships and has trained more than 11,000 individuals as missionary disciples, forming over 2,000 small groups, with content available in English and Spanish.
The organization operates an integrated product portfolio including the Reach More online coaching platform (first released 2015), the Nextstep six-step digital discipleship pathway (released 2020), the EC Life sustained formation program with its downloadable Rule of Life tool (launched 2025), and The 10:10 Challenge book and small group study. Its technology stack consists of standard SaaS and ecommerce tooling: Shopify powers the EC Store, Authorize.net handles payment processing for donations and purchases, JotForm supports the customer support ticketing workflow, RegFox manages event registration, and a learning management system underpins the mission training courses. The EC Partner Dashboard serves trained leaders with Ministry Toolbox, Leader Pulse, and Bi-Annual Roadmap content.
Revenue is generated through multiple streams: individual donations including monthly recurring giving, one-time book and resource sales, planned giving instruments (wills, retirement assets, life insurance, real estate), named endowments with a $25,000 minimum, and engagement fees for Reach More parish and diocese partnerships (pricing not publicly disclosed). The go-to-market motion combines consultative sales-led partnerships, event-driven acquisition through the Priests for an Apostolic Age conference and EC Luminous regional conferences, and community-led growth via EC Life Groups and the EC Fellowship. Endorsements from bishops and archbishops serve as a key relationship-marketing channel across the U.S. Catholic institutional structure.
The Evangelical Catholic firmographics
Firmographics- Name
- The Evangelical Catholic
- Legal name
- The Evangelical Catholic, Inc.
- Website
- https://evangelicalcatholic.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Evangelical Catholic is a 501(c)(3) nonprofit founded in 1998 that equips Catholic parishes, campus ministries, dioceses, and military chaplaincies with evangelization training through its Reach More digital coaching platform, Nextstep discipleship tool, and personalized consulting.
- Ownership category
- akta.pro rank
The Evangelical Catholic industry classification
Industry- Product category
- Catholic Evangelization and Discipleship Formation
- NAICS
- Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
- akta.pro secondary industries
- Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Missionary Training Colleges & Schools (EDAHAKAF)
Keywords
Where The Evangelical Catholic is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Evangelical Catholic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Individual Donations: The organization relies heavily on individual donations from supporters who believe in the mission of equipping Catholics for evangelization. Monthly giving circles are encouraged as a sustainable funding source.
- Book and Resource Sales: The EC Store sells books, workbooks, and small group materials including The 10:10 Challenge, Reach More training materials, and various discussion guides. Orders are fulfilled through Shopify, Ideal Printing, and Amazon.
- Planned Giving: The organization accepts gifts through wills and trusts, retirement assets, life insurance, and real estate donations. They also offer named endowments with a minimum of $25,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Reach More Mission Training |
| One time/ perpetual license | Pay-as-you-go | The 10:10 Challenge Book |
| Other | Pay-as-you-go | Named Endowments |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
The Evangelical Catholic product offering
Product offeringCore offering
The Evangelical Catholic provides systematic evangelization and discipleship formation to Catholic parishes, campus ministries, dioceses, and military chaplaincies through its Reach More formation process, which combines digital coaching, online training, and ongoing consulting. Individual lay Catholics access supporting resources such as the Nextstep discipleship pathway, EC Life tools, the 10:10 Challenge book, small group guides, and an online store of formation materials.
Product overview
The Evangelical Catholic offers a comprehensive ministry platform comprising multiple interconnected programs: Reach More™ (digital coaching platform with systematic online training for transforming parishes into disciple-making communities), Nextstep (companion discipleship tool with step-by-step pathway for believers), EC Life (sustained spiritual formation program focused on prayer, community, and mission with the EC Rule of Life tool), The 10:10 Challenge (10-week book/small group study), and EC Life Groups. Additional offerings include podcasts (Reach More Podcast, Priests for an Apostolic Age Podcast), conferences (EC Luminous for lay Catholics, Priests for an Apostolic Age for clergy), the EC Store for materials, the EC Partner Dashboard for ministry leaders, and resources like Mission-Ready Friendship and Small Group Discussion Guides. The organization partners with Shopify for e-commerce, Authorize.net for payments, and provides online accounts for training and resource access.
Differentiator
Problem solved
Functional benefit
Brands
- Reach More: The Evangelical Catholic's proven formation process that equips everyday Catholics to evangelize through authentic relationships. Includes digital coaching platform and mission training.
- Nextstep
Products and services
- Reach More Mission Training
- Nextstep Discipleship Pathway
- EC Life Program
- The 10:10 Challenge Book
- EC Luminous Conference
- Priests for an Apostolic Age Conference
Quantifiable outcome
- 22% of Catholics in America attending Mass weekly - EC aims to address this gap through effective disciple-making
- +2 more outcomes
Companies that use The Evangelical Catholic
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
The Evangelical Catholic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
The Evangelical Catholic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonminorSome EC books available through Amazon marketplace. EC maintains an Amazon storefront for broader distribution.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
The Evangelical Catholic competitors and assessment
Company assessmentDirect peers
- FORMED (Augustine Institute): FORMED is a subscription Catholic digital platform offering video studies, e-books, and audio content used by parishes and families. It is a direct peer because it competes for the same parish digital formation and discipleship budget as EC's Reach More platform.
- Dynamic Catholic: Dynamic Catholic is a Catholic organization that partners with parishes and dioceses to drive spiritual growth and evangelization through programs, books, and media. It is a direct peer because both serve Catholic parishes with formation content and parish-renewal programs.
- Catholic Apostolate Center: The Catholic Apostolate Center supports the new evangelization through formation, resources, and parish programs. It is a direct peer because both serve Catholic dioceses, parishes, and lay leaders with formation and evangelization resources.
- Ascension Press: Ascension Press provides Catholic Bible studies, sacramental prep, and parish small-group programs (including the widely used Ascension Presents media). It is a direct peer because both organizations produce formation content distributed through Catholic parishes and small groups.
- FOCUS (Fellowship of Catholic University Students): FOCUS is a Catholic apostolate that sends missionaries to college campuses to evangelize and disciple students. It is a direct peer because EC explicitly lists campus ministries among its primary segments, and FOCUS operates in the same Catholic campus-evangelization category.
- Catholic Answers: Catholic Answers produces Catholic apologetics content, books, podcasts, and parish resources. It is a direct peer because both organizations deliver Catholic content and parish-grade resources aimed at forming lay Catholics.
- Word on Fire Catholic Ministries: Word on Fire produces Catholic media, books, and parish programs led by Bishop Robert Barron. It is a direct peer because it operates in the same Catholic evangelization and formation space, with parish-level programming and content distribution.
- Amazing Parish: Amazing Parish partners with Catholic parishes and dioceses on leadership development, evangelization, and stewardship. It is a direct peer because both organizations sell consulting and formation partnerships to Catholic parishes and diocesan offices.
Emerging players
- Renovo (Catholic Leadership Institute): Renovo is a Catholic organization focused on evangelization training for parish leaders and lay ministers. It is comparable to EC because both provide consulting and formation to Catholic parishes, though with somewhat different methodologies and emphases.
- Parish Catalyst: Parish Catalyst partners with Catholic parishes and dioceses on leadership, stewardship, and evangelization capacity building. It is comparable to EC as a Catholic parish consulting and formation partner, though typically focused on operations and stewardship rather than discipleship methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Evangelical Catholic social profiles
Digital presenceThe Evangelical Catholic compliance and trust
Trust signalCompliance1 record
The Evangelical Catholic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Evangelical Catholic leadership team
Management profileNumber of profiles
Profiles12 records
The Evangelical Catholic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Evangelical Catholic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Evangelical Catholic
What does The Evangelical Catholic do?
The Evangelical Catholic provides systematic evangelization and discipleship formation to Catholic parishes, campus ministries, dioceses, and military chaplaincies through its Reach More formation process, which combines digital coaching, online training, and ongoing consulting. Individual lay Catholics access supporting resources such as the Nextstep discipleship pathway, EC Life tools, the 10:10 Challenge book, small group guides, and an online store of formation materials.
Is The Evangelical Catholic a public or private company?
The Evangelical Catholic is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Evangelical Catholic founded?
The Evangelical Catholic was founded in 1998. It employs 11 to 50 people.
Where is The Evangelical Catholic based?
The Evangelical Catholic is headquartered in Madison, United States, in the North America region.
How does The Evangelical Catholic make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are book and Resource Sales and planned Giving.
Who are The Evangelical Catholic's main competitors?
Direct peers on record are FORMED (Augustine Institute), Dynamic Catholic, Catholic Apostolate Center, Ascension Press, FOCUS (Fellowship of Catholic University Students), Catholic Answers, Word on Fire Catholic Ministries and Amazing Parish. Emerging players are Renovo (Catholic Leadership Institute) and Parish Catalyst.
Does The Evangelical Catholic have an API?
No public API is recorded for The Evangelical Catholic.
What industry is The Evangelical Catholic in?
The Evangelical Catholic's product category is Catholic Evangelization and Discipleship Formation. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis), with a secondary code of MPAJAHAD, Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources). Its NAICS code is 8131 and its SIC code is 8742.