What Clean Eatz does

Clean Eatz is a privately held health-focused restaurant franchise founded in 2013 by husband-and-wife duo Don and Evonne Varady, operating 120+ café locations across 23 U.S. states as of 2026. The company sells chef-prepared, macro-balanced meals through weekly meal plans ordered online and picked up fresh at local cafés, with rotating menus of six new meals each week and exact calorie/protein/carb/fat labeling on every container. In addition to the meal plan core, the company operates dine-in cafés, grab-and-go frozen meals (including cauliflower-crust pizzas, protein meals, and snacks), catering services, an online merchandise store, and a Punchh-powered loyalty program called Clean Eatz Rewardz. Targeted bundles (GLP-1, Shred, Builder) address specific nutritional protocols for weight management on GLP-1 medications, fat loss, and muscle building.

The business model combines franchise royalties and fees from 120+ independently owned cafés with direct-to-consumer revenue from online meal-plan ordering, dine-in café sales, catering, and merchandise. Pricing is pay-as-you-go with no subscription lock-in: meal plans range from $7.19 to $8.89 per meal depending on volume, kids' meals are uniformly $5.99, and specialized bundles are $52.70-$53.70 for five meals. Customer segments include busy individuals and families, fitness enthusiasts and bodybuilders, GLP-1 users, health-conscious families with children, and community recipients supported through the CE Foundation's childhood-obesity initiatives. Distribution is multi-channel: franchise café locations, the company's own e-commerce site, third-party delivery (DoorDash, Uber Eats, Grubhub), and catering.

The company was appointed its first external CEO, Eric Wyatt, in October 2024 to lead strategic expansion. The We Change Livez Challenge (an annual eight-week wellness competition with a $15,000 grand prize) and the We Change Livez Retreat serve as the brand's flagship community-engagement and customer-acquisition engines. Core operating geographies span the Southeast, Midwest, Northeast, Southwest, Mountain West, and Mid-Atlantic, with an active franchise development pipeline of more than 80 additional cafés as of early 2024.

Name

Clean Eatz

Legal name

Clean Eatz Franchising LLC

Website

https://cleaneatz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Healthy Fast Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Frozen Specialty Food Manufacturing (311412)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Retail-Eating Places (5812)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB), Frozen Entrées & Complete Meals (CRADADAA), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Healthy meal plans
• Fast casual dining
• Meal prep services
• Macro-balanced meals
• Franchise restaurants

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Meal Plans: Subscription-style weekly ordering of chef-prepared meals with bulk pricing tiers (1-9 meals: $8.89/meal, 10-14 meals: $7.99/meal, 15-20 meals: $7.69/meal, 21+ meals: $7.19/meal). Order window Tuesday-Sunday, pickup Sunday-Monday.
2. Dine-in Café and Grab 'N' Go: In-café dining and frozen Grab 'N' Go meals available for immediate purchase. Includes build-your-own-bowl, burgers, wraps, flatbreads, protein drinks, sides, and kids meals.
3. Catering Services: Catering services for events and occasions offered through dedicated catering website.
4. Loyalty Program (Clean Eatz Rewardz): Points-based loyalty program where customers earn 1 point per $1 spent on meal plans and café orders. Points redeemable for free food items, merchandise, and meals. Also enables SMS marketing communications.
5. Franchise Fees and Royalties: Franchise business model with independently owned and operated Clean Eatz café locations. Company generates revenue through franchise fees and ongoing royalties from franchise operators.
6. Merchandise Sales: Online merchandise store selling branded items including We Change Livez Retreat merchandise and general apparel/accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Clean Eatz operates a franchise network of healthy fast-casual cafés that sell chef-prepared, macro-balanced weekly meal plans for pickup, dine-in café menus, frozen Grab 'N' Go meals, and catering services. Every meal carries printed exact macros (calories, protein, carbs, fat), and a rotating menu of 6 new meals is released each week across all locations. The company also runs supporting offerings including specialized meal plan bundles (GLP-1, Shred, Builder), a points-based loyalty program (Clean Eatz Rewardz), and an annual We Change Livez wellness challenge.

Product overview

Clean Eatz is a health-focused restaurant franchise and meal plan company offering a multi-channel product portfolio. The core offerings include: (1) Weekly Meal Plans — chef-prepared, macro-balanced meals ordered online and picked up fresh at local cafés, with customizable low-carb or extra-protein options; (2) Clean Eatz Café — dine-in and takeout restaurants featuring build-your-own-bowl, burgers, wraps, flatbreads, protein drinks, and kids meals; (3) Grab 'N' Go — frozen pre-made meals available without weekly ordering. Supporting products include Custom Meal Plans for dietary restrictions, Catering services, Clean Eatz Rewardz loyalty program, and the annual We Change Livez Challenge wellness competition. Specialized Meal Plan Bundles (GLP-1, Shred, Builder) target specific nutritional protocols. The company operates over 120 locations across 23 states with franchise opportunities available.

Differentiator

Problem solved

Functional benefit

Brands

• Clean Eatz Rewardz: Loyalty rewards program allowing customers to earn points on purchases and redeem for free meals and merchandise
• We Change Livez (WCL) Challenge
• We Change Livez Retreat
• CE Foundation

Products and services

• Weekly Meal Plans Chef-prepared, macro-balanced meals ordered weekly online (Tuesday-Sunday order window) and picked up fresh at local Clean Eatz cafés on Sunday or Monday. Each meal has calories, protein, carbs, and fat printed on the label, with a rotating menu of 6 new meals every week and free low-carb or extra-protein special-request modifications available.
• Custom Meal Plans
• Clean Eatz Café
• Grab 'N' Go
• Catering
• Clean Eatz Rewardz
• We Change Livez Challenge Free annual 8-week wellness challenge encouraging participants to share their health journey on social media for chances to win prizes including $15,000 cash and 6 months of free Clean Eatz meals.
• Protein Drinks
• Build Your Own Bowl
• Meal Plan Bundles (GLP-1, Shred, Builder)
• Clean Eatz Merchandise

Quantifiable outcome

• Time savings of ~11 minutes per week compared to 3+ hours for traditional meal prep
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Arnold Classic Sports FestivalflagshipGTM or Marketing Partner · 1 March 2026Clean Eatz actively participated in the Arnold Classic Sports Festival 2026 in Columbus, Ohio, serving over 3,000 meals and protein-rich snacks to attendees. Event aimed to drive brand awareness and showcase their all-in lifestyle approach, emphasizing roots in bodybuilding and fitness culture.
• Founderology Growth SummitminorGTM or Marketing Partner · 1 February 2024Founders Don and Evonne Varady scheduled to speak at Founderology Growth Summit in February 2026 about scaling a wellness brand without compromising core values. Provides visibility among entrepreneur and franchise development audience.
• Camp Pocono TrailscoreStrategic or Co-development Partner · 1 September 2023Clean Eatz Foundation partnered with Camp Pocono Trails, a health and wellness summer camp, to finance camp fees for 10 kids from around the country. This partnership supports the CE Foundation's mission to combat childhood obesity through wellness camp experiences.
• Dominic and Lindsay Tapia (Idaho Expansion)coreChannel Partner/ Reseller/ Distributor · 1 July 2023Multi-unit development deal brokered by Dominic and Lindsay Tapia to introduce two new Clean Eatz locations to the Boise area, Idaho - the franchise's first venture into the state.
• Dave Schaefers and Team (Florida Expansion)coreChannel Partner/ Reseller/ Distributor · 1 April 2023Multi-unit franchise development deal led by Dave Schaefers, along with daughter Kylie Schaefers and business partners Ryan Spencer and Alex Wallace, to establish three new Clean Eatz locations in Palm Beach County, Florida (Boynton Beach, Jupiter, Wellington).
• Punchh (Loyalty Technology)coreTechnology or IntegrationClean Eatz partnered with Punchh to provide loyalty and ordering experience through their mobile app. Punchh powers the Clean Eatz Rewardz loyalty program, customer registration/authentication, SMS marketing opt-in, and points accumulation system.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Muscle Maker Grill: Healthy fast-casual franchise with explicit bodybuilding and fitness-community roots, similar macro-forward menu and grab-and-go positioning. Closest comparable franchise model anchored in the same fitness/lifestyle customer.
• Protein Bar & Kitchen: Fast-casual healthy restaurant chain featuring bowls, wraps, protein drinks, and macro-conscious meals. Comparable on menu architecture, target demographic (active/health-conscious professionals), and dine-in plus grab-and-go format.
• Fresh n Lean: Prepared meal subscription company focused on chef-prepared, macro-balanced meals delivered nationwide. Directly comparable on chef-prepared weekly meal plan model and macro-precise positioning, though delivered rather than café pickup.
• Trifecta: Organic prepared meal subscription delivering chef-prepared, macro-counted meals. Comparable on weekly meal plan subscription structure and macro transparency, with similar health-and-fitness customer orientation.
• Factor: Largest direct competitor in the chef-prepared weekly meal subscription category with macro-balanced positioning. Most comparable on weekly recurring meal plan economics, though delivered rather than picked-up-fresh at local cafés.
• Tropical Smoothie Cafe: National franchise concept centered on healthier smoothies and food, with comparable franchise scale and unit economics. Highly relevant peer for franchise development, multi-unit operator model, and healthy lifestyle positioning.
• Just Salad: Fast-casual healthy restaurant chain offering customizable bowls, wraps, and salads with nutrition labeling. Comparable on build-your-own bowl format, menu transparency, and health-conscious urban/suburban customer base.
• CookUnity: Chef-prepared meal subscription marketplace delivering ready-to-eat meals with nutritional transparency. Comparable on weekly meal plan subscription model and macro labeling, though operates a chef marketplace model rather than centralized café production.
• Clean Juice: Certified-organic juice and healthy food franchise with similar brand naming, lifestyle positioning, and franchise growth model. Directly comparable on franchise-led national expansion of a healthy lifestyle concept.

Broad incumbents

• Sweetgreen: Large publicly-traded healthy fast-casual chain serving bowls and salads at national scale. Comparable on macro-conscious positioning and dine-in healthy meals, but operates at substantially larger unit volumes and broader demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cleaneatzlife
• YouTubeyoutube.com/channel/UCJRGrE-Xv4IMW_DbxSOTGGA
• Facebookfacebook.com/CleanEatzLife
• LinkedInlinkedin.com/company/clean-eatz-corporate
• Instagraminstagram.com/cleaneatzlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Eatz