Chilango
Chilango is a London-based Mexican street food restaurant chain operating four dine-in and delivery-only locations, serving individual consumers via dine-in, takeaway, click & collect, third-party delivery apps, and corporate catering.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Chilango does
Chilango Ltd. is a privately held London-based Mexican street food restaurant chain founded in 2006 and registered in England and Wales (company number 13511888). It operates four locations in London: dine-in restaurants on Upper Street (Islington) and Chancery Lane, plus delivery-only kitchens at Boxpark Croydon and in Soho. The core menu consists of customizable burritos, hotboxes (deconstructed burritos served as salads), tres tacos, loaded nachos, dirty waffle fries, and a drinks program that includes margaritas and house punch, with chicken, steak, pork, prawns, vegetarian, and plant-based protein options.
The business does not operate a proprietary technology platform; ordering and delivery are routed through third-party aggregators. Click & collect is enabled via the OrderPay platform, food delivery is fulfilled through Uber Eats, Deliveroo, and Just Eat, and corporate catering is facilitated through Feedr and Just Eat for Business. Marketing is primarily organic social (Instagram, Facebook) plus an email newsletter and a voucher/promotion program.
Revenue is generated through one-time dine-in and takeaway sales, transaction-based delivery orders via aggregators, and corporate catering, supplemented by voucher and promotion redemptions. The customer base is predominantly individual consumers (casual dining, lunch, dinner, delivery) with a smaller B2B catering segment; no enterprise customers are named, revenue is not publicly disclosed, and ownership is not publicly attributed. The company has raised approximately $13.5M across disclosed funding rounds between 2011 and 2016, with Venrex identified as an early investor.
Chilango firmographics
Firmographics- Name
- Chilango
- Legal name
- Chilango Ltd.
- Website
- https://chilango.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Chilango is a London-based Mexican street food restaurant chain operating four dine-in and delivery-only locations, serving individual consumers via dine-in, takeaway, click & collect, third-party delivery apps, and corporate catering.
- Ownership category
- akta.pro rank
Chilango industry classification
Industry- Product category
- Fast Casual Mexican Dining
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
Keywords
Where Chilango is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Chilango business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in and Takeaway Sales: Revenue from customers eating in or taking away at restaurant locations. Products include burritos, hotboxes, tacos, nachos, loaded fries, and drinks.
- Delivery Orders: Revenue from delivery orders placed through Uber Eats, serving customers who prefer delivery over dine-in or takeaway.
- Catering Services: Corporate catering orders for meetings and events through Feedr and Just Eat business platforms.
- Voucher and Promotion Revenue: Physical and digital vouchers redeemed in-store for meals, drinks, or free items.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Chilango product offering
Product offeringCore offering
Chilango is a London-based Mexican street food restaurant chain selling customizable burritos, hotboxes (deconstructed burrito salads), tres tacos, loaded nachos, dirty waffle fries, and house drinks. The offering is delivered through dine-in restaurants, takeaway, click & collect via an online platform, third-party delivery aggregators (Uber Eats, Deliveroo, Just Eat), and corporate catering via Feedr and Just Eat for Business.
Product overview
Chilango is a Mexican street food restaurant chain operating in London, UK. The core offering consists of customizable burritos, hotboxes (deconstructed burrito salads), tres tacos (three soft shell tacos), loaded nachos, and dirty waffle fries, with a variety of protein fillings including chicken, steak, pork, prawns, veggie, and plant-based options. The company operates eat-in restaurants in Islington (Upper Street), Chancery Lane, and Croydon (delivery kitchen), with additional delivery-only kitchens in Soho. Services include click & collect, food delivery via third-party platforms (Uber Eats, Deliveroo, Just Eat), and corporate catering through Feedr and Just Eat for Business.
Differentiator
Problem solved
Functional benefit
Products and services
- Burritos Flour tortilla filled with rice, beans or fajita-style vegetables and customer's choice of filling and toppings, available with chicken, steak, pork, prawns, veggie, and plant-based protein options.
- Hotboxes Deconstructed burrito without the tortilla wrap, with rice swapped for lettuce; filled with customer's choice of protein, toppings, and salsas. Can also be ordered as a salad.
- Tres Tacos Three soft shell tacos with customer's choice of filling, toppings, and salsas.
- Loaded Nachos Tortilla chips smothered in chipotle cheese sauce, asada, hand-smashed guacamole, with choice of pico or pickled onions.
- Dirty Waffle Fries Oven baked waffle fries smothered in chipotle cheese sauce, asada, hand-smashed guacamole, with choice of pico or pickled onions.
- House Drinks Beverage menu including classic and picante margaritas, Chilango house punch, and various soft drinks.
- Catering Service Large catering orders for corporate meetings and office events, available through Feedr and Just Eat for Business platforms.
- Click & Collect Skip-the-queue online ordering service allowing customers to order ahead for pickup at restaurant locations via the OrderPay platform.
- Food Delivery Food delivery service available through Uber Eats, Deliveroo, and Just Eat platforms from Chilango restaurant and delivery-kitchen locations.
Companies that use Chilango
Customer profileSegments1 record
Ideal customer profiles2 records
Chilango technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Chilango partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and supporting.
- Uber EatscorePrimary delivery partner providing delivery services across all Chilango locations including Upper Street, Chancery Lane, Croydon, and Soho.
- FeedrcoreCorporate catering partner for office catering orders, serving businesses needing food for meetings and events.
- Just EatcoreBusiness platform partner for catering orders as well as consumer delivery services for locations like Chancery Lane and Soho.
- DeliveroominorDelivery partner referenced for Croydon delivery kitchen feedback purposes.
- OrderPaysupportingClick & collect platform provider enabling online ordering and skip-the-queue functionality.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Chilango competitors and assessment
Company assessmentDirect peers
- Tortilla: UK's largest Mexican fast-casual chain (60+ sites) selling burritos, tacos, salads and nachos. Closest direct competitor to Chilango, with comparable menu architecture but substantially greater scale and brand reach across the UK.
- Barburrito: UK burrito-focused QSR chain serving customisable burritos, tacos, salads and bowls in a counter-service model. Highly comparable product mix and target customer to Chilango, with multi-site UK footprint.
- Wahaca: UK Mexican restaurant group founded by Thomasina Miers, with dine-in, takeaway and delivery across London and other cities. Comparable Mexican cuisine focus though positioned as full-service casual dining rather than counter-service QSR.
- Benito's Hat: Independent UK burrito and taco chain operating in London. Closely comparable counter-service Mexican QSR concept targeting similar lunch and casual dining occasions.
Broad incumbents
- Chipotle Mexican Grill: Global fast-casual Mexican chain (2,000+ restaurants). Sets the category benchmark for customisable burritos and bowls, with growing UK presence that pressures independent UK Mexican operators like Chilango.
- Taco Bell: Yum! Brands-owned global Mexican-inspired QSR with expanding UK presence. Competes for the same value-oriented, on-the-go Mexican food occasions as Chilango, with vastly greater marketing and unit-economics advantages.
- Qdoba: US fast-casual Mexican chain (Apollo Global-owned) serving burritos, tacos, salads and bowls. Directly comparable menu architecture and counter-service format to Chilango, though primarily a US operator.
Emerging players
- Pret a Manger: UK fast-casual chain with comparable counter-service London footprint and lunch-occasion customer overlap. Different cuisine but highly comparable urban lunchtime operating model and distribution density in shared micro-markets.
Others
- Deliveroo: Third-party food delivery aggregator that Chilango relies on for delivery orders. Adjacent ecosystem participant whose commission policies directly impact Chilango's delivery-channel economics.
- Uber Eats: Primary delivery partner for Chilango across all four locations. Key distribution infrastructure rather than direct competitor, but materially shapes margin and customer-acquisition economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Chilango social profiles
Digital presenceChilango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chilango leadership team
Management profileNumber of profiles
Chilango funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chilango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chilango
What does Chilango do?
Chilango is a London-based Mexican street food restaurant chain selling customizable burritos, hotboxes (deconstructed burrito salads), tres tacos, loaded nachos, dirty waffle fries, and house drinks. The offering is delivered through dine-in restaurants, takeaway, click & collect via an online platform, third-party delivery aggregators (Uber Eats, Deliveroo, Just Eat), and corporate catering via Feedr and Just Eat for Business.
Is Chilango a public or private company?
Chilango is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chilango founded?
Chilango was founded in 2006. It employs 51 to 100 people.
Where is Chilango based?
Chilango is headquartered in London, United Kingdom, in the Europe region.
How does Chilango make money?
Four revenue lines are on record. Dine-in and Takeaway Sales are the primary driver. The others are delivery Orders, catering Services and voucher and Promotion Revenue.
Who are Chilango's main competitors?
Direct peers on record are Tortilla, Barburrito, Wahaca and Benito's Hat. Broad incumbents are Chipotle Mexican Grill, Taco Bell and Qdoba. Pret a Manger is listed as an emerging player. Others are Deliveroo and Uber Eats.
Does Chilango have an API?
No public API is recorded for Chilango.
What industry is Chilango in?
Chilango's product category is Fast Casual Mexican Dining. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls). Its NAICS code is 722513 and its SIC code is 5810.