Maison Ferrand
- Company typePrivate
- Founded1989
- HeadquartersViroflay, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Maison Ferrand firmographics
Firmographics- Name
- Maison Ferrand
- Legal name
- Maison Ferrand
- Website
- https://maisonferrand.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Maison Ferrand industry classification
Industry- Product category
- Premium Spirits
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Maison Ferrand is headquartered
LocationHeadquarters
- HQ city
- Viroflay
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Maison Ferrand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Premium Spirits Sales: Maison Ferrand generates revenue through the production and sale of premium spirits including cognac (Ferrand Cognac, Landy Cognac), rum (Planteray Rum, Canerock, Stade's Rum), gin (Citadelle Gin), and Ferrand Dry Curaçao. Products are sold through direct distillery visits, the company's own websites, and distribution partners worldwide.
- Distillery Experiences and Tourism: Revenue generated through paid tours and experiences at the company's various properties including the Citadelle Gin Distillery at Château de Bonbonnet, Stade's West Indies Rum Distillery in Barbados, Barge 166, and the Manoir de Mademoiselle. The Manoir de Mademoiselle offers tours at €25 per adult.
- Private Barrel Program: The Private Barrel Experience offers bespoke craft spirits with personalized aging and customization, creating a premium revenue stream for clients seeking unique spirits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Manoir de Mademoiselle Tour |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Maison Ferrand product offering
Product offeringCore offering
Maison Ferrand is an independent French spirits house that produces and sells premium cognacs, rums, and gins across seven brands (Ferrand Cognac, Planteray Rum, Citadelle Gin, Canerock, Ferrand Dry Curaçao, Stade's Rum, Landy Cognac). The company operates distilleries in France and Barbados, sells direct-to-consumer through brand websites and distillery visitor centers, and distributes through trade partners globally. It also offers distillery tours, a Private Barrel customization program, and the Uncut Stories content platform.
Product overview
Maison Ferrand is an independent French spirits house founded in 1989, producing a portfolio of exceptional cognacs, rums, and gins. The portfolio includes Ferrand Cognac (Grande Champagne, hand-hammered copper stills), Planteray Rum (Caribbean terroir-driven expressions with double aging), Citadelle Gin (world's first craft gin with patented progressive infusion), Canerock Spiced Rum, Ferrand Dry Curaçao, Stade's Rum (Barbadian sea-aged), and Landy Cognac. The company operates distilleries in France (Château de Bonbonnet for gin, Mademoiselle Manor for cognac) and Barbados (Stade's West Indies Rum Distillery), offering visitors distillery tours, Private Barrel experiences, and an Uncut Stories newsletter/editorial platform.
Differentiator
Problem solved
Functional benefit
Brands
- Planteray Rum: Premium rum brand featuring terroir-driven rums from various Caribbean origins including Barbados, Jamaica, and Fiji. Known for products like Stiggins' Pineapple Rum, XO, and 3 Stars.
- Citadelle Gin
- Ferrand Cognac
- Canerock
- Ferrand Dry Curaçao
- Stade's Rum
- Landy Cognac
- West Indies Rum Distillery (WIRD)
Products and services
- Planteray Rum Premium rum brand featuring terroir-driven expressions from Barbados, Jamaica, and other Caribbean origins, with a double aging technique and distinctive packaging. Targeted at cocktail bars, retailers, and individual enthusiasts seeking premium craft rum.
- Citadelle Gin French craft gin (Gin de France) created in 1996 using a patented Progressive Infusion technique with 19 botanicals. The world's first craft gin and pioneer of the craft gin movement, sold to trade and consumers worldwide.
- Ferrand Cognac Cognac from the Grande Champagne region using hand-hammered copper stills and heritage grape varieties Colombard and Folle Blanche. Includes expressions such as 1840 Original Formula, Ambre, and Selection des Anges.
- Canerock Caribbean-inspired spiced rum distilled in Barbados featuring coconut, vanilla, and ginger infusions, using coconuts from the Kendal nursery and traditional Caribbean spices.
- Ferrand Dry Curaçao Authentic dry curaçao revival inspired by pre-Prohibition recipes, featuring multiple infusions and redistillations of Laraha orange peels with spices. Developed with cocktail historian David Wondrich.
- Stade's Rum Barbadian rum from Stade's West Indies Rum Distillery, aged and mellowed by the sea. Features traditional pot stills including the Old Gregg dating to 1850.
- Landy Cognac Cognac brand within the Maison Ferrand portfolio, launched in early 2026 to complement the Ferrand Cognac range.
- Distillery Tours and Visitor Experiences Paid distillery tours and tasting experiences at Château de Bonbonnet, Stade's West Indies Rum Distillery, Barge 166, and Manoir de Mademoiselle. Manoir de Mademoiselle tour priced at €25 per adult.
- Private Barrel Experience Bespoke craft spirits program offering personalized aging and customization for clients seeking unique premium spirits, primarily hosted at Barge 166 floating cellar near Paris.
Quantifiable outcome
- Citadelle Gin created in 1996 as the world's first craft gin and France's first gin
- +3 more outcomes
Companies that use Maison Ferrand
Customer profileSegments2 records
Ideal customer profiles3 records
Maison Ferrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Maison Ferrand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Identity DrinkscoreIdentity Drinks was a UK-based spirits distributor in which Maison Ferrand initially acquired a 60% stake in 2017. The full acquisition was completed in July 2024, resulting in the creation of Maison Ferrand UK. The deal was designed to strengthen Maison Ferrand's presence in the UK market, grow its premium spirits portfolio, and enable collaboration with like-minded independent brands. The acquisition concludes a process that started seven years earlier.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Maison Ferrand competitors and assessment
Company assessmentBroad incumbents
- Diageo: World's largest spirits company, owner of Captain Morgan and Bundaberg rums, Tanqueray and Gordon's gins, and Bulleit bourbon, competing broadly with Maison Ferrand in gin and rum with significant on-premise and marketing budgets.
- Pernod Ricard: Global spirits multinational whose portfolio includes cognac (Martell), gin (Beefeater, Monkey 47), and rum (Havana Club), competing with Maison Ferrand across all three of its core categories with vastly greater scale and distribution.
- LVMH (Moët Hennessy): Owner of Hennessy, the global cognac leader, and other premium spirits; competes directly with Ferrand Cognac in the prestige cognac tier while providing the dominant competitive benchmark for category pricing.
Direct peers
- Mount Gay Rum: Barbadian rum producer (the oldest rum brand, est. 1703) sharing the same island heritage and traditional pot-still production approach as Stade's West Indies Rum Distillery and Planteray's Barbados expressions.
- Sipsmith: London-based craft gin pioneer using copper pot stills, comparable in heritage-story, single-distillery craft positioning, and on-trade advocacy to Citadelle Gin, and a model for the independent craft gin route Maison Ferrand has taken.
- Rhum J.M: Martinican single-estate agricole rum producer with terroir-driven positioning and distillery tourism similar to Planteray's terroir-rum story, competing for the same premium sipping-rum consumer.
- Foursquare Rum Distillery: Independent Bajan rum distillery producing premium, additive-free aged rums that compete head-to-head with Stade's and Planteray's Barbados portfolio for bartender and enthusiast mindshare.
- Beefeater Gin: One of the world's best-selling London Dry gins, competing with Citadelle in the premium gin category and on-premise placements, with a similar London/European craft heritage narrative scaled to global distribution.
- Rémy Cointreau: Owner of Rémy Martin cognac and Cointreau liqueur, Rémy Cointreau is the most direct competitor to Maison Ferrand in the premium and ultra-premium cognac category, sharing the Grande Champagne terroir focus and on-trade distribution channels.
Emerging players
- The Duppy Share: Independent Caribbean rum brand with a premium, craft-on-trade positioning that intersects with Planteray and Stade's in the bartender community and premium retail channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maison Ferrand social profiles
Digital presenceMaison Ferrand compliance and trust
Trust signalCompliance1 record
Maison Ferrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Ferrand leadership team
Management profileNumber of profiles
Profiles6 records
Maison Ferrand subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maison Ferrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Ferrand M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Ferrand
What does Maison Ferrand do?
Maison Ferrand is an independent French spirits house that produces and sells premium cognacs, rums, and gins across seven brands (Ferrand Cognac, Planteray Rum, Citadelle Gin, Canerock, Ferrand Dry Curaçao, Stade's Rum, Landy Cognac). The company operates distilleries in France and Barbados, sells direct-to-consumer through brand websites and distillery visitor centers, and distributes through trade partners globally. It also offers distillery tours, a Private Barrel customization program, and the Uncut Stories content platform.
Is Maison Ferrand a public or private company?
Maison Ferrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison Ferrand founded?
Maison Ferrand was founded in 1989. It employs 11 to 50 people.
Where is Maison Ferrand based?
Maison Ferrand is headquartered in Viroflay, France, in the Europe region.
How does Maison Ferrand make money?
Three revenue lines are on record. Premium Spirits Sales are the primary driver. The others are distillery Experiences and Tourism and private Barrel Program.
Who are Maison Ferrand's main competitors?
Broad incumbents on record are Diageo, Pernod Ricard and LVMH (Moët Hennessy). Direct peers are Mount Gay Rum, Sipsmith, Rhum J.M, Foursquare Rum Distillery, Beefeater Gin and Rémy Cointreau. The Duppy Share is listed as an emerging player.
Does Maison Ferrand have an API?
No public API is recorded for Maison Ferrand.
What industry is Maison Ferrand in?
Maison Ferrand's product category is Premium Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 312140 and its SIC code is 5180.