USA Sport Group

What USA Sport Group does

USA Sport Group LLC is a privately held, Whitehouse Station, NJ-based operator of year-round youth and adult sports programming, founded in 1998 (with operations spanning over 20-30 years). The company runs a multi-brand portfolio — US Sports Institute, United Soccer Academy, Sports Squirts, Pulse Sports, Soccer Squirts, US Tennis Institute, and Kids Out — delivering camps, weekly classes, private/group lessons, and backyard programs across more than ten sports (soccer, tennis, basketball, lacrosse, flag football, T-ball, cheer dance, pickleball, multi-sports, track & field, golf) for participants aged 1.5 through adult, segmented across an eight-level skill progression framework. Service is delivered in seven northeastern US states (NJ, NY, CT, MA, DE, RI, PA) via direct-to-consumer registration through usasportgroup.com and phone channels, supplemented by 300+ partnerships with recreation departments and community organizations (PAL, YMCAs, schools, soccer clubs) that act as both delivery venues and channel resellers.

The underlying technology stack is operationally focused rather than differentiated: a web-based registration and program management system (no public API, SDK, or MCP), Authorize.net as the PCI-DSS-compliant payment gateway, and a Shopify-based merchandise and equipment store. No proprietary AI/ML, no patents, and no technology certifications beyond PCI-DSS are disclosed. The company has built a 150,000+-family database generating 4M+ annual pageviews and supports 6,000+ camps/classes per year with 50,000+ participating children.

Revenue is generated through four streams: per-program registration fees (one-time unit pricing), tiered group discounts (up to 25% off plus credit vouchers) and a Community Parent Affiliate Program ($5-$10 cash per referral), advertising and sponsorship packages sold against the family database (annual subscriptions), and a white-label online registration and marketplace platform offered to third-party sports providers. Leadership includes COO Simon March; the company employs 101-250 staff and operates a headquarters in Whitehouse Station and a Technical Training Center in Bound Brook, NJ. No external institutional investors or parent company are disclosed.

Name

USA Sport Group

Legal name

USA Sport Group LLC

Website

https://usasportgroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

USA Sport Group is a New Jersey-based youth sports operator running year-round camps, classes, and lessons across ten-plus sports for ages 1.5 to adult, delivered through a multi-brand portfolio (US Sports Institute, United Soccer Academy, Sports Squirts, Pulse Sports, Soccer Squirts, US Tennis Institute) and 300+ recreation department partnerships across seven northeastern US states.

Ownership category

akta.pro rank

Product category

Youth Sports Education

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth sports programs
• Sports camps
• Sports classes
• Private lessons
• Youth sports education

Headquarters

HQ city

Whitehouse Station

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Program Registration Fees: One-time registration fees charged per program (camp or class) enrollment. Fees cover program administration, coach background checks, facility fees, end-of-season certificates, and gear packs. Registration fee varies by program type and duration.
2. Group Discount Program Revenue: Group leaders receive discounts (up to 25% off) and credit vouchers for future classes when organizing groups of 6+ kids for classes or 8+ kids for camps. This incentivizes group enrollment while generating volume-based revenue.
3. Advertising & Sponsorship: Revenue from businesses advertising to the company's database of 150,000+ families. Includes digital advertising, email marketing, direct mail, t-shirt branding, program sponsorship, and marketplace listings. T-shirt sponsorship limited to one sponsor at a time.
4. Online Registration Platform Services: White-label registration and admin services offered to other sports providers. Includes marketplace listings, customizable branded web pages, and admin systems. Reduces marketing and admin costs for partner organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

USA Sport Group organizes and delivers year-round sports camps, weekly classes, and private/group lessons for children (ages 1.5 and up) and adults across more than 10 sports disciplines (soccer, tennis, basketball, lacrosse, flag football, T-ball, cheer dance, pickleball, multi-sports, track & field, golf). Programming is delivered through a network of branded sub-companies (US Sports Institute, United Soccer Academy, Sports Squirts, Pulse Sports, Soccer Squirts, US Tennis Institute) and in partnership with 300+ recreation departments across the northeastern United States.

Product overview

USA Sport Group operates a multi-brand sports programming network comprising a central registration platform and multiple branded program divisions. The core offering consists of year-round sports camps, weekly classes, and private lessons for ages 1.5 to adult across 10+ sports disciplines. The portfolio includes flagship brands US Sports Institute, United Soccer Academy, Sports Squirts, Pulse Sports, and Soccer Squirts, each serving different segments from toddler development to advanced training. Supporting the core programming, the company offers an e-commerce store for equipment/program packs, a group discount referral system, community parent affiliate program, and gift certificates. The platform processes over 6,000 camps and classes annually through its proprietary online registration system and marketplace listing service, serving families across NJ, NY, CT, MA, DE, RI, and PA.

Differentiator

Problem solved

Functional benefit

Brands

• US Sports Institute: Sports education and training programs for children and adults
• United Soccer Academy
• Sports Squirts
• Pulse Sports
• Soccer Squirts
• US Tennis Institute

Products and services

• Weekly Classes Year-round weekly sports classes offered in over 10 sports across 8 skill levels for ages 1.5 to adult, typically running 6-8 weeks per season with professional coaching staff.
• Summer Sports Camps Week-long summer camp programs offering engaging scrimmages, tournaments, and fun challenges for players aged 5-14 in various sports including soccer, tennis, lacrosse, basketball, golf, and multi-sport experiences.
• Private and Group Lessons Specialized one-on-one and small group training programs enabling players aged 1.5 to 14 to improve skills in specific areas through customized instruction and accelerated learning.
• Backyard Programs Private programs hosted at a host's property where participants choose the date, times, length, and invite list, with USA Sport Group providing the coaching and equipment.
• Group Discount Program Group booking program where friends and family register together; participants receive $10 discounts and group leaders earn up to 25% savings plus credit vouchers for future programs when organizing groups of 6+ (classes) or 8+ (camps) participants.
• Community Parent and Affiliate Program Referral program allowing parents, teachers, and community members to earn $5-10 cash rewards for each participant who registers using their unique discount code, plus bonus incentives for high referral volumes.
• Gift Certificates Gift cards available in $50 increments or custom values that can be used across the entire USG network including Sports Squirts, United Soccer Academy, US Sports Institute, Pulse Sports, and Soccer Squirts.
• Program Packs and Equipment Store E-commerce store offering program packs, sports equipment, t-shirts, hoodies, hats, shin guards, soccer balls, and other sports apparel and gear needed for participation in USG programs.
• Advertising and Sponsorship Packages Multi-tiered advertising and sponsorship packages for businesses to reach the company's database of 150,000+ families. Includes digital advertising, email marketing, direct mail, t-shirt branding, and program sponsorship options.
• Online Marketplace for Sports Providers Digital marketplace allowing sports and activity businesses to list their programs, reaching thousands of potential customers who search for local camps and classes by zip code, with customizable branded pages and admin features offered as a subscription package.
• US Sports Institute Flagship brand within the USG network providing sports camps and classes with professional coaching across multiple sports for all ages and ability levels.
• United Soccer Academy Specialized soccer instruction brand within the USG network offering soccer-specific camps, classes, and team programs for children and young athletes.
• Sports Squirts Early childhood sports development program for toddlers and preschoolers aged 1.5 to 5 years, introducing structured sports activities in a fun, age-appropriate environment.
• Pulse Sports Premium sports camps brand offering multi-sport and sport-specific programs including NFL Flag Football camps, tennis, soccer, basketball, and multi-sport experiences at various venues including private schools.
• Pulse Premier Camp High-end camp offering at prestigious school venues such as Wardlaw Hartridge School and The Pingry School, featuring premium multi-sport, flag football, tennis, soccer, and basketball programs.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core.

• Recreation Departments (300+)coreChannel Partner/ Reseller/ DistributorPartnerships with over 300 recreation departments across the northeastern US to deliver sports programs. These organizations use USG's platform and curriculum while USG provides programming at local facilities. Works with organizations in NJ, NY, CT, MA, DE, RI, PA.
• Community Groups and OrganizationscoreChannel Partner/ Reseller/ DistributorPartnerships with community organizations including PAL, soccer clubs, YMCAs, schools, and other groups to deliver youth sports programming. These partners use USG's registration system and curriculum.
• US Sports InstitutecoreOthersOne of USA Sport Group's family of companies providing sports programming. Part of the USG network of brands offering camps and classes.
• United Soccer AcademycoreOthersOne of USA Sport Group's family of companies specializing in soccer programming. Part of the USG network of brands.
• Sports SquirtscoreOthersOne of USA Sport Group's family of companies providing early childhood sports development programs. Part of the USG network.
• Pulse SportscoreOthersOne of USA Sport Group's family of companies providing sports camps and classes. Branded programs include Pulse Premier Camps at schools. Part of the USG network.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skyhawks Sports Academy: Operates youth sports camps, classes, and clinics across multiple sports with a similar franchise/affiliate model, directly competing with USA Sport Group in regional markets.
• Challenger Sports: International soccer instruction franchise (British Soccer) operating camps, classes, and clinics in the US; directly comparable to United Soccer Academy sub-brand and broader USA Sport Group youth soccer programs.
• National Academy of Athletics: Multi-sport youth sports camp operator running week-long camps in multiple sports across many states; competes for the same 5-14 age camp demographic with similar recreational and skill-building format.
• Soccer Shots: Franchise-based youth soccer instruction for ages 2-8 operating through community partnerships (schools, rec departments) with the same parent-affiliate playbook as USA Sport Group's Soccer Squirts brand.
• TGA Premier Sports: Youth sports instruction franchise offering multi-sport camps and after-school programs through schools and community partnerships, comparable in delivery model and franchise/affiliate structure.
• i9 Sports: National franchise for youth sports leagues and clinics serving similar demographics and age bands, offering the same multi-sport camp and class products across the same community channels.
• Little Kickers (USA): Early childhood multi-sport and soccer franchise serving ages 18 months to 7 years, directly overlapping with USA Sport Group's Sports Squirts and Parent & Me offerings.

Emerging players

• Camp Galileo: Premium multi-sport and enrichment summer camp provider for kids, addressing an overlapping demographic of higher-income parents and competing for the same summer-camp admissions window.

Broad incumbents

• YMCA: Largest US community recreation provider offering youth sports leagues, camps, and lessons; competes directly with USA Sport Group for recreation department and school partnerships across the same Northeast footprint.
• AYSO (American Youth Soccer Organization): National volunteer-based youth soccer organization providing league play for ages 4-18; broader incumbent in the same parent-kid sports segment with overlapping target customers and recreational department relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Sport Group