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Parker, Smith, and Feek.

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Namestring
Parker, Smith, and Feek.
Legal namestring
IMA Financial Group, Inc.
Websiteurl
psfinc.com
Company typeenum
Private
Founded yearint
1937
Descriptiontext

Parker, Smith & Feek, now operating as IMA Alaska, Oregon & Washington, is a Pacific Northwest insurance brokerage and risk management firm founded in 1937 and headquartered in Bellevue, Washington. The firm provides business insurance, employee benefits, small business insurance, personal lines insurance, surety, retirement plan solutions, wholesale insurance, wealth management, and financial diligence services. It serves clients across 15+ industry verticals — including agribusiness, construction, data centers, education, energy, financial institutions, healthcare, hospitality, life sciences, manufacturing, marine, Native Nations, private equity, real estate, and technology — through five physical offices in Anchorage (AK), Bellevue (WA), Portland (OR), Spokane Valley (WA), and Tacoma (WA). The underlying technology is standard brokerage tooling: a client portal, claims reporting interface, electronic payment system, risk management center, and electronic signature platform; there is no proprietary platform or AI/ML capability disclosed.

The firm joined IMA Financial Group, Inc. in 2022 as a subsidiary and completed a full brand unification under the IMA name in 2025, while retaining the same service teams, phone numbers, and operational contacts. Revenue is generated through commissions on placed insurance, fees for risk management consulting, and employee benefits administration services; pricing is quote-based and varies by coverage scope, industry risk profile, and client size, and is not publicly disclosed. Distribution is sales-led and relationship-driven: dedicated service teams maintain long-tenured client relationships while the IMA affiliation provides broader specialty-market access, greater carrier negotiating power, and cross-sell into wealth management, retirement, and financial diligence products.

The wholesale insurance channel extends reach to retail agents and brokers seeking specialty or hard-to-place coverage, and digital touchpoints (client portal, claims reporting, electronic payment, risk management center, webinars, podcasts) supplement the in-person advisory model. The firm does not disclose revenue, has no funding rounds (operating as a subsidiary rather than an independent capital-raiser), and shows no AI/ML capabilities in the available data.

Short descriptiontext

Parker, Smith & Feek (now IMA Alaska, Oregon & Washington) is a Pacific Northwest insurance brokerage and risk management firm, subsidiary of IMA Financial Group, serving business and individual clients across 15+ industry verticals via five offices in Alaska, Oregon, and Washington.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBellevue, United States
HQ citystring
Bellevue
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
commercial insurance brokerage, risk management consulting, employee benefits administration, surety bond services, wealth management advisory
Industry3 codes
1Captive Insurance Advisory & Management
CodeFSAEADAFPrimaryYes
2Annuity & Insurance-Based Retirement Solutions Advisory
CodeFSAEABAHPrimaryNo
3Management Liability (D&O/EPL/Fiduciary)
CodeFSAJAGADPrimaryNo
NAICS code3 codes
  • Insurance Agencies and Brokerages524210
  • Insurance Agencies and Brokerages52421
  • Security Guards and Patrol Services561612
SIC code2 codes
  • Insurance Agents, Brokers & Service6411
  • Investment Advice6282
Product category
Commercial Insurance Brokerage
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Insurance brokerage and risk management services
TypeSubscription Recurring
Description

Provides insurance, surety, and employee benefits solutions tailored to client needs. Revenue generated through commissions on insurance products placed, fees for risk management consulting, and employee benefits administration services.

imacorp.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Parker, Smith & Feek (now operating as IMA Alaska, Oregon & Washington) is an insurance brokerage and risk management firm that places business insurance, employee benefits, surety bonds, and personal lines coverage for clients across the Pacific Northwest. It also supports employers with retirement plan solutions, distributes wholesale insurance to retail agents, and offers wealth management and financial diligence services to individuals and organizations.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Parker, Smith & Feek (now unified under the IMA Financial Group brand) offers a comprehensive suite of insurance and risk management products and services. The portfolio includes Business Insurance, Employee Benefits, Small Business Insurance, Personal Lines Insurance, Retirement Plan Solutions, Wholesale Insurance, Wealth Management, Financial Diligence, and Surety products. These offerings work together to provide end-to-end risk management, from identifying and assessing risks through providing insurance coverage and ongoing benefits administration to retirement planning and wealth management.

Product and service9 records
1Business Insurance
CategoryCommercial Insurance Brokerage
Description

Comprehensive business insurance solutions covering property, casualty, and specialty lines tailored to the risk management needs of commercial clients across various industries.

2Employee Benefits
CategoryEmployee Benefits Brokerage
Description

Employee benefits programs including health insurance, retirement plans, and other workplace benefits designed to help employers attract and retain talent.

3Small Business Insurance
CategoryCommercial Insurance Brokerage
Description

Insurance solutions specifically designed for small businesses, providing essential coverage at appropriate levels for smaller operations.

4Personal Lines Insurance
CategoryPersonal Insurance Brokerage
Description

Insurance products for individual consumers covering personal property, liability, and other personal risk management needs via the IMA Private Client platform.

5Retirement Plan Solutions
CategoryRetirement and Wealth Advisory
Description

Retirement planning and management solutions to help individuals and organizations prepare for financial security in retirement, delivered through IMA Retirement.

6Wholesale Insurance
CategoryWholesale Insurance Brokerage
Description

Wholesale insurance products distributed through brokers and agents, providing specialized coverage options and capacity for complex or hard-to-place risks.

7Wealth Management
CategoryWealth Management Advisory
Description

Wealth management and financial advisory services to help clients grow, protect, and transfer wealth across generations, delivered through IMA Private Wealth.

8Financial Diligence
CategoryFinancial Advisory and Diligence
Description

Financial due diligence and analysis services to evaluate the financial health, risks, and opportunities of potential investments or partnerships, delivered through IMA Diligence.

9Surety
CategorySurety Bond Brokerage
Description

Surety bonds and guarantees providing financial assurance and risk mitigation for construction projects, commercial transactions, and legal obligations.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Parker, Smith & Feek joined IMA Financial Group three years ago and is now fully aligning its brand under IMA. This strategic unification combines national insight with local expertise, expanding resources and negotiating power while maintaining the same dedicated service teams. The partnership enables access to broader expertise, innovative programs, and enhanced services for Pacific Northwest clients.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Privately held specialty insurance brokerage with comparable mid-market and niche-vertical focus including surety, construction, healthcare, and technology — directly overlapping PSF verticals.

TypeDirect peer
Description

Largest privately held insurance brokerage in the US, with similar sales-led, regional-office, vertical-specialized model. Direct competitor for mid-market and large commercial accounts in PNW.

TypeDirect peer
Description

PSF's parent company and the entity under which PSF now operates (IMA Alaska, Oregon & Washington). IMA is a top-15 US insurance brokerage offering the same brokerage, risk management, and employee benefits services across multiple regions.

TypeDirect peer
Description

National insurance brokerage and risk management firm with a similar regional-office, vertical-specialized model. Comparable in product breadth (commercial, benefits, personal lines, surety) and mid-market focus.

TypeDirect peer
Description

Large North American insurance brokerage built through regional acquisitions of middle-market firms like PSF. Directly comparable mid-market commercial and employee-benefits brokerage model with multi-office regional presence.

TypeBroad incumbent
Description

Large global broker with strong US middle-market presence. Competes with PSF on commercial P&C, benefits, and risk management for regional and mid-size accounts.

TypeBroad incumbent
Description

Global insurance brokerage and risk advisory powerhouse. Competes with PSF for large commercial accounts and complex specialty placements in the Pacific Northwest.

TypeBroad incumbent
Description

Global insurance and reinsurance broker with significant US middle-market and large-account presence. Competes with PSF in commercial risk, benefits, and surety placements.

TypeDirect peer
Description

Privately held insurance brokerage and consulting firm with comparable middle-market, multi-vertical, regional-office operating model. Strong overlap in employee benefits and commercial lines.

TypeDirect peer
Description

National insurance brokerage formed via roll-up of regional firms; comparable in multi-state regional structure, vertical specialization, and middle-market commercial focus.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment19 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Parker, Smith, and Feek.

Commercial Insurance Brokeragepsfinc.com

Parker, Smith & Feek (now IMA Alaska, Oregon & Washington) is a Pacific Northwest insurance brokerage and risk management firm, subsidiary of IMA Financial Group, serving business and individual clients across 15+ industry verticals via five offices in Alaska, Oregon, and Washington.

What Parker, Smith, and Feek. does

Parker, Smith & Feek, now operating as IMA Alaska, Oregon & Washington, is a Pacific Northwest insurance brokerage and risk management firm founded in 1937 and headquartered in Bellevue, Washington. The firm provides business insurance, employee benefits, small business insurance, personal lines insurance, surety, retirement plan solutions, wholesale insurance, wealth management, and financial diligence services. It serves clients across 15+ industry verticals — including agribusiness, construction, data centers, education, energy, financial institutions, healthcare, hospitality, life sciences, manufacturing, marine, Native Nations, private equity, real estate, and technology — through five physical offices in Anchorage (AK), Bellevue (WA), Portland (OR), Spokane Valley (WA), and Tacoma (WA). The underlying technology is standard brokerage tooling: a client portal, claims reporting interface, electronic payment system, risk management center, and electronic signature platform; there is no proprietary platform or AI/ML capability disclosed.

The firm joined IMA Financial Group, Inc. in 2022 as a subsidiary and completed a full brand unification under the IMA name in 2025, while retaining the same service teams, phone numbers, and operational contacts. Revenue is generated through commissions on placed insurance, fees for risk management consulting, and employee benefits administration services; pricing is quote-based and varies by coverage scope, industry risk profile, and client size, and is not publicly disclosed. Distribution is sales-led and relationship-driven: dedicated service teams maintain long-tenured client relationships while the IMA affiliation provides broader specialty-market access, greater carrier negotiating power, and cross-sell into wealth management, retirement, and financial diligence products.

The wholesale insurance channel extends reach to retail agents and brokers seeking specialty or hard-to-place coverage, and digital touchpoints (client portal, claims reporting, electronic payment, risk management center, webinars, podcasts) supplement the in-person advisory model. The firm does not disclose revenue, has no funding rounds (operating as a subsidiary rather than an independent capital-raiser), and shows no AI/ML capabilities in the available data.

Parker, Smith, and Feek. firmographics

Firmographics
Name
Parker, Smith, and Feek.
Legal name
IMA Financial Group, Inc.
Website
https://psfinc.com
Company type
Private
Founded year
1937
Operating status
Operating
Headcount range
101–250 employees
Short description
Parker, Smith & Feek (now IMA Alaska, Oregon & Washington) is a Pacific Northwest insurance brokerage and risk management firm, subsidiary of IMA Financial Group, serving business and individual clients across 15+ industry verticals via five offices in Alaska, Oregon, and Washington.
Ownership category
akta.pro rank

Parker, Smith, and Feek. industry classification

Industry
Product category
Commercial Insurance Brokerage
NAICS
Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Security Guards and Patrol Services (561612)
SIC
Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
akta.pro primary industry
Captive Insurance Advisory & Management (FSAEADAF)
akta.pro secondary industries
Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

  • Commercial insurance brokerage
  • Risk management consulting
  • Employee benefits administration
  • Surety bond services
  • Wealth management advisory

Where Parker, Smith, and Feek. is headquartered

Location

Headquarters

HQ city
Bellevue
HQ country
United States
HQ region
North America

Offices5 records

Markets served

Parker, Smith, and Feek. business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Insurance brokerage and risk management services: Provides insurance, surety, and employee benefits solutions tailored to client needs. Revenue generated through commissions on insurance products placed, fees for risk management consulting, and employee benefits administration services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Parker, Smith, and Feek. product offering

Product offering

Core offering

Parker, Smith & Feek (now operating as IMA Alaska, Oregon & Washington) is an insurance brokerage and risk management firm that places business insurance, employee benefits, surety bonds, and personal lines coverage for clients across the Pacific Northwest. It also supports employers with retirement plan solutions, distributes wholesale insurance to retail agents, and offers wealth management and financial diligence services to individuals and organizations.

Product overview

Parker, Smith & Feek (now unified under the IMA Financial Group brand) offers a comprehensive suite of insurance and risk management products and services. The portfolio includes Business Insurance, Employee Benefits, Small Business Insurance, Personal Lines Insurance, Retirement Plan Solutions, Wholesale Insurance, Wealth Management, Financial Diligence, and Surety products. These offerings work together to provide end-to-end risk management, from identifying and assessing risks through providing insurance coverage and ongoing benefits administration to retirement planning and wealth management.

Differentiator

Problem solved

Functional benefit

Products and services

  • Business Insurance Comprehensive business insurance solutions covering property, casualty, and specialty lines tailored to the risk management needs of commercial clients across various industries.
  • Employee Benefits Employee benefits programs including health insurance, retirement plans, and other workplace benefits designed to help employers attract and retain talent.
  • Small Business Insurance Insurance solutions specifically designed for small businesses, providing essential coverage at appropriate levels for smaller operations.
  • Personal Lines Insurance Insurance products for individual consumers covering personal property, liability, and other personal risk management needs via the IMA Private Client platform.
  • Retirement Plan Solutions Retirement planning and management solutions to help individuals and organizations prepare for financial security in retirement, delivered through IMA Retirement.
  • Wholesale Insurance Wholesale insurance products distributed through brokers and agents, providing specialized coverage options and capacity for complex or hard-to-place risks.
  • Wealth Management Wealth management and financial advisory services to help clients grow, protect, and transfer wealth across generations, delivered through IMA Private Wealth.
  • Financial Diligence Financial due diligence and analysis services to evaluate the financial health, risks, and opportunities of potential investments or partnerships, delivered through IMA Diligence.
  • Surety Surety bonds and guarantees providing financial assurance and risk mitigation for construction projects, commercial transactions, and legal obligations.

Companies that use Parker, Smith, and Feek.

Customer profile

Segments19 records

Ideal customer profiles4 records

Parker, Smith, and Feek. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Parker, Smith, and Feek. partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • IMA Financial GroupflagshipStrategic or Co-development PartnerParker, Smith & Feek joined IMA Financial Group three years ago and is now fully aligning its brand under IMA. This strategic unification combines national insight with local expertise, expanding resources and negotiating power while maintaining the same dedicated service teams. The partnership enables access to broader expertise, innovative programs, and enhanced services for Pacific Northwest clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Parker, Smith, and Feek. competitors and assessment

Company assessment

Direct peers

  • Alliant Insurance Services: Privately held specialty insurance brokerage with comparable mid-market and niche-vertical focus including surety, construction, healthcare, and technology — directly overlapping PSF verticals.
  • Lockton Companies: Largest privately held insurance brokerage in the US, with similar sales-led, regional-office, vertical-specialized model. Direct competitor for mid-market and large commercial accounts in PNW.
  • IMA Financial Group: PSF's parent company and the entity under which PSF now operates (IMA Alaska, Oregon & Washington). IMA is a top-15 US insurance brokerage offering the same brokerage, risk management, and employee benefits services across multiple regions.
  • Brown & Brown: National insurance brokerage and risk management firm with a similar regional-office, vertical-specialized model. Comparable in product breadth (commercial, benefits, personal lines, surety) and mid-market focus.
  • Hub International: Large North American insurance brokerage built through regional acquisitions of middle-market firms like PSF. Directly comparable mid-market commercial and employee-benefits brokerage model with multi-office regional presence.
  • USI Insurance Services: Privately held insurance brokerage and consulting firm with comparable middle-market, multi-vertical, regional-office operating model. Strong overlap in employee benefits and commercial lines.
  • AssuredPartners: National insurance brokerage formed via roll-up of regional firms; comparable in multi-state regional structure, vertical specialization, and middle-market commercial focus.

Broad incumbents

  • Arthur J. Gallagher & Co. Large global broker with strong US middle-market presence. Competes with PSF on commercial P&C, benefits, and risk management for regional and mid-size accounts.
  • Marsh McLennan: Global insurance brokerage and risk advisory powerhouse. Competes with PSF for large commercial accounts and complex specialty placements in the Pacific Northwest.
  • Aon plc: Global insurance and reinsurance broker with significant US middle-market and large-account presence. Competes with PSF in commercial risk, benefits, and surety placements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Parker, Smith, and Feek. social profiles

Digital presence

Parker, Smith, and Feek. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Parker, Smith, and Feek. leadership team

Management profile

Number of profiles

Profiles2 records

Parker, Smith, and Feek. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Parker, Smith, and Feek. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parker, Smith, and Feek.

What does Parker, Smith, and Feek. do?

Parker, Smith & Feek (now operating as IMA Alaska, Oregon & Washington) is an insurance brokerage and risk management firm that places business insurance, employee benefits, surety bonds, and personal lines coverage for clients across the Pacific Northwest. It also supports employers with retirement plan solutions, distributes wholesale insurance to retail agents, and offers wealth management and financial diligence services to individuals and organizations.

Is Parker, Smith, and Feek. a public or private company?

Parker, Smith, and Feek. is a private company. It is classified as corporate owned and is currently operating.

When was Parker, Smith, and Feek. founded?

Parker, Smith, and Feek. was founded in 1937. It employs 101 to 250 people.

Where is Parker, Smith, and Feek. based?

Parker, Smith, and Feek. is headquartered in Bellevue, United States, in the North America region.

How does Parker, Smith, and Feek. make money?

One revenue line is on record: insurance brokerage and risk management services.

Who are Parker, Smith, and Feek.'s main competitors?

Direct peers on record are Alliant Insurance Services, Lockton Companies, IMA Financial Group, Brown & Brown, Hub International, USI Insurance Services and AssuredPartners. Broad incumbents are Arthur J. Gallagher & Co., Marsh McLennan and Aon plc.

Does Parker, Smith, and Feek. have an API?

No public API is recorded for Parker, Smith, and Feek..

What industry is Parker, Smith, and Feek. in?

Parker, Smith, and Feek.'s product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management, with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 524210 and its SIC code is 6411.

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