Gem Shopping Network
Gem Shopping Network (Gems, Inc.) is a privately held Duluth, Georgia–based retailer operating a 24/7 live TV and streaming auction channel that sells fine jewelry, colored gemstones, and diamonds directly to individual consumers via real-time bidding.
- Company typePrivate
- Founded1997
- HeadquartersDuluth, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Gem Shopping Network does
Gem Shopping Network (legal entity Gems, Inc.) is a privately held, Duluth, Georgia–headquartered retailer that has operated a live television shopping channel dedicated to fine jewelry, colored gemstones, and diamonds since 1997. The company broadcasts 24/7 live programming in which hosts present individual pieces and viewers place real-time bids via phone, website, or mobile app; winning bidders purchase items at hammer price. The platform has hosted more than 47,000 live shows, displayed nearly 2 million items on-air, and sold over 1 million pieces over its 29-year operating history, with cumulative gross merchandise value exceeding $2 billion.
The technical architecture centers on a live broadcast production capability combined with a proprietary real-time auction/bidding system accessible via web and mobile apps. Distribution is intentionally multi-channel: the same feed is delivered through traditional TV broadcast (DISH), every major connected-TV app platform (Roku, Apple TV, Fire TV, LG Smart TV, Android TV, Samsung Smart TVs), YouTube live streaming, and a full e-commerce website with live stream embed, account management, and checkout. A supplementary educational portal (Gem Plus) supplies gemstone quality, enhancement, and care content to support buyer decisions.
The revenue model is transaction-based: the company sources inventory and sells it directly to consumers via live auction, retaining the spread between wholesale cost and hammer price. Pricing is set dynamically through viewer bidding rather than fixed SKUs. The company monetizes a horizontal B2C segment — individual jewelry consumers purchasing fine jewelry, colored gemstones, and diamonds — supported by daily sweepstakes, email/mobile notifications, and educational content. Industry standing is reinforced by active membership in AGTA, ICA, AGA, Jewelers of America, and JVC, plus BBB accreditation. Leadership includes Eduardo Hauser (CEO), Frank M. Circelli (Founder), and Tracey Crisler (CMO).
Gem Shopping Network firmographics
Firmographics- Name
- Gem Shopping Network
- Legal name
- Gems, Inc.
- Website
- https://gemshopping.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gem Shopping Network (Gems, Inc.) is a privately held Duluth, Georgia–based retailer operating a 24/7 live TV and streaming auction channel that sells fine jewelry, colored gemstones, and diamonds directly to individual consumers via real-time bidding.
- Ownership category
- akta.pro rank
Gem Shopping Network industry classification
Industry- Product category
- Fine Jewelry Retail
- NAICS
- Jewelry Retailers (45831), Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Diamond/Gemstone Auction Houses & Tender Platforms (CRAKAJAI)
- akta.pro secondary industries
- Live Shopping Platforms (CRAFANAD), Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
Keywords
Where Gem Shopping Network is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gem Shopping Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Jewelry Auction Sales: Gem Shopping Network generates revenue through live auctions of fine jewelry and gemstones. Customers place bids during 24/7 live shows, with products sold at bid prices. The auction model creates dynamic pricing based on viewer demand.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Gem Shopping Network product offering
Product offeringCore offering
Gem Shopping Network operates a 24/7 live television shopping channel that broadcasts auctions of fine jewelry, diamonds, and colored gemstones. Viewers watch on-air hosts present pieces in real time and place bids via phone, the gems.com website, or mobile apps, with final sale prices determined by competitive live bidding. The platform also offers multi-platform streaming access (Roku, Apple TV, Fire TV, YouTube, LG, Android TV, Samsung) and an online account/bidding system integrated with the broadcast.
Product overview
Gem Shopping Network operates as a live TV shopping platform for fine jewelry and gemstones, built around a core 24/7 live broadcast shopping experience. The platform combines live television shopping with an integrated online bidding/auction system that allows viewers to participate in real-time auctions. The core offering is supplemented by a Watch Anywhere streaming platform enabling multi-device access (Roku, Apple TV, Fire TV, YouTube, LG, Android TV, Samsung Smart TVs), and Gem Plus educational resources providing gemstone education and quality information. The product architecture is a unified shopping platform with viewing and educational modules that support the core auction/bidding experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Gem Shopping Network Live TV Jewelry Auctions A 24/7 live television broadcast in which on-air hosts present fine jewelry, diamonds, and colored gemstones in real time and viewers place competitive bids to purchase pieces; the broadcast airs on traditional cable/satellite TV and is simulcast via streaming platforms and the gems.com website.
- Watch Anywhere Multi-Platform Streaming Access
Companies that use Gem Shopping Network
Customer profileSegments1 record
Ideal customer profiles1 record
Gem Shopping Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gem Shopping Network partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- RokucoreStreaming platform partnership enabling Gem Shopping Network's live TV shopping content to be accessible to Roku users through a dedicated app.
- Apple TVcoreApple TV app distribution partnership allowing viewers to access Gem Shopping Network's live jewelry shopping programming on Apple TV devices.
- Amazon Fire TVcoreFire TV app partnership enabling Gem Shopping Network's live shopping channel to reach Amazon Fire TV and Fire TV Stick users.
- YouTubecoreYouTube streaming partnership allowing Gem Shopping Network to broadcast live jewelry shopping content to YouTube viewers.
- LG Smart TVcoreLG Smart TV app partnership providing Gem Shopping Network viewers access to live jewelry programming on LG television sets.
- Android TVcoreAndroid TV app distribution enabling access to Gem Shopping Network's live shopping content on Android TV devices.
- Samsung Smart TVcoreSamsung Smart TV app partnership allowing viewers to watch Gem Shopping Network's live jewelry auctions on Samsung television products.
- DISH NetworkcoreDISH satellite TV partnership distributing Gem Shopping Network's live jewelry shopping channel to DISH subscribers.
- American Gem Trade Association (AGTA)coreIndustry association partnership demonstrating commitment to ethical gemstone trading standards and colored gemstone expertise.
- International Colored Gemstone Association (ICA)coreGlobal colored gemstone industry association membership supporting ethical practices and industry standards in gemstone trading.
- Jewelers Vigilance Committee (JVC)coreCompliance partnership ensuring Gem Shopping Network adheres to legal and ethical standards in the jewelry industry.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Gem Shopping Network competitors and assessment
Company assessmentDirect peers
- Blue Nile: Blue Nile is a leading online jewelry retailer specializing in engagement rings, diamonds, and fine jewelry. It competes for the same fine-jewelry buyer but uses a fixed-price e-commerce model, making it a relevant pricing and assortment benchmark.
- Brilliant Earth: Brilliant Earth is a digitally native fine-jewelry retailer emphasizing ethically sourced diamonds and gemstones. It targets a similar fine-jewelry consumer with a values-driven proposition and is a relevant next-generation competitor.
- LiveAuctioneers: LiveAuctioneers is an online auction platform aggregating fine art, jewelry, and antiques auctions from auction houses worldwide. It overlaps with Gem Shopping Network's auction model for gemstones and fine jewelry and serves as a comparable marketplace/auction peer.
- Jewelry Television (JTV): JTV is the closest direct competitor: a 24/7 TV and digital shopping network dedicated to jewelry and gemstones, including colored stones and diamonds, with live programming and phone/web ordering. Business model, product mix, and audience overlap directly with Gem Shopping Network.
Emerging players
- Whatnot: Whatnot is a fast-growing live-auction marketplace for collectibles, including jewelry, watches, and luxury items. It overlaps with Gem Shopping Network's auction/bidding model and live-streaming format but operates primarily on mobile/web rather than traditional TV.
- Christie's / Sotheby's (jewels auctions): Christie's and Sotheby's run periodic jewels auctions and have expanded into online bidding, competing at the high end of the colored-gemstone and diamond auction market that Gem Shopping Network also serves via its live-bidding format.
Broad incumbents
- QVC Group: QVC operates a multi-category live TV and streaming shopping network that includes a substantial fine-jewelry category. While much broader than Gem Shopping Network, QVC competes for the same live-shopping audience and jewelry merchandising dollars, and is a relevant incumbent benchmark.
- ShopHQ: ShopHQ (formerly Evine Live) is a live TV and digital shopping network carrying jewelry among other categories. It is a comparable live-shopping broadcaster competing for similar cord-cutting-affected audiences.
- Signet Jewelers: Signet Jewelers is the world's largest retailer of diamond jewelry, operating Kay Jewelers, Zales, Jared, and other banners. It is a broad incumbent in fine jewelry and a relevant scale and channel benchmark for any TV/digital jewelry retailer.
- HSN (Home Shopping Network): HSN pioneered the TV shopping format and still operates live broadcast shopping across multiple categories including jewelry. It competes for the same live-TV-shopping demographic and provides a relevant comparison point for channel economics and audience migration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gem Shopping Network social profiles
Digital presenceGem Shopping Network compliance and trust
Trust signalCompliance5 records
Gem Shopping Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gem Shopping Network leadership team
Management profileNumber of profiles
Profiles3 records
Gem Shopping Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gem Shopping Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gem Shopping Network
What does Gem Shopping Network do?
Gem Shopping Network operates a 24/7 live television shopping channel that broadcasts auctions of fine jewelry, diamonds, and colored gemstones. Viewers watch on-air hosts present pieces in real time and place bids via phone, the gems.com website, or mobile apps, with final sale prices determined by competitive live bidding. The platform also offers multi-platform streaming access (Roku, Apple TV, Fire TV, YouTube, LG, Android TV, Samsung) and an online account/bidding system integrated with the broadcast.
Is Gem Shopping Network a public or private company?
Gem Shopping Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gem Shopping Network founded?
Gem Shopping Network was founded in 1997. It employs 51 to 100 people.
Where is Gem Shopping Network based?
Gem Shopping Network is headquartered in Duluth, United States, in the North America region.
How does Gem Shopping Network make money?
One revenue line is on record: jewelry Auction Sales.
Who are Gem Shopping Network's main competitors?
Direct peers on record are Blue Nile, Brilliant Earth, LiveAuctioneers and Jewelry Television (JTV). Emerging players are Whatnot and Christie's / Sotheby's (jewels auctions). Broad incumbents are QVC Group, ShopHQ, Signet Jewelers and HSN (Home Shopping Network).
Does Gem Shopping Network have an API?
No public API is recorded for Gem Shopping Network.
What industry is Gem Shopping Network in?
Gem Shopping Network's product category is Fine Jewelry Retail. Its primary akta.pro industry code is CRAKAJAI, Diamond/Gemstone Auction Houses & Tender Platforms, with a secondary code of CRAFANAD, Live Shopping Platforms. Its NAICS code is 45831 and its SIC code is 5944.