Aurum PropTech Limited

What Aurum PropTech Limited does

Aurum PropTech Limited (NSE: AURUM | BSE: 539289; formerly Majesco Limited, incorporated 2013) is a publicly listed Indian PropTech holding company headquartered in Navi Mumbai. It operates an integrated three-segment ecosystem covering ~75% of India's PropTech market: Rental (NestAway, HelloWorld, MonkSpaces.Ai), Distribution (Sell.do CRM, Aurum Analytica, PropTiger), and Capital (Aurum WiseX/YieldWiseX, Aurum KuberX, AMSA Investments, Integrow), with PropTech Pulse as a content/insights layer. Technology stack combines AI/ML, big data (4+ billion behavioral data points), AR/VR 3D tours, blockchain, and integrated telephony across 10+ products, with proprietary capabilities including lead scoring, conversion prediction, autonomous AI agents, and AI-powered bank matching.

The business model is hybrid: SaaS subscriptions from 7,900+ active licenses for Sell.do and Aurum Analytica; managed rental fees from 37,500+ rental unit capacity (NestAway, HelloWorld, MonkSpaces.Ai); transaction-based brokerage revenue via PropTiger and home-loan referral commissions via KuberX (rates starting 8.10%); and managed-asset and investment-platform fees from AMSA Investments (INR 240 crore+ AUM, 55,000+ registered investors). Go-to-market is multi-channel: direct enterprise sales targeting 1,000+ real estate developers (Godrej Properties, DLF, Mahindra, Tata Housing, Hiranandani, Emaar, Casagrand, Kolte Patil, Eldeco, Adani Realty among them), self-serve SaaS for mid-market, and a 730+ developer / 100,000+ channel partner distribution network across 15+ Indian cities.

In FY2026, the company reached a profitability inflection: Q3 FY2026 marked first PAT profitability (INR 27.1 million on INR 1.24 billion revenue, +77% YoY) and Q4 FY2026 posted a second consecutive profitable quarter (INR 72 lakhs net profit vs. INR 41.22 crore loss prior year, INR 424 crore revenue, +49% YoY), crossing an INR 500+ crore ARR milestone. The company became debt-free in March 2026 after selling Navi Mumbai buildings Q5 and Q6 for Rs 112 crore and redeploying proceeds to prepay its LRD facility and fund an AI investment pool. M&A activity has been the dominant growth lever: NestAway (Rs 90 crore, June 2023), MYRE Capital assets (May 2023), and PropTiger (Rs 86.45 crore, July 2025) collectively shifted the mix toward Distribution (234% YoY segment growth) and Rental. Headcount stands at 650+ across the integrated platform, with a 14+ entity subsidiary structure spanning wholly-owned operating companies, a Singapore-based minority stake, and an associate in Integrow Asset Management.

Name

Aurum PropTech Limited

Legal name

Aurum PropTech Limited

Website

https://aurumproptech.in

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aurum PropTech Limited (NSE: AURUM) is a publicly listed Indian PropTech holding company operating an integrated three-segment ecosystem—Rental (NestAway, HelloWorld), Distribution (Sell.do CRM, Aurum Analytica, PropTiger), and Capital (KuberX, AMSA, WiseX)—serving real estate developers, property owners, tenants, and investors across 15+ cities.

Ownership category

akta.pro rank

Product category

Real Estate Technology (PropTech)

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210), Other Financial Vehicles (52599), Software Publishers (51321)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163), Investors, Nec (6799)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industries

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK), Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

Keywords

• Real estate technology
• Property technology platform
• Real estate CRM software
• Home rental management
• Real estate analytics

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Sell.do, Aurum Analytica): Enterprise software subscriptions for real estate CRM, sales automation, and data analytics services with recurring revenue from 7,900+ active SaaS licenses
2. Rental Operations (NestAway, HelloWorld): Managed rental platform revenue from property management fees, tenant services, and rental operations across 37,500+ rental unit capacity
3. Home Loan Facilitation (KuberX): Commission-based home loan and loan against property referral services matching borrowers with banks, with interest rates starting from 8.10%
4. Investment Platform (AMSA Investments): Real estate investment platform managing INR 240 crore+ investments with 55,000+ registered investors and 680+ active investors
5. Distribution/Brokerage (PropTiger): Home brokerage and transaction management services with revenue from real estate transactions and marketing services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aurum PropTech operates an integrated PropTech ecosystem providing SaaS-based real estate sales automation (Sell.do CRM), AI-powered data analytics and lead generation (Aurum Analytica), tech-driven rental and property management (NestAway, HelloWorld, MonkSpaces.Ai), home brokerage services (PropTiger), home loan facilitation (Aurum KuberX), and real estate investment platforms (Aurum WiseX, AMSA Investments, Integrow). The company serves real estate developers, property owners, tenants, and investors across India through 10+ products combining AI, ML, Big Data, AR/VR, and Blockchain technologies.

Product overview

Aurum PropTech operates as an integrated PropTech ecosystem with platform-plus-modules architecture across three core segments: Rental, Distribution, and Capital. The Rental segment includes NestAway (home rental and property management), HelloWorld (co-living), and MonkSpaces.Ai (AI-powered property management). The Distribution segment comprises Sell.do (real estate sales automation CRM), Aurum Analytica (data analytics and lead generation), and PropTiger (home brokerage, acquired 2025). The Capital segment includes Aurum WiseX/YieldWiseX (real estate investment platform), Aurum KuberX (home loan recommendation), Integrow (investment management), and AMSA Investments (institutional investments). PropTech Pulse provides AI-powered market insights. The company leverages AI across all segments including the Aurum AI Agent for autonomous task management, AI-powered bank matching in KuberX, and ML-driven lead generation in Analytica and Sell.do. The portfolio addresses consumer tech, enterprise tech, and fintech offerings across nearly 75% of India's PropTech market potential.

Differentiator

Problem solved

Functional benefit

Brands

• NestAway Technologies: India's leading home rental and property management platform revolutionizing the way people find, rent, buy, or sell homes.
• Aurum Analytica
• Sell.do
• HelloWorld
• MonkSpaces.Ai
• Aurum KuberX
• AMSA Investments
• PropTiger
• PropTech Pulse

Products and services

• Sell.do CRM Real estate sales automation enterprise software that digitizes sales processes for 1,000+ real estate developers with AI-powered lead management, project launch management, workflow automation, performance management, inventory management, pre-sales, and call center capabilities. Manages 450M+ customer interactions and INR 2.2Tn+ worth of real estate inventory sold.
• Aurum Analytica Data analytics platform using machine learning and AI to help real estate developers identify buyers. Provides lead generation, consumer profiling, broker community platform (100,000+ registered partners), marketing strategies, and consulting, analyzing 4+ billion behavioral data points and generating 400,000+ high-quality home buyer leads worth $340M+.
• NestAway Technologies India's leading home rental and property management platform offering tech-driven rental services for family rentals, co-living spaces, and multi-family apartments. Provides end-to-end property management with 3D virtual tours, proactive maintenance, tenant support, and INR 2,000+ Cr in managed assets across 37,500+ rental units.
• HelloWorld Co-living platform offering fully furnished private and shared rooms with curated interiors, smart security, and app-based management. Covers 150+ co-living homes, 12,000+ beds, and 30,000+ residents across 15+ cities with no broker fees.
• MonkSpaces.Ai AI-powered property management platform for landlords, co-living, and student housing. Features smart booking, lease automation, bulk invoicing, payment reminders, tenant help desk, work orders, and unified communication. Boosts operational efficiency while elevating tenant experience.
• Aurum KuberX Tech-enabled home loan recommendation and fulfillment platform with AI-powered bank matching analyzing financial profiles to recommend optimal banks and loan products. Offers tailored home loan solutions starting at 8.10%, smart balance transfer with up to 90% LTV, loan against property from 9.35%, and 360-degree loan advisory through network of leading banks.
• AMSA Investments Institutional-grade real estate investment platform offering vetted income-generating properties with INR 2,000+ Cr invested and INR 500+ Cr assets managed. Provides SEBI-regulated transparent investment process with detailed reporting for 55,000+ registered investors and 680+ active investors.
• Aurum WiseX Digital platform for real estate investments launched via acquisition of MYRE Capital assets. First platform YieldWiseX offers commercial real estate and structured debt products with the team and technology from MYRE Capital migrated to this new vertical.
• PropTiger Home brokerage platform acquired from REA India for Rs 86.45 crore in 2025. Provides residential property search, brokerage, and market intelligence services. The acquisition drove a 234% YoY revenue increase in the Distribution segment.
• Integrow Investment management platform within the Capital segment providing fund management and investor discovery services for real estate developers.

Quantifiable outcome

• Crossed Rs 500 crore ARR milestone with second consecutive profitable quarter in FY2026
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Smart Home Expo Mumbai 2026minorGTM or Marketing Partner · 25 March 2026Media partner for India's leading smart home technology and home automation exhibition at Jio World Convention Centre, expected to host 400+ brands
• REA India (PropTiger)coreStrategic or Co-development Partner · 23 July 2025Acquired PropTiger home brokerage platform from REA Group for Rs 86.45 crore in an all-stock deal, expanding Aurum's distribution segment and adding PropTiger's real estate brokerage capabilities and market data insights.
• NestAway TechnologiescoreStrategic or Co-development Partner · 2 June 2023100% acquisition of NestAway Technologies for up to Rs 90 crore plus Rs 30 crore investment to stabilize business. NestAway featured 18,000 properties and annualized revenue of Rs 30 crore. Previously acquired HelloWorld from NestAway.
• MYRE CapitalcoreStrategic or Co-development Partner · 2 May 2023Acquired assets and technology from MYRE Capital and launched Aurum WiseX digital platform for real estate investments, with first platform YieldWiseX offering commercial real estate and structured debt products.
• Aurum VenturescoreStrategic or Co-development PartnerPart of Aurum group ecosystem including Aurum Ventures (investment arm), Aurum RealEstate, and Aurum Neev, forming integrated real estate and PropTech ecosystem

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• NoBroker: India's leading zero-brokerage real estate platform covering rental, resale, and new property transactions. Direct competitor to Aurum's NestAway and PropTiger in the Indian PropTech rental and brokerage segments with similar enterprise SaaS and consumer marketplace offerings.
• Square Yards: Indian PropTech platform covering brokerage, mortgage, home services, and real estate investment. Operates in adjacent segments to Aurum's Distribution and Capital verticals with similar target customer base of developers, investors, and end-consumers.
• MagicBricks: One of India's largest real estate portals owned by Times Internet. Comparable to Aurum's Sell.do and Aurum Analytica offerings for developers and brokers, providing listing, lead generation, and CRM-adjacent tools across residential and commercial segments.
• 99acres: Indian real estate portal owned by InfoEdge (Naukri parent). Direct competitor to Aurum's Distribution segment serving developers and brokers with property listings, advertising, and lead generation services across India.
• Housing.com: Indian PropTech platform providing real estate discovery, brokerage, and home loan services. Direct competitor to Aurum's PropTiger brokerage and KuberX home loan platform with overlapping developer relationships and consumer-facing offerings.

Others

• REA Group: Australian-listed digital real estate conglomerate and former parent of PropTiger. Highly relevant as the seller of PropTiger to Aurum in the Rs 86.45 Cr acquisition and now an equity holder. Provides global PropTech strategic context for Aurum's Distribution strategy.

Broad incumbents

• Compass: US-based publicly listed real estate brokerage and technology platform. Comparable in offering tech-enabled brokerage and CRM (similar to Aurum's Sell.do and PropTiger) at scale, though serving US market. Reference point for global PropTech valuation benchmarks.
• Zillow Group: Largest US-based real estate technology platform covering listings, brokerage, mortgages, and rentals. Comparable as a broad incumbent in PropTech with similar multi-segment structure (rental, distribution, capital) to Aurum's three-pillar strategy, though at much larger scale.

Emerging players

• OYO Rooms: Indian-headquartered hospitality and rental management platform. Comparable to Aurum's NestAway and HelloWorld co-living segments as a tech-enabled rental/accommodation operator across India, with overlapping customer base of property owners and tenants.
• Fundrise: US-based real estate investment platform enabling fractional property investment. Comparable to Aurum's AMSA Investments, YieldWiseX, and SM REIT initiatives in the Capital segment, with similar business model of pooling investor capital for real estate exposure via technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AurumProptech
• LinkedInlinkedin.com/company/aurum-proptech

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurum PropTech Limited