BeCore

What BeCore does

BeCore is a Los Angeles-headquartered, privately-held brand experience agency founded in 1999 by Mark Billik. The company designs and executes experiential marketing campaigns, brand activations, event productions, sampling and mobile tours, sports marketing engagements, and partnership marketing programs for large consumer brands and sports properties. BeCore serves a Fortune 500-heavy client roster that includes Google, Nike, Amazon, Microsoft, Red Bull, CBS Sports, MLB, Kellogg's, Toyota, and Alaska Airlines, with project budgets ranging from approximately $100K to over $1M.

The agency's core technology stack is built around its proprietary "Elements of Smile Playbook," a documented methodology for designing experiences that drive emotional engagement and measurable brand outcomes (purchase intent, NPS, social impressions). Supporting capabilities include event orchestration, social amplification integration, sampling logistics, mobile tour fleet operations (e.g., 12 custom vehicles for Red Bull's Gaming Trailer Tour), and immersive production (e.g., the 12,000 sq. ft. Trolls Experience pop-up). BeCore holds no AI/ML proprietary technology; AI features referenced in case studies (such as Gemini-powered apparel printing) are client-provided capabilities deployed within activations rather than internal BeCore IP. The company is GDPR, CCPA, and COPPA compliant at the data-handling level.

BeCore generates revenue through professional services fees on a project-based model, with multi-year contracts at the upper engagement tier. The company distributes through a direct enterprise sales motion, supported by a website-driven lead funnel with case-study portfolio content and thought-leadership assets (e.g., the downloadable Playbook). Its distribution footprint comprises 11 regional offices across the US (Los Angeles HQ, Atlanta, Austin, Chicago, Las Vegas, Miami, Milwaukee, Minneapolis, New York, San Francisco, Seattle), enabling nationwide tour execution and on-the-ground field service for national brand campaigns. Customer segments span consumer brands (primary), sports properties and sponsors, and B2B/corporate engagements. Strategic partners include Digitas (digital/data) and Feld Entertainment (entertainment IP). The firm is organized as BeCore Acquisition LLC, a California LLC, with no disclosed institutional ownership or parent company.

Name

BeCore

Legal name

BeCore Acquisition LLC

Website

https://becore.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BeCore is a Los Angeles-based, 25-year-old experiential marketing agency that designs and executes brand activations, event productions, mobile tours, and partnership marketing programs for Fortune 500 clients including Google, Nike, Amazon, Microsoft, and Red Bull, operating across 11 US regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Experiential Marketing Services: BeCore generates revenue through professional services fees for designing and executing experiential marketing campaigns, brand activations, event productions, and sports marketing experiences for enterprise clients. Revenue is project-based with budgets ranging from under $100K to over $1M, indicating enterprise-level engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BeCore is a full-service brand experience agency that designs and executes experiential marketing campaigns, brand activations, event production, and sports/partnership marketing for enterprise brands. The agency combines thoughtful strategy, inspired creative, and flawless production under its proprietary "Elements of Smile" methodology to create hands-on, smile-inducing brand experiences for Fortune 500 clients such as Google, Nike, Amazon, Microsoft, Red Bull, and MLB.

Product overview

BeCore is a single unified brand experience agency offering integrated experiential marketing, experiential activations, event management, and partnership marketing services. The agency operates as a cohesive unit where these four service areas work together as part of a comprehensive "Elements of Smile" playbook designed to create smile-inducing brand experiences that generate joy, stimulate memory-making, and deliver meaningful value for clients. The core offering centers on transforming brand interactions into celebratory, hands-on experiences through strategic creative design and flawless production execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing

Quantifiable outcome

• Purchase Intent and NPS consistently spike following rewarding brand experiences
• +4 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• DigitascoreStrategic or Co-development PartnerBeCore partnered with Digitas to execute the Halo Top Jackpot Mobile Tour, combining BeCore's experiential activation expertise with Digitas' digital and data capabilities to deliver a multi-city sampling campaign that generated 135,692 samples and 460,500+ impressions.
• Feld EntertainmentminorStrategic or Co-development PartnerBeCore collaborated with Feld Entertainment to create the Trolls Experience pop-up in New York City, bringing the DreamWorks Trolls universe to life through an immersive 12,000 sq. ft. activation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparks: Experiential marketing agency specializing in brand experiences, mobile tours, and event production for global brands. Direct head-to-head competitor for BeCore in mid-to-large scale enterprise activations.
• LEO Events: Full-service event and experiential agency producing brand activations, conferences, and consumer experiences. Comparable to BeCore in scope of event and activation services for enterprise clients.
• Generator Collective: Experiential agency focused on brand activations, pop-ups, and immersive consumer experiences. Similar size and creative orientation, often competing for the same mid-market and enterprise activation briefs.
• Mosaic: Experiential marketing agency specializing in field marketing, brand activations, and event staffing. Competes with BeCore in multi-city sampling tours and consumer brand activations.
• MAS Event Design: Boutique experiential and event design agency producing activations, pop-ups, and immersive brand experiences. Comparable in creative-led approach and brand experience focus.
• MKG: Independent experiential marketing agency producing brand activations, events, and immersive experiences. Similar in size, structure, and creative-led approach to BeCore, serving comparable enterprise and consumer brand clients.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency and direct experiential peer. Owned by IPG, Jack Morton designs and produces events, activations, and sponsorships for Fortune 500 brands across the same target customer base as BeCore.
• MKTG: Dentsu-owned experiential and lifestyle marketing agency with a strong focus on sports, entertainment, and brand activations. Competes directly with BeCore for sports property and sponsor activation work.
• George P. Johnson Experience Marketing: Large, established experiential marketing agency with deep experience in events, activations, and sponsorship marketing. GPJ serves many of the same enterprise brand categories as BeCore, including tech, CPG, and automotive clients.
• Deutsch New York (IPG): Large full-service creative agency within IPG that increasingly bundles experiential and activation work alongside advertising and PR. Represents the integrated holding-company competitor BeCore faces on enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/becorela

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeCore