InSkin Media
InSkin Media is a London-based advertising technology company founded in 2009 that develops high-impact, non-intrusive brand advertising formats for enterprise brands, agencies, and publishers, operating as a subsidiary of European digital ad platform Azerion since 2020.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What InSkin Media does
InSkin Media is a London-based advertising technology company founded in 2009 that develops high-impact, non-intrusive brand advertising formats for enterprise advertisers, agencies, and publishers. Operating with 101–250 employees, the company specializes in premium brand advertising experiences and serves notable enterprise clients including Disney, L'Oreal, Tiffany & Co., McDonald's, Havas Media, and Anzu. In 2020, InSkin Media was acquired by Azerion, a European digital advertising and entertainment media platform, and now operates as a subsidiary within the Azerion group, gaining access to a broader ad technology infrastructure that processes 13+ billion ad impressions per month across 17 countries.
Through its parent, InSkin Media is integrated into a full-funnel digital advertising stack comprising proprietary technology including the Hawk DSP (Demand-Side Platform, integrated with Spotify Ad Exchange), Azerion SSP (Supply-Side Platform), Full Monetisation Solution (FMS), Azerion Edge, the Azerion Identity Graph (data and audience intelligence), and AI-powered audience platforms. The combined product surface also spans gaming solutions (Casual, Social, AAA), sports fan engagement, a Kids Marketplace with PRIVO COPPA certification, and AdMove.ai (an AI agent platform for creative agencies). The technology architecture supports programmatic advertising transactions, audience targeting, full monetization for publishers, and self-service access for SMBs.
InSkin Media's business model is sales-led, with quote-based, multi-year enterprise contracts for premium brand advertising formats. Revenue mechanics derive from advertising technology platform fees, transaction take rates across DSP/SSP, publisher monetization services, gaming and content solutions, and data monetization through the Azerion Identity Graph. GTM motion combines direct enterprise sales engagement with brands, agencies, and publishers, supplemented by a newly launched self-service platform targeting the SMB segment. The company is privately held, with a single disclosed historical funding round of approximately $3.2M from Beringea in 2012.
InSkin Media firmographics
Firmographics- Name
- InSkin Media
- Legal name
- InSkin Media
- Website
- https://inskinmedia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InSkin Media is a London-based advertising technology company founded in 2009 that develops high-impact, non-intrusive brand advertising formats for enterprise brands, agencies, and publishers, operating as a subsidiary of European digital ad platform Azerion since 2020.
- Ownership category
- akta.pro rank
InSkin Media industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where InSkin Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
InSkin Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Technology Platform: Revenue generated from programmatic advertising through DSP and SSP platforms. The company facilitates transactions between advertisers (brands, agencies) seeking to purchase inventory and publishers monetizing their digital content. Revenue comes from advertising fees, transaction take rates, and data services.
- Publisher Monetization Services: Full Monetization Solution providing publishers with automated advertising solutions, generating revenue through service fees and revenue share arrangements with publisher partners.
- Gaming and Content Solutions: Game Distribution services and gaming solutions including casual, social, and AAA gaming, as well as sports fan engagement platforms.
- Data Monetization: Azerion Identity Graph and audience intelligence capabilities monetized through targeted advertising and audience insights services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions for brands, agencies, and publishers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
InSkin Media product offering
Product offeringCore offering
InSkin Media is an advertising technology company that develops high-impact, non-intrusive brand advertising formats. Operating as a subsidiary of Azerion since its 2020 acquisition, the company focuses on creating premium digital advertising solutions tailored for brands and agencies seeking effective brand engagement without disrupting user experience.
Product overview
Azerion operates a platform-plus-modules architecture serving as a full-funnel digital advertising and entertainment media partner. The core offerings include: Azerion for Advertisers (full advertising platform with formats, data, DSP, and insights), Hawk DSP (programmatic demand-side platform with Spotify integration), Azerion SSP (supply-side platform for publishers), and Full Monetisation Solution (FMS) for end-to-end ad automation. The gaming vertical encompasses GameDistribution for content distribution, plus Casual/Social/AAA Gaming verticals. Additional platforms include Fan Engagement for sports, Azerion Intelligence for data analytics, Kids Marketplace (COPPA-certified), AI-Powered Audience Platform for audience insights, AdMove.ai for creative agencies, and a Self-Service Platform for SMBs. The company connects over 400k advertisers with 300k publishers across 17 countries, processing 13+ billion ad impressions monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- High-Impact Non-Intrusive Brand Advertising Formats
Companies that use InSkin Media
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
InSkin Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
InSkin Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Westfield RisecoreExclusive partnership to launch the most powerful in-mall audio offering on the market across shopping centers of the Unibail-Rodamco-Westfield Group. This partnership combines Westfield's retail real estate footprint with Azerion's audio advertising technology.
- RTLcoreGameDistribution (Azerion subsidiary) and RTL taking their partnership to a new chapter, expanding collaboration in gaming content distribution.
- Spotify Ad ExchangecoreIntegration of Spotify Ad Exchange into Hawk DSP, unlocking global premium audio inventory at scale for advertisers.
- Amaury MediacoreAzerion selected as partner for monetization of Amaury Media's digital audio content, leveraging Azerion's audio advertising capabilities.
- Club MedminorSuccess story partnership turning 'l'Esprit Libre' into an immersive brand experience through digital advertising.
- Bauer Media FrancecoreStrategic partnership for exclusive monetization of media brands: Télé 7 Jours, Maxi, and Télécâble Sat Hebdo. Azerion handles advertising monetization for these French media properties.
- PrintempsminorSuccess story partnership for boosting local visibility and traffic via mobile in-app and Instagram advertising campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
InSkin Media competitors and assessment
Company assessmentDirect peers
- Sublime (Outbrain): Specialist in high-impact skin-takeover and interactive display ad formats for premium publishers — a direct format-level analogue to InSkin's high-impact display formats.
- Celtra: Creative ad tech platform enabling rich-media and dynamic creative production across display, video and social. Comparable to InSkin in the high-impact creative/format technology layer and in serving enterprise brands and agencies.
- Seedtag: European contextual advertising specialist offering high-impact, privacy-friendly ad formats to premium publishers. Directly comparable to InSkin Media in targeting premium brand advertisers with differentiated non-standard ad units on premium open-web inventory.
- TripleLift: Native and high-impact programmatic advertising platform offering premium formats across CTV, display and online video. Comparable as a programmatic-first high-impact format vendor serving brand advertisers on premium inventory.
- Teads: Global outstream video and high-impact display advertising platform serving premium publishers and brand advertisers. Directly comparable as a specialist in non-intrusive, viewable ad formats that compete for the same brand-budget share as InSkin.
Broad incumbents
- Outbrain: Global content discovery and native advertising platform with growing high-impact format capabilities after acquiring Sublime. Comparable as a scaled incumbent offering adjacent high-impact format inventory to premium publishers and brand advertisers.
- Adform: European-headquartered independent ad tech platform providing DSP, SSP, DMP and creative ad serving. Comparable as a European ad tech incumbent that overlaps with Azerion/InSkin across the full ad tech stack.
- MediaMath: Independent programmatic DSP serving brands and agencies across display, video, audio and DOOH. Comparable as an enterprise DSP incumbent competing for the same advertiser relationships and omnichannel budgets that Azerion/InSkin target.
- The Trade Desk: Leading independent DSP operating at scale across display, video, audio and CTV. Comparable as a broad ad tech incumbent that competes for the same advertiser budgets and increasingly bundles high-impact format capabilities into its platform.
- Google Ad Manager: Dominant ad serving and SSP platform from Google with built-in rich-media display format support. Comparable as the broad incumbent setting the price floor and feature baseline against which specialist format players like InSkin must differentiate.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
InSkin Media social profiles
Digital presenceInSkin Media compliance and trust
Trust signalCompliance1 record
InSkin Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
InSkin Media leadership team
Management profileNumber of profiles
Profiles7 records
InSkin Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InSkin Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InSkin Media
What does InSkin Media do?
InSkin Media is an advertising technology company that develops high-impact, non-intrusive brand advertising formats. Operating as a subsidiary of Azerion since its 2020 acquisition, the company focuses on creating premium digital advertising solutions tailored for brands and agencies seeking effective brand engagement without disrupting user experience.
Is InSkin Media a public or private company?
InSkin Media is a private company. It is classified as corporate owned and is currently operating.
When was InSkin Media founded?
InSkin Media was founded in 2009. It employs 101 to 250 people.
Where is InSkin Media based?
InSkin Media is headquartered in London, United Kingdom, in the Europe region.
How does InSkin Media make money?
Four revenue lines are on record. Advertising Technology Platform is the primary driver. The others are publisher Monetization Services, gaming and Content Solutions and data Monetization.
Who are InSkin Media's main competitors?
Direct peers on record are Sublime (Outbrain), Celtra, Seedtag, TripleLift and Teads. Broad incumbents are Outbrain, Adform, MediaMath, The Trade Desk and Google Ad Manager.
Does InSkin Media have an API?
No public API is recorded for InSkin Media.
What industry is InSkin Media in?
InSkin Media's product category is Digital Advertising Technology. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations). Its NAICS code is 541810 and its SIC code is 7311.