ShopHQ
ShopHQ is a digital-first direct-to-consumer e-commerce retailer selling curated jewelry, watches, beauty, fashion, and home goods from 50+ brands via its Shopify-powered storefront and livestream shopping channel. The platform operates on a dropship model and is owned by The Arena Group Holdings following its October 2025 acquisition.
- Company typePrivate
- Founded2025
- HeadquartersEden Prairie, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ShopHQ does
ShopHQ is a digital-first direct-to-consumer e-commerce retailer operating across five core verticals: jewelry, watches, beauty and health, fashion, and home goods. The platform sells curated assortments from a broad brand portfolio including Invicta, Movado, Citizen, Bulova, Peace Jewelers, Morris & David, Gilded Lane, Isomers Skincare, Khold, Christopher & Banks, Waterford Crystal, and ALLE Handbags, with price points ranging from under $20 clearance items to over $8,000 premium jewelry pieces. The platform is built on Shopify's commerce infrastructure, which provides the catalog, checkout, payments (including Shop Pay BNPL for orders $150+), customer accounts, and analytics layer. A dedicated livestream shopping channel and active presence on Facebook, Instagram, TikTok, Pinterest, and YouTube support social commerce and creator-led selling, while the loyalty rewards program incentivizes repeat purchase.
ShopHQ was originally a 35-year-old legacy retail brand in televised and online shopping, previously generating over $500 million in revenue under IV Media, LLC ownership. In October 2025, The Arena Group Holdings, Inc. (NYSE American: AREN) acquired ShopHQ's intellectual property and repositioned it as a digital-first drop-ship commerce platform, integrating it with Arena Group's media brands (Parade, Men's Journal, TheStreet) to enable cross-channel data activation and audience monetization. The platform operates a dropship fulfillment model, ships free on orders over $99, offers an optional paid returns coverage service, and is supported by 501-1,000 employees across its New York headquarters.
Revenue is generated primarily through direct product sales (transaction-based), supplemented by targeted first-party-data advertising/promotional communications and optional paid return coverage. The customer base spans general value-oriented retail consumers and premium jewelry/watch buyers, served through a multi-channel marketing strategy that combines organic social, email, livestream events, SEO-optimized product content, and paid promotional campaigns.
ShopHQ firmographics
Firmographics- Name
- ShopHQ
- Legal name
- ShopHQ
- Website
- https://shophq.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ShopHQ is a digital-first direct-to-consumer e-commerce retailer selling curated jewelry, watches, beauty, fashion, and home goods from 50+ brands via its Shopify-powered storefront and livestream shopping channel. The platform operates on a dropship model and is owned by The Arena Group Holdings following its October 2025 acquisition.
- Ownership category
- akta.pro rank
ShopHQ industry classification
Industry- Product category
- Online Retail
- NAICS
- General Merchandise Retailers (455), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Department Stores (4551)
- SIC
- Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
- akta.pro secondary industries
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN), Fashion & Accessories Marketplaces (CRAFABAA), Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)
Keywords
Where ShopHQ is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShopHQ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Product Sales: ShopHQ generates revenue through direct product sales across multiple categories including jewelry, watches, beauty, fashion, and home goods. The platform previously generated over $500 million in revenue under prior ownership and has been repositioned as a digital retail platform with dropship inventory model.
- Advertising and Promotions: The platform leverages first-party customer data for targeted advertising and promotional communications via email and other marketing channels.
- Returns Coverage Service: ShopHQ offers optional paid returns coverage service for orders, generating additional revenue from customers who opt to pay for enhanced return protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with frequent sales and clearance discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ShopHQ product offering
Product offeringCore offering
ShopHQ is a digital-first retail platform that sells curated jewelry, watches, beauty and health products, fashion, and home decor directly to U.S. consumers through its Shopify-powered e-commerce website (shophq.com). The platform aggregates products from over 50 brands and supports commerce via standard online browsing, livestream shopping broadcasts, and a customer loyalty rewards program, with drop-ship fulfillment and Shop Pay installment financing.
Product overview
ShopHQ is a digital retail platform offering curated shopping across multiple categories including jewelry (with sub-brands like Peace Jewelers, 14K Italian Gold, Gilded Lane, Morris & David, and Sabrina Designs), watches (featuring Invicta, Duxot, Movado, Citizen, and Tissot), beauty & health (Isomers Skincare, Khold Skincare, UpCircle), fashion (Christopher & Banks, ALLE Handbags, White Mark), and home décor (Waterford Crystal, Tiffany-Style Lighting, At Home). The platform integrates livestream shopping capabilities for interactive video-based commerce and offers a loyalty rewards program. The company operates on a Shopify-powered e-commerce infrastructure and supports Shop Pay for installment payments.
Differentiator
Problem solved
Functional benefit
Products and services
- ShopHQ E-Commerce Platform Digital retail platform offering curated shopping experiences across jewelry, watches, beauty, fashion, and home categories, integrating commerce, content, and social selling channels for U.S. consumers.
- ShopHQ Livestreams Live shopping video broadcasts that allow customers to watch product demonstrations and make purchases in real-time through interactive video content, with a dedicated livestream shopping page on the ShopHQ website.
- ShopHQ Rewards Customer loyalty program offering points for purchases (1 point per $1 spent), signup bonus (50 points), and redemption options ($1 off per 20 points, with tiers for $10, $20, and $40 discounts).
- Jewelry Collection Product category including rings, bracelets, earrings, necklaces, and pendants featuring various metals (10K, 14K, 18K gold, sterling silver, bronze) and gemstones (diamond, emerald, ruby, sapphire, turquoise), with 346 products in the Diamonds & Gold collection alone.
- Watches Collection Timepieces including quartz, automatic, and mechanical movements from brands like Invicta, Bulova, Citizen, Movado, Tissot, Duxot, Michael Kors, and others, with men's and women's styles.
- Beauty & Health Collection Beauty products including skincare, bath & body, color cosmetics, haircare, oral care, and fitness from brands like Isomers Skincare, Khold Skincare, UpCircle, Amazing Cosmetics, and Simple Science.
- Fashion Collection Apparel and accessories including tops, bottoms, dresses, handbags, sunglasses, footwear, and outerwear from brands like Christopher & Banks, ALLE Handbags, White Mark, and Halftee.
- Home Collection Home décor and goods including bedding, collectibles, flowers & greenery, lighting, and tabletop items from brands like Waterford Crystal, Tiffany-Style Lighting, and At Home.
- Clearance Collection Discounted and closeout merchandise across jewelry, fashion, watches, and home categories at reduced prices, with discounts ranging from 17% to 90% off.
- Returns Coverage Service Optional paid returns coverage service offered to customers, providing enhanced return protection for orders placed on ShopHQ.
Quantifiable outcome
- Historical revenue exceeding $500 million demonstrates scale and market reach of the ShopHQ platform.
- +1 more outcomes
Companies that use ShopHQ
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
ShopHQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
ShopHQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopHQ operates on Shopify's e-commerce platform, which handles all related information, content, features, tools, products, and services. Shopify provides the technical infrastructure including payment processing, customer account management, order fulfillment, and website hosting. The platform also uses Shopify's advertising and data analytics features.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ShopHQ competitors and assessment
Company assessmentDirect peers
- QVC Group (QVC US / HSN): Closest direct peer—long-running televised and digital home-shopping retailer offering jewelry, beauty, fashion, and home goods with similar livestream and celebrity/host-driven model. ShopHQ's heritage, category mix, and value-conscious customer overlap closely with QVC/HSN.
- Jewelry Television (JTV): Specialist jewelry and gemstone home-shopping retailer using a televised and livestream digital model. Directly comparable on the highest-emphasis ShopHQ category (jewelry) and on the livestream-shopping channel.
- Shop LC: Value-oriented televised and online retailer with heavy emphasis on jewelry, gemstones, and home goods, sold via livestream and shoppable video. Operates in the same discovery-to-purchase livestream commerce format as ShopHQ.
- Overstock (now part of Beyond Inc.): Online closeout and value retailer across furniture, home decor, jewelry, and apparel. Comparable multi-category breadth, discount-led positioning, and dropship/3PL fulfillment model.
- Blue Nile: Leading online diamond and fine jewelry retailer with curated brand assortment and lab-grown diamond offerings. Directly competes in ShopHQ's core jewelry segment with stronger digital storytelling and authentication guarantees.
- Evine Live (now closed; reference: ShopHQ's predecessor channel model): Former televised and digital home-shopping retailer in jewelry, beauty, fashion, and home goods—operated as a direct competitor to ShopHQ's legacy TV-shopping format.
- Zulily: Online flash-sale retailer offering discounted apparel, home goods, and gifts through a discovery-driven e-commerce experience. Comparable multi-category value-led e-commerce model.
Emerging players
- Brilliant Earth: Online jewelry retailer specializing in ethical and lab-grown diamonds and fine jewelry with strong DTC storytelling. Competes for the same premium jewelry buyer that ShopHQ targets via Peace Jewelers and similar brands.
Broad incumbents
- Wayfair: Large online home goods and furnishings retailer with curated third-party supplier (dropship/3PL) model. Comparable in supplier-fulfilled fulfillment approach and ShopHQ's Home category overlap.
- TJX Companies: Off-price multi-category value retailer (T.J. Maxx, Marshalls, HomeGoods) with deep jewelry, fashion, and home assortments at discount. Comparable value-led, treasure-hunt merchandising approach and category breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ShopHQ social profiles
Digital presenceShopHQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopHQ leadership team
Management profileNumber of profiles
Profiles4 records
ShopHQ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopHQ M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopHQ
What does ShopHQ do?
ShopHQ is a digital-first retail platform that sells curated jewelry, watches, beauty and health products, fashion, and home decor directly to U.S. consumers through its Shopify-powered e-commerce website (shophq.com). The platform aggregates products from over 50 brands and supports commerce via standard online browsing, livestream shopping broadcasts, and a customer loyalty rewards program, with drop-ship fulfillment and Shop Pay installment financing.
Is ShopHQ a public or private company?
ShopHQ is a private company. It is classified as corporate owned and is currently operating.
When was ShopHQ founded?
ShopHQ was founded in 2025. It employs 501 to 1,000 people.
Where is ShopHQ based?
ShopHQ is headquartered in Eden Prairie, United States, in the North America region.
How does ShopHQ make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are advertising and Promotions and returns Coverage Service.
Who are ShopHQ's main competitors?
Direct peers on record are QVC Group (QVC US / HSN), Jewelry Television (JTV), Shop LC, Overstock (now part of Beyond Inc.), Blue Nile, Evine Live (now closed; reference: ShopHQ's predecessor channel model) and Zulily. Brilliant Earth is listed as an emerging player. Broad incumbents are Wayfair and TJX Companies.
Does ShopHQ have an API?
No public API is recorded for ShopHQ.
What industry is ShopHQ in?
ShopHQ's product category is Online Retail. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers, with a secondary code of CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers. Its NAICS code is 455 and its SIC code is 5311.