WholesalePet.com

What WholesalePet.com does

WholesalePet.com, operated by Retail Store Networks, Inc., is a B2B wholesale e-commerce marketplace that has connected independent pet retailers with vetted pet brands since 2001. The platform lists 500+ brands across 15+ product categories (Toys, Treats, Food, Collars/Leads/ID, Apparel, Grooming, Beds & Furniture, Bowls & Feeding, Health & Safety, Home & People, Training, Travel & Outdoors, Clean-up, Cats, and Retail Supplies) and serves more than 10,000 independent retailers, primarily in the United States with limited international capability on a preauthorization basis. Its core technology is a self-serve B2B marketplace with vendor listing, retailer registration and approval, account-based pricing, and order management; product fulfillment is handled primarily by the brands themselves, with some dropship partners enabling vendor-fulfilled shipping.

The business model is marketplace-commission driven: the company facilitates transactions between pet brands (vendors) and independent pet retailers, earning revenue on transaction facilitation. Pricing is account-based and not publicly disclosed (retailers must register and log in to view wholesale prices), with select vendors offering free shipping on qualifying orders above $250. Customer segments are split between independent pet retailers seeking consolidated multi-vendor sourcing, and pet brands seeking distribution into the fragmented indie pet retail channel. Distribution is purely digital via the WholesalePet.com storefront, with no physical retail presence. The company is privately held, has not raised disclosed outside capital, and operates with a headcount of 11-50 from Richmond, Virginia under CEO Chris Avery and President/Founder Bo Nelson.

Notable vendor relationships include category leaders such as KONG, Outward Hound, Westpaw, Fera Pets, and Bosco Roxy, alongside a long tail of artisan and specialty brands (e.g., Paws Gourmet Bakery, Bubba Rose Biscuit Co., One Fur All / Pet House, Wondercide). The platform supports marketing and discovery through a brand showcase section, educational content (e.g., Wholesale Pet 101, local SEO tips for pet stores), and customer testimonials that emphasize long-tenured relationships. There is no disclosed AI/ML capability, no public API or SDK, and no third-party platform integrations in the source data, leaving the technology profile as a conventional B2B e-commerce marketplace rather than a tech-forward platform.

Name

WholesalePet.com

Legal name

Retail Store Networks, Inc.

Website

https://wholesalepet.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

WholesalePet.com is a B2B wholesale e-commerce marketplace, operating since 2001, that connects 500+ vetted pet brands with 10,000+ independent pet retailers across 15+ product categories in the United States.

Ownership category

akta.pro rank

Product category

Pet Wholesale Marketplace

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Pet Food & Treats Distribution (CRAOAKAA)

akta.pro secondary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

Keywords

• Wholesale pet supplies
• B2B pet marketplace
• Independent pet retail
• Pet product distribution
• Pet brand vendors

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace/Platform Revenue: WholesalePet operates as a B2B wholesale marketplace where retailers purchase products from vendors. The platform facilitates transactions between pet brands and independent retailers, earning revenue through transaction facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WholesalePet.com operates a B2B online wholesale marketplace that connects independent pet retailers with a curated catalog of 500+ vetted pet brands across categories including toys, treats, food, grooming, apparel, beds, health, training, and retail supplies. Verified retailers register for an account to access gated wholesale pricing and place consolidated orders from multiple vendors through a single self-serve digital platform.

Product overview

WholesalePet.com is a B2B wholesale marketplace connecting independent pet retailers with 500+ vetted pet brands since 2001. The platform offers a curated marketplace across 15+ product categories including Toys, Treats, Food, Collars/Leads/ID, Apparel, Grooming, Beds & Furniture, Bowls & Feeding, Health & Safety, Home & People, Training, Travel & Outdoors, Clean-up, and Retail Supplies. Key vendor sub-brands featured include Paws Gourmet Bakery (hand-crafted decorated treats and custom shapes with yogurt coating), Bubba Rose Biscuit Co. (artisanal all-natural biscuits and cakes), One Fur All / Pet House (pet-safe candles, wax melts, room sprays, and air fresheners with odor neutralizers), and Wondercide (plant-based cedarwood oil pest control). Individual products range from hand-crafted bakery items and shelf-stable dog cakes to grooming tools, retail displays, and cleaning supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• WholesalePet.com Online B2B Wholesale Marketplace Account-based B2B e-commerce platform that gives verified independent pet retailers access to 500+ vetted pet brands across 15+ categories (Toys, Treats, Food, Collars/Leads/ID, Apparel, Grooming, Beds & Furniture, Bowls & Feeding, Health & Safety, Home & People, Training, Travel & Outdoors, Cats, Clean-up, Retail Supplies) for wholesale purchasing with login-gated pricing and consolidated ordering.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bosco RoxycoreChannel Partner/ Reseller/ DistributorPet brand partner featured on WholesalePet's platform, representing one of the 500+ vetted brands available to independent retailers through the marketplace.
• Fera PetscoreChannel Partner/ Reseller/ DistributorPet wellness brand partner on WholesalePet's platform, one of the curated brands available to the 10,000+ independent retailers on the marketplace.
• Outward HoundcoreChannel Partner/ Reseller/ DistributorFeatured brand partner on WholesalePet offering toys, beds, and feeders to independent pet retailers through the platform.
• WestpawcoreChannel Partner/ Reseller/ DistributorAward-winning pet toy brand partner available through WholesalePet's curated marketplace of 500+ vetted brands.
• K&H Pet ProductsminorChannel Partner/ Reseller/ DistributorPet product brand whose Original Pet Cot is featured on the WholesalePet platform in the Beds & Furniture category.
• 2 Hounds DesignminorChannel Partner/ Reseller/ DistributorTraining products brand whose Freedom No-Pull Harness is featured on WholesalePet in the Training category.
• Paws Gourmet BakeryminorChannel Partner/ Reseller/ DistributorSmall family-owned pet bakery company offering hand-crafted treats with simple, healthy ingredients. Located in Silverdale, WA. Ships FOB via FedEx Ground. Products cannot be sold on Amazon, eBay or third-party websites.
• Bubba Rose Biscuit Co.minorChannel Partner/ Reseller/ DistributorWoman-owned pet bakery company based in Miami, FL with fully owned factory and warehouse. Makes hand-crafted, all-natural treats. A portion of sales goes to the Bubba Rose Foundation, a 501(c)(3) charity helping stray dogs.
• One Fur AllminorChannel Partner/ Reseller/ DistributorPet House Candles brand offering pet-friendly candles and air fresheners specially formulated to freshen pet-loving homes. Uses 100% natural, dye-free plant-based wax. Ships to contiguous US only.
• PetDropShipperminorChannel Partner/ Reseller/ DistributorDropship vendor on WholesalePet platform offering various pet products. Ships from NJ warehouse. Requires $100 minimum for international orders.
• KONGcoreChannel Partner/ Reseller/ DistributorMajor pet toy brand whose Squeezz and Holiday Shakers products are featured on WholesalePet's homepage as featured products.
• Pet WantsminorChannel Partner/ Reseller/ DistributorPet food brand whose Cheese Wheels (Grain Free) product by Paws Gourmet Bakery is Pet Wants approved, indicating quality certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Faire: Faire is a large B2B wholesale marketplace connecting independent retailers with brands across many categories including pet. Comparable to WholesalePet in core marketplace/transaction-facilitation model but operates at much larger scale and broader category scope, making it both a competitor for pet retailers' attention and a potential risk to WholesalePet's specialization advantage.
• Patterson Companies: Patterson is a large value-added distributor serving veterinary and animal health markets with related pet products. Comparable to WholesalePet in animal/pet wholesale distribution but at much larger scale and primarily serving vet channels rather than indie retail.

Direct peers

• PetEdge: PetEdge is a long-established wholesale distributor of pet products serving independent retailers, groomers, and animal hospitals. Most directly comparable to WholesalePet in serving indie pet retail with a broad catalog, though PetEdge operates a traditional buy-and-resell distribution model rather than a marketplace.
• Phillips Pet Food & Supplies: Phillips Pet Food & Supplies is a wholesale distributor supplying pet specialty stores with food, treats, and supplies across the US. Comparable to WholesalePet as a B2B supplier to indie pet retail, though it uses traditional distribution rather than a marketplace platform.
• Pet Food Experts: Pet Food Experts is a regional pet food and supplies distributor serving independent pet retailers across the Northeast and Mid-Atlantic. Comparable to WholesalePet in serving the indie pet retail channel, primarily in food and consumables categories.
• UPCO (United Pharmacal Company of Missouri): UPCO is a wholesale distributor of pet products including toys, treats, and supplies serving independent retailers and pet professionals. Comparable to WholesalePet in B2B pet product distribution to indie channels.
• Tundra: Tundra is a B2B wholesale marketplace connecting brands with business buyers across categories. Comparable to WholesalePet in marketplace-led B2B distribution model, though Tundra operates as a no-fee platform and serves broader categories rather than exclusively pet.
• Ankorstore: Ankorstore is a B2B wholesale marketplace connecting independent retailers with brands across lifestyle and specialty categories including pet. Comparable to WholesalePet in serving indie retailers through curated marketplace infrastructure.
• Central Pet Supply: Central Pet Supply is a wholesale distributor of pet products serving independent retailers in the Midwest and surrounding regions. Comparable to WholesalePet as a regional B2B pet product supplier to the indie retail channel.

Others

• Chewy: Chewy is the dominant online pet retailer that increasingly connects pet brands directly with consumers. Not a direct competitor but a structural force shaping the indie pet retail channel that WholesalePet serves, with growing B2B distribution ambitions through Chewy Business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WSPcom
• Facebookfacebook.com/166983640526

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WholesalePet.com