Maison Ferrand

Name

Maison Ferrand

Legal name

Maison Ferrand

Website

https://maisonferrand.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium spirits
• Craft gin production
• Cognac distillation
• Caribbean rum
• Distillery experiences

Headquarters

HQ city

Viroflay

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Spirits Sales: Maison Ferrand generates revenue through the production and sale of premium spirits including cognac (Ferrand Cognac, Landy Cognac), rum (Planteray Rum, Canerock, Stade's Rum), gin (Citadelle Gin), and Ferrand Dry Curaçao. Products are sold through direct distillery visits, the company's own websites, and distribution partners worldwide.
2. Distillery Experiences and Tourism: Revenue generated through paid tours and experiences at the company's various properties including the Citadelle Gin Distillery at Château de Bonbonnet, Stade's West Indies Rum Distillery in Barbados, Barge 166, and the Manoir de Mademoiselle. The Manoir de Mademoiselle offers tours at €25 per adult.
3. Private Barrel Program: The Private Barrel Experience offers bespoke craft spirits with personalized aging and customization, creating a premium revenue stream for clients seeking unique spirits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maison Ferrand is an independent French spirits house that produces and sells premium cognacs, rums, and gins across seven brands (Ferrand Cognac, Planteray Rum, Citadelle Gin, Canerock, Ferrand Dry Curaçao, Stade's Rum, Landy Cognac). The company operates distilleries in France and Barbados, sells direct-to-consumer through brand websites and distillery visitor centers, and distributes through trade partners globally. It also offers distillery tours, a Private Barrel customization program, and the Uncut Stories content platform.

Product overview

Maison Ferrand is an independent French spirits house founded in 1989, producing a portfolio of exceptional cognacs, rums, and gins. The portfolio includes Ferrand Cognac (Grande Champagne, hand-hammered copper stills), Planteray Rum (Caribbean terroir-driven expressions with double aging), Citadelle Gin (world's first craft gin with patented progressive infusion), Canerock Spiced Rum, Ferrand Dry Curaçao, Stade's Rum (Barbadian sea-aged), and Landy Cognac. The company operates distilleries in France (Château de Bonbonnet for gin, Mademoiselle Manor for cognac) and Barbados (Stade's West Indies Rum Distillery), offering visitors distillery tours, Private Barrel experiences, and an Uncut Stories newsletter/editorial platform.

Differentiator

Problem solved

Functional benefit

Brands

• Planteray Rum: Premium rum brand featuring terroir-driven rums from various Caribbean origins including Barbados, Jamaica, and Fiji. Known for products like Stiggins' Pineapple Rum, XO, and 3 Stars.
• Citadelle Gin
• Ferrand Cognac
• Canerock
• Ferrand Dry Curaçao
• Stade's Rum
• Landy Cognac
• West Indies Rum Distillery (WIRD)

Products and services

• Planteray Rum Premium rum brand featuring terroir-driven expressions from Barbados, Jamaica, and other Caribbean origins, with a double aging technique and distinctive packaging. Targeted at cocktail bars, retailers, and individual enthusiasts seeking premium craft rum.
• Citadelle Gin French craft gin (Gin de France) created in 1996 using a patented Progressive Infusion technique with 19 botanicals. The world's first craft gin and pioneer of the craft gin movement, sold to trade and consumers worldwide.
• Ferrand Cognac Cognac from the Grande Champagne region using hand-hammered copper stills and heritage grape varieties Colombard and Folle Blanche. Includes expressions such as 1840 Original Formula, Ambre, and Selection des Anges.
• Canerock Caribbean-inspired spiced rum distilled in Barbados featuring coconut, vanilla, and ginger infusions, using coconuts from the Kendal nursery and traditional Caribbean spices.
• Ferrand Dry Curaçao Authentic dry curaçao revival inspired by pre-Prohibition recipes, featuring multiple infusions and redistillations of Laraha orange peels with spices. Developed with cocktail historian David Wondrich.
• Stade's Rum Barbadian rum from Stade's West Indies Rum Distillery, aged and mellowed by the sea. Features traditional pot stills including the Old Gregg dating to 1850.
• Landy Cognac Cognac brand within the Maison Ferrand portfolio, launched in early 2026 to complement the Ferrand Cognac range.
• Distillery Tours and Visitor Experiences Paid distillery tours and tasting experiences at Château de Bonbonnet, Stade's West Indies Rum Distillery, Barge 166, and Manoir de Mademoiselle. Manoir de Mademoiselle tour priced at €25 per adult.
• Private Barrel Experience Bespoke craft spirits program offering personalized aging and customization for clients seeking unique premium spirits, primarily hosted at Barge 166 floating cellar near Paris.

Quantifiable outcome

• Citadelle Gin created in 1996 as the world's first craft gin and France's first gin
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Identity DrinkscoreChannel Partner/ Reseller/ Distributor · 23 July 2024Identity Drinks was a UK-based spirits distributor in which Maison Ferrand initially acquired a 60% stake in 2017. The full acquisition was completed in July 2024, resulting in the creation of Maison Ferrand UK. The deal was designed to strengthen Maison Ferrand's presence in the UK market, grow its premium spirits portfolio, and enable collaboration with like-minded independent brands. The acquisition concludes a process that started seven years earlier.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Diageo: World's largest spirits company, owner of Captain Morgan and Bundaberg rums, Tanqueray and Gordon's gins, and Bulleit bourbon, competing broadly with Maison Ferrand in gin and rum with significant on-premise and marketing budgets.
• Pernod Ricard: Global spirits multinational whose portfolio includes cognac (Martell), gin (Beefeater, Monkey 47), and rum (Havana Club), competing with Maison Ferrand across all three of its core categories with vastly greater scale and distribution.
• LVMH (Moët Hennessy): Owner of Hennessy, the global cognac leader, and other premium spirits; competes directly with Ferrand Cognac in the prestige cognac tier while providing the dominant competitive benchmark for category pricing.

Direct peers

• Mount Gay Rum: Barbadian rum producer (the oldest rum brand, est. 1703) sharing the same island heritage and traditional pot-still production approach as Stade's West Indies Rum Distillery and Planteray's Barbados expressions.
• Sipsmith: London-based craft gin pioneer using copper pot stills, comparable in heritage-story, single-distillery craft positioning, and on-trade advocacy to Citadelle Gin, and a model for the independent craft gin route Maison Ferrand has taken.
• Rhum J.M: Martinican single-estate agricole rum producer with terroir-driven positioning and distillery tourism similar to Planteray's terroir-rum story, competing for the same premium sipping-rum consumer.
• Foursquare Rum Distillery: Independent Bajan rum distillery producing premium, additive-free aged rums that compete head-to-head with Stade's and Planteray's Barbados portfolio for bartender and enthusiast mindshare.
• Beefeater Gin: One of the world's best-selling London Dry gins, competing with Citadelle in the premium gin category and on-premise placements, with a similar London/European craft heritage narrative scaled to global distribution.
• Rémy Cointreau: Owner of Rémy Martin cognac and Cointreau liqueur, Rémy Cointreau is the most direct competitor to Maison Ferrand in the premium and ultra-premium cognac category, sharing the Grande Champagne terroir focus and on-trade distribution channels.

Emerging players

• The Duppy Share: Independent Caribbean rum brand with a premium, craft-on-trade positioning that intersects with Planteray and Stade's in the bartender community and premium retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@maisonferrand
• Facebookfacebook.com/maisonferrand
• LinkedInlinkedin.com/company/maisonferrand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Ferrand