What QVC Group does

QVC Group is a live social shopping company that operates six retail brands — QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road — reaching more than 200 million homes worldwide through 15 television networks, streaming apps (QVC+ and HSN+), TikTok Shop, and additional social platforms, e-commerce sites, and mobile apps. Founded in 1986 and headquartered in West Chester, Pennsylvania, the company employs more than 10,000 people across the U.S., U.K., Germany, Japan, Italy, Poland, and China. The core technology is a multi-screen video commerce platform that combines live television broadcasting infrastructure with digital streaming, social commerce, and creator-led content delivery; the company offers approximately 95,000 SKUs across five TikTok Live channels.

The company generates revenue primarily through direct retail product sales across its six brands, with a small but growing contribution from streaming subscription services. FY2025 revenue totaled $9.23 billion, a 35% decline from $14.18 billion in 2020, with Q3 2025 revenue of $2.21 billion down 6% year-over-year. The company recorded a $2.37 billion net loss in the first nine months of 2025, Q3 2025 operating income fell 61% to $60 million, and adjusted OIBDA dropped 32% to $169 million as linear TV viewership declined and debt-service obligations strained operating performance. Streaming sales grew 19% year-over-year and TikTok Shop added nearly 1 million new U.S. customers in 2025, signaling a partial digital pivot.

On April 16, 2026, QVC Group filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Texas to execute a prepackaged restructuring plan that reduces funded debt from approximately $6.6 billion to $1.3 billion, with 100% of reorganized equity issued to secured lenders and the company targeting emergence within approximately 90 days. International operations in the U.K., Germany, Japan, and Italy are excluded from the proceedings and continue operating normally. The company is delisting from NASDAQ (ticker QVCGA) and is repositioning around streaming, social commerce, and creator-led content while maintaining its diversified multi-brand retail portfolio.

Name

QVC Group

Legal name

QVC Group, Inc.

Website

https://qvcgrp.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

QVC Group operates six retail brands (QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, Grandin Road) as a live social shopping company, reaching 200M+ homes via 15 TV networks and digital channels. Filed Chapter 11 in April 2026 to restructure $6.6B of debt.

Ownership category

akta.pro rank

Product category

Live Social Shopping Retail

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Cable Network Groups & Portfolio Operators (Multi-Channel Brands) (MPABAFAO)

Keywords

• Live social shopping
• Video commerce
• Multichannel retail
• Television shopping
• Social commerce

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: QVC Group generates revenue primarily through direct retail sales of products across six brands (QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, Grandin Road) via television networks, e-commerce websites, mobile apps, and social commerce platforms. Revenue dropped 35% from $14.18 billion in 2020 to $9.23 billion in 2025.
2. Streaming and Subscription Services: Revenue from streaming services including QVC+ and HSN+ streaming experiences, with streaming sales growing 19% year-over-year as the company pivots toward digital and social commerce.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

QVC Group is a live social shopping company that sells curated consumer products across six owned retail brands (QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, Grandin Road) through 15 television networks, e-commerce websites, mobile apps, streaming services (QVC+, HSN+), TikTok Shop, social media platforms, print catalogs, and in-store destinations. The company delivers video-driven commerce experiences to over 200 million homes worldwide.

Product overview

QVC Group is a live social shopping company operating as a portfolio of six leading retail brands: QVC (flagship live shopping brand), HSN (home shopping network), Ballard Designs, Frontgate, Garnet Hill, and Grandin Road. These brands collectively reach more than 200 million homes worldwide via 15 television networks, as well as digital channels including TikTok Shop, streaming experiences (QVC+ and HSN+), Facebook, Instagram, YouTube, Pinterest, websites, mobile apps, and print catalogs. The company is headquartered in West Chester, PA with operations across the US, UK, Germany, Japan, Italy, Poland, and China.

Differentiator

Problem solved

Functional benefit

Brands

• QVC: Live social shopping and video commerce brand reaching more than 200 million homes worldwide via television networks and digital channels.
• HSN
• Ballard Designs
• Frontgate
• Garnet Hill
• Grandin Road
• Ryllace

Products and services

• QVC The flagship live shopping brand of QVC Group offering video-driven commerce across multiple screens including smartphones, tablets, laptops, and TVs, reaching more than 200 million homes worldwide.
• HSN Home Shopping Network brand operated by QVC Group, reaching customers via television and digital channels with live video commerce experiences.
• Ballard Designs Home decor and furniture brand offering design-focused products through direct-to-consumer channels under the Cornerstone Brands portfolio.
• Frontgate Premium home furnishings and decor brand targeting customers seeking quality indoor and outdoor home products.
• Garnet Hill Lifestyle brand specializing in natural fiber bedding, apparel, and home decor made from organic cotton, linen, and sustainable materials.
• Grandin Road Home decor brand offering seasonal furniture, accessories, and indoor/outdoor living products through direct-to-consumer retail.
• Ryllace Lifestyle brand operated under QVC Group's portfolio of consumer brands.
• QVC+ Streaming Experience Streaming application providing live and on-demand video shopping content from the QVC brand, with 19% year-over-year streaming sales growth.
• HSN+ Streaming Experience Streaming application providing live and on-demand video shopping content from the HSN brand.
• TikTok Shop Livestream Channels Five TikTok Live channels operated by QVC offering over 95,000 products through continuous livestream shopping, which acquired over 1 million new U.S. customers in 2025.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• FABSCRAPcoreStrategic or Co-development Partner · 1 January 2025QVC's U.S. design studio partners with FABSCRAP, a 501c3 non-profit organization, to divert apparel and home textile samples from landfills. Located in New York City, FABSCRAP's recycling service collects fabric excess from commercial brands, sorting material for reuse and downcycling. FABSCRAP is dedicated to generating industry waste-stream data and mobilizing stakeholders to tackle the waste-stream issue, partnering with over 800 organizations.
• Plastic BankcoreStrategic or Co-development Partner · 1 January 2024Environmental partnership to support collection and recycling of plastic from the environment. Through this partnership, QVC gathered over 45 tonnes of plastic equal to 2,272,750 bottles which was recycled into Social Plastics, a recycled feedstock reintegrated into products and packaging for consumer goods. This helped reduce reliance on virgin plastics and decrease greenhouse gas emissions.
• Textile ExchangecoreStrategic or Co-development PartnerQVC US and Garnet Hill are longstanding members of Textile Exchange, a comprehensive industry-wide organization tackling challenging production issues including water use, carbon emissions, energy use, waste production, and toxic materials. The organization brings together stakeholders from product brands and retailers to manufacturers and raw material suppliers to farmers to develop models and tools supporting greater use of sustainable materials.
• Sustainable Fiber Alliance (SFA)minorStrategic or Co-development PartnerGarnet Hill became a member of Sustainable Fiber Alliance to ensure high social, environmental, and animal welfare standards for premium cashmere products. SFA is a non-profit organization aiming to minimize the environmental impact of cashmere and other animal fibers, safeguard livelihoods, and improve animal welfare standards.
• Nest CoalitionminorStrategic or Co-development PartnerQVC Group is a member of the Nest Coalition, a multi-stakeholder initiative designed to bring industry leaders together to tackle challenges in ethical sourcing, supply chain transparency, and climate impact. Nest helps improve the safety of handworkers by working with participants that have completed a Nest assessment, fully compliant written policies, and procedures to protect and support workers within their supply chains.
• Hektar NektarminorStrategic or Co-development PartnerPartnership through QVC Germany's Environmental Sustainability Business Resource Group (ESBRG) supporting PROJEKT 2028, the largest digital bee protection movement in the German-speaking world. Together tackling the decline of bees and insects holistically, with 200,000 bees making home at Huckelhoven and Dusseldorf locations in 2024.
• Bureau VeritascoreImplementation/ SI/ Consulting PartnerThird-party verification partner for QVC Group's carbon footprint and environmental data. Bureau Veritas has verified QVC Group's carbon footprints for 2018-2024 and provides assurance statements for environmental reporting.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• NTWRK: NTWRK is a livestream and video commerce platform featuring limited-edition streetwear, sneakers and lifestyle products from creators and brands. It overlaps with QVC in video-driven commerce and multi-brand curated drops.
• Whatnot: Whatnot is a livestream shopping marketplace focused on collectibles, trading cards, sneakers and apparel, where sellers run auction-style livestreams. It represents the next-generation, mobile-native live-shopping model that is pulling engagement away from legacy TV-shopping operators like QVC.

Direct peers

• Wayfair: Wayfair is a large U.S. e-commerce retailer specializing in home furnishings, décor and furniture across multiple owned brands (AllModern, Birch Lane, Joss & Main, Perigold). It directly competes with QVC's Ballard Designs, Frontgate and Grandin Road home brands in the same DTC home category.
• Williams-Sonoma: Williams-Sonoma operates multi-brand home furnishings retail (Williams Sonoma, Pottery Barn, West Elm, CB2) with strong DTC, catalog and store channels. Its multi-brand, multi-channel home retail model closely mirrors QVC Group's Cornerstone Brands portfolio.
• ShopHQ (ValueVision Media): ShopHQ operates a U.S. televised and digital home-shopping network selling apparel, jewelry, home goods and electronics. It is the closest remaining pure-play cable-TV home-shopping competitor to QVC/HSN with overlapping product categories and a multi-channel TV-to-e-commerce model.

Broad incumbents

• Amazon Live: Amazon Live is Amazon's livestreamed, shoppable video commerce layer embedded in amazon.com and the Amazon app. It competes with QVC's live social shopping format on both content and checkout, leveraging Amazon's massive marketplace traffic.
• Best Buy: Best Buy is a multi-channel consumer electronics retailer with a strong TV-based media presence and an investment in live, shoppable video (Best Buy Live). Its omnichannel retail-plus-video model overlaps with QVC's core multi-screen shopping concept, especially for tech and small appliances.
• Macy's, Inc. Macy's is a multi-category department-store retailer with a strong DTC e-commerce site and a media network (Macy's Media Network). It competes with QVC for similar general-consumer apparel, beauty and home customers across both broadcast/video and digital surfaces.
• TikTok Shop: TikTok Shop is the native social-commerce marketplace inside TikTok, combining short-form video, livestreaming and in-app checkout. It is the platform QVC has chosen to partner with and is also QVC's largest disruptive competitor in live video commerce.
• Target: Target is a mass merchant with a leading DTC app/site and growing marketplace, plus Target Circle and Roundel media networks. It is a broader incumbent competitor for the same general-consumer household spend QVC addresses across apparel, home and beauty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qvcgroup
• Facebookfacebook.com/qvcgroupgbs
• YouTubeyoutube.com/qvc
• Pinterestpinterest.com/qvc
• Xx.com/QVCGrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QVC Group