What Kuppa does

Kuppa is a UK-based B2B energy intelligence platform founded in 2022 by Kirsty Kenney and Reinier Zeldenrust. The company builds a Virtual Energy Model for UK homes based on the UK Government's Standard Assessment Procedure (SAP), augmented with professional, user-generated, sensed, and public datasets to produce a 360° view of home energy performance and to model 8,000 upgrade scenarios per property. The platform outputs personalised retrofit and electrification recommendations ranked by household budget and priorities, and a dedicated Solar Tools module adds roof obstruction analysis, automated MCS sunpath diagrams, and scaffolding complexity estimates for solar installers.

Kuppa monetises primarily through B2B licensing: enterprise-grade API access, database feeds, and white-label or custom UI deployments. Its customer base spans banks and digital lenders (Tandem Bank's Green Hub), energy suppliers (Octopus Energy's Cosy Home Leeds pilot, launched October 2024), and local authorities/social housing providers (Wolverhampton Homes, serving 200,000 residents). A secondary self-service consumer advice tool on the Kuppa website allows individual households to receive retrofit guidance directly. Pricing is quote-based with no public tiers disclosed.

The company operates with 1-10 employees from a London office at Sustainable Workspaces, County Hall. It is backed by Sustainable Ventures (announced April 2023) and has received Innovate UK SBRI grant funding. Strategic focus is on expanding enterprise partnerships across financial services, energy supply, and the public sector, while extending the platform's analytical surface into adjacent use cases such as solar installation planning and grant identification (including the Great British Insulation Scheme).

Name

Kuppa

Legal name

Kuppa Group LTD

Website

https://kuppa.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuppa is a UK-based B2B energy intelligence platform building SAP-aligned virtual energy models to recommend home retrofit and electrification upgrades. Founded in 2022, it licenses its technology to banks, energy suppliers, and local authorities via API, database feeds, and white-label deployments.

Ownership category

akta.pro rank

Product category

Energy Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Energy Management & Monitoring (Submetering, Dashboards, Analytics) (BPABAGAD)

Keywords

• Home energy modeling
• Retrofit recommendations
• Energy data analytics
• Property energy assessment
• Solar planning tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing (API & Database Feeds): Kuppa licenses its energy intelligence platform to businesses (banks, energy suppliers, local authorities) via API access and database integrations. Partners embed Kuppa's data and analysis within their own platforms to serve their customer bases. This is a recurring, subscription-style licensing model.
2. White-label / Custom Services: Custom development services for white-label deployment or bespoke user interface development, likely billed as professional services or project-based contracts.
3. Solar Tools Platform: Specialised solar installation planning tools for solar advisors, including lead qualification, roof analysis, and quote management features, offered as part of the platform or as an add-on module.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kuppa provides an energy intelligence platform that creates virtual energy models for UK homes based on the Government's Standard Assessment Procedure (SAP), augmented with professional, user-generated, sensed, and public datasets. Its proprietary algorithms model 8,000 potential retrofit and electrification upgrade scenarios per home to deliver personalised recommendations, automated heat loss calculations, and dynamic energy modelling. The platform is licensed to businesses (banks, energy suppliers, local authorities) via enterprise API, database feeds, or white-label deployments, with a secondary self-serve digital advice tool for individual households.

Product overview

Kuppa offers a unified energy intelligence platform with multiple access methods and specialized tools. The core platform provides 360° home energy assessment and virtual energy modelling based on SAP principles, augmented with proprietary algorithms that cycle through up to 8,000 scenarios per home. Users can access capabilities via the API Connect (enterprise-grade API), Database Integration (data feeds), or white-label Custom Services. The platform outputs personalised recommendations through the Future Home Energy Guide report. A dedicated Solar Tools module extends the platform for solar installation planning. The platform serves multiple segments including Energy Efficiency Planning, Householder Grants, and Green Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Kuppa Energy Intelligence Platform Holistic energy intelligence platform providing a 360° view of home energy performance, automating heat loss calculations, dynamic energy modelling, and personalised retrofit recommendations for B2B customers (banks, energy suppliers, local authorities) and individual households.
• Virtual Energy Model A virtual model of a home based on UK Government's Standard Assessment Procedure (SAP), augmented with sensed, user-generated, and professional datasets, revealing where heat is going and which energy efficiency measures will be most effective for a given household.
• Future Home Energy Guide Auto-generated, white-label customer report personalised to a customer's home energy performance, relevant and actionable for the household's circumstances, and dynamic to user feedback.
• API Connect Enterprise-grade API providing partners with access to Kuppa's energy intelligence capabilities for integration into their existing tech stacks, sales tools, and customer journeys.
• Database Integration Data feeds enabling partners to use Kuppa's energy intelligence for sales segmentation and operational efficiency, integrating directly into internal systems.
• Kuppa Solar Tools Specialised solar installation planning and lead qualification tools for solar advisors and consumers, including an advanced obstruction algorithm for panel placement, automated MCS sunpath diagrams for compliance, and scaffolding complexity estimates.

Quantifiable outcome

• Reduces energy bills by up to 60% for households following Kuppa's recommendations
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Wolverhampton HomescoreStrategic or Co-development PartnerKuppa partnered with Wolverhampton Homes (Wolverhampton's largest social housing portfolio owner) as part of an Innovate UK Small Business Research Initiative (IUK SBRI) competition to test new approaches to stock modelling. Kuppa powers a digital advice tool for 200,000 Wolverhampton residents and builds data models based on actual energy performance across Wolverhampton's housing stock to inform decarbonisation scaling.
• Tandem BankflagshipStrategic or Co-development PartnerKuppa announced a strategic partnership with Tandem Bank (the UK's greener digital bank) in late 2023, launching Q1 2024. Kuppa's energy intelligence is integrated into Tandem's Green Hub, providing customers with actionable insights to facilitate green home upgrades, emphasising both cost savings and environmental benefits. The partnership creates a new service within Tandem's app and website.
• Octopus EnergyflagshipStrategic or Co-development PartnerKuppa partnered with Octopus Energy (the UK's most awarded energy supplier) to pilot an innovative Home Retrofit Service called 'Cosy Home Leeds', launching 7 October 2024. Kuppa's Virtual Energy Audit underpins a new Online Tool and Home Energy Plan available after an Octopus Retrofit Assessment, offering eligible Leeds customers personalised retrofit recommendations.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hive (Centrica): Centrica-owned smart home platform offering connected heating, sensors, and energy usage insights to UK households. Overlaps with Kuppa's residential energy monitoring and engagement category as a broad incumbent smart-home energy provider.
• EDF Energy: UK arm of EDF offering residential energy supply and home services including insulation and heating upgrades. Comparable as a broad incumbent in the UK home energy/decarbonisation services category.
• Schneider Electric: Global energy management and automation major with a UK residential/commercial energy monitoring footprint (e.g., Wiser smart home, EcoStruxure). Comparable as a broad incumbent offering energy management tooling across building portfolios.
• E.ON UK: Major UK energy supplier with active residential decarbonisation and heat pump installation programmes. Operates broadly in the home energy services market where Kuppa's retrofit intelligence tooling is consumed.
• Kaluza: Energy management software platform owned by Octopus Energy Group, providing flexibility, smart charging, and home energy software infrastructure. Operates in the broader residential/energy software category where Kuppa's platform competes for partner mindshare.
• Centrica / British Gas: One of the UK's largest energy suppliers and home services providers (including Hive smart home). Operates broadly in residential energy services and decarbonisation, with potential to either partner with or build out retrofit advisory capabilities similar to Kuppa.
• Octopus Energy: UK's largest and most awarded energy supplier with growing in-house home retrofit services (e.g., Cosy Home Leeds). Currently partners with Kuppa but also builds proprietary retrofit advisory capabilities, making it both a customer and potential competitive threat.

Direct peers

• PassivSystems: UK-based energy data and retrofit advisory company that helps households and housing providers understand and act on home energy performance. Directly comparable to Kuppa's residential retrofit intelligence offering for the UK market.

Emerging players

• Habitat Energy: UK-based energy storage and asset optimisation company focused on battery and renewable optimisation. Comparable as an emerging UK energy-tech player using data/software to drive decarbonisation outcomes, though focused on grid-scale rather than residential.
• Snug: UK home energy advisory platform helping consumers understand home upgrades and grants. Comparable as an emerging UK-based player in the residential retrofit advice category where Kuppa competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/yourkuppa
• LinkedInlinkedin.com/company/yourkuppa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuppa