What Grasons Estate Sales does

Grasons Estate Sales is a national estate sale and business liquidation franchise headquartered in Scottsdale, Arizona. Founded in 2013 and operating as a portfolio brand under Evive Brands, the company runs 60 independently owned franchise locations across the United States. Grasons provides professional services spanning estate sales, estate liquidation, business liquidation, downsizing, and relocation support, serving individuals and families during life transitions (death, downsizing, relocation, divorce), seniors moving to smaller residences, and business owners closing or restructuring. Pricing is quote-based, with revenue earned as commissions or service fees on the total sales proceeds or scope of services rendered. Distribution is franchise-based, supplemented by a corporate website, third-party listing aggregators (estatesales.org), and referral partnerships with realtors, financial advisors, estate attorneys, and senior living providers.

The company's technology stack centers on a web-based platform that includes online estate sale listings, a franchise management system, digital marketing tools, and payment processing. A nationwide buyer database functions as a distribution asset, exposing individual sales to a broader pool of buyers than local competitors can typically access. The platform combines in-person on-site estate sales with online buyer discovery to maximize reach. The company has facilitated over $50 million in cumulative estate sales and liquidations and runs more than 20 sales per week across its network.

Grasons monetizes primarily through service fees and commissions on individual engagements, with no disclosed recurring subscription or SaaS revenue stream. Marketing spans SEO, content (blog and resource center), PR Newswire-distributed press releases, social media (Facebook, Instagram), email newsletters, third-party listing marketplaces, and referral networks. The company has been recognized as the #1 referred estate sales company for five consecutive years and as a 2025 Top 100 Game Changer by Franchise Dictionary Magazine. Brandon Ciaccio was appointed Brand President effective December 1, 2025.

Name

Grasons Estate Sales

Legal name

Grasons

Website

https://grasons.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Grasons Estate Sales is a national franchise operating 60 U.S. locations that provide estate sales, business liquidation, downsizing, and relocation services to individuals, families, and businesses undergoing life transitions or asset disposition.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Estate Sale Commission and Service Fees: Grasons charges clients for professional estate sale services, including organizing, staging, pricing, marketing, and managing the sale of personal possessions from a property. Revenue is earned as a commission or flat fee based on the total sales proceeds or the scope of services provided.
2. Business Liquidation Services: Managed business liquidation services for companies closing, moving, or liquidating assets. Fees are based on the value of assets liquidated and services rendered, including valuation, marketing, transaction processing, and reporting.
3. Downsizing and Relocation Services: Services helping families and individuals downsize or relocate, including asset liquidation, sorting, pricing, and sale management. Revenue is earned through service fees and commissions on items sold.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Grasons operates a national franchise network providing full-service estate sale and business liquidation services. The company organizes, stages, prices, markets, and conducts on-site sales of personal possessions and business assets for individuals, families, and companies undergoing life transitions such as downsizing, relocation, estate settlement, or business closure.

Product overview

Grasons Estate Sales operates as a national franchise company offering a portfolio of estate sale and business liquidation services. The core offerings include Estate Sales (full-service liquidation of personal possessions), Estate Liquidation (comprehensive downsizing management), Business Liquidation (managed closure of business assets), Downsizing Services (personal asset reduction), and Relocation Services (transition support). The company also runs the "Treasures of Giving" campaign highlighting the emotional connections formed through estate sales. With 60+ franchise locations nationwide, the company provides professional organization, pricing, marketing, on-site management, and post-sale reporting for individuals and businesses undergoing life transitions, downsizing, or asset liquidation.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Sales

Quantifiable outcome

• $50+ million in estate sales and liquidations facilitated
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Evive BrandscoreOthersGrasons is a portfolio company and brand under Evive Brands, a franchise holding company. Evive Brands provides Grasons with corporate infrastructure, brand support, and cross-brand marketing initiatives. Grasons participates in Evive Brands campaigns such as 'Hands in Action' during National Volunteer Month, highlighting franchisee community impact.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Bidsquare: Bidsquare is an online auction aggregator connecting auction houses to online bidders, functioning as channel infrastructure for estate and consignment auctions. It is an enabling platform in the broader estate liquidation ecosystem.
• EstateSales.net: EstateSales.net is the largest U.S. aggregator of estate sale listings and a key channel partner that drives buyer traffic to Grasons sales. It is also a partial substitute, as shoppers may discover non-Grasons sales on the same platform.

Direct peers

• Blue Moon Estate Sales: Blue Moon is a national estate sale franchise with multiple U.S. locations, directly comparable to Grasons in business model (franchise), service lines (estate sales, downsizing, business liquidations), and customer base (families, seniors, business owners).
• Caring Transitions: Caring Transitions is a national franchise specializing in senior relocation, downsizing, and online estate sales, directly competing with Grasons' downsizing and relocation service lines for the same senior and family customer segment.
• Everything But The House (EBTH): EBTH operates an online estate sale marketplace and runs professionally managed estate sales nationwide, directly competing with Grasons for the same sellers. Both serve families liquidating estates, with EBTH leaning more digital and Grasons more on-site/franchise-driven.

Broad incumbents

• eBay: eBay is the largest online C2C/C2B resale marketplace. It is a substitute for some estate sale demand and a competitive alternative for sellers considering self-directed liquidation versus a Grasons-managed sale.
• Sotheby's: Sotheby's is a global auction house and art/collectibles marketplace. It serves as a high-end alternative for estate liquidation of art, jewelry, and luxury items, overlapping with Grasons' high-value estate sale work.
• Heritage Auctions: Heritage Auctions is one of the largest U.S. auction houses handling high-value collectibles, art, and estate contents. It overlaps with Grasons on the liquidation-of-valuables use case and competes for high-end estate consignments.

Emerging players

• Leland Little Auctions: Leland Little is a regional U.S. auction house handling estate contents, art, and antiques. It overlaps with Grasons on the high-value portion of estate sales, though smaller and more geographically concentrated.
• Everything Consigned: Everything Consigned is a smaller online consignment and estate sale service. It is a partial competitor for sellers seeking a digital-first alternative to Grasons' on-site, franchise-led service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopgrasons
• Instagraminstagram.com/grasons
• Xx.com/grasons

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grasons Estate Sales