Name

Westfield Rise

Legal name

Unibail Management SASU

Website

https://westfieldrise.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Media & Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Retail media agency
• Digital out-of-home advertising
• Experiential brand activations
• Programmatic DOOH networks
• Mall media partnerships

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Media Advertising: OOH and DOOH advertising sales across Westfield mall portfolio including digital screens, totems, and large format displays. Revenue generated through media bookings, programmatic advertising, and media partner arrangements.
2. Experiential Activations: Brand experience campaigns including pop-up stores, interactive installations, product launches, and event sponsorships. Revenue from experiential space booking, event production, and activation services.
3. Data & Analytics Services: Targeting and measurement solutions providing shopper profile data, campaign performance analytics, and real-time insights for advertisers.
4. Multi-regional Campaign Packages: Multi-centre or multi-regional briefs packaging DOOH screens with experiential space and non-digital media under single point of contact.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Westfield Rise is Unibail-Rodamco-Westfield's in-house retail media agency that sells out-of-home and digital out-of-home advertising, experiential brand activations, and data-driven targeting/measurement across Westfield shopping malls in 35+ countries. It packages high-footfall physical media (1600+ digital totems, 100+ large format screens, signature installations such as the Digital Dream and The Halo) with experiential spaces, programmatic buying, and proprietary shopper analytics for global brands and media agencies.

Product overview

Westfield Rise is Unibail-Rodamco-Westfield's in-house retail media agency operating a platform-plus-services model. The offering combines Brand Experience (experiential activations, event sponsorship, brand partnerships), Media (Digital OOH, Non-Digital OOH, and Programmatic advertising), and Data & Analytics capabilities. Key signature products include the Digital Dream screen at Westfield Les 4 Temps, The Halo at Westfield Mall of Scandinavia, and the UDS 360° screen. The Rise+ customer portal provides account management, while the newly launched Immersive Experiential Display (IXD) Network extends these capabilities across 10 US flagship properties. The company operates hubs in Los Angeles, Paris, and London.

Differentiator

Problem solved

Functional benefit

Brands

• Rise+: A portal/platform for clients to access Westfield Rise services and campaigns.

Products and services

• Brand Experience In-situ brand experiences across experiential activations, event sponsorship, and brand partnership opportunities within Westfield malls, designed for consumer brands and their marketing teams.
• Media (OOH & DOOH Advertising) World-class out-of-home advertising opportunities including Digital OOH (DOOH), Non-Digital OOH, and programmatic advertising across high-footfall Westfield locations.
• Data & Analytics Data insights and targeting capabilities to help brands reach audiences with precision and measure campaign performance with real-time insights, including 600+ shopper profiles and a GDPR-compliant measurement solution.
• Programmatic DOOH Automated and data-driven real-time DOOH advertising enabling targeting around 600 shopper profiles across Westfield shopping centres, with dynamic content adaptation based on time of day, weather, and viewer demographics.
• Digital Dream Screen Iconic immersive 3D screen at Westfield Les 4 Temps, Paris, providing brands with an unmatched DOOH canvas featuring groundbreaking immersive effects at the point of purchase.
• The Halo (Stockholm) Market-first landmark screen at Westfield Mall of Scandinavia featuring 3 full LED Cubes, 6-sided DeepScreen, and 280 sqm of LED above an experiential events space.
• Immersive Experiential Display (IXD) Network Best-in-class media platform in the US combining tech-powered dynamic media, immersive brand venues, seasonal sponsored events, and integrated partnerships across 10 flagship Westfield properties.
• Rise+ Portal Customer portal for managing campaigns, accessing data, and coordinating with Westfield Rise teams.

Quantifiable outcome

• Full motion DOOH campaigns are 8x more impactful than static displays
• +4 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, flagship and long-term.

• Ocean OutdoorcoreChannel Partner/ Reseller/ DistributorLong-term media partnership where Ocean Outdoor differentiates premium environments and desirable audiences with their 'Ask for it by Name' positioning. Ocean Outdoor manages DOOH inventory and provides creative and technical services, insight, case studies, and campaign management. They also host Olympic fan zones in partnership with Team GB and Team NL.
• JCDecauxcoreChannel Partner/ Reseller/ DistributorGlobal number one advertising player focused exclusively on Out-of-Home advertising. Partnership brings innovation and scale to Westfield's DOOH offerings with campaign management and reporting across OOH inventory.
• Cityz Media (Clear Channel Europe)coreChannel Partner/ Reseller/ DistributorLeading French out-of-home media operator rooted in the heart of cities. Cityz brings creative capabilities, immersive experiential media including the iconic Digital Dream, and shared ambition to elevate experiences in high-footfall retail spaces.
• Paris 2024 Olympic and Paralympic GamesflagshipStrategic or Co-development PartnerWestfield became an Official Supporter of the Paris 2024 Olympic and Paralympic Games. With 8 shopping centers in Ile-de-France, Lyon, and Lille, Westfield became a major shopping destination for official products. Hosted official Paris 2024 boutiques and created experiences around Olympic disciplines.
• Swedish Olympic CommitteecoreStrategic or Co-development PartnerMulti-year partnership bringing Paris 2024 magic to Sweden. Includes live broadcasting from Olympic Games, meet and greet with athletes, sports testing spaces, and homecoming medal celebrations for athletes including Mondo Duplantis and Sarah Sjöström.
• NOC*NSF (Dutch Olympic Committee)coreStrategic or Co-development PartnerPartnership with TeamNL for Olympic fan zones at Westfield Mall of the Netherlands. Includes 21m2 screen in heart of mall with unique digital OOH opportunities.
• TimberlandcoreGTM or Marketing PartnerInaugural brand partner for Westfield London Nature Reserve project. Timberland supports sustainability and community outreach through the nature reserve while receiving branding presence, media allocations, and experiential activations aligned with their eco-conscious brand values.
• Red Bulllong-termGTM or Marketing PartnerFive-year collaboration aimed at enhancing brand visibility and driving sales. Activation at Westfield Centro marking kickoff of partnership with vibrant blue and silver branding throughout the shopping center.
• SamsungcoreGTM or Marketing PartnerFlagship Galaxy Z Flip 5 campaign at Westfield Les Quatre Temps celebrating Paris 2024 with message 'Open always wins.' Exceptional outdoor media domination including exterior façade, CNIT, and first-ever Dome branding - 5,200sqm of total OOH media.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Tesco Media and Insight: Retail-media network leveraging first-party Tesco shopper data for closed-loop campaigns. Comparable competitor for omnichannel brand budgets that Westfield Rise targets with its mall-based audience.

Others

• Dentsu: Global advertising and media services holding company. Dentsu's media-agency networks buy OOH/DOOH inventory at scale and shape advertiser demand that Westfield Rise must win in commercial pitches.
• GroupM (WPP): World's largest media-investment group. GroupM agencies are key buyers of DOOH and experiential inventory and influence how Westfield Rise's media-partner channel reaches advertiser demand.

Broad incumbents

• Instacart Ads: Retail-media platform with closed-loop attribution from digital impressions to online grocery purchases. Competes with Westfield Rise for CPG and brand media budgets increasingly measured on purchase outcomes.
• Outfront Media: US-focused OOH company with strong transit and urban presence. Competes with Westfield Rise US for the same brand-experience and DOOH spend in major American metros.
• Lamar Advertising: Largest US OOH operator with deep mall, billboard, and transit inventory. Directly competes with the newly-launched Westfield Rise US IXD Network for domestic retail-media budgets.

Regional players

• Ströer: Leading German digital OOH and out-of-home company. Comparable to Westfield Rise in offering integrated digital and programmatic OOH at scale across a defined European geography.

Direct peers

• JCDecaux: World's largest OOH advertising company. JCDecaux is simultaneously a channel partner for Westfield Rise and its most direct global competitor in premium DOOH and large-format spectacular inventory.
• Clear Channel Outdoor: Global OOH leader operating across airports, malls, and roadside. Clear Channel Europe (Cityz Media) is a Westfield Rise media partner but competes for the same omnichannel advertiser spend.
• Ocean Outdoor: Premium UK and European DOOH operator focused on high-footfall environments. Long-term media partner of Westfield Rise and the closest direct competitor for the same brand-experience budgets in landmark venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westfield-rise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westfield Rise