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Concrete Craft

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Namestring
Concrete Craft
Company typeenum
Private
Founded yearint
2006
Short descriptiontext

Concrete Craft was a decorative concrete franchise brand offering installation, repair, and restoration services for residential and commercial surfaces. It operated under Home Franchise Concepts before ceasing business.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersHollywood, United States
HQ citystring
Hollywood
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
decorative concrete services, concrete floor designs, concrete repair services, franchise home services, concrete resurfacing
Industry3 codes
1Concrete Flatwork & Decorative Concrete (Stamped, Stained)
CodeHSAIACAJPrimaryYes
2Concrete Flooring Systems (Polished, Stained, Overlays)
CodeIMADAJAGPrimaryNo
3Patio Construction (Pavers, Concrete & Stone)
CodeHSAPALABPrimaryNo
Product category
Decorative Concrete Services
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Franchise Fees and Royalties
TypeLicensing Royalties
Description

Concrete Craft generates revenue through franchise fees paid by entrepreneurs who purchase franchises, plus ongoing royalty payments based on franchisee revenue. The franchise model provides operational efficiency, marketing support, and bulk purchasing power to franchise owners.

franchise.concretecraft.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Operations, Marketing or Sales, Personnel, Supply Chain
Pricing details1 tier
1Franchise investment
ModelOtherBilling cadenceMulti-year contract
Notes

Initial costs and business planning requirements are discussed, but specific dollar amounts are not publicly listed. Contact-based inquiry process for prospective franchise owners.

franchise.concretecraft.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Concrete Craft offered decorative concrete installation, restoration, and design services for residential and commercial concrete surfaces, operating exclusively through a franchise model under the Home Franchise Concepts portfolio. The franchise provided entrepreneurs a lower-cost entry point into the decorative concrete industry with operational support, marketing resources, and bulk purchasing power. Concrete Craft has ceased operations.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Concrete Craft Decorative Concrete Franchise
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeOthers
Description

Home Franchise Concepts is the franchisor organization that owns and operates the Concrete Craft brand among its portfolio of home services franchises. Concrete Craft operates as one of multiple franchise brands under the Home Franchise Concepts umbrella.

Peers10 records
TypeDirect peer
Description

Long-standing decorative concrete coatings and resurfacing franchise/network. Directly comparable to Concrete Craft as a provider of stamped, stained, and textured concrete installations for residential and commercial customers.

TypeDirect peer
Description

Decorative concrete products and training provider for contractors and franchisees. Overlaps with Concrete Craft's offering of decorative overlays, stains, and epoxy systems plus its franchisee-support model.

TypeDirect peer
Description

Decorative concrete engraving and design service provider serving residential and commercial customers. Directly comparable as a service-based decorative concrete specialist rather than a manufacturer.

TypeDirect peer
Description

Decorative concrete coatings and resurfacing franchise operating across multiple U.S. markets. Comparable to Concrete Craft in business model, decorative service focus, and homeowner customer base.

TypeBroad incumbent
Description

The franchisor umbrella that owned Concrete Craft, also operating Budget Blinds, Tailored Living, and AdvantaClean. Comparable as the direct parent and as a sibling-brand competitor within the same franchise system.

TypeBroad incumbent
Description

Large multi-brand home services franchisor. Comparable as a broader incumbent competing for both franchisees and homeowners across many adjacent home-service categories that overlap with decorative concrete.

TypeBroad incumbent
Description

Multi-brand home services franchisor (e.g., The Cleaning Authority, DoodyCalls, Mosquito Squad). Comparable as a portfolio franchisor competing for similar franchise entrepreneur customers in the home services space.

TypeRegional player
Description

Concrete services referral network connecting homeowners with local contractors. Comparable as an alternative distribution and lead-generation channel for decorative and general concrete services.

TypeEmerging player
Description

Decorative concrete and epoxy flooring provider for residential and commercial clients. Comparable as a niche specialty contractor in the same decorative concrete service category Concrete Craft operated in.

TypeEmerging player
Description

Manufacturer and installer of decorative concrete stains, sealers, and coatings. Comparable as an emerging player in decorative concrete products and services that overlap with Concrete Craft's install/restore offerings.

Market position
Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Concrete Craft

Decorative Concrete Servicesconcretecraft.com

Concrete Craft was a decorative concrete franchise brand offering installation, repair, and restoration services for residential and commercial surfaces. It operated under Home Franchise Concepts before ceasing business.

Concrete Craft firmographics

Firmographics
Name
Concrete Craft
Website
https://concretecraft.com
Company type
Private
Founded year
2006
Operating status
Closed
Headcount range
1–10 employees
Short description
Concrete Craft was a decorative concrete franchise brand offering installation, repair, and restoration services for residential and commercial surfaces. It operated under Home Franchise Concepts before ceasing business.
Ownership category
akta.pro rank

Concrete Craft industry classification

Industry
Product category
Decorative Concrete Services
akta.pro primary industry
Concrete Flatwork & Decorative Concrete (Stamped, Stained) (HSAIACAJ)
akta.pro secondary industries
Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB)

Keywords

  • Decorative concrete services
  • Concrete floor designs
  • Concrete repair services
  • Franchise home services
  • Concrete resurfacing

Where Concrete Craft is headquartered

Location

Headquarters

HQ city
Hollywood
HQ country
United States
HQ region
North America

Markets served

Concrete Craft business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

  1. Franchise Fees and Royalties: Concrete Craft generates revenue through franchise fees paid by entrepreneurs who purchase franchises, plus ongoing royalty payments based on franchisee revenue. The franchise model provides operational efficiency, marketing support, and bulk purchasing power to franchise owners.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractFranchise investment

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Concrete Craft product offering

Product offering

Core offering

Concrete Craft offered decorative concrete installation, restoration, and design services for residential and commercial concrete surfaces, operating exclusively through a franchise model under the Home Franchise Concepts portfolio. The franchise provided entrepreneurs a lower-cost entry point into the decorative concrete industry with operational support, marketing resources, and bulk purchasing power. Concrete Craft has ceased operations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Concrete Craft Decorative Concrete Franchise

Companies that use Concrete Craft

Customer profile

Segments3 records

Ideal customer profiles3 records

Concrete Craft technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Concrete Craft partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Home Franchise ConceptscoreOthersHome Franchise Concepts is the franchisor organization that owns and operates the Concrete Craft brand among its portfolio of home services franchises. Concrete Craft operates as one of multiple franchise brands under the Home Franchise Concepts umbrella.

Scale indicators1 record

Concrete Craft competitors and assessment

Company assessment

Direct peers

  • SUNDEK: Long-standing decorative concrete coatings and resurfacing franchise/network. Directly comparable to Concrete Craft as a provider of stamped, stained, and textured concrete installations for residential and commercial customers.
  • Elite Crete Systems: Decorative concrete products and training provider for contractors and franchisees. Overlaps with Concrete Craft's offering of decorative overlays, stains, and epoxy systems plus its franchisee-support model.
  • Engrave-A-Crete: Decorative concrete engraving and design service provider serving residential and commercial customers. Directly comparable as a service-based decorative concrete specialist rather than a manufacturer.
  • Concrete Coatings Inc. Decorative concrete coatings and resurfacing franchise operating across multiple U.S. markets. Comparable to Concrete Craft in business model, decorative service focus, and homeowner customer base.

Broad incumbents

  • Home Franchise Concepts (sibling brands): The franchisor umbrella that owned Concrete Craft, also operating Budget Blinds, Tailored Living, and AdvantaClean. Comparable as the direct parent and as a sibling-brand competitor within the same franchise system.
  • Neighborly (Dwyer Group): Large multi-brand home services franchisor. Comparable as a broader incumbent competing for both franchisees and homeowners across many adjacent home-service categories that overlap with decorative concrete.
  • Authority Brands: Multi-brand home services franchisor (e.g., The Cleaning Authority, DoodyCalls, Mosquito Squad). Comparable as a portfolio franchisor competing for similar franchise entrepreneur customers in the home services space.

Regional players

  • 1-800-CONCRETE: Concrete services referral network connecting homeowners with local contractors. Comparable as an alternative distribution and lead-generation channel for decorative and general concrete services.

Emerging players

  • Surface Solutions: Decorative concrete and epoxy flooring provider for residential and commercial clients. Comparable as a niche specialty contractor in the same decorative concrete service category Concrete Craft operated in.
  • Kemiko Concrete Coatings: Manufacturer and installer of decorative concrete stains, sealers, and coatings. Comparable as an emerging player in decorative concrete products and services that overlap with Concrete Craft's install/restore offerings.

Market position

Customer concentration

Concrete Craft social profiles

Digital presence

Concrete Craft financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Concrete Craft leadership team

Management profile

Number of profiles

Concrete Craft funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Concrete Craft M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Craft

What does Concrete Craft do?

Concrete Craft offered decorative concrete installation, restoration, and design services for residential and commercial concrete surfaces, operating exclusively through a franchise model under the Home Franchise Concepts portfolio. The franchise provided entrepreneurs a lower-cost entry point into the decorative concrete industry with operational support, marketing resources, and bulk purchasing power. Concrete Craft has ceased operations.

Is Concrete Craft a public or private company?

Concrete Craft is a private company. It is classified as corporate owned and is currently closed.

When was Concrete Craft founded?

Concrete Craft was founded in 2006. It employs 1 to 10 people.

Where is Concrete Craft based?

Concrete Craft is headquartered in Hollywood, United States, in the North America region.

How does Concrete Craft make money?

One revenue line is on record: franchise Fees and Royalties.

Who are Concrete Craft's main competitors?

Direct peers on record are SUNDEK, Elite Crete Systems, Engrave-A-Crete and Concrete Coatings Inc.. Broad incumbents are Home Franchise Concepts (sibling brands), Neighborly (Dwyer Group) and Authority Brands. 1-800-CONCRETE is listed as a regional player. Emerging players are Surface Solutions and Kemiko Concrete Coatings.

Does Concrete Craft have an API?

No public API is recorded for Concrete Craft.

What industry is Concrete Craft in?

Concrete Craft's product category is Decorative Concrete Services. Its primary akta.pro industry code is HSAIACAJ, Concrete Flatwork & Decorative Concrete (Stamped, Stained), with a secondary code of IMADAJAG, Concrete Flooring Systems (Polished, Stained, Overlays).

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Live signals
ConcretecraftTips for How to Start a Concrete BusinessThe article provides a five-step guide for launching a concrete business, highlighting market growth and outlining essential steps such as skill evaluation, financial planning, and legal compliance. It specifically cites Concrete Craft as an example of franchise startup costs and financing options available to prospective owners. The content serves as promotional material encouraging readers to consider purchasing a franchise from Concrete Craft or its parent company, Home Franchise Concepts.ConcretecraftCommercial Construction Business: How to Start and What to ConsiderThe article discusses starting a commercial construction business, highlighting the importance of planning, licensing, risk management, and competition. It also promotes Concrete Craft, a decorative concrete franchise offering a lower-cost, scalable alternative to traditional construction startups.ConcretecraftFranchise Business Model: Why It WorksThe article discusses the advantages and growth potential of the franchise business model, which is expected to expand faster than the U.S. economy in 2025, reaching over $936 billion. It highlights the benefits for franchisees, including operational efficiency, marketing support, bulk purchasing power, and easier financing, and uses Concrete Craft and Home Franchise Concepts as examples. The article encourages new entrepreneurs to consider franchising as a structured and successful business opportunity.ConcretecraftConcrete Industry: 3 Reasons It's a Profitable MarketThe article analyzes the profitability of the concrete industry, highlighting steady demand driven by infrastructure development and urbanization, with the U.S. market generating over $60 billion in annual revenue. It identifies profitable niches such as decorative, precast, and ready-mix concrete, noting that the global precast market is projected to reach $189.9 billion by 2027. Concrete Craft is presented as a leading franchise opportunity within the decorative concrete segment, which is expected to grow to $24.3 billion by 2028.ConcretecraftFrom Dream to Thriving Business Franchise Success StoryConcrete Craft, a decorative concrete franchise under parent company Home Franchise Concepts, highlights the success of franchisees Rob and Christa Hinzman in Athens, Georgia. The article emphasizes the company's comprehensive training programs provided by co-founders Dan Lightner and John Kostro as key to franchisee profitability and operational stability. It positions Concrete Craft as the nation's top decorative concrete franchise backed by a 30-year-old franchisor with multiple brands.ConcretecraftHow Concrete Craft Continues to Support its Franchisees and Keep Customers SatisfiedConcrete Craft, a decorative concrete franchise owned by Home Franchise Concepts (HFC), is implementing corporate support measures such as royalty relief and supplier negotiations to help its franchisees navigate the economic challenges of the COVID-19 pandemic. The company is leveraging its parent organization JM Family Enterprises Inc. to provide financial guidance through the CARES Act and SBA financing options while shifting marketing efforts toward outdoor services. Additionally, Concrete Craft is facilitating virtual discovery days and remote training to attract new franchisees and prepare for anticipated post-crisis consumer demand.1851 Franchise MagazineConcrete Craft Looks to Expand Throughout the Southeast After Seeing the Success of Husband-and-Wife Team David and Lindsay BradberryConcrete Craft is expanding its franchise operations throughout the Southeastern United States, targeting states such as Arkansas, Alabama, Georgia, and Tennessee, following the successful performance of franchisees David and Lindsay Bradberry in South Carolina. The brand, owned by Home Franchise Concepts, currently operates over 60 territories across the U.S. and Canada and cites strong consumer demand for home improvements during the pandemic as a driver for this growth.Franchising.comConcrete Craft Announces 2020 Community Service Award WinnersConcrete Craft announced the recipients of its 2020 Heart & Home Giving Back and Concrete Craft Cares awards, honoring franchise owners in Tennessee and Colorado for their community service initiatives. The winners, Chuck Yates and Mark Cisco, were recognized for supporting veterans, youth sports, and local firefighters through donations and mentorship programs. These awards reflect the company's ongoing commitment to community engagement through its franchise network.