L'ADN
L'ADN is a Paris-based French B2B media company that decodes societal and technological trends through daily web content, a bi-annual print magazine, and an annual trends book. It monetizes via advertising, B2B editorial services (L'ADN Studio), a 420-member executive collective (Le Shift), a 200,000-record B2B database, and venue/coworking rentals.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What L'ADN does
L'ADN is a Paris-based French B2B media company (legal entity L'ADN Groupe) that decodes societal, technological, and business trends for professional audiences. The company operates a multi-platform content business centered on a daily web publication (ladn.eu), a bi-annual print magazine (La revue), an annual trends book (Le livre des tendances), daily email newsletters, and native iOS/Android mobile applications. Content is organized into six editorial categories: Nouveaux usages, Tech à suivre, Entreprises innovantes, Transition Écologique, Mondes créatifs, and Médias mutants. The underlying technology is a standard web and mobile publishing platform with no disclosed proprietary technology stack.
L'ADN monetizes through a diversified seven-stream revenue model. Advertising and brand sponsorship generate income via dedicated partner rubrics embedded in editorial sections. L'ADN Studio is a B2B editorial services agency that produces custom trend studies, thought leadership content, branded magazines, and editorial strategy for enterprise clients including AXA, Chanel, NAOS, AG2R La Mondiale, BPCE, RTE, EDHEC, and Bpifrance. L'ADN Le Shift is an annual membership collective of 420 curated thought leaders and executives with up to 36 events per year. L'ADN Data is a proprietary database of 200,000 B2B decision-makers used for audience targeting. L'ADN ESPACE rents event venues (grand salon up to 70 persons, meeting rooms) at the Paris headquarters, and L'ADN Coworking offers up to 12 desks at 550€ per month. The boutique channel sells physical products including the annual trend book.
The company serves three primary B2B customer segments: business professionals and executives seeking trend intelligence, innovation and transformation leaders, and marketing/communication professionals. Secondary segments include entrepreneurs, academic institutions, and government entities. Distribution is entirely domestic (France) and conducted through owned digital platforms, print, newsletters, social media (LinkedIn, Instagram, YouTube, X, Facebook, Flipboard), podcasts/video, and physical events. The team comprises 1-10 employees, and no external funding rounds or institutional investors are disclosed in the available data.
L'ADN firmographics
Firmographics- Name
- L'ADN
- Legal name
- L'ADN Groupe
- Website
- https://ladn.eu
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- L'ADN is a Paris-based French B2B media company that decodes societal and technological trends through daily web content, a bi-annual print magazine, and an annual trends book. It monetizes via advertising, B2B editorial services (L'ADN Studio), a 420-member executive collective (Le Shift), a 200,000-record B2B database, and venue/coworking rentals.
- Ownership category
- akta.pro rank
L'ADN industry classification
Industry- Product category
- B2B Trend Media and Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where L'ADN is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
L'ADN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising & Sponsorship: Brand partnerships and sponsored content within editorial sections, with dedicated partner rubrics for brands like AXA, Nhood, Engie, and others
- Magazine & Newsletter Subscriptions: Daily web publication plus bi-annual physical magazine (La revue), with newsletter subscriptions for B2B audiences
- L'ADN Studio - Editorial Services: Custom trend exploration studies, thought leadership content creation, narrative strategy, editorial production (articles, videos, documentaries, podcasts, magazines, books, branded games) for enterprise clients including NAOS, AG2R, and others
- Le Shift Collective Membership: Annual membership program offering exclusive access to events, conferences, and networking with thought leaders - up to 36 events per year
- Event Space Rental: Venue rental services at Paris headquarters (13 rue Chapon) including grand salon (up to 70 persons) and meeting rooms for conferences, seminars, workshops, business lunches
- Coworking Space Rental: Coworking desks at Paris office, 550 euros per desk per month all-inclusive, minimum 3 months commitment
- Trend Publications & Books: Annual 'Le livre des tendances' (Trend Book) publication sold through boutique.ladn.eu
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Coworking desk rental - all-inclusive monthly rate |
| Unit Pricing | Pay-as-you-go | Grand Salon conference venue rental |
| Unit Pricing | Pay-as-you-go | Meeting room rental |
| Subscription | Annual | Le Shift collective membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
L'ADN product offering
Product offeringCore offering
L'ADN is a French B2B media company that publishes daily trend analysis content on ladn.eu and a bi-annual print magazine (La revue) covering technological, business, creative, and societal mutations. It monetizes its editorial reach through branded partner content, an annual trends book (Le livre des tendances), enterprise editorial services via L'ADN Studio, a curated 420-member thought-leadership collective (Le Shift), a 200,000-decision-maker B2B database (L'ADN Data), and physical event and coworking space rentals at its Paris Marais headquarters.
Product overview
L'ADN is a French media company that operates as a multi-platform content publisher with both digital and print products. The core offering includes a daily web publication (ladn.eu) and a bi-annual print magazine (La revue). The annual publication 'Le livre des tendances' compiles business trends for the year ahead. Beyond media, L'ADN offers ancillary services including L'ADN Studio (editorial consulting agency), L'ADN Le Shift (a 420-member thought leadership collective), L'ADN DATA (database of 200,000 decision-makers), and physical services including coworking spaces and event venue rentals (L'ADN ESPACE). The company also provides a daily newsletter and mobile app for content access.
Differentiator
Problem solved
Functional benefit
Brands
- L'ADN Studio: Editorial creation agency providing trend consultation services to businesses
- L'ADN Le Shift
- L'ADN Data
- L'ADN ESPACE
- L'ADN Coworking
Products and services
- L'ADN Media Platform Daily updated web publication decoding trends, weak signals, and societal mutations for French business professionals and decision-makers.
- La revue L'ADN (Print Magazine) Bi-annual physical magazine providing in-depth analysis of current trends and societal mutations, sold to individual subscribers and via newsstands.
- Le livre des tendances (Annual Trend Book) Annual published trend book documenting key business trends and societal shifts for the upcoming year, sold through L'ADN's online boutique.
- L'ADN Studio Enterprise editorial creation agency offering custom trend studies, thought-leadership content, narrative strategy, and branded editorial production for major French corporations such as AXA, Chanel, NAOS, AG2R, and BPCE.
- L'ADN Le Shift Collective Annual membership collective limited to 420 members offering up to 36 curated events per year (dinners, small-group lunches, individual meetings) with thought leaders across 10 thematic universes, plus media visibility.
- L'ADN Data Proprietary B2B database of 200,000 decision-makers used for targeted professional audience reach, event invitations, and B2B marketing services.
- L'ADN ESPACE (Event Space Rental) Rental of Grand Salon (up to 70 persons) and meeting rooms in a historic mansion in Paris Marais (13 rue Chapon, 75003) for conferences, seminars, workshops, and business lunches.
- L'ADN Coworking Coworking space at L'ADN's Paris Marais headquarters spanning 450m2 across 3 levels, with up to 12 all-inclusive workstations at EUR 550 per desk per month (3-month minimum).
- L'ADN Newsletter Daily email newsletter subscription with multiple topic-segmented options covering studies, lifestyle usages, generational usages, and gender-based usages, including partner content and exclusive Le Shift member interviews.
- L'ADN Mobile App Native iOS and Android mobile applications for accessing L'ADN editorial content, newsletters, podcasts, and video content on mobile devices.
Companies that use L'ADN
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
L'ADN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
L'ADN partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- AXAcoreInsurance sector trend partnership featuring dedicated AXA-branded content section. AXA collaborates with L'ADN on thought leadership content related to innovation in the insurance industry.
- NhoodminorReal estate sector partnership for trend content related to cities and urban development. Nhood partners with L'ADN through the 'Demain' sector trends platform.
- EngieminorEnergy sector trend partnership covering energy transition and sustainability topics through the 'Demain' platform sector pages.
- EDHEC Business SchoolcoreAcademic partnership including EDHEC Vox publication series, collaborative trend research, and thought leadership content. L'ADN partners with EDHEC on 'EDHEC Vox' video series and academic trend exploration content.
- BpifrancecoreFrench public investment bank partnership for SME and innovation content. Bpifrance collaborates with L'ADN on 'Bpifrance DEMAIN' content series exploring business innovation topics.
- ServierminorPharmaceutical company partnership covering health, pharma innovation, and biotechnology trend content through dedicated article series.
- AG2R La MondialecoreSocial protection and insurance partnership exploring societal mutations impacting insurance, health, retirement, savings and dependency sectors. Includes dedicated trend identification around 8 major weak signals.
- NAOS (Bioderma, Esthedew)coreCosmetic industry partnership for strategic trend studies on future consumers and innovative beauty market behaviors. L'ADN Studio created comprehensive strategic magazine on 'well-aging' consumers.
- La Cité de l'Économie et des Métiers de DemainminorEconomic institution partnership for content related to commons management, geopolitics, and economic transitions.
- La Fabrique de l'IndustrieminorIndustry think tank partnership for manufacturing and industrial sector trend content including ETI (mid-sized companies) studies.
- Caisse des DépôtsminorPublic financial institution partnership for youth employment, social economy, and generational usage trend content.
- AdobeminorTechnology partnership for customer experience and consumer behavior marketing studies and content.
- Fondation BNP ParibasminorBanking foundation partnership for emotional AI and technology ethics trend content through dedicated article series.
- Festival AtmosphèresminorCultural festival partnership in the 'Nos amis' (friends/partners) network section.
- Hello TomorrowminorDeep tech innovation festival partnership in the friends/partners network.
- ChangeNOWminorImpact and sustainability-focused event partnership in the friends/partners network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
L'ADN competitors and assessment
Company assessmentDirect peers
- Usbek & Rica: French B2B media publication focused on decoding societal mutations and future trends, with a similar editorial positioning to L'ADN and overlapping audience of executives, researchers, and thought leaders.
- Influencia: French B2B media covering marketing, communication, advertising trends and innovation, with sponsored content and partner rubrics similar to L'ADN's monetization model.
- Stratégies: Leading French trade publication for marketing, communication, advertising and media professionals, serving a similar enterprise B2B audience with editorial content and events.
- CB News: French B2B media outlet covering media, advertising, and marketing news and trends, with a comparable horizontal trade press positioning to L'ADN's editorial sections.
- Contagious: International creative intelligence platform decoding marketing and technology trends for brands and agencies, comparable to L'ADN's Studio trend research and thought leadership content offerings.
- We Demain: French positive-economy and societal-mutation magazine covering trends in economy, ecology, and society, with an editorial positioning closely aligned to L'ADN's mutations-and-trends focus.
Broad incumbents
- The Drum: Large international B2B media outlet for marketing, advertising, and media industries, offering broader scale and geographic reach than L'ADN's French focus while serving overlapping audience interests.
- Wired: Global media brand covering technology, business, and cultural trends, comparable to L'ADN's trend-and-mutations editorial angle but with vastly larger scale and reach.
- Fast Company: Major international B2B media brand covering innovation, technology, and business trends with enterprise audiences, overlapping significantly with L'ADN's executive and innovation-leader readership.
- Harvard Business Review France: French edition of HBR serving senior executives and decision-makers with management and strategy content, comparable to L'ADN's executive audience targeting and thought leadership format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
L'ADN social profiles
Digital presenceL'ADN financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'ADN leadership team
Management profileNumber of profiles
L'ADN subsidiaries and ownership
Company hierarchySubsidiaries5 records
L'ADN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'ADN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'ADN
What does L'ADN do?
L'ADN is a French B2B media company that publishes daily trend analysis content on ladn.eu and a bi-annual print magazine (La revue) covering technological, business, creative, and societal mutations. It monetizes its editorial reach through branded partner content, an annual trends book (Le livre des tendances), enterprise editorial services via L'ADN Studio, a curated 420-member thought-leadership collective (Le Shift), a 200,000-decision-maker B2B database (L'ADN Data), and physical event and coworking space rentals at its Paris Marais headquarters.
Is L'ADN a public or private company?
L'ADN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L'ADN founded?
L'ADN was founded in 2017. It employs 1 to 10 people.
Where is L'ADN based?
L'ADN is headquartered in Paris, France, in the Europe region.
How does L'ADN make money?
Seven revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are magazine & Newsletter Subscriptions, L'ADN Studio - Editorial Services, le Shift Collective Membership, event Space Rental, coworking Space Rental and trend Publications & Books.
Who are L'ADN's main competitors?
Direct peers on record are Usbek & Rica, Influencia, Stratégies, CB News, Contagious and We Demain. Broad incumbents are The Drum, Wired, Fast Company and Harvard Business Review France.
Does L'ADN have an API?
No public API is recorded for L'ADN.
What industry is L'ADN in?
L'ADN's product category is B2B Trend Media and Consulting. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541910 and its SIC code is 7310.