Nø Cosmetics

What Nø Cosmetics does

Nø Cosmetics is a privately held, family-owned German skincare brand operated by KrollCosmetics Concept GmbH, headquartered in Dormagen with in-house laboratory manufacturing at bb. med. product GmbH in Kalkar. Founded in 2017, the company sells a structured 7-step skincare portfolio—cleansing, liquids, serums, eye care, creams, sun protection, and lip care—using science-backed, vegan formulations differentiated by the proprietary SpreeØne® bioactive plankton extract and other technologies such as Hypershield® UVA/UVB protection, AHA/PHA exfoliation, and encapsulated retinol/retinal delivery. SKUs are positioned at mid-market price points (roughly €7.95–€18.95), bundled into pre-built routines for normal, dry, sensitive, oily, combination, and demanding skin types via the Routine Lab. The brand serves exclusively individual consumers (Verbraucher) under German consumer law, operating a direct-to-consumer model through its own e-commerce storefront at no-cosmetics.de and company-operated Nø Stores retail showrooms in Germany. Shipping is handled via DHL GoGreen to Germany and Austria directly, with Switzerland served through the MeinEinkauf.ch forwarding service; payment options include PayPal, Klarna (Germany), credit card, Google Pay, and Apple Pay. Marketing is anchored on organic social channels (Instagram, TikTok, Facebook, Pinterest), an email newsletter (Nø Club with a 10% welcome voucher), a Skincare Quiz, an online Hautberatung consultation service, and influencer/PR partnerships; no third-party retail, marketplace, or subscription revenue streams are used.

Name

Nø Cosmetics

Legal name

KrollCosmetics Concept GmbH

Website

https://no-cosmetics.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nø Cosmetics is a German family-owned D2C skincare brand selling a structured 7-step routine portfolio of vegan, science-backed products via its own e-commerce shop and physical Nø Stores, serving individual consumers in Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Sensitive Skin & Barrier Repair (CRABAAAG), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Skincare products
• Vegan cosmetics
• Facial cleansers
• Moisturizing creams
• Sun care products

Headquarters

HQ city

Dormagen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time purchase of skincare products through the company's own online shop. Customers can also purchase gift vouchers. Products are sold at unit pricing per item or size variant. The company runs periodic promotions and bundles (e.g., routine bundles with ~17-18% discount vs. individual product prices).
2. Gift Voucher Sales: Sale of digital or physical gift vouchers (Geschenkgutscheine) through the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Nø Cosmetics develops, manufactures, and sells vegan skincare products in Germany, organized around a 7-step routine system covering cleansing, liquids, serums, eye care, creams, sun protection, and lip care. All products are made in-house at the company's laboratory in Kalkar, Germany, using science-backed formulations with proprietary active ingredients, and sold directly to consumers through the company's own e-commerce shop and physical Nø Stores.

Product overview

Nø Cosmetics is a German skincare brand offering a comprehensive skincare product portfolio organized around a 7-step routine system: Cleansing, Liquids, Serums, Eye Care, Creams, Sun Protection, and Lip Care. The core products use the 'tøday' naming convention (e.g., celebrate tøday, pure tøday, safe tøday) and include facial cleansers (AHA/PHA Peeling Cleanser, Cleansing Oil Gel), liquids (120h Liquid Hydrator, Liquid Balancer, Liquid Illuminator, Liquid Refiner), moisturizers (ALL-IN Barrier Cream, 120h mattierende Feuchtigkeitscreme, Beruhigende Feuchtigkeitscreme), serums (Vitamin C Serum, 120h Hydration & Niacinamide Serum, 24K Gold-Infused Beauty Oil), and sun protection (Glowy Sunfluid, Lightweight Sun Milk, Hypershield®). The brand also offers travel-size sets, routine bundles for specific skin types, and accessories like the Tubenschlüssel. Products emphasize vegan formulations, science-backed ingredients, and are manufactured in Germany at their own laboratory.

Differentiator

Problem solved

Functional benefit

Products and services

• fresh tøday (Cleansing Oil Gel 3-Phasen Reiniger) Oil-based cleansing gel with avocado oil and shea butter that thoroughly removes dirt, sebum, sweat, and light makeup without attacking the hydrolipid film. Used as Step 1 (Cleansing) in the 7-step routine system.
• pure tøday (AHA/PHA Peeling Cleanser) Chemical exfoliating cleanser with lactic acid (AHA), gluconolactone (PHA), and inulin that gently cleanses, optimizes skin renewal, and refines skin texture while maintaining microbiome balance.
• calm tøday (Liquid Balancer) Pre-treatment liquid that balances and prepares the skin for subsequent skincare steps. Used in Step 2 (Liquids) of the 7-step routine system.
• easy tøday (Liquid Refiner) Liquid exfoliant that removes dead skin cells and refines skin texture. Used in Step 2 (Liquids) of the 7-step routine system.
• happy tøday (120h Liquid Hydrator) Intense hydration liquid formulated with Panthenol, Ectoin, and Beta-Glucan, delivering up to 120 hours of moisturization. Used in Step 2 (Liquids) of the 7-step routine system.
• radiant tøday (Liquid Illuminator) Liquid illuminator that provides a radiant glow and luminosity to the skin. Used in Step 2 (Liquids) of the 7-step routine system.
• enjoy tøday (Vitamin C Serum) Antioxidant serum with 10% Vitamin C, Vitamin E, and Astaxanthin that protects against free radicals, boosts collagen production, and helps prevent pigment disorders.
• rain tønIght (120h Hydration & Niacinamide Serum) Hydration serum with 5% Niacinamide and grape extract that delivers up to 120h moisture, refines pores, reduces impurities, and supports skin regeneration.
• glow tøday (24K Gold-Infused Beauty Oil) Facial beauty oil with real gold particles (which melt on warm skin for a subtle shimmer glow without glitter effect), wild rose oil, and apricot kernel oil that promotes regeneration and leaves skin feeling smooth.
• basic tøday (Base Hydration Cream) Moisturizing facial cream with urea for basic hydration needs. Used in Step 5 (Creams) of the 7-step routine system.
• celebrate tøday (ALL-IN Barrier Cream) Barrier cream that strengthens the skin protection barrier for sensitive skin and preserves moisture for dry skin; Ceramides help prevent external irritants from penetrating the skin while Arnica Mexicana reduces redness.
• strong tøday (Beruhigende Feuchtigkeitscreme / Soothing Moisturizing Cream) Soothing moisturizing cream with Ceramides and Panthenol that reduces redness, counteracts skin stress, and brings the skin back into balance.
• rain tøday (120h Mattierende Feuchtigkeitscreme) Mattifying moisturizing cream that optimizes skin moisture levels and regulates excess sebum; with regular use, can build up a 120h moisture depot in the skin.
• cheer tøday (ALL-IN Barrier Spray) Nourishing facial mist formulated with the proprietary SpreeØne® bio-active plankton extract that strengthens the skin barrier and provides hydration.
• sunny tøday (Hypershield® UVA/UVB Tagespflege) Antioxidant day cream with Hypershield® UVA/UVB protection technology, green tea extract, and echinacea that protects skin from sun, free radicals, and moisture loss.
• safe tøday (Glowy Sunfluid) Sweat-resistant sunscreen for face, neck, and décolleté with SPF 50+ and UVA value 25, providing high protection against sun damage and an immediate glow; formulated with SpreeØne® plankton extract.
• protect tøday (Lightweight Sun Milk) Very high UV protection sunscreen with an oil-absorbing effect; the barely perceptible sun milk is designed for combination skin or oily skin.
• Routine Sets (Day/Night Skincare Routines) Pre-configured skincare routine sets curated for different skin types (normal, dry, sensitive, demanding, dehydrated, oily, and combination) bundled at ~17-18% discount versus buying individual products; a customizable Routine Lab is also offered.
• Mini Set Creator (Travel Set Builder) Configurable travel set that lets customers build their own mini skincare routine from travel sizes of cleansers, liquids, creams, and body care, including a free mini hand cream.
• Geschenkgutscheine (Gift Vouchers) Digital or physical gift vouchers redeemable in the Nø Cosmetics online shop, offered for gifting occasions.
• squeeze tøday (Tubenschlüssel / Tube Key) Double pack of metal tube keys with a cotton storage bag designed to completely empty aluminum tubes; a brand-aligned skincare accessory supporting full-use of the product line.

Quantifiable outcome

• Routine bundles offer ~17-18% savings vs. individual product prices (e.g., 9-product routine for €87 vs. €105.55 individually)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DHLminorOthersPrimary logistics partner for all order shipments within Germany and Austria. Nø Cosmetics uses DHL GoGreen Plus for carbon-neutral shipping. All deliveries include tracking numbers provided to customers via email.
• bb. med. product GmbHcoreStrategic or Co-development PartnerContract manufacturing partner operating the in-house laboratory in Kalkar, Germany where all Nø Cosmetics products are developed and produced. This is a core operational partnership for product manufacturing.
• Biobiene®minorOthersEnvironmental certification body awarding the Biobiene® Umweltsiegel (environmental seal) for plastic-free shipping practices. Nø Cosmetics holds a 5-star 'Vorbildlich' (exemplary) Biobiene certification.
• MeinEinkauf.chminorChannel Partner/ Reseller/ DistributorThird-party forwarding service enabling Swiss consumers to shop from the Nø Cosmetics German online store. MeinEinkauf.ch handles import and delivery to Switzerland.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): Science-backed, single-active skincare brand sold predominantly DTC at affordable price points (€5–€15 range) — directly comparable to Nø on the value-prestige positioning, active-ingredient transparency, and routine-based merchandising model.
• Paula's Choice: Science-led skincare brand with strong DACH presence and DTC-first distribution, emphasizing evidence-based formulations for specific skin concerns — comparable to Nø on the science-backed proposition, concern-driven segmentation, and direct e-commerce focus.
• Drunk Elephant: Clean-beauty skincare brand built around biocompatible formulations and proprietary ingredient blends, distributed DTC and via Sephora — comparable to Nø on the clean beauty positioning, proprietary actives, and routine-driven merchandising.
• Annemarie Börlind: German natural cosmetics manufacturer with direct-to-consumer and retail distribution, focusing on science-backed natural skincare made in Germany — overlapping with Nø on Made-in-Germany credentials, natural/vegan formulations, and DACH market focus.
• Augustinus Bader: German-founded premium science skincare brand with proprietary TFC8 technology, sold DTC and via select retail — comparable to Nø on German R&D origin, proprietary branded active ingredient, and premium positioning within Made-in-Germany skincare.
• Lavera: German natural cosmetics brand operating in the affordable price tier with broad drugstore and DTC distribution — directly comparable to Nø on Made-in-Germany, natural/vegan positioning, and the 'affordable natural' segment.
• Dr. Hauschka: German natural skincare brand with strong DACH presence and Made-in-Germany positioning, selling through DTC, own stores, and selected retail — directly comparable to Nø Cosmetics in geography, price tier, and clean beauty positioning.

Broad incumbents

• Eucerin: Beiersdorf-owned German dermocosmetics giant with deep DACH penetration via pharmacies and drugstores — broadly comparable as a Made-in-Germany skincare competitor with overlapping skin-condition-targeted product lines, though operating at vastly larger scale.
• Bioderma: Established dermocosmetics brand (NAOS group) with strong DACH pharmacy and drugstore distribution — comparable to Nø on the science-backed, sensitive-skin positioning but operating at significantly larger scale as a multinational incumbent.

Emerging players

• Versed: Affordable clean-beauty skincare brand distributed DTC and via Target, with science-backed, vegan formulations at $7–$25 price points — comparable to Nø on the affordable clean-beauty positioning, ingredient transparency, and DTC-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nocosmetics.de
• Instagraminstagram.com/nocosmetics.de/?hl=de
• TikToktiktok.com/@nocosmetics.de
• Pinterestpinterest.de/nocosmetics
• LinkedInlinkedin.com/company/krollcosmetics-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nø Cosmetics