Gourmet Garden

What Gourmet Garden does

Gourmet Garden, founded in 1999 and headquartered in Palmwoods, Australia, is a branded consumer packaged goods company that develops and markets convenient fresh herb and seasoning products. The company operates through its legal entity Botanical Food Company, Pty Ltd., and is wholly owned by McCormick & Company (NYSE: MKC), sitting in a portfolio that also includes Frank's RedHot, French's, Cholula, Lawry's, Zatarain's, Old Bay, Stubb's, Thai Kitchen, Simply Asia, El Guapo, and Mission BBQ. Gourmet Garden serves home cooks across Australia, New Zealand, and the United States through three core product lines: lightly dried herbs (basil, parsley, cilantro, Italian herbs, chives, poultry seasoning, and an Italian seasoning blend), stir-in pastes (garlic, ginger, basil, cilantro, onion varieties, roasted garlic, and zesty lemon), and skillet sauces (Italian herb, stir fry, and fajita).

The company's core technology is a proprietary lightly-dried herb processing method that preserves fresh herb flavor while extending post-opening shelf life to four weeks, combined with stir-in paste formulations in squeeze-tube packaging designed to eliminate chopping, peeling, and mincing. Select SKUs carry ACO Certification LTD (Australian Certified Organic) and most lightly dried herb SKUs are gluten-free. Products are marketed as ready-to-use, no-prep alternatives to fresh herbs for everyday cooking occasions ranging from weeknight dinners to weekend meals.

Gourmet Garden's revenue model is one-time consumer packaged goods sales generated through two distribution channels: physical retail grocery stores (with a 'Find a Retailer' locator on its website) and direct-to-consumer e-commerce via McCormick.com's shared storefront, which offers free shipping on orders over $60. Pricing is not publicly disclosed. The company is supported by McCormick's distribution, marketing, and operational infrastructure, with its own active presence on Instagram, Facebook, Pinterest, YouTube, X, and a recipe content blog. Leadership includes Blair Lindsay (Human Resources Director – Australia) and Udyan Khanna (General Manager), and the team is small (11–50 employees).

Name

Gourmet Garden

Legal name

Botanical Food Company, Pty Ltd.

Website

https://gourmetgarden.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Gourmet Garden is an Australian-founded, McCormick-owned CPG brand that makes lightly dried herbs, stir-in pastes, and skillet sauces for home cooks in Australia, New Zealand, and the United States, sold through grocery retail and McCormick.com e-commerce.

Ownership category

akta.pro rank

Product category

Packaged Herbs and Seasonings

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ground & Powdered Spices (AFAJANAB)

Keywords

• Packaged herbs
• Herb pastes
• Cooking seasonings
• Stir-in pastes
• Skillet sauces

Headquarters

HQ city

Palmwoods

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: One-time purchase model for packaged herb and seasoning products sold through retail grocery stores and online channels. Revenue generated from unit sales of lightly dried herbs, stir-in pastes, and skillet sauces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Gourmet Garden manufactures and sells convenient, ready-to-use lightly dried herbs, stir-in pastes, and skillet sauces designed for home cooks. Products are pre-prepped to eliminate chopping, peeling, and mincing, and stay fresh for up to four weeks after opening. The brand sells through major grocery retailers and its own e-commerce storefront hosted by McCormick.com.

Product overview

Gourmet Garden is a brand of herbs and seasonings owned by McCormick, featuring a portfolio of three core product lines: Lightly Dried Herbs (including Basil, Parsley, Cilantro, Italian Herbs, Chives, and seasoning blends), Stir-In Pastes (including Garlic, Ginger, Basil, Cilantro, Onion varieties, and Zesty Lemon), and Skillet Sauces (including Zesty Italian Herb, Stir Fry, and Fajita). The products are designed for convenience, requiring no chopping or prepping, and offer fresh flavor that lasts up to four weeks after opening. The brand markets itself as helping consumers cook with ease from weeknight dinners to weekend favorites.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Garden Lightly Dried Herbs A line of lightly dried herbs including Basil, Chopped Parsley, Cilantro, Italian Herbs, Chives, Poultry Seasoning, and Italian Seasoning Blend, designed for home cooks who want fresh herb flavor without chopping or prep; products stay fresh for up to four weeks after opening.
• Gourmet Garden Stir-In Pastes A collection of stir-in pastes including Caramelized Onion, Green Onion, Ginger, Garlic, Minced Garlic, Basil, Cilantro, Roasted Garlic, and Zesty Lemon, designed for home cooks who want fresh flavor without peeling or mincing.
• Gourmet Garden Skillet Sauces A line of convenient skillet sauces including Zesty Italian Herb, Stir Fry, and Fajita varieties designed to add flavor to skillet-cooked dishes for home cooks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• McCormickcoreOthersGourmet Garden is a wholly-owned brand within the McCormick portfolio of seasoning and flavor brands. McCormick provides distribution, marketing, and operational infrastructure for the brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dorot Gardens: Dorot Gardens makes pre-portioned frozen herb and garlic cubes in pop-out trays, the most format-comparable competitor to Gourmet Garden's squeeze-tube pastes and lightly-dried herbs. Both brands target home cooks seeking portion-controlled, no-prep fresh flavor.
• Litehouse Foods: Litehouse sells refrigerated clamshell fresh herbs plus a broad line of dressings, dips, and herb-based sauces to US retail. Its refrigerated herb format and convenience positioning directly overlap Gourmet Garden's 'chilled convenient packaged herbs' category claim.
• Spice Hunter: Spice Hunter offers a curated portfolio of herbs, spices, and seasonings sold through natural and conventional grocery. It is comparable to Gourmet Garden's herb-and-seasoning product lines, particularly the lightly-dried blends, with overlapping retail customer base.
• Simply Organic: Simply Organic (a Frontier Co-op brand) sells certified organic herbs, spices, and seasonings. Comparable to Gourmet Garden's organic-certified SKUs (e.g., Cilantro Stir-In Paste) and competes for the same organic-aisle consumer in natural and mainstream grocery.
• Mrs. Dash: Mrs. Dash is a B&G Foods seasoning-blend brand targeting health-conscious home cooks seeking convenient flavor without salt. It overlaps Gourmet Garden's value proposition of 'flavor without effort' and competes in the same herb/seasoning aisle at mass retail.
• Badia Spices: Badia Spices is a large independent spice and seasoning manufacturer with broad retail distribution, including herb blends, dry seasonings, and Hispanic-focused flavor profiles. Comparable to Gourmet Garden's herb and seasoning portfolio and competes on shelf in the same mass-retail spice aisle.

Broad incumbents

• McCormick & Company: McCormick is the parent company of Gourmet Garden and the global leader in spices, seasonings, and flavors. As the anchor's parent, McCormick owns Gourmet Garden, sets its strategic priorities, and provides distribution and marketing infrastructure; it also competes indirectly via its broader spice portfolio (Schwartz, Lawry's).
• Lawry's: Lawry's is a McCormick-owned seasoning and marinade brand sold across US grocery. It is a sibling brand to Gourmet Garden within McCormick's portfolio and competes for similar home-cook occasions in the same seasoning aisle.
• Colman's: Colman's (Unilever-owned) is a heritage British brand selling mustard, pastes, and seasoning mixes. Comparable to Gourmet Garden's stir-in paste format and compete for similar herb-and-condiment center-store space in UK/European grocery.

Emerging players

• Taylor Farms: Taylor Farms is a major fresh-cut produce and packaged-salad supplier that has been expanding into fresh-cut herbs, salad kits, and convenient vegetable formats. It competes with Gourmet Garden at the retailer level for refrigerated 'fresh convenient' herb shelf space.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/gourmetgardenau
• YouTubeyoutube.com/user/gourmetgarden
• Facebookfacebook.com/gourmetgarden
• Instagraminstagram.com/gourmetgarden
• Pinterestpinterest.com/gourmetgarden
• LinkedInlinkedin.com/company/botanical-food-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gourmet Garden