Acorn The Influence Company

What Acorn The Influence Company does

New Engen is a creative-led, full-service digital marketing agency founded in 2015 and headquartered in Seattle, Washington. The agency operates four U.S. offices (Seattle HQ, Rogers AR, Brooklyn, Manhattan Beach) and offers an integrated suite of services across five pillars: Media (paid search, paid social including TikTok and Meta, display, video/audio, and retail media), Creative (in-house studio producing platform-native short-form video, hi-fi video, statics, landing pages, and photography), Influencer (full-service creator management, paid/organic distribution, UGC whitelisting, and creator-for-commerce), Affiliate (recruitment, performance PR, rate negotiation, commission logic, and add-to-cart linking), and Measurement (always-on, AI-powered cross-channel analytics, audience intelligence, and attribution).

The agency serves enterprise clients primarily in Fashion & Apparel (Nordstrom, Altra, Yitty, Everlane, Khaite, Jockey, Evereve, Men's Wearhouse, Chico's, Cuyana), Health & Wellness (arrae), Food & Beverage/CPG (OREO, Coca-Cola), and E-commerce (Snipes), with stated expertise spanning hundreds of additional verticals. New Engen monetizes through professional-services agency fees on a quote-based, enterprise engagement model with no public pricing; go-to-market is enterprise field sales with VP-level client relationships and a direct "Let's talk" outreach CTA on the website.

The technology stack is anchored on premier-tier platform integrations—Google (Premiere Partner of the Year – Online Sales), Meta, TikTok, Amazon Ads, Microsoft Advertising, and Diamond Agency Partner status with LT Partners/Impact.com for affiliate/creator automation—plus Criteo and Ghost partnerships. The agency has accumulated consecutive Inc. 5000 (2021–2024) and Adweek Fastest Growing (2023–2025) recognitions, alongside industry awards from Digiday, Adweek, U.S. Agency Awards, and Google through 2026. No revenue, funding, ownership structure, or formal leadership roster is publicly disclosed beyond the co-founder & chairman.

Name

Acorn The Influence Company

Legal name

New Engen

Website

https://acorninfluence.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

New Engen is a Seattle-based, creative-led digital marketing agency serving enterprise Fashion & Apparel, CPG, Health & Wellness, and E-commerce clients with integrated media, creative, influencer, affiliate, and AI-powered measurement services across four U.S. offices.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Social Commerce & Affiliate Influencer Programs (MPAAAHAE), Affiliate & Performance Creator Programs (BPAFAHAG), Influencer Marketing Agencies (BPAFAHAA), Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI)

Keywords

• Digital marketing services
• Media planning buying
• Influencer marketing programs
• Affiliate program management
• Creative content production

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Full-service agency fees encompassing media planning and buying, creative production, influencer/creator management, affiliate program management, and analytics/measurement services. Services span paid search & shopping, paid social (TikTok, Meta), display, video & audio, retail media & marketplaces, short-form video, hi-fi video, statics, landing pages, photography, UGC, whitelisting, and affiliate linking.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Acorn The Influence Company is a creative-led digital marketing agency that delivers an integrated full-funnel service suite across Media (paid search, paid social, TikTok, display, video/audio, retail media & marketplaces), Creative (platform-native content production for short-form video, hi-fi video, statics, landing pages, and photography), Influencer (full-service creator programs with paid & organic distribution and UGC whitelisting), Affiliate (program build with recruitment, performance PR, rate negotiation, commission logic, and add-to-cart linking), and Measurement (always-on AI-powered analytics for cross-channel performance and attribution). Services are sold to enterprise brand clients across fashion & apparel, health & wellness, CPG, and e-commerce verticals under quote-based professional services engagements.

Product overview

New Engen is a creative-led digital marketing agency offering a unified suite of services across five core areas: Media (paid search, paid social, display, video/audio, retail media), Creative (short-form video, hi-fi video, statics, landing pages, photography), Influencer (full-service management, UGC whitelisting, creator for commerce), Affiliate (recruitment, performance PR, commission logic, add-to-cart linking), and Measurement (AI-powered analytics, audience management, intelligence insights). The agency integrates these services as an interconnected system where creative and media amplify each other, with measurement providing always-on analytics to optimize across channels.

Differentiator

Problem solved

Functional benefit

Brands

• New Engen Creators: A creator-focused solution and platform for creators/influencers, separate from the main agency brand.

Products and services

• Media Services Full-funnel media service combining deep consumer research, innovative creative strategy, and precision media planning and buying to deliver high-performance paid campaigns across paid search and shopping, paid social, TikTok, display, video and audio, and retail media & marketplaces. Built for brands seeking sustained brand momentum alongside short-term performance.
• Creative Services In-house creative studio service producing platform-native content built to power paid media rather than sit alongside it. Assets are designed for the channels they will run on, tested against real performance data, and iterated at media speed; deliverables span short-form video, hi-fi video, statics, landing pages, and photography.
• Influencer Services Creator and influencer program service covering full-service management, paid and organic distribution, UGC plus whitelisting, and creator for commerce, treating influencers and creators as a growth channel not a gamble to build brand, drive sales, and generate content usable across organic and paid.
• Affiliate Services Affiliate program management service covering recruitment of premium publishers and affiliate creators, performance PR, rate negotiation, commission logic, add-to-cart linking, affiliate strategy and optimization, designed to create demand rather than merely capture it and tie every dollar to incremental revenue.
• Measurement Services Always-on AI-powered analytics service providing real-time, cross-channel performance measurement including audience management, intelligence and insights, targeting and activation, and measurement and attribution, enabling brands to optimize spend, maximize impact, and scale with confidence.

Quantifiable outcome

• -44% Customer Acquisition Cost for Altra (Fashion & Apparel client)
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premiere Partner of the Year - Online Sales. New Engen operates as a certified Google Premier Partner with expertise in Google Ads, search, display, and video advertising solutions across client campaigns.
• Meta (Facebook)coreTechnology or IntegrationOfficial Meta partner with capabilities spanning Facebook and Instagram advertising, paid social campaigns, and audience targeting and activation.
• TikTokcoreTechnology or IntegrationTikTok partner providing paid social capabilities on TikTok platform including creator partnerships, content production, and paid media activation on the platform.
• Amazon AdscoreTechnology or IntegrationAmazon Ads partner providing retail media solutions, marketplace advertising, and commerce-focused campaign execution for brands.
• LT Partners / Impact.comcoreChannel Partner/ Reseller/ DistributorDiamond Agency Partner of LT Partners and Impact.com. Impact.com is a partnership automation platform used for affiliate and creator partnership management, commission tracking, add-to-cart linking, and performance PR.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tinuiti: Large independent digital marketing agency offering paid media, organic, creative, influencer, and measurement services for retail and consumer brands. Closely comparable in service mix (media + creative + influencer) and client vertical focus.
• PMG: Independent, data-driven digital agency providing media, creative, and commerce solutions for enterprise brands. Comparable in size, integrated service model, and reliance on data/measurement as a differentiator.
• Jellyfish: Global digital marketing agency offering media, creative, and technology services with a Brandtech positioning. Comparable as a full-service agency serving enterprise consumer brands across paid media and creative.
• Power Digital Marketing: Performance-driven digital marketing agency with strong influencer, affiliate, and paid social capabilities for retail and DTC brands. Comparable in influencer/affiliate services and CPG/fashion client base.
• Rise Interactive: Performance marketing agency specializing in media, analytics, and customer acquisition for mid-market and enterprise brands. Comparable in data-led measurement approach and enterprise client focus.

Broad incumbents

• GroupM: World's largest media investment group (WPP) operating multiple agencies across media, creative, and commerce. Competes for the same enterprise marketing budgets at greater scale and geographic reach.
• Publicis Groupe: Global communications holding company with full-service creative, media, and commerce agencies including Leo Burnett and Digitas. Competes in enterprise RFPs and offers broader global infrastructure.
• Dentsu Creative: Global creative-led agency network within Dentsu offering creative, media, and CX services. Comparable creative-led positioning and enterprise client base, but with significantly larger scale and geographic footprint.

Emerging players

• Disruptive Advertising: Smaller full-service digital agency focused on paid media, creative, and lifecycle marketing for mid-market brands. Comparable service offering but at a smaller scale and narrower vertical mix.
• LTK (formerly rewardStyle): Influencer marketing platform and creator marketplace powering affiliate and brand-creator commerce programs. Comparable in the influencer/affiliate commerce space and overlaps with the agency's creator services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/acorninfluence
• LinkedInlinkedin.com/company/new-engen
• Instagraminstagram.com/newengencreators
• Xx.com/acorninfluence

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acorn The Influence Company