What CBRE Thailand does

CBRE Thailand is the Thai operating subsidiary of CBRE Inc. (NYSE: CBRE), the global commercial real estate services and investment firm. Established in 1988 as the first international real estate consultancy to enter Thailand, CBRE (Thailand) Co., Ltd. is a private limited company incorporated in Thailand, headquartered at One City Centre on Ploenchit Road in Bangkok with an additional office in Phuket (established 2004). The firm serves institutional landlords, tenants, investors, developers, and corporate occupiers across commercial, residential, retail, industrial, logistics, hospitality, and data center property types. Service delivery is anchored by five core business lines — Invest, Finance & Value; Plan, Lease & Occupy; Design & Build; Manage Properties & Portfolios; and Transform Business Outcomes — supplemented by specialized practices in Banking & Financial Services, E-commerce, and Tech/Media/Telecommunications.

CBRE Thailand's offering is built on the global CBRE platform of 155,000+ professionals across 100+ countries, combined with proprietary Asia Pacific and Thailand-specific market research (Bangkok, Pattaya, Phuket reports and an annual paid subscription research product) and a stack of certifications including ISO 41001:2018 Facility Management, LEED Gold, LEED v4.1 Interior Gold, WELL Platinum, and Thai Green Office Gold. Documented enterprise client engagements span valuation mandates for AIA's Asia office portfolio (including Thailand locations), SCB Asset Management's listed office property funds, the CPN Commercial Growth Leasehold Property Fund (underlying The Offices at CentralWorld), and All Seasons Place's mixed-use portfolio; office leasing mandates for Singha Estate (72% leasing within October 2018 at Singha Complex), Generali Life Assurance, Hewlett-Packard, International Workplace Group (IWG/Regus/HQ), Berlitz Bangkok, and Whiteline Group; and facilities management work delivering outcomes such as a 50%+ reduction in swimming pool repair costs and a 35-40% reduction in chemical costs.

Revenue is generated through four primary streams: advisory and consulting fees for strategic consulting and research; transaction and leasing commissions on property sales, purchases, and leases; recurring property and facilities management fees; and valuation and appraisal fees for REITs, property funds, and corporate portfolios (including financial reporting valuations). Pricing follows a quote-based model with custom multi-year enterprise engagements negotiated by sector advisors, distributed primarily through direct enterprise sales targeted at large institutional clients rather than volume-led SMB channels.

Name

CBRE Thailand

Legal name

CBRE (Thailand) Co., Ltd.

Website

https://cbre.co.th

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CBRE Thailand, the Thai subsidiary of CBRE Inc., is a commercial real estate consultancy established in 1988, serving institutional landlords, tenants, investors, developers, and corporate occupiers across Bangkok and Phuket with integrated advisory, valuation, leasing, property and facilities management, and design-build services.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Commercial real estate services
• Property valuation advisory
• Real estate investment advisory
• Property management services
• Leasing and tenant representation

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory & Consulting Fees: Fees charged for strategic consulting, development consultancy, and research-and-consulting services to developers, investors, and corporations.
2. Transaction & Leasing Commissions: Commissions earned on property sales, purchases, and lease transactions across commercial, residential, retail, industrial, and hotel sectors.
3. Property & Facilities Management: Recurring management fees for ongoing property management, facilities management, and project/program management services.
4. Valuation & Appraisal Services: Fees for property valuations, appraisal services, and financial reporting valuations for REITs, property funds, and corporate portfolios.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

CBRE Thailand provides integrated commercial real estate advisory, transaction, and management services to investors, landlords, tenants, developers, and corporations in Thailand. Its core offerings span capital markets and investment sales, property valuation, office and retail leasing representation, property and facilities management, design and build project services, and sustainability consulting, all supported by proprietary market research and data-led analytics. The firm operates across commercial, residential, retail, industrial, hospitality, and data center property types.

Product overview

CBRE Thailand operates as an integrated commercial real estate services firm offering advisory, transaction, and management services through five core business lines: Invest, Finance & Value; Plan, Lease & Occupy; Design & Build; Manage Properties & Portfolios; and Transform Business Outcomes. The firm also provides specialized services across property types including residential, office, flexible workspace, retail, industrial, hotels & hospitality, and data centers, as well as industry-specific practices for banking, sustainability, e-commerce, and tech sectors. CBRE Thailand functions as the Thai subsidiary of the global CBRE organization with over 155,000 professionals in more than 100 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Invest, Finance & Value Advisory services covering capital markets execution, investment sales, and property valuation for commercial real estate assets. Targets investors, fund managers, REITs, and property owners requiring investment analysis, transaction execution, and recurring portfolio valuations for financial reporting.
• Plan, Lease & Occupy Tenant and landlord representation, lease negotiation, and portfolio strategy services for office and commercial spaces. Serves corporate occupiers seeking lease advisory, relocation, and workplace transformation, as well as landlords seeking leasing representation.
• Design & Build Project and program management, cost advisory, design, and construction management services for real estate development. Supports occupiers, investors, and developers across fit-out, refurbishment, and new-build real estate projects.
• Manage Properties & Portfolios Property management and facilities management services for commercial, residential, and hospitality properties across Thailand. Includes ISO 41001:2018-certified facilities management and ongoing property operations for owners and investors.
• Transform Business Outcomes Strategic consulting, sustainability solutions, and business transformation advisory for real estate optimization. Supports corporate clients and investors seeking to align real estate strategy with broader business outcomes, including ESG and sustainability goals.
• Residential Services Residential sales, leasing, and new project marketing services for high-end residential properties in Thailand. Targets individual buyers, expatriates, and investors in Bangkok, Phuket, and other Thai markets.
• Office Services Office leasing, tenant representation, and workplace solutions for commercial office space in Bangkok and other Thai CBDs. Serves corporate occupiers and office landlords.
• Flexible Office Space Solutions Flexible workspace and co-working advisory services for businesses seeking adaptable office arrangements, including serviced offices and hybrid workspace solutions.
• Retail Services Retail leasing, tenant representation, and retail strategy services for shopping centers, malls, and standalone retail properties. Serves both retail landlords and retail brand operators.
• Industrial & Logistics Services Industrial and logistics real estate advisory including warehouse and manufacturing facility services. Supports logistics operators, manufacturers, and industrial tenants with facility sourcing and lease negotiation.
• Hotels & Hospitality Hotel and hospitality real estate services including investment advisory, valuation, and asset management. Targets hotel owners, hospitality investors, and resort operators.
• Data Center Services Advisory services for data center real estate including site selection and transaction management. Serves technology companies and data center operators with specialized facility requirements.
• Banking & Financial Services Industry Practice Specialized real estate advisory services for banking, financial services, and alternative investment firms, covering branch networks, office portfolios, and financial-reporting valuations.
• Research & Consulting Market research, consulting, and thought leadership providing actionable insights for real estate decision-making, including the Thailand Paid Subscription Report and annual Asia Pacific Real Estate Market Outlook.

Quantifiable outcome

• Achieved 72% office leasing within October 2018 for Singha Complex new Grade A office building (14,200 sq.m. new lease for bank client; 7,000 sq.m. lease renewal for IT company)
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Berkeley GroupminorStrategic or Co-development PartnerCBRE Thailand co-hosts exclusive events with Berkeley Group for real estate projects including White City Living, facilitating international property investment opportunities.
• Baker McKenzieminorStrategic or Co-development PartnerParticipated in One Bangkok signing ceremony with Baker McKenzie, indicating collaborative advisory relationship for major real estate transactions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JLL (Jones Lang LaSalle) Thailand: JLL is one of CBRE's principal 'Big Four' global CRE services competitors and operates a Thailand platform offering investment advisory, leasing, valuation, and property management services to the same institutional client base.
• Cushman & Wakefield Thailand: Cushman & Wakefield is another Big Four global CRE services firm with a Thailand presence, directly competing on leasing, capital markets, valuation, and facilities management mandates for institutional landlords and occupiers.
• Colliers International Thailand: Colliers operates a Thailand platform providing investment sales, leasing, valuation, and project management services, positioning it as a direct competitor across CBRE's core service lines.
• Knight Frank Thailand: Knight Frank has a strong APAC footprint including Thailand, competing on residential agency, commercial leasing, investment advisory, and valuation services targeting similar institutional and HNW segments.
• Savills Thailand: Savills is a global CRE services firm with Thailand operations, competing directly across commercial leasing, residential, valuation, and property management service lines.
• Avison Young: Avison Young is a global CRE services firm offering investment sales, leasing, and advisory, and has expanded its APAC presence competing for institutional mandates similar to CBRE Thailand's.

Broad incumbents

• Newmark Group: Newmark is a publicly traded CRE services firm with a growing global platform including APAC; it competes for capital markets, leasing, and consulting mandates with broader portfolio overlap but less Thailand-specific depth than the Big Four.

Regional players

• CBRE Vietnam: CBRE's sister subsidiary in Vietnam offers comparable CRE services in a neighboring ASEAN market, useful as a regional peer for cross-border investment flows and platform leverage, though it does not directly compete in Thailand.
• JLL Vietnam: JLL's Vietnam operation is a regional peer providing similar CRE services in a comparable ASEAN market; not a direct Thailand competitor but useful for regional benchmarking and cross-border mandate competition.

Others

• ERA Realty: ERA is a large regional residential-focused real estate agency network with Thailand presence through affiliated franchises; competes with CBRE Thailand's residential practice but with a fundamentally different agency model and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CBREThailand
• LinkedInlinkedin.com/company/cbre-thailand
• Instagraminstagram.com/cbrethailand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBRE Thailand