StateWP
StateWP is a WordPress maintenance, security, and hosting agency serving small and mid-market businesses, law firms, nonprofits, and agencies via tiered subscription plans ($99–$630/month) anchored by its proprietary Proto management dashboard.
- Company typePrivate
- Founded2017
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What StateWP does
StateWP is a privately held WordPress maintenance, security, support, and hosting agency headquartered in Oakland, California. Founded in 2017 as a spin-off from web development firm State Creative (whose team had been working together since 2010), the company provides ongoing website care to small and mid-market businesses, law firms, nonprofits, marketing agencies, and select enterprises whose WordPress sites generate leads, sales, or patient/client intake. The service portfolio is productized into three tiered monthly subscriptions — Starter ($99–$110/month), Premium ($314–$349/month), and Elite ($630–$700/month) — covering security monitoring, plugin and core updates, daily backups, malware remediation, performance optimization, content editing hours, and managed hosting with CDN. The Elite tier adds a staging environment, SMTP email setup, and compliance policy licensing.
At the center of the offering is Proto, StateWP's proprietary real-time dashboard that consolidates site health, security status, traffic analytics, ticketing, and monthly reporting into a single client login. Google Analytics 4 and Google Search Console integrations extend the analytics surface on the higher tiers. Distribution is sales-led: the CEO (Garrett Goldman) personally conducts discovery and demos, a free website audit serves as the primary lead magnet, and an agency partner program offers referral fees and white-label reselling for design and maintenance agencies. The company is independently led by Goldman, with a 50% strategic stake acquired in November 2025 by 9Sail Leaders (Joe Giovannoli and Bryan Pattman), a law-firm-focused agency partnership that points to vertical deepening in legal.
StateWP firmographics
Firmographics- Name
- StateWP
- Legal name
- StateWP Inc.
- Website
- https://statewp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StateWP is a WordPress maintenance, security, and hosting agency serving small and mid-market businesses, law firms, nonprofits, and agencies via tiered subscription plans ($99–$630/month) anchored by its proprietary Proto management dashboard.
- Ownership category
- akta.pro rank
StateWP industry classification
Industry- Product category
- Managed WordPress Services
- NAICS
- Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD)
- akta.pro secondary industry
- Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)
Keywords
Where StateWP is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StateWP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Maintenance Subscriptions: Recurring monthly subscription revenue from three tiered maintenance plans (Starter, Premium, Elite). Each tier includes different levels of security, performance optimization, support, and development hours. Annual billing available with 10% discount.
- Premium Hosting Add-on: Optional managed WordPress hosting with CDN included. Free with Premium and Elite plans, available for $34/month add-on for Starter plan. Provides 99.9%+ uptime guarantee.
- On-demand Development Hours: Additional development and editing time available at $150/hour for Starter plan customers. Premium and Elite plans include bundled monthly editing hours (2 and 5 hours respectively).
- Agency Partner Program: Referral bonuses up to $600 per site referred that signs up for a year and remains active 30 days. White-label options with tailored pricing available for design and maintenance agencies.
- Multi-site Discounts: Volume discounts for organizations managing multiple websites: Site 2 gets 5% off, Site 3 gets 10% off, Site 4+ gets 15% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential maintenance for simple websites with basic security and updates |
| Subscription | Monthly | Full-service maintenance for businesses with content-heavy websites driving sales and leads |
| Subscription | Monthly | Comprehensive maintenance for complex sites with custom code, eCommerce, or advanced functionality |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
StateWP product offering
Product offeringCore offering
StateWP provides ongoing WordPress website maintenance, security, support, and managed hosting services for businesses that rely on their websites for lead generation and revenue. The company delivers tiered monthly subscription plans covering core/plugin/theme updates, daily backups, uptime monitoring, security hardening, and on-demand development hours, complemented by a proprietary Proto client dashboard. Their offering is positioned as "artisanal" human-led service for clients whose sites are critical business assets.
Product overview
StateWP is a WordPress maintenance and security agency offering a tiered subscription model with three plans (Starter, Premium, Elite) priced from $110 to $700 per month. The core product is centered around Proto, a proprietary real-time dashboard that provides unified site management, monitoring, and client support. Premium and Elite plans include speed optimization and advanced integrations with Google Analytics and Search Console. The service portfolio includes WordPress hosting, speed optimization, free website audits, and specialized support for eCommerce and law firm websites.
Differentiator
Problem solved
Functional benefit
Brands
- Proto: Proprietary real-time dashboard and website management platform that allows clients to submit requests, monitor site health, security, and performance, and access analytics in one place.
Products and services
- Starter Plan
Quantifiable outcome
- 28% faster page loads on average after onboarding
- +5 more outcomes
Companies that use StateWP
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
StateWP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
StateWP partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
StateWP competitors and assessment
Company assessmentDirect peers
- ManageWP: Centralized WordPress site management dashboard enabling backup, security, updates, and monitoring across multiple sites from a single console. Direct functional overlap with StateWP's Proto dashboard for multi-site operators and agencies.
- WP Buffs: White-label WordPress maintenance, security, and support agency serving agencies and SMBs with tiered plans. Directly comparable to StateWP in service mix, target customer (small business/law firms/agencies), and recurring subscription model.
- Maintainn: WordPress maintenance, hosting, and support agency targeting agencies, SMBs, and enterprise sites. Closely comparable service catalog, target segments, and recurring revenue model.
- SiteCare: WordPress maintenance, security, and support agency offering tiered plans with uptime monitoring, backups, and dedicated support. Direct competitor to StateWP in the same recurring managed services model.
- WPMU DEV: WordPress plugin suite + managed hosting + white-label maintenance offering for agencies and freelancers. Closely comparable to StateWP's white-label agency channel and recurring subscription model.
Emerging players
- Pagely: Managed WordPress hosting and maintenance service focused on enterprise and high-traffic WordPress sites. Overlaps with StateWP's Elite plan positioning around complex, high-traffic WordPress environments.
- FixRunner: WordPress maintenance, malware removal, and emergency support specialist. Overlaps with StateWP on security and support, generally positioned more as an emergency-fix service than a recurring full-service maintenance partner.
Broad incumbents
- WP Engine: Large managed WordPress hosting and maintenance platform serving SMBs, agencies, and enterprises. Significantly larger scale and broader product portfolio, but competes in the same managed WordPress services space StateWP addresses with its premium hosting + maintenance bundles.
- Kinsta: Premium managed WordPress hosting provider on Google Cloud with built-in performance, security, and support features. Competes with StateWP's premium hosting bundle at the higher end of the market, particularly for performance-sensitive and complex sites.
- GoDaddy Pro / GoDaddy Managed WordPress: Mass-market domain registrar and hosting provider offering bundled WordPress maintenance, security, and management tools to SMBs. Competes primarily on price and convenience against StateWP's Starter/Premium plans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StateWP social profiles
Digital presenceStateWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
StateWP leadership team
Management profileNumber of profiles
Profiles1 record
StateWP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StateWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StateWP
What does StateWP do?
StateWP provides ongoing WordPress website maintenance, security, support, and managed hosting services for businesses that rely on their websites for lead generation and revenue. The company delivers tiered monthly subscription plans covering core/plugin/theme updates, daily backups, uptime monitoring, security hardening, and on-demand development hours, complemented by a proprietary Proto client dashboard. Their offering is positioned as "artisanal" human-led service for clients whose sites are critical business assets.
Is StateWP a public or private company?
StateWP is a private company. It is classified as management employee owned and is currently operating.
When was StateWP founded?
StateWP was founded in 2017. It employs 1 to 10 people.
Where is StateWP based?
StateWP is headquartered in Oakland, United States, in the North America region.
How does StateWP make money?
Five revenue lines are on record. Monthly Maintenance Subscriptions are the primary driver. The others are premium Hosting Add-on, on-demand Development Hours, agency Partner Program and multi-site Discounts.
Who are StateWP's main competitors?
Direct peers on record are ManageWP, WP Buffs, Maintainn, SiteCare and WPMU DEV. Emerging players are Pagely and FixRunner. Broad incumbents are WP Engine, Kinsta and GoDaddy Pro / GoDaddy Managed WordPress.
Does StateWP have an API?
No public API is recorded for StateWP.
What industry is StateWP in?
StateWP's product category is Managed WordPress Services. Its primary akta.pro industry code is BPAEABAD, Network Management (LAN/WAN/Wi‑Fi) Services, with a secondary code of BPAEAMAI, Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS). Its NAICS code is 541513 and its SIC code is 7370.