Marc & Rose Hospitality

What Marc & Rose Hospitality does

Marc & Rose Hospitality is a private, owner-operator hospitality company headquartered in Scottsdale, Arizona, operating as a division of Grossman Company Properties. Founded in 1962 by Marc and Rose, the company manages a curated portfolio of 13 boutique luxury hotels, resorts, and food and beverage venues across Central and Southern California (Carmel-by-the-Sea, Laguna Beach) and Arizona (Phoenix, Scottsdale, Flagstaff, Tempe, Paradise Valley). Standout properties include Arizona Grand Resort & Spa, an AAA Four Diamond all-suite resort with a 7-acre water park and championship golf course; La Playa Hotel, the "Grande Dame of Carmel," restored following a $20 million renovation; Casa Loma Beach Hotel in Laguna Beach, refreshed through a $15 million renovation completed in Summer 2024; and The Scott Resort & Spa, alongside the wilderness-themed High Country Motor Lodge in Flagstaff.

The company generates revenue across three primary streams: hotel and resort accommodations (room nights and suites), on-property food and beverage operations (restaurants, bars, taverns such as Bud's, Brophy's Tavern, The Canal Club, El Chorro Lodge, Aunt Chilada's, and The General Store), and meetings and events hosting for groups of 10 to 2,200 guests, including weddings and corporate retreats. Distribution is principally direct-to-consumer via a SynXis-powered booking engine on the company website, supported by dedicated RFP and wedding inquiry portals for group business. Underlying technology includes a QR-code mobile F&B ordering platform from IRIS, integrated with Toast POS for restaurant transactions and Jazzware for hotel property management, with reported 15% year-on-year F&B revenue uplift at two pilot properties and an active expansion to three additional Arizona and California locations.

The go-to-market targets three customer segments: discerning leisure travelers and couples seeking immersive boutique stays across the American West; corporate and event planners seeking versatile venues; and celebration and wedding guests. Pricing is variable by property, room type, and season through direct booking rather than disclosed fixed rate cards. The company has no public funding, is not venture-backed, and operates as a private division; its principal partnerships include IRIS (mobile ordering, announced April 2026), Toast POS, Jazzware, and 1% for the Planet, where Marc & Rose is the first hospitality management partner to commit 1% of revenues to environmental causes.

Name

Marc & Rose Hospitality

Legal name

Marc & Rose Hospitality

Website

https://marcandrosehospitality.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Marc & Rose Hospitality is a private, owner-operator hospitality company founded in 1962, managing 13 boutique luxury hotels, resorts, and food and beverage venues across California and Arizona, serving leisure travelers, corporate event clients, and wedding customers.

Ownership category

akta.pro rank

Product category

Boutique Hospitality & Resort Management

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Hotel Bars & Rooftop Bars (CRANACAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hospitality management
• Boutique hotels
• Resort operations
• Food and beverage
• Event venues

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel & Resort Accommodations: Room nights and suite rentals across 13 boutique properties in California and Arizona, including luxury resorts, seaside hotels, and desert retreats.
2. Food & Beverage Operations: On-property restaurants, bars, and taverns generating F&B revenue. Reported 15% year-on-year F&B revenue growth at two properties after implementing mobile ordering platform.
3. Meetings & Events: Venues for corporate retreats, weddings, and celebrations. Meeting spaces accommodate groups ranging from 10 to 2,200 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marc & Rose Hospitality manages and operates a 13-property portfolio of boutique hotels, resorts, and food & beverage venues across California and Arizona under an owner-operator model. Offerings include guest accommodations (room nights and suites), on-property restaurants, bars and taverns, corporate meetings and event spaces accommodating 10 to 2,200 guests, and dedicated wedding and celebration planning services. The company also deploys an IRIS-powered QR-code mobile ordering platform across its F&B operations.

Product overview

Marc & Rose Hospitality is an owner-operator of boutique hotels and resorts across the American West, managing 13 distinct properties in Arizona and California. The portfolio includes 7 hotels and resorts (Hotel Carmel, La Playa Hotel, Laguna Beach House, Casa Loma Beach Hotel, Arizona Grand Resort & Spa, The Scott Resort & Spa, High Country Motor Lodge) and 6 food & beverage establishments (Brophy's Tavern, Bud's, The General Store, Aunt Chilada's, El Chorro Lodge, The Canal Club). The company offers guest accommodations, F&B venues, mobile ordering via IRIS platform integration, and event services (meetings for 10-2,200 guests and weddings).

Differentiator

Problem solved

Functional benefit

Brands

• La Playa Hotel: Restored 'Grande Dame of Carmel' hotel following a $20 million renovation, preserving the quiet eclecticism and bohemian heritage of Carmel-by-the-Sea.
• The Scott Resort & Spa
• Casa Loma Beach Hotel
• High Country Motor Lodge
• Hotel Carmel
• Laguna Beach House
• Arizona Grand Resort & Spa
• El Chorro Lodge
• Aunt Chilada's
• Bud's
• Brophy's (Brophy's Tavern)
• The Canal Club
• The General Store

Products and services

• Hotel Carmel A charming seaside boutique hotel in Carmel-by-the-Sea, CA, located at 4th and San Carlos, offering a quaint outdoor courtyard and access to Brophy's Tavern. Targeted at leisure travelers seeking a coastal getaway.
• La Playa Hotel Newly restored 'Grande Dame of Carmel' boutique hotel steps from Carmel Beach following a $20 million renovation, preserving bohemian heritage. For leisure and event travelers.
• Laguna Beach House A chic coastal boutique hotel in Laguna Beach, CA, designed as an airy beach cottage steps from the water. Targeted at leisure travelers seeking a beach retreat.
• Casa Loma Beach Hotel A boutique luxury clifftop hotel in Laguna Beach with unsurpassed Pacific Ocean views, completed a $15 million renovation in Summer 2024. For leisure and event guests.
• Arizona Grand Resort & Spa Arizona's only AAA Four Diamond all-suite resort in Phoenix, featuring a 7-acre water park, championship golf course, full-service spa, and 20,000 sq. ft. fitness facility. For leisure travelers, families, and groups.
• The Scott Resort & Spa A boutique desert resort in Scottsdale, AZ, blending upscale appeal with casual desert elegance and home to The Canal Club restaurant. For leisure and event guests.
• High Country Motor Lodge A wilderness-themed motor lodge in Flagstaff, AZ, inspired by northern Arizona's rugged mountains and forests, featuring The General Store gathering space. For road-trip and outdoor leisure travelers.
• Brophy's Tavern A pub at 4th & San Carlos in downtown Carmel-by-the-Sea offering hand-crafted cocktails, cold draft beer, 7 large screen TVs, and pub fare. For hotel guests and walk-in diners.
• Bud's A restored bar and restaurant at La Playa Hotel in Carmel-by-the-Sea, named in honor of local legend Howard 'Bud' Allen. For hotel guests and local diners.
• The General Store A gathering space at High Country Motor Lodge in Flagstaff featuring fire pits, outdoor movies, live events, and provisions. For lodge guests and road-trip travelers.
• Aunt Chilada's A Mexican neighborhood restaurant in Tempe, AZ, operating since 1986, known for margaritas and award-winning patio dining. For local diners and resort guests.
• El Chorro Lodge An iconic Arizona dining landmark in Paradise Valley offering authentic Arizona cuisine with rich tradition. For local diners, resort guests, and special occasions.
• The Canal Club A 1930s Havana-inspired restaurant and bar at The Scott Resort & Spa blending New Orleans flair with Bauhaus elegance. For resort guests and local diners.
• Meetings & Events Event and meeting services across Marc & Rose properties with versatile spaces accommodating groups of 10 to 2,200 guests. For corporate meeting planners, incentive trip organizers, and conference coordinators.
• Weddings & Celebrations Wedding planning services with dedicated specialists offering venue selection, flower arrangements, table settings, entertainment, dining, and accommodations across Marc & Rose properties. For couples, families, and milestone celebration planners.

Quantifiable outcome

• 15% year-on-year F&B revenue growth at properties using mobile ordering
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• IRIScoreTechnology or Integration · 14 April 2026IRIS provides mobile ordering platform enabling guests to order F&B items via QR code from any location. Partnership resulted in 15% year-on-year F&B revenue growth at two properties and is expanding to three additional properties in Arizona and California. Solution reduces staff pressure while increasing food and beverage spend.
• Toast POScoreTechnology or IntegrationPoint-of-sale integration for restaurant operations at Marc & Rose properties, enabling seamless transaction processing and inventory management.
• JazzwarecoreTechnology or IntegrationIntegration partner connecting IRIS mobile ordering platform with hotel property management systems for seamless guest experience and operational efficiency.
• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental partnership committing 1% of revenues to protection of natural environments. Marc & Rose is 1% for the Planet's first hospitality management partner. Supports regenerative activities and environmental causes in operating communities.
• Proud Source WaterminorStrategic or Co-development PartnerWater sustainability partner providing bottled water solutions.
• Clean the WorldminorStrategic or Co-development PartnerSoap and amenity recycling partner supporting hygiene initiatives.
• ER2minorOthersElectronic equipment recycling partner that has processed over 2.5 tons of obsolete electronics to date.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Coral Hospitality Concepts: Coral operates a portfolio of independent boutique and luxury hotels and restaurants primarily in coastal California. Comparable by owner-operator boutique positioning and integrated F&B, but concentrated in Southern California versus Marc & Rose's broader CA/AZ footprint.

Direct peers

• Sage Hospitality Group: Sage operates boutique hotels, restaurants, and event venues across the US, with a vertically integrated F&B and events platform similar to Marc & Rose. Strong match on owner-operator identity and experiential positioning.
• Hersha Hospitality Management: Hersha Hospitality Trust manages a portfolio of boutique lifestyle hotels concentrated in gateway markets along the US coasts. Comparable by focus on independently styled upper-upscale boutique hotels and integrated F&B operations.
• Noble House Hotels & Resorts: Noble House is a privately held owner-operator of luxury boutique hotels and resorts across the US, including California and the Southwest. Closest comparable by portfolio strategy, owner-operator model, and luxury coastal/desert mix.
• Provenance Hotels: Provenance operates a curated collection of independent boutique and lifestyle hotels across the western US, with a focus on unique property stories and integrated F&B. Comparable by boutique positioning and regional concentration.
• Pyramid Hotel Group: Pyramid operates full-service and lifestyle hotels across the US with strong F&B and events programs. Comparable by third-party/owner-operator hotel management model and focus on upper-upscale segments.
• HEI Hotels & Resorts: HEI operates a portfolio of upper-upscale and luxury lifestyle hotels and resorts across the US, frequently under owner-operator or asset-management structures. Comparable in operating a multi-brand luxury/lifestyle portfolio with integrated F&B venues.

Broad incumbents

• Kimpton Hotels & Restaurants: Kimpton, now part of IHG, operates a large portfolio of boutique lifestyle hotels with signature F&B programs across the US. Comparable by boutique positioning, integrated food and beverage, and group/event capabilities, though at much larger scale.
• Highgate Hotels: Highgate is a major US hospitality operator with a diverse portfolio spanning luxury, lifestyle, and full-service hotels. Comparable by third-party hotel management model with strong F&B and events focus, though at significantly greater scale and geographic breadth.
• Aimbridge Hospitality: Aimbridge is one of the largest third-party hotel management companies in North America, operating a broad portfolio across luxury, full-service, resort, and convention properties. Comparable by asset-management/operating-partner model, though at dramatically larger scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarcAndRoseHospitality
• LinkedInlinkedin.com/company/marc-and-rose
• Instagraminstagram.com/marc_and_rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marc & Rose Hospitality