What Novvia Group does

Novvia Group is a national rigid packaging distribution platform formed in October 2021 by Kelso & Company through the combination of four regional packaging companies (Inmark, C.L. Smith, Silver Spur, and Container Supply). Headquartered in Franklin, Tennessee, and governed under Tennessee law, the company operates 65+ warehouse and distribution locations across North America, Europe, and Asia, supported by 800+ packaging experts and 20+ wholly owned subsidiary brands including Inmark, Saxco, Garrett Hewitt International, C.L. Smith, Silver Spur, Container Supply, Fox Valley, Rhino Container, Southern Container, Rahway Steel Drum, Ocean State Packaging, Liquid Bottles, MegaChem, AMPAC Services, and APC Packaging. The platform's core offering is the distribution of rigid packaging products across six material categories: glass (wine/spirits bottles, food, beauty), metal (cans, tins, containers), plastic (bottles, jars, pails), corrugated (shipping/storage), bulk (IBCs, drums), and caps/closures/dispensers, supplemented by light manufacturing through Lyons Blow Molding (HDPE bottles) and design/decoration services.

The company makes money through B2B product distribution, primarily via enterprise field sales with outside representatives managing defined territories and strategic accounts, with an emerging direct e-commerce channel through Liquid Bottles. Pricing is quote-based and varies by volume, material, and customer requirements; the value proposition centers on flexible stocking agreements that reduce customer working capital exposure, single-vendor consolidation across rigid packaging categories, and consolidated buying power through a deep supplier network. Customer segments span eleven verticals: Food & Beverage, Chemical, Paint & Coatings, Pharmaceutical & Nutraceutical, Personal Care (a recent priority), Lawn & Garden, Petroleum & Oil, Contract Filling, Automotive, Pet Care & Animal Health, and Battery & Electronics. The platform has executed a serial M&A strategy since formation, expanding from 4 founding companies to 20+ subsidiaries, with notable additions including Saxco International (beverage, January 2025), Garrett Hewitt International (beauty, May 2025), MegaChem (Southeast industrial, March 2025), and APC Packaging (sustainable luxury beauty, May 2026). Robert Boucher was appointed CEO in November 2025, succeeding Sarah Macdonald, with a leadership team that includes a CFO drawn from Saxco, a Chief Revenue Officer, an EVP of Operations & Supply Chain with prior CEO experience at Venture Metals and senior roles at Ardagh, O-I, and Vitro, and a Chief HR Officer with 17 years of prior tenure at founding subsidiary C.L. Smith.

Name

Novvia Group

Legal name

Novvia Group

Website

https://novviagroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Novvia Group is a Kelso & Company-backed national rigid packaging distribution platform operating 65+ warehouses across North America, Europe, and Asia through 20+ subsidiary brands, serving industrial and consumer end markets in food & beverage, chemical, beauty, and life sciences.

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Rigid packaging distribution
• Industrial containers supply
• Stocking distribution services
• Custom packaging design
• Beverage and beauty packaging

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Rigid Packaging Distribution: Novvia Group generates revenue through the distribution and sale of rigid packaging products including containers, drums, pails, bottles, jars, and closures. The company operates as a national stocking distributor with flexible stocking agreements, providing customers with just-in-time access to packaging products. Revenue comes from product sales, with potential for value-added services such as design and decoration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Novvia Group is a national B2B distributor of rigid packaging products—including glass, metal, plastic, corrugated, and bulk containers plus caps, closures, and dispensers—sold primarily to industrial and commercial manufacturers. The company operates 65+ warehouse/distribution locations through 17 wholly-owned subsidiary brands and offers value-added services such as flexible stocking agreements, custom packaging design and decoration, and consolidated supplier sourcing across North America, Europe, and Asia.

Product overview

Novvia Group is a national packaging distribution platform offering a comprehensive suite of rigid packaging solutions across multiple material types and product categories. The company's platform architecture consists of 20 subsidiary brands (including Inmark, C.L. Smith, Silver Spur, Container Supply, and others acquired over time) that collectively deliver stock and custom packaging at scale. The core product portfolio spans six primary packaging categories: Glass Packaging (wine/spirits bottles, food, beauty), Metal Packaging (cans, tins, containers), Plastic Packaging (bottles, jars, pails), Corrugated Packaging (shipping/storage), Bulk Packaging (IBCs, drums), and Caps/Closures/Dispensers. Supporting services include stocking agreements for guaranteed supply, brand solutions/custom design and decoration, and access to a deep supplier network providing consolidated buying power. The platform serves diverse end markets including Food & Beverage, Chemical, Paint & Coatings, Pharmaceutical & Nutraceutical, Lawn & Garden, Petroleum & Oil, Personal Care, Automotive, Pet Care & Animal Health, and Battery & Electronics.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Packaging Glass packaging solutions including wine and spirits bottles, Boston and Euro rounds, food, specialty, and beauty packaging designed to deliver durability with a premium look and feel. Sold to beverage, food, beauty, and personal care manufacturers.
• Metal Packaging Cans, tins, and metal containers built for long shelf life, easy recycling, and consistent performance across industries including food, beverage, paint and coatings, chemical, and petroleum.
• Plastic Packaging Lightweight, adaptable plastic packaging available in a wide range of sizes and formats (PET, HDPE, PVC, PP) to fit virtually any product or industry, including bottles, jars, pails, and custom containers.
• Corrugated Packaging Sturdy corrugated shipping and storage solutions designed to protect products from warehouse to final delivery for industrial and commercial customers.
• Bulk Packaging Bulk storage and containment for transport including IBCs, drums, and rigid containers for a variety of liquid and dry products, with IBC reconditioning and recycling services available through select subsidiaries.
• Caps, Closures & Dispensers Reliable dispensing and closure solutions for bottles, containers, and specialty packaging across a wide range of industries, including matching caps for PET, HDPE, PVC, and PP bottles.
• Stocking Agreements Flexible stocking agreements that hold inventory on the customer's behalf to reduce supply risk, eliminating the need to overbuy or tie up capital in bulk orders while ensuring consistent, on-time access to packaging.
• Brand Solutions & Custom Design End-to-end design and decoration services including compliant labeling, sleeves, printing, and premium finishes, combining regulatory know-how with brand creativity for industrial and consumer product customers.

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sonoco Products Company: Sonoco is a diversified global packaging manufacturer serving consumer and industrial markets with rigid paper, plastic, metal, and protective packaging — overlaps with multiple Novvia end markets and product categories at a much larger scale.
• Mauser Packaging Solutions: Mauser is a global manufacturer and reconditioner of industrial rigid packaging (drums, IBCs, reconditioned containers) and a major competitor in Novvia's chemical, petroleum, and industrial end markets — overlapping in product category with a vertically integrated manufacturing model.
• Greif Inc. Greif is a global industrial packaging manufacturer producing steel drums, plastic drums, IBCs, and containerboard — directly competes in rigid industrial packaging categories with Novvia's chemical, petroleum, and paint & coatings customers.

Regional players

• Sabert Corporation: Sabert is a leading North American manufacturer of food packaging and tableware products (rigid plastic containers, bowls, trays) — comparable in rigid packaging manufacturing and food & beverage customer base, though primarily a manufacturer rather than a multi-brand distributor.

Emerging players

• Glenroy Inc. Glenroy is a flexible packaging converter and pouch manufacturer serving food & beverage, personal care, and household product companies — overlapping in end markets and packaging supply role, but differentiated by flexible film versus rigid focus.

Direct peers

• All American Containers: All American Containers is a national rigid packaging distributor focused on glass and plastic containers, jars, and closures for personal care, food & beverage, and household products — a direct peer in product category and customer base, though smaller in scale.
• TricorBraun: TricorBraun is one of the largest rigid packaging distributors in North America, serving food & beverage, personal care, and industrial customers with a similar stocking-distributor model — a near-direct competitor with a comparable multi-brand, multi-vertical go-to-market.
• Container & Packaging Supply: Container & Packaging Supply is an e-commerce and direct-sales rigid packaging distributor supplying bottles, jars, and closures to small and mid-sized businesses — directly comparable to Novvia's Liquid Bottles subsidiary and its SMB channel.
• The Cary Company: The Cary Company is a B2B distributor of containers, raw materials, and specialty chemicals serving industrial customers — comparable in B2B distribution model and end-market overlap in chemicals, paint & coatings, and personal care.
• Berlin Packaging: Berlin Packaging is the largest rigid packaging supplier in North America, offering bottles, jars, closures, and containers across consumer and industrial end markets — directly comparable to Novvia in product breadth, business model, and customer base, but at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NovviaGroup
• LinkedInlinkedin.com/company/novvia-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A17 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novvia Group