PlanITROI
PlanITROI is a privately held IT Asset Disposition (ITAD) provider that delivers secure data sanitization, refurbishment, and B2C remarketing of retired enterprise IT assets for global enterprises, OEMs, government, education, healthcare, and financial services clients.
- Company typePrivate
- Founded2001
- HeadquartersDenville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PlanITROI does
PlanITROI is a privately held IT Asset Disposition (ITAD) company founded in 2001 and headquartered at its newly opened Center of Excellence in Youngsville, NC, with primary processing operations in Denville, NJ. The company provides end-to-end lifecycle management for retired enterprise IT assets, combining NIST SP 800-88, DoD 5220.22-M, and NAID AAA-certified data sanitization with refurbishment, remarketing, and reverse logistics. Its core technology is PlanITvision, a proprietary SQL database with a .NET web interface that provides 24/7/365 serialized asset tracking from procurement through disposition. Data erasure is executed via Tabernus software, with documented SSD-specific cryptographic and secure-erase procedures. The company holds a deep certification stack (ISO 9001, 14001, 45001, 27001; R2 v3; Microsoft Authorized Refurbisher).
PlanITROI's go-to-market is enterprise field sales with regional U.S. coverage (Eastern, Mid-West, Western), supplemented by channel partnerships with OEMs such as Acer and major online retailers. Customer segments include global enterprises, educational institutions, government agencies, OEMs/retailers, financial services, and healthcare organizations; named customers include GlaxoSmithKline, Acer, RWJBarnabas, Visa, OhioHealth, and Paycom. The company is founder-led (Paul Baum, Founder & CEO) and operates with 51–100 employees.
The revenue model is primarily transaction-based, anchored by a revenue-share arrangement on the resale of refurbished devices in which clients receive the lion's share of proceeds and PlanITROI deducts refurbishment and remarketing costs. A secondary, recurring stream comes from Device as a Service (DaaS) rentals on monthly billing. More than 90% of processed devices are resold B2C through major online retailers and specialty channels, with less than 10% sent to recycling. PlanITROI has processed over 60 million media devices, operates in 87+ countries with 1+ million square feet of global capacity, and reports having recovered more than $1.8 billion for clients over its operating history.
PlanITROI firmographics
Firmographics- Name
- PlanITROI
- Legal name
- PlanITROI, LLC
- Website
- https://planitroi.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PlanITROI is a privately held IT Asset Disposition (ITAD) provider that delivers secure data sanitization, refurbishment, and B2C remarketing of retired enterprise IT assets for global enterprises, OEMs, government, education, healthcare, and financial services clients.
- Ownership category
- akta.pro rank
PlanITROI industry classification
Industry- Product category
- IT Asset Disposition (ITAD)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA)
- akta.pro secondary industries
- IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK), IT Asset Disposition (ITAD) & Data Destruction (EUAIAIAB), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where PlanITROI is headquartered
LocationHeadquarters
- HQ city
- Denville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PlanITROI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset Disposition and Remarketing: Revenue generated through remarketing refurbished and recertified devices directly to consumers through major online retailers and resellers. 90%+ of devices are resold B2C through the largest retailers and specialty channels. Revenue share model where refurbishment and remarketing costs are deducted from proceeds.
- Asset Value Recovery: Revenue share model where clients receive a portion of the resale revenue from their retired, idle and excess devices. Clients benefit from the lion's share of resale revenue while PlanITROI deducts processing costs.
- Device as a Service (DaaS): Short-term and long-term computer rentals for organizations including delivery direct to buildings or homes. Devices are 100% secure with latest software and look new. 24-month and beyond programs available.
- Repair and Spare Parts: Genuine OEM and high-quality third-party parts for repair services. Over 100,000 whole units and 500,000 parts and accessories in stock for next-day delivery.
- Trade-In and Trade-Up Programs: Tech Trade Up program allowing organizations and schools to trade in retired devices and receive credit toward new devices through existing technology partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Asset Value Recovery with Revenue Share |
| Subscription | Monthly | Device as a Service (DaaS) - 24 months and beyond |
| Subscription | Monthly | Short-Term Rentals (3 to 12 Months) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
PlanITROI product offering
Product offeringCore offering
PlanITROI provides IT Asset Disposition (ITAD) services that help organizations securely retire, refurbish, and remarket end-of-life IT equipment while recovering residual value. Core offerings include certified data erasure and media destruction, asset value recovery through refurbishment and B2C remarketing via major retailers, reverse logistics, and end-to-end lifecycle management supported by the proprietary PlanITvision asset tracking platform.
Product overview
PlanITROI offers a comprehensive IT Asset Disposition (ITAD) platform built around its proprietary PlanITvision asset management system. The core offering combines data security services (Data Erasure and Media Destruction) with Asset Value Recovery and Reverse Logistics to form a Closed Loop Value Recovery System. Supporting services include Device as a Service (rental), Repairs/Spares/Hot Swaps, Redeployment, Remote Support, Green Glove Packaging, Box Program, and Chain-of-Custody Reporting. Disposition Services encompass Remarketing, Tech Trade Up, Donation Programs, and Employee Purchase Programs. The company also operates the Digital Dreams Project as a social impact initiative. All services are coordinated through a structured onboarding process and supported by global logistics capabilities spanning 87 countries.
Differentiator
Problem solved
Functional benefit
Brands
- TechTuesday: A program created by the founder of PlanITROI and his daughter to help families caught in the digital divide, providing mentorship and affordable technology to children.
Products and services
- Asset Value Recovery Service that maximizes financial returns from retired IT assets by refurbishing and recertifying devices for direct sale to next users through major retail channels, enabling enterprise clients to recover the highest possible resale value.
- Reverse Logistics
Quantifiable outcome
- $1.8 billion recovered for clients through extensive major retail channel
- +4 more outcomes
Companies that use PlanITROI
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
PlanITROI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PlanITROI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AcercoreStrategic partnership where PlanITROI manages Acer's B2C Recertified direct-to-consumer business model, recovering highest value for returned assets. PlanITROI has changed how Acer recovers value on returned assets through their refurbishment and remarketing operations.
- MicrosoftcorePartnership providing free and low-cost devices to digitally underserved students in El Paso, TX and Memphis, TN. Microsoft works with PlanITROI to enable device donations and refurbishment for educational access programs.
- Major Online RetailerscoreStrategic partnerships with major retailers ensuring highest ROI for product remarketing. 90%+ of devices are resold through these channels seeking OEM Recertified devices.
- GartnerminorRecognized as a leader in the reverse logistics and aftermarket asset recovery industry by Gartner analyst firm.
- Reverse Logistics AssociationminorIndustry association recognition as a leader in ITAD. Membership and participation in industry standards development.
- IAITAMminorInternational Association of Information Technology Asset Managers recognition as leader in ITAD industry.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
PlanITROI competitors and assessment
Company assessmentBroad incumbents
- Iron Mountain: Global leader in records management and data center decommissioning with a sizable IT Asset Disposition (ITAD) and secure data destruction practice serving enterprise and regulated customers. Highly comparable as a same-category ITAD competitor with broader information-management portfolio.
- Dell Technologies Asset Resale: OEM in-house refurbished/certified resale program for end-of-life Dell enterprise hardware. Comparable as an OEM-aligned asset recovery channel competing for the same reverse-logistics volumes.
- HPE Asset Upcycling Services: Hewlett Packard Enterprise's trade-in and asset disposition program for retired server, storage, and networking hardware. Comparable OEM-driven ITAD offering competing for similar enterprise refresh volumes.
Direct peers
- Cascade Asset Management: US-headquartered ITAD and IT asset management company offering data destruction, refurbishment, remarketing, and lifecycle services. Comparable in business model and mid-market/enterprise focus.
- Sims Lifecycle Services: Global ITAD specialist providing data destruction, remarketing, refurbishment, and reverse logistics for enterprises and OEMs. Closely comparable on service breadth (depot processing, certified data erasure, B2B/B2C resale) and customer profile.
- ERI (Electronic Recyclers International): R2v3-certified electronics recycling and ITAD company handling secure data destruction, refurbishment, and resale at scale. Directly comparable in regulated e-waste disposition and enterprise ITAD services.
- Wisetek: Global ITAD provider offering data sanitization, asset recovery, refurbishment, and remarketing with operations across multiple geographies. Highly comparable on global reverse logistics and OEM/reverse-channel servicing.
Emerging players
- Blancco Technology Group: Specialized provider of certified data erasure software used by ITADs and enterprises. Comparable on the data-sanitization layer (NIST/DoD wiping) that sits at the core of PlanITROI's data security offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PlanITROI social profiles
Digital presencePlanITROI compliance and trust
Trust signalCompliance10 records
PlanITROI financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanITROI leadership team
Management profileNumber of profiles
Profiles3 records
PlanITROI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanITROI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanITROI
What does PlanITROI do?
PlanITROI provides IT Asset Disposition (ITAD) services that help organizations securely retire, refurbish, and remarket end-of-life IT equipment while recovering residual value. Core offerings include certified data erasure and media destruction, asset value recovery through refurbishment and B2C remarketing via major retailers, reverse logistics, and end-to-end lifecycle management supported by the proprietary PlanITvision asset tracking platform.
Is PlanITROI a public or private company?
PlanITROI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlanITROI founded?
PlanITROI was founded in 2001. It employs 51 to 100 people.
Where is PlanITROI based?
PlanITROI is headquartered in Denville, United States, in the North America region.
How does PlanITROI make money?
Five revenue lines are on record. Asset Disposition and Remarketing is the primary driver. The others are asset Value Recovery, device as a Service (DaaS), repair and Spare Parts and trade-In and Trade-Up Programs.
Who are PlanITROI's main competitors?
Broad incumbents on record are Iron Mountain, Dell Technologies Asset Resale and HPE Asset Upcycling Services. Direct peers are Cascade Asset Management, Sims Lifecycle Services, ERI (Electronic Recyclers International) and Wisetek. Blancco Technology Group is listed as an emerging player.
Does PlanITROI have an API?
No public API is recorded for PlanITROI.
What industry is PlanITROI in?
PlanITROI's product category is IT Asset Disposition (ITAD). Its primary akta.pro industry code is BPALAIAA, IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling), with a secondary code of BPAEAOAK, IT Asset Disposition (ITAD) & Secure Data Erasure. Its SIC code is 7372.