SUNDEK
- Company typePrivate
- Founded1970
- HeadquartersArlington, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
SUNDEK firmographics
Firmographics- Name
- SUNDEK
- Legal name
- Sundek
- Website
- https://sundek.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SUNDEK industry classification
Industry- Product category
- Decorative Concrete Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Painting and Wall Covering Contractors (238320)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Concrete & Masonry Coatings (IMADAKAE)
- akta.pro secondary industries
- Architectural & Decorative Coatings (IMAEAGAA), Architectural & Decorative Paints (IMAEAHAA), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)
Keywords
Where SUNDEK is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SUNDEK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales to Contractors: SUNDEK manufactures decorative concrete coating products and sells them to their network of 60+ authorized contractors who then install the products for end customers. Contractors are independent businesses who purchase products and provide installation services.
- Commercial Contracting Services: SUNDEK's Commercial Contracting team works directly with architects, builders, and Fortune 500 companies on large commercial projects, providing installation services through their national network.
- Franchise/Dealer Network: SUNDEK operates as a manufacturer with a dealer/contractor network model. Individual dealers (like SUNDEK of Washington, SUNDEK of Austin, SUNDEK of Nashville) operate as separate businesses under the SUNDEK brand, installing products and managing local customer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Spray Texture (Classic Texture) |
| Unit Pricing | Pay-as-you-go | Hand-crafted Custom Overlay (Tuscan) |
| Unit Pricing | Pay-as-you-go | Stampable Overlay (SunStamp) |
| Unit Pricing | Pay-as-you-go | Limestone Coating (SunStone) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
SUNDEK product offering
Product offeringCore offering
SUNDEK manufactures and distributes proprietary acrylic decorative concrete coating systems applied as multi-layered overlays (approximately 1/4 inch thick) over new or existing concrete surfaces. Products are sold through a network of 60+ authorized contractors nationwide and installed directly by SUNDEK's Commercial Contracting Division on enterprise projects. Offerings span pool decks, patios, driveways, commercial floors, sport courts, waterparks, and architectural finishes.
Product overview
SUNDEK is a decorative concrete coating and restoration company offering a comprehensive portfolio of proprietary acrylic-based surface coating products and systems. The core offerings include spray texture overlays (Classic Texture, SunSplash), hand-crafted overlays (Tuscan), stamped overlays (SunStamp), and limestone coatings (SunStone). These are complemented by a full range of finishing and coloring products including SunColor, SunBurn, SunMetal, SunH2O, SunDye, SunAcid, SunSand, and SunCanvas. The company also provides specialty systems for sport courts (SunCoat), waterproofing (SunLastic), and resinous flooring (SunEpoxy, SunOne). Decorative effects such as Aggregate Effects, Custom Scoreline Effect, and Masonry Effects allow customization. The products work together as multi-layered coating systems—typically 4-8 layers applied by factory-trained professionals—that chemically bond to existing concrete to beautify and protect surfaces. The company operates through a network of more than 60 authorized contractors across the U.S. and has been installing quality decorative concrete coatings since 1970.
Differentiator
Problem solved
Functional benefit
Brands
- Classic Texture: The original spray texture overlay system, SUNDEK's most popular product for pool decks and outdoor surfaces since 1970.
- SunStamp
- Tuscan
- SunStone
- SunSplash
- SunColor
- SunCoat
- SunMetal
- SunEpoxy
- SunOne
- SunSand
- SunBurn
- SunLastic
- SunCast
- SunClear
- SunStain
- Aggregate Effects
- Custom Scoreline Effect
- Masonry Effects
- SunCanvas
- SunFlek
Products and services
- Classic Texture SUNDEK's original acrylic spray texture overlay, applied by spraying and trowel-knockdown to create a slip-resistant, cool-to-touch textured finish. The flagship product for pool decks, patios, and outdoor surfaces, applicable to both new and old concrete via a proprietary chemical bond.
- SunSplash Economical acrylic spray texture coating applied to existing vertical or horizontal surfaces to produce an 'orange peel' effect. Protects against weather, salts, and environmental pollutants while adding decorative finish.
- SunColor Water-based acrylic finish coat applied over bare, textured, and decorative concrete surfaces to provide fresh color with durability and easy maintenance.
- SunStone Architectural limestone coating that produces a natural quarried-stone appearance. Applied by trained artisans using trowel over existing surfaces including concrete, brick, walls, foam, drywall, and cinder block.
- SunStamp Versatile stamped concrete overlay combining old-world aesthetics with modern technology. Uses stamps, templates, and freeform carving combined with integral colors and coloring techniques for unlimited design possibilities.
- Tuscan Hand-crafted custom overlay achieved by hand-troweling to create old-world European elegance with high and low texture areas. Completed with stains, acrylic finishes, or colored oxides.
- SunCoat Premium acrylic coating system engineered for sport courts, pool decks, and concrete surfaces. UV-resistant, slip-resistant durable finish for residential and commercial basketball, tennis, pickleball, and multi-use courts.
- SunEpoxy Resinous flooring product available in SunEpoxy 54, SunEpoxy 100, and SunEpoxy EP (Eco Protect) variants for high-performance commercial and industrial floor coatings.
- SunOne Resinous flooring system providing durable surface solutions for industrial and commercial applications.
- Aggregate Effects Decorative effect that emulates washed aggregate concrete or granite by applying multiple speckles of different colored acrylic finish coat. Provides slip-resistant texture and camouflage for dirt.
- Custom Scoreline Effect Scoring technique developed by SUNDEK to disguise cracks in concrete surfaces by incorporating them into scored patterns that mimic natural stone joints, turning damage into a design feature.
- Masonry Effects Brick pattern effects applied to copings, cantilevers, and vertical surfaces to mimic real pavers.
- SunLastic Waterproofing coating system available in WP50 and EPC35 variants for concrete surface protection against water damage.
- SunStain (SunAcid, SunDye, SunH2O) Staining systems for concrete coloring applications, including acid-based SunAcid (9 colors), SunDye, and water-based SunH2O variants for different aesthetic effects.
- SUNDEK Commercial Contracting Services National enterprise installation services delivered directly by SUNDEK's Commercial Contracting Division and National Account managers for Fortune 500 companies, architects, and general contractors on large commercial and industrial projects.
Quantifiable outcome
- In 90% of cases, resurfacing is more cost-effective than tearing out and replacing concrete
- +1 more outcomes
Companies that use SUNDEK
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
SUNDEK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SUNDEK partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Nova Sports USAcoreSUNDEK is an Official Installer Partner with Nova Sports USA, bringing world-class Multisport court surfaces to residential and commercial projects. From tennis and basketball to pickleball and multi-use courts, SUNDEK's certified teams deliver systems built for performance, durability, and lasting curb appeal.
- GenslerminorLeading global architecture and design firm listed as a client/partner of SUNDEK for commercial projects.
- HKSminorLeading architecture firm listed as a client/partner of SUNDEK for commercial projects.
- Mayse & AssociatesminorArchitecture firm listed as a client/partner of SUNDEK for commercial projects.
- SmallwoodminorArchitecture firm listed as a client/partner of SUNDEK for commercial projects.
- Gilliana PoolsminorAquatic design firm listed as a client/partner of SUNDEK for commercial projects.
- Aquatic DesignminorAquatic design firm listed as a client/partner of SUNDEK for commercial projects.
- TBGminorDesign firm listed as a client/partner of SUNDEK for commercial projects.
- HDGminorDesign firm listed as a client/partner of SUNDEK for commercial projects.
- Parker RodriguezminorArchitecture/design firm listed as a client/partner of SUNDEK for commercial projects.
- KimleyminorEngineering and design firm listed as a client/partner of SUNDEK for commercial projects.
- MGACminorConstruction management firm listed as a client/partner of SUNDEK for commercial projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SUNDEK competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
SUNDEK social profiles
Digital presenceSUNDEK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUNDEK leadership team
Management profileNumber of profiles
Profiles12 records
SUNDEK subsidiaries and ownership
Company hierarchySubsidiaries12 records
SUNDEK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUNDEK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUNDEK
What does SUNDEK do?
SUNDEK manufactures and distributes proprietary acrylic decorative concrete coating systems applied as multi-layered overlays (approximately 1/4 inch thick) over new or existing concrete surfaces. Products are sold through a network of 60+ authorized contractors nationwide and installed directly by SUNDEK's Commercial Contracting Division on enterprise projects. Offerings span pool decks, patios, driveways, commercial floors, sport courts, waterparks, and architectural finishes.
Is SUNDEK a public or private company?
SUNDEK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SUNDEK founded?
SUNDEK was founded in 1970. It employs 101 to 250 people.
Where is SUNDEK based?
SUNDEK is headquartered in Arlington, United States, in the North America region.
How does SUNDEK make money?
Three revenue lines are on record. Product Sales to Contractors are the primary driver. The others are commercial Contracting Services and franchise/Dealer Network.
Does SUNDEK have an API?
No public API is recorded for SUNDEK.
What industry is SUNDEK in?
SUNDEK's product category is Decorative Concrete Coatings. Its primary akta.pro industry code is IMADAKAE, Concrete & Masonry Coatings, with a secondary code of IMAEAGAA, Architectural & Decorative Coatings. Its NAICS code is 325510 and its SIC code is 2851.