What Première Vision does

Première Vision, founded in 1973 in Lyon by approximately fifteen silk industry professionals, operates a portfolio of B2B fashion trade shows that connect international textile and material suppliers with fashion brands, designers, stylists, and product developers. The company's flagship event, Première Vision Paris, is held bi-annually at Paris Nord Villepinte (February for Spring/Summer; September for Autumn/Winter) and is supplemented by PremiVision New York (bi-annual, January and July at Tribeca 360), Denim PremVision (roaming European denim-focused event), Blossom PremVision (Paris pre-collections for luxury brands), and the newly launched PremVision Montréal (2025, in partnership with mode/Quebec Fashion Council). The platform serves two principal customer segments: international exhibitors (yarn producers, fabric mills, leather suppliers, accessory manufacturers) paying for booth space, and qualified fashion buyers who access the shows free of charge via e-pass.

The underlying technology stack consists of a digital event platform including an e-pass registration system with QR-code delivery, the PV mobile application (iOS and Android), an online B2B marketplace launched in September 2018 to enable year-round digital sourcing between brands and suppliers, a Business Meetings scheduling tool, an Exhibitor Portal for booth and participation management, the Pulse newsletter for trend-driven content delivery, and a Fashion Resources portal. Eleven international offices across Europe, North America, and Asia support regional exhibitor acquisition and visitor outreach. Data is centralized under GL events Exhibitions Opérations SA and GL events Exhibitions Industrie SAS as data controllers.

PremiVision's revenue model is anchored by exhibitor participation fees for booth space at the trade shows, supplemented by marketplace commissions on digital B2B transactions, ancillary on-site services (cloakroom at €5 per suitcase and €4 per clothing item), seminar and educational session fees, and publication sales (color ranges and trend publications). Visitor access is free via e-pass, with the visitor funnel serving as lead generation and data-collection infrastructure for both sides of the marketplace. The company has been wholly owned by GL events since 2023 (which held a minority stake since 2007) and was integrated into GL events' fashion division in 2025, which combines 18 events.

Name

Première Vision

Legal name

Première Vision SAS

Website

https://premierevision.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Première Vision operates a global portfolio of B2B fashion trade shows (Paris, New York, Denim, Blossom, Montréal) connecting textile and material suppliers with fashion brands, designers, and stylists, complemented by a digital marketplace, mobile app, and trend-forecasting content since 1973.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Exhibition Participation Fees: Revenue from exhibitors (suppliers, manufacturers) paying to rent booth space and participate in trade shows. Shows include Paris, Denim, New York, Blossom, and Montreal editions with multiple annual events.
2. E-pass and Badge Sales: Free e-passes for visitors generate data and lead generation value. Premium services like cloakroom (€5 suitcase, €4 clothing items) and seminar tickets provide ancillary revenue.
3. Marketplace Commission: Online B2B marketplace connecting fashion brands with suppliers generates transaction-based revenue through platform fees or commissions on business facilitated
4. Publication Sales: Sale of color ranges, trend publications, and fashion resources through the online shop

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Première Vision organizes and operates a global portfolio of B2B trade shows for the fashion industry, connecting textile and material suppliers with fashion brands, designers, and stylists for sourcing fabrics, yarns, leathers, accessories, and manufacturing services. The portfolio includes flagship Paris shows plus regional editions in New York, Denim (roaming European cities), Blossom (Paris pre-collections), and Montreal, complemented by an online B2B marketplace, mobile app, and trend forecasting content.

Product overview

Première Vision operates as a multi-event trade show platform for fashion industry professionals, offering both in-person trade show events and digital tools. The core portfolio includes flagship event Première Vision Paris (bi-annual, February and September), five additional regional shows (New York, Denim, Blossom, Montreal, plus Paris-based events), supported by the PV App mobile application, E-pass digital ticketing system, Business Meetings scheduling service, and the Pulse newsletter. The ecosystem also includes an Exhibitor Portal for managing participation and an online marketplace launched in 2018. The company serves designers, stylists, and industry managers seeking inspiration, trend forecasting, and supplier sourcing for their collections.

Differentiator

Problem solved

Functional benefit

Brands

• PV App: Mobile application for staying connected to Première Vision events
• Fashion Resources
• Pulse Newsletter

Quantifiable outcome

• Global platform for fashion industry sourcing
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• mode (Quebec Fashion Council)coreStrategic or Co-development PartnerPartnership with mode, a non-profit dedicated to boosting the growth, influence and competitiveness of Quebec's fashion industry, to launch Première Vision Montreal in 2025.
• L'ADN Tendances & MutationsminorStrategic or Co-development PartnerCollaboration with L'ADN Tendances & Mutations for exclusive talks and sessions at Première Vision Paris, including sessions on Asian cultural trends and their impact on fashion.
• Booking.comminorGTM or Marketing PartnerPartnership for accommodation booking services at preferential rates for Première Vision Paris visitors.
• Air France/KLM Global MeetingsminorGTM or Marketing PartnerPreferential travel rates for air transportation through Air France/KLM Global Meetings program for show attendees.
• KombominorGTM or Marketing PartnerTrain travel booking partnership providing preferential rates for show attendees traveling to Paris.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• GL events: Parent company of Première Vision and one of the world's largest event organizers (200+ events globally). Relevant for portfolio benchmarking and as evidence of the operational resources available to PV post-2023 full acquisition.
• Informa Markets: Global events division of Informa plc running hundreds of B2B trade shows including fashion-adjacent events; competes broadly with Première Vision for exhibitor marketing budgets and serves as a useful scale benchmark.
• Reed Exhibitions (fashion/textile portfolio): One of the world's largest trade show organizers with fashion and textile events (e.g., Pure London, London Fashion Week). Operates in the same B2B trade show category as Première Vision but across a much broader industry portfolio.

Emerging players

• Swatch Group Events (Watches & Wonders): High-end watch industry trade show. Adjacent in serving luxury fashion buyers attending Première Vision for fantasy jewelry and accessories, but focused on horology rather than textiles/materials.

Regional players

• BolognaFiere (fashion/textile portfolio): Italian trade fair operator running events such as Modaamnia and Lineapelle; primarily serves the Italian/European leather and footwear ecosystem with comparable exhibitor and buyer profiles to Première Vision.

Direct peers

• Messe Frankfurt (Intertextile Shanghai / Apparel Fabrics & Fashion): Global trade show organizer running Intertextile, the largest textile and apparel fabrics trade fair in Asia and a direct competitor to Première Vision Paris for international textile exhibitors and fashion brand buyers.
• Pitti Immagine (Pitti Filati, Pitti Uomo): Italian fashion trade show organizer hosting Pitti Filati (yarns) and Pitti Uomo, serving the same luxury/creative fashion buyer base as Première Vision with overlapping exhibitor pools and seasonal calendars.
• WSN Development (Who's Next, Première Classe): Paris-based fashion trade show organizer hosting Who's Next and Première Classe for ready-to-wear and accessories buyers; directly overlaps with Première Vision's Paris show in venue, buyer base, and seasonal timing.
• ASSOMEBRILL / MICAM Milano: Milano-based footwear and accessories trade show serving the same fashion industry buyer base as Première Vision's accessories components; competes for fashion brand sourcing budgets in Europe.
• Messe München (Munich Fabric Start): European fabric and accessories trade show held twice yearly in Munich, directly competing with Première Vision Paris for European textile mills and fashion brand sourcing teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PremiereVisionShows
• Xx.com/PremiereVision
• Facebookfacebook.com/premierevisionshows

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Première Vision