Hive Home
Hive Home, a wholly-owned Centrica plc subsidiary, is a UK smart home platform serving residential consumers with connected heating, solar, battery, EV charging, and home automation devices unified through its Hive mobile app and Hive+ subscription.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hive Home does
Hive Home (legally Centrica Hive Limited) is a UK-based connected home platform that designs, sells, and supports consumer hardware for heating, solar generation and storage, EV charging, and home automation, all unified through the Hive mobile app and a proprietary hub. The product portfolio spans the Hive Thermostat and Thermostat Mini, Hive Radiator Valves, Hive Hubs (Nano 2/2.5/3), Hive Lights, Plugs, Motion and Contact Sensors, Cameras, Hive EV Chargers (including the EO Mini Pro 3 and Sync Energy variants), Hive Solar panels and the Hive Solar Battery (from £4,290), and Hive Air Source Heat Pumps. Integration extends to Amazon Alexa, Apple HomeKit, Siri Shortcuts, and partner devices under the "Works With Hive" programme (Sunsynk, Fox ESS). Two iOS/Android app releases per quarter indicate ongoing software investment, with recent updates adding Power+ EV charging optimisation, Live Energy Flow, Hive+ Smart Energy insights, and air source heat pump control.
The business model is multi-stream. Primary revenue comes from hardware sales direct-to-consumer via hivehome.com, the Hive app, app stores, retail partners, and British Gas channel resellers. Recurring revenue is generated through the Hive+ subscription (£39.90/year, ~120,000 members per the company), and indirectly via bundled British Gas energy tariffs (Hive Solar Saver up to 25% electricity discount, Smart Export Guarantee at 15.1p/kWh). Installation services are delivered through British Gas engineers and five certified partner installers (Glow Green, Infinity Renewables, Effective Home, Greener Energy Group, Heatable) covering England, Wales, and Scotland. The company reports over 2 million customers, 30,000+ Trustpilot reviews, and 13 years of operating history, and is a wholly-owned subsidiary of Centrica plc, the parent of British Gas, with no external VC or PE investors.
Hive Home firmographics
Firmographics- Name
- Hive Home
- Legal name
- Centrica Hive Limited
- Website
- https://hivehome.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hive Home, a wholly-owned Centrica plc subsidiary, is a UK smart home platform serving residential consumers with connected heating, solar, battery, EV charging, and home automation devices unified through its Hive mobile app and Hive+ subscription.
- Ownership category
- akta.pro rank
Hive Home industry classification
Industry- Product category
- Smart Home Devices
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industries
- Smart Thermostat & HVAC Automation Integration (HSAHADAC), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Building Automation & Controls (BAS/BMS) (HSAPAPAA), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)
Keywords
Where Hive Home is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hive Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Hive generates primary revenue from selling smart home hardware including thermostats, radiator valves, hubs, lights, sensors, plugs, cameras, EV chargers, solar panels, and batteries. Products are sold directly through hivehome.com, app stores, and retail partners.
- Hive+ Subscription: Annual subscription service at £39.90/year providing advanced heating insights, budget tracking tools, personalized recommendations, members-only discounts, and extended warranties. First-year promotional pricing at £19.95 for reconnecting customers.
- Installation Services: Revenue from professional installation of heat pumps, solar panels, and EV chargers through British Gas engineers and certified partner installers.
- Energy Tariffs: Partnership with British Gas generates revenue through exclusive Hive Solar Saver tariffs offering up to 25% electricity discounts for solar customers and Smart Export Guarantee tariffs for selling surplus energy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hive+ annual subscription with advanced features |
| Unit Pricing | Pay-as-you-go | SunSynk Solar Battery (5.32kWh) |
| Unit Pricing | Pay-as-you-go | 8-panel solar system |
| Usage-based | Monthly | Hive Solar Saver energy tariff |
| Transaction based/ take rate | Monthly | Smart Export Guarantee tariff |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Hive Home product offering
Product offeringCore offering
Hive Home sells and supports a connected home ecosystem of smart devices for UK homeowners, including smart thermostats, radiator valves, smart hubs, solar panels with battery storage, air source heat pumps, EV chargers, smart lights, plugs, sensors, and cameras. All products are unified through the Hive mobile app and Hive Hub, with optional Hive+ subscription for advanced insights and warranties. The company also facilitates professional installation through British Gas engineers and certified partner installers.
Product overview
Hive Home offers a comprehensive smart home eco-system centered around the Hive app platform that connects devices across five core categories: smart heating (Hive Thermostat, Hive Thermostat Mini, Hive Radiator Valves), EV charging (Hive EV Chargers including EO Mini Pro 3 and Sync Energy), solar energy (Hive Solar panels, Hive Solar Battery, Hive Bridge), and smart home devices (Hive Lights, Hive Plug, Hive Motion Sensor, Hive Contact Sensor, Hive Camera). The ecosystem also includes Hive Air Source Heat Pumps and the Hive+ premium subscription service. Central to the system is the Hive Hub which connects all devices, while the Hive Bridge specifically links solar installations to the app. Partner solar products from Sunsynk and Fox ESS also integrate via the 'Works With Hive' program. All products are controlled via the unified Hive mobile app for iOS and Android, with voice control via Amazon Alexa, Apple HomeKit, and Siri.
Differentiator
Problem solved
Functional benefit
Brands
- Hive+: Premium subscription membership offering advanced heating tech, budgeting tools, energy insights, members-only discounts, and extended warranties.
- Hive Solar
- Hive Active Heating
- Hive EV Charging
Products and services
- Hive Thermostat Smart thermostat for controlling home heating and hot water. Compatible with most boiler types, features scheduling, boost functionality, frost protection, and holiday mode. Controlled via the Hive app and integrates with Amazon Alexa and Apple HomeKit.
- Hive Thermostat Mini Compact smart thermostat offering core heating control features at a more affordable price point than the full Hive Thermostat. Features touch screen controls and same Hive app integration.
- Hive Radiator Valve Smart radiator valves that work with Hive thermostats to provide zonal heating control. Allows individual room temperature management and automated scheduling per radiator.
- Hive Hub Central hub device that connects all Hive smart home products and enables remote control via the Hive app. Available in multiple versions including Nano 2, Nano 2.5, and Nano 3.
- Hive EV Charger Smart home charger for electric vehicles with intelligent scheduling and Power+ mode integration. Available in untethered (EO Mini Pro 3) and tethered variants. Sync Energy Wall Charger 2 also offered.
- Hive Solar Smart solar energy system including solar panels and home battery storage. Controlled via the Hive app with real-time monitoring of energy generation, storage, and consumption.
- Hive Solar Battery Smart battery storage system that stores excess solar energy for later use. Available from £4,290 with 10-year warranty. Stores 5.32 kWh of energy and integrates with Hive app for monitoring.
- Hive Lights Smart light bulbs available in multiple form factors (E14, E27/B22, GU10) with dimmable, tunable white, and colour-tuneable options. Controlled via Hive app with scheduling and automation.
- Hive Plug Smart plug for controlling appliances and monitoring energy usage. Allows remote on/off control and energy tracking via the Hive app.
- Hive Motion Sensor Motion sensor for detecting movement to trigger automations and alerts. Includes pet-friendly variant that ignores small animals.
- Hive Contact Sensor Contact sensor for doors and windows that triggers alerts and automations when opened. Also called Window and Door Sensor.
- Hive Camera Indoor and outdoor security cameras for monitoring the home. Includes Hive View Indoor and Hive Outdoor Camera with cloud storage options.
- Hive Air Source Heat Pump Air source heat pump system for low-carbon home heating. Works with Hive Energy Management system. Qualifies for UK government Boiler Upgrade Scheme grant of up to £7,500.
- Hive+ Membership Premium subscription service offering advanced heating insights, budget tracking, personalised recommendations, members-only discounts, and extended warranties. Priced at £39.90/year (or £19.95 for reconnection offers).
- Hive App Mobile application for iOS and Android that provides unified control of all Hive devices, real-time energy monitoring, Quick Actions automation, and integration with smart home platforms.
Quantifiable outcome
- Save up to £158/year on heating bills with Hive Thermostat (based on Ofgem medium consumption)
- +5 more outcomes
Companies that use Hive Home
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Hive Home technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature6 records
Hive Home partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- Glow GreencoreCertified solar installer partner operating in England and Wales. Glow Green has been installing energy-saving products for over 14 years and was awarded the UK's Best Overall Solar Panel Installer of 2025. They handle survey, installation, and commissioning of Hive solar systems.
- Infinity Renewables GroupcoreUK leading expert in smart solar and battery storage systems with over 12,000 residential installations. Specializes in intelligent energy automation and optimization. Approved by MCS and carries Trustmark and HEIS certifications.
- Effective HomecoreLeading solar installer for England and Wales for over 15 years, recognized by Which? Provides reliable and advanced solar energy systems at affordable prices. Offers nationwide installation coverage.
- Greener Energy GroupcoreAward-winning Scottish solar installer with 30 years of combined experience in sustainable energy solutions. Handles all installations in Scotland for Hive solar products. NAPIT certified with Trustpilot partner status.
- HeatablecoreFamily-run business fitting affordable home technology since 2013, based in England. Has completed over 50,000 energy-saving installations. Handles solar panel and battery installations for Hive customers.
- SunsynkcoreSolar battery and inverter manufacturer with 20+ years of experience providing cutting-edge solar storage solutions globally. Their products integrate with the Hive ecosystem, enabling Hive app control of Sunsynk battery and inverter systems.
- Fox ESScoreGlobal brand and UK market leader in high-performance battery and inverter storage solutions. Products are certified to work with the Hive ecosystem, allowing seamless integration with the Hive app.
- ZapmapminorPartnership for EV charging location mapping and navigation. Zapmap terms and conditions available on Hive website, indicating co-marketing relationship for EV charging services.
- British GasflagshipParent company and primary strategic partner. British Gas provides bundled energy tariffs (Hive Solar Saver up to 25% discount, Smart Export Guarantee), installation services through British Gas engineers, and brand credibility. Hive is a brand of Centrica Hive Limited, a subsidiary of Centrica plc.
- DaikinminorHeat pump manufacturer partnership for Daikin Heat Pump and Hive Energy Management Trial. Joint trial program testing integration between Daikin heat pumps and Hive smart energy management systems.
- tepeominorZero Emission Boiler partnership. tepeo manufactures innovative zero-emission boilers that integrate with Hive's smart home ecosystem.
- SunsaveminorSolar subscription partnership offering UK residents the ability to get solar panels with no upfront cost through a subscription model.
- The Rest Is HistoryminorPodcast/content partnership for marketing collaboration.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Hive Home competitors and assessment
Company assessmentBroad incumbents
- Google Nest: Google's smart home brand offering the Nest Learning Thermostat, Nest cameras, doorbells, and alarms with deep AI/ML integration. Direct competitor to Hive Thermostat and Hive smart home devices in the UK market, with broader global reach and software-led differentiation.
- Honeywell Home (Resideo): Established HVAC controls player offering Honeywell Home smart thermostats (T6, T10 Pro), water leak detectors, and security products. Broad incumbent with deeper HVAC industry relationships and installer channel than Hive, particularly in North America.
- Samsung SmartThings: Samsung's smart home platform supporting thousands of third-party devices including thermostats, sensors, lighting, and energy devices. Overlaps with Hive's hub-and-device ecosystem model at the smart home platform layer with much broader device compatibility.
- Apple HomeKit: Apple's smart home framework supported by Hive via integration. Competes at the platform/orchestration layer with Hive Hub and Hive App, with broader device support but less depth in UK-specific energy management and tariff optimization.
Direct peers
- Tado°: Munich-headquartered smart home climate control company offering smart thermostats, radiator valves, and heat pump controls across Europe. Closest direct competitor to Hive in the European smart heating category with comparable subscription model and energy tariff integrations.
- ecobee: Smart thermostat maker with strong North American presence expanding into the UK. Direct competitor to Hive Thermostat with comparable features (smart sensors, multi-room control, voice integration) and a similar subscription/SmartCamera extension strategy.
- Netatmo: French smart home company (now part of Legrand) offering smart thermostats, radiator valves, weather stations, and security cameras. Direct competitor in the European smart heating space with overlapping product categories and similar Apple HomeKit integration.
Emerging players
- Wunda Smart: UK-based smart heating controls provider competing directly with Hive in the British market for smart thermostats and radiator valves. Smaller scale than Hive but focused on the same UK homeowner segment with comparable British Gas/Centrica-adjacent channel conflicts.
- Mysa: Canadian smart thermostat company specializing in electric heating and HVAC controls with strong North American focus. Emerging player intersecting with Hive's thermostat/radiator valve category with comparable energy-savings positioning and subscription features.
Others
- British Gas (Hive's parent brand): Parent company ecosystem through Centrica plc providing bundled energy tariffs, installation services, and customer cross-sell to Hive. Functions as Hive's most important commercial channel and strategic partner while also competing for consumer mindshare in the broader UK home energy category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hive Home social profiles
Digital presenceHive Home compliance and trust
Trust signalCompliance6 records
Hive Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hive Home leadership team
Management profileNumber of profiles
Profiles2 records
Hive Home funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hive Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hive Home
What does Hive Home do?
Hive Home sells and supports a connected home ecosystem of smart devices for UK homeowners, including smart thermostats, radiator valves, smart hubs, solar panels with battery storage, air source heat pumps, EV chargers, smart lights, plugs, sensors, and cameras. All products are unified through the Hive mobile app and Hive Hub, with optional Hive+ subscription for advanced insights and warranties. The company also facilitates professional installation through British Gas engineers and certified partner installers.
Is Hive Home a public or private company?
Hive Home is a private company. It is classified as corporate owned and is currently operating.
When was Hive Home founded?
Hive Home was founded in 2013. It employs 251 to 500 people.
Where is Hive Home based?
Hive Home is headquartered in London, United Kingdom, in the Europe region.
How does Hive Home make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are hive+ Subscription, installation Services and energy Tariffs.
Who are Hive Home's main competitors?
Broad incumbents on record are Google Nest, Honeywell Home (Resideo), Samsung SmartThings and Apple HomeKit. Direct peers are Tado°, ecobee and Netatmo. Emerging players are Wunda Smart and Mysa. British Gas (Hive's parent brand) is listed as an others.
Does Hive Home have an API?
No public API is recorded for Hive Home.
What industry is Hive Home in?
Hive Home's product category is Smart Home Devices. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of HSAHADAC, Smart Thermostat & HVAC Automation Integration. Its NAICS code is 334512 and its SIC code is 3822.