Amazing Athletes

What Amazing Athletes does

Amazing Athletes, founded in 2000 and headquartered at 606 Columbus Ave, New York City, is a children's multi-sport educational franchise operating as a flagship brand within Youth Athletes United. The company delivers structured, non-competitive sports programming teaching fundamentals of 10-12 sports alongside motor skill development, muscle identification, and nutrition education to children from 18 months through 6th grade. Its product portfolio includes core programs (Amazing Athletes Tots, Amazing Athletes, Amazing Athletes P.E.), sub-brands (JumpBunch acquired 2021, Karate Zoo, Little Rookies, Sport Discovery), and add-on services (Sports & STEAM Camps, private classes, birthday parties, school enrichment). Programs are delivered locally by 255+ franchise operators across approximately 13 U.S. states under regional Round Star LLC entities, with technology infrastructure consisting of a WordPress-based registration platform, SSL-encrypted transactions, and mobile/desktop apps for virtual instruction via Zoom and Google Meet.

The business model combines B2C parent enrollment (monthly subscriptions with $1 platform fees or seasonal payments with $3 fees) with B2B school and daycare enrichment contracts covering ASES, ELOP, and similar programs. Revenue streams include initial franchise fees and ongoing royalties from operators, class tuition, camp fees, private class/party bookings, school enrichment contracts, and branded merchandise through the online Fan Shop. Distribution is predominantly franchise-led local delivery, supplemented by direct-to-consumer website registration and B2B2C school partnerships. The company is endorsed by early childhood development specialists at Chancy and Bruce LLC and features professional athlete ambassadors including Trinity Rodman, Leylah Fernandez, and Danny Guise.

Corporate operations are supported by 51-100 employees and a complex legal structure including Amazing Athletes Franchise Systems, Inc. (the primary franchisor), Amazing Athletes OpCo LLC, multiple regional Round Star LLC franchise entities, and shared services entities under YAU. Leadership includes CEO Rory Levine and Director of Camps Raegen. The company self-describes as the nation's largest educational sports program for children and has been mentioned in children's fitness franchise market research projecting sector growth.

Name

Amazing Athletes

Legal name

Amazing Athletes Franchise Systems, Inc.

Website

https://amazingathletes.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Amazing Athletes is a New York-based children's multi-sport educational franchise within Youth Athletes United, delivering structured non-competitive sports, motor skill, and nutrition programs for ages 18 months through 6th grade through 255+ franchise locations across the United States.

Ownership category

akta.pro rank

Product category

Children's Multi-Sport Educational Programs

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Children's sports programs
• Youth fitness franchise
• Preschool physical education
• Multi-sport instruction
• Youth athletics training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Franchise Fees and Royalty Income: Individual entrepreneurs and operators purchase franchises to run local Amazing Athletes programs. The franchisor (Amazing Athletes Franchise Systems, Inc.) earns revenue through initial franchise fees and ongoing royalty payments from franchisees. Multiple franchise entities (Round Star LLC variants, Super Sports Holdings LLC) operate across different U.S. regions.
2. Class Enrollment Tuition: Parents pay subscription or seasonal fees for their children to attend weekly multi-sport classes. Billing can be monthly (with automated recurring billing) or per season. Platform Support Fees of $1.00/month (recurring) or $3.00 (one-time) are added to subscriptions.
3. Camps Revenue: Revenue from Sports & STEAM Camps (half-day and full-day summer and seasonal camps) with weekly sessions, themed programming, and optional aftercare.
4. Private Classes and Birthday Parties: Revenue from private one-on-one, sibling, and small group classes, as well as sports-themed birthday party events hosted at customer locations.
5. School Enrichment and B2B Partnerships: Schools, daycares, and preschool/elementary schools contract with Amazing Athletes franchise operators for weekly physical education classes, recess programming, before and after school enrichment, and seasonal camps.
6. Branded Merchandise (Fan Shop): Sale of Amazing Athletes branded apparel, soccer balls, and additional sports gear through the online Fan Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Amazing Athletes delivers franchise-led, multi-sport educational programs for children ages 18 months through 6th grade, teaching fundamentals of 10+ sports along with motor skill development, muscle-group identification, and nutrition education. Programs are delivered weekly at schools, daycares, parks, and private venues by local franchise operators, supplemented by seasonal Sports & STEAM camps, private classes, birthday parties, and school enrichment contracts. The company also licenses its brand and curriculum to franchisees across the United States.

Product overview

Amazing Athletes is a multi-sport youth fitness franchise offering a comprehensive portfolio of educational sports programs designed for children from toddlers (18 months) through middle school (6th grade). The core offering consists of age-appropriate multi-sport programs (Amazing Athletes Tots, Amazing Athletes, Amazing Athletes P.E.) that teach fundamentals of 10-12 different sports in non-competitive environments, supplemented by specialized sub-brands including JumpBunch (70+ activities), Karate Zoo (martial arts), Little Rookies (baseball), and Sport Discovery. The company also offers add-on services including private classes, birthday parties, Sports & STEAM Camps, and school enrichment programs. All programs incorporate nutrition education, muscle identification, and motor skill development. The portfolio is delivered through franchisees across the United States via in-person instruction at schools, daycares, parks, and private venues, as well as virtual instruction via video conferencing platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Youth Athletes United: Parent brand overseeing Amazing Athletes, Soccer Stars, TGA, and related youth sports programs

Products and services

• Amazing Athletes Tots A guided, discovery-based program for toddlers aged 18 months to 2.5 years engaging them in structured physical activities combining fitness, learning, and fun. Children explore one of five sports using color recognition, shape classification, and letter identification during 20–25 minute weekly classes at franchise-operated venues.
• Amazing Athletes Multi-sport program for children aged 2.5 to 6 years introducing fundamentals of 10 sports in a fun, non-competitive environment. Children develop physical literacy, learn about nutrition and muscle identification using Muscle Zoo characters, and master six key motor skills across 30–35 minute weekly classes delivered by local franchise operators.
• Amazing Athletes P.E. Progressive skill and game-based sports program for school-age children from Kindergarten to 6th Grade, combining team-based fitness challenges and strength training with sports-specific instruction. Students learn one of 12 sports weekly during 45–60 minute classes delivered through school enrichment partnerships and direct enrollment.
• JumpBunch Sports and fitness sub-brand offering over 70 different sports, activities, and fitness-based games for children aged 18 months to 12 years, delivered via a year-round curriculum designed so no class is the same.
• Sport Discovery Multi-week program for children aged 4–10 years allowing exploration of three sports selected from basketball, baseball, flag football, floor hockey, lacrosse, and soccer. Available as a 7-week mini-season or 13-week full season delivered by franchise operators.
• Karate Zoo High-energy, progression-based martial arts sub-brand program for children aged 3–6 years, teaching fundamentals of martial arts with Muscle Zoo mascots. Students earn colored belts and stripes for skill achievements during 30–45 minute weekly classes.
• Little Rookies Youth baseball sub-brand program for children aged 2–10 years, teaching fundamentals of baseball while building self-confidence, teamwork, sportsmanship, and the importance of physical activity. Includes Parent & Me (2–3 yrs), Minors (3–5 yrs), and Majors (6–10 yrs) tracks operated by franchisees.
• Sports & STEAM Camps Seasonal camp program for children aged 3–12 combining sports, science, arts, music, and more, with 20+ unique programs across 10+ themed weeks. Half-day and full-day options are available with optional 4:00 PM–6:00 PM aftercare, and off-site field trips offered for ages 6+.
• Private Classes Private one-on-one, sibling, and small group classes offered by franchise operators, hosted at customer-chosen indoor or outdoor locations including schools, fitness studios, parks, and backyards. Pricing is determined per inquiry by the local franchise operator.
• Birthday Parties Sports-themed birthday party packages where Amazing Athletes brings all equipment and handles setup. Customers may choose from 10 sports for sports-themed parties or select from various games and activities for game-based parties, booked via the contact form.
• School Enrichment B2B suite of programs for schools including Early Kids Club, Recess, Enrichment, Afterschool, and School's Out Camps. Franchise operators contract directly with early childhood centers, preschools, and elementary schools to deliver weekly physical education classes, recess programming, and seasonal camps.

Quantifiable outcome

• Children develop proficiency in 6 key motor skills (balancing, running, jumping, throwing, catching, kicking) and learn fundamentals of 10+ sports by program completion
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Youth Athletes UnitedflagshipStrategic or Co-development PartnerAmazing Athletes is a flagship brand within the Youth Athletes United portfolio of children's sports and enrichment companies. Youth Athletes United operates Amazing Athletes alongside sister brands Soccer Stars, TGA (tennis and golf programs), JumpBunch, and Little Rookies. The company website displays the Youth Athletes United logo and describes the organization as a multi-brand youth sports and education platform. Youth Athletes United provides centralized branding, franchise development, marketing, and operational support across its portfolio brands.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• JumpBunch: Acquired sister brand under Youth Athletes United, offering 70+ sports, activities, and fitness-based games for children 18 months to 12 years. Identical franchise-based multi-sport model; overlaps almost entirely with Amazing Athletes' programming.
• Soccer Stars: Flagship sister brand of Amazing Athletes under Youth Athletes United, providing youth soccer classes for toddlers through teens. Direct sibling in the YAU multi-brand children's sports franchise portfolio with overlapping customer base, franchise model, and school/daycare delivery.
• Skyhawks Sports Academy: National children's multi-sport franchise offering sports programs and camps for ages 4-14 through franchisees. Highly comparable franchise-based multi-sport instruction model targeting the same elementary-school-age demographic via school enrichment and camps.
• USA Sport Group: Provider of multi-sport youth programming (including programs branded under similar school-enrichment and camp models). Comparable in delivering structured youth sports instruction to schools, recreation centers, and camps for the same elementary-age demographic.
• Lil' Kickers: Children's youth soccer franchise for ages 18 months to 9 years, run through franchisees at indoor facilities and community venues. Direct competitor in early-childhood sports instruction with comparable age band, franchise model, and parent-driven subscription model.
• i9 Sports: Youth sports franchise offering leagues, camps, and clinics across multiple sports for ages 3-14. Comparable franchise distribution model, multi-sport youth programming, and parent-direct registration with school/community-venue delivery.
• TGA Premier Sports (Golf & Tennis): Acquired sister brand under Youth Athletes United delivering youth golf and tennis programs at schools and communities for ages 5-13. Same franchise model, same school-enrichment channel, complementary (not competing) sports vertical within the YAU portfolio.
• Little Rookies: Acquired sister brand under Youth Athletes United offering youth baseball for ages 2-10 (Parent & Me, Minors, Majors). Same franchise delivery model and early-childhood age band; comparable school and recreation-venue program structure.
• Challenger Sports (British Soccer Camps): Provider of youth soccer camps and training programs across the US and internationally, including British Soccer Camps. Comparable in franchised/decentralized delivery, summer camp revenue model, and focus on early-elementary-age multi-sport/soccer experiences.

Broad incumbents

• YMCA: National nonprofit operating thousands of recreation centers offering youth sports, swim, and physical education programs, often subsidized. Competes for the same parents and school enrichment contracts but is broader in scope and typically lower-priced than a private franchise like Amazing Athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmazingAthletes
• Instagraminstagram.com/AmazingAthletes
• Xx.com/amazingathletes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing Athletes