Barburrito

What Barburrito does

Barburrito is a UK fast-casual Mexican restaurant chain that opened the country's first burrito bar in 2005 at Manchester's Piccadilly Gardens. The company operates 9 owned-and-operated restaurants across 7 UK cities: Manchester (4 locations including Manchester Airport Terminal 2, Manchester Arndale, Piccadilly Gardens, and two in Trafford Centre), London Paddington Station, Sheffield Meadowhall, Liverpool One, Glasgow Queen Street, St David's Cardiff, and Edinburgh. The menu centres on made-to-order burritos, naked burritos (bowls), nachos, loaded fries, and sides, with customisation around fillings and add-ons.

The core technology layer is the Barburrito Rewards mobile app (iOS and Android), which delivers a stamp-based loyalty loop (free side/dessert at 4 stamps, free burrito at 9), exclusive discounts, birthday rewards, student verification (via Student Beans/Pion), and click-and-collect ordering through StoreKit. Customers can also order delivery through Deliveroo and Uber Eats aggregator partnerships. The company has no franchise channel; every restaurant is company-owned. A non-public StreamKit integration powers order-ahead. Promotional mechanics include voucher bundles (Burrito & Beer for £8, Burrito & Drink for £10, £3 student burritos, 20% student discount, 10% NHS discount).

The revenue model is straightforward retail QSR: direct in-store and click-and-collect sales via the app, supplemented by marketplace-mediated delivery revenue (where Barburrito pays aggregator commissions). Barburrito Group Limited is a wholly-owned subsidiary of The Restaurant Group (TRG) — operating as the "Barburrito" division alongside TRG Concessions and TRG's main restaurant business — with shared procurement (approximately £45M annual across the division), HR, legal, finance, and SEDEX-based supplier compliance functions (155 registered suppliers). The company does not currently take external venture or private equity investment; the only historical external capital was a 2014 Business Growth Fund round and the 2015 acquisition of Pinto Mexican Kitchen. No revenue figure is publicly disclosed.

Name

Barburrito

Legal name

Barburrito Group Limited

Website

https://barburrito.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Barburrito operates 9 fast-casual Mexican restaurants across major UK cities (Manchester, London, Sheffield, Liverpool, Glasgow, Cardiff, Edinburgh), serving made-to-order burritos, bowls, and nachos to UK consumers via dine-in, click-and-collect through its rewards app, and Deliveroo and Uber Eats delivery.

Ownership category

akta.pro rank

Product category

Fast-casual Mexican restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Fast-casual Mexican dining
• Burrito restaurant chain
• Quick-service restaurants
• Loyalty rewards app
• Click and collect food

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Restaurant Sales: Revenue from dine-in and takeaway orders placed directly at Barburrito restaurant locations across the UK. Customers can pay in-store or use the app for click-and-collect.
2. Third-Party Delivery: Revenue generated through delivery orders placed via Deliveroo and Uber Eats platforms. The company pays platform commissions for orders fulfilled through these aggregators.
3. Voucher and Gift Card Sales: Sale of voucher booklets offering discounts (e.g., Burrito & Beer for £8, 50% off, £5 burrito, free churros) and potentially gift cards for future use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Barburrito operates a chain of fast-casual Mexican restaurants selling made-to-order burritos, bowls, nachos, loaded fries, and sides with fresh ingredients prepared in front of customers. The chain supports dine-in, takeaway, click-and-collect ordering through the Barburrito Rewards app, and delivery via Deliveroo and Uber Eats partnerships.

Product overview

Barburrito is a UK-based fast-casual Mexican restaurant chain offering made-to-order burritos, bowls, nachos, loaded fries, and sides. The core offering consists of physical restaurant locations where customers customize their orders with fresh ingredients. The company supports its restaurants with a loyalty mobile app (Barburrito Rewards) that enables stamp collection, birthday rewards, student discounts, and exclusive offers. Additional purchase channels include delivery via Deliveroo partnership and click & collect ordering through StoreKit integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Barburrito Restaurant Fast-casual Mexican restaurant chain offering dine-in and takeaway service, with customisable made-to-order burritos, bowls, nachos, loaded fries, and sides prepared fresh in front of customers across 9 UK locations.
• Barburrito Rewards App Mobile application (iOS and Android) for UK consumers that enables loyalty stamp collection, free side/dessert and free burrito rewards, birthday freebies, student and NHS discounts, and order-ahead for click-and-collect.
• Click & Collect Ordering Service Order-ahead service allowing customers to pre-order via the Barburrito Rewards app and pick up their order in-store, skipping the line.
• Food Delivery Service via Deliveroo and Uber Eats Third-party delivery partnerships enabling UK consumers to order Barburrito food for delivery to their home through the Deliveroo and Uber Eats aggregators.

Quantifiable outcome

• 3 stamps awarded for first app download, 1 stamp per main purchased, free side/dessert at 4 stamps, free burrito at 9 stamps

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Barburrito food for home delivery through the Deliveroo platform. This extends Barburrito's reach beyond walk-in customers to those preferring delivery.
• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery partnership via Uber Eats enabling food delivery to customers who prefer ordering through the Uber platform ecosystem.
• Coca-ColaminorOthersCoca-Cola supplies beverages for Barburrito locations. A student competition offers a year's supply of Coke (12 cases) as prize, with delivery arranged by Coca-Cola. Standard drink options include Coca-Cola products as alternatives to Corona beer.
• Student Beans (Pion)minorGTM or Marketing PartnerStudent Beans (via Pion platform) provides student verification for Barburrito's student discount programme. Student members receive a free can of soft drink when providing a single-use code from the Pion platform.
• The Restaurant Group (TRG)flagshipStrategic or Co-development PartnerBarburrito Group Ltd is a subsidiary of The Restaurant Group, operating as part of the TRG Concessions & Barburrito division. TRG provides centralised procurement (approximately £45 million annual spend), corporate policies, governance, and support functions including HR, legal, finance, and procurement team training on Modern Slavery compliance.
• SEDEX (Supplier Ethical Data Exchange)coreTechnology or IntegrationTRG Concessions & Barburrito requires suppliers to register with SEDEX, a platform for managing and improving working conditions in global supply chains. 155 suppliers are registered and linked within the SEDEX platform. Eight supplier facilities were identified as potential risk in 2025 and required SMETA audits.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wahaca: UK Mexican restaurant chain offering burritos, tacos, and other Mexican street food in a slightly more upscale fast-casual format. Competes for the same UK Mexican food customer.
• Chilango: London-based burrito chain offering build-your-own burritos and bowls with a comparable menu and service model. Earlier-stage competitor to Barburrito in the UK burrito segment.
• Tortilla Mexican Grill: UK's largest fast-casual Mexican chain operating burrito, bowl, and taco concepts at significantly greater scale than Barburrito. Most directly comparable competitor for UK burrito QSR market share.
• Chipotle Mexican Grill (UK): US-headquartered fast-casual Mexican chain expanding into the UK with build-your-own burritos and bowls. Directly comparable menu, service model, and target customer to Barburrito.

Broad incumbents

• Taco Bell UK: Global QSR giant operating a UK chain of Mexican-inspired fast-food restaurants. Provides the mass-market Mexican QSR alternative against which Barburrito's fast-casual positioning must differentiate.
• Nando's: UK fast-casual restaurant chain with significantly larger footprint, providing a benchmark for unit economics, customer loyalty programme design, and airport/shopping-centre distribution that Barburrito aspires to.

Emerging players

• Benito's Hat: London-focused burrito and taco chain offering fresh-made Mexican fast-casual food. Competes with Barburrito for UK burrito customers in overlapping London geographies.
• LEON Restaurants: UK fast-casual chain offering fresh, healthy, on-the-go food including wraps, bowls, and burrito-style items. Comparable in service model, price point, and target customer (commuter/lunch trade), but with broader menu.
• Itsu: UK Asian-inspired fast-casual chain with similar positioning around fresh, customisable, health-forward food for the urban lunch and dinner trade. Comparable customer demographic and distribution strategy to Barburrito.
• Poncho 8: UK-based burrito and Mexican street food chain competing in the same fast-casual Mexican segment, focused on shopping centre and high-street locations similar to Barburrito's distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/186409218071191
• Instagraminstagram.com/barburritouk
• TikToktiktok.com/@barburritouk
• Xx.com/barburtweeto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barburrito