Balcones Real Estate Group

What Balcones Real Estate Group does

Balcones Real Estate Group is a private investment and development firm headquartered in Austin, Texas, focused on acquiring, developing, and managing industrial and select office real estate in the Central Texas market. The firm specializes in ground-up Class A and AA shallow-bay warehouse development, with individual projects ranging from approximately 30,000 SF to more than 300,000 SF across Austin, Cedar Park, Georgetown, San Marcos, Kyle, Buda, Leander, Lockhart, and Round Rock. As of latest disclosure, Balcones reports $205 million in assets under management, 760,000 SF owned across 18 buildings, 62 acres of land held for development, and 1.9 million SF of total space delivered historically with an aggregate deal value of $617 million.

The company's product mix includes speculative shallow-bay industrial buildings (Addison Business Park, Westinghouse Business Park, Wonder World Industrial, Lockhart Logistics, Tower Business Park, Decker Lane Business Park, Plum Creek Shallow Bay, South IH35 Business Park), value-add industrial assets (Bluff Bend, 9450 Ranch Road 2243), a corporate office build-to-suit (Cedar Park Professional Center), and a raw land parcel at 8705 Decker Lake Road. Revenue is generated through three streams: one-time proceeds from industrial property development and land development, recurring property and asset management fees on the stabilized portfolio, and leasing commissions. Distribution combines direct leasing to small and mid-market industrial tenants (2,800–12,000 SF bays) with broker-led leasing through JLL and LoopNet for larger requirements, supported by tenant and investor portals operated via SecureCafe, MaintainX, and Juniper Square.

Balcones pursues a relationship-based deal sourcing model combined with data-driven underwriting and operates with moderate leverage on a conservative basis to weather real estate cycles. Co-founders Eric Marcella and Otto Swingler have personally developed more than 2.7 million SF across their prior careers, while key named tenants in managed or occupied space include Amazon, Tesla, Lowe's, Texas Materials, and Hill Country FoodWorks.

Name

Balcones Real Estate Group

Legal name

Balcones Real Estate Group, LLC

Website

https://balconesre.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Balcones Real Estate Group is a private Austin-based investment and development firm that acquires, builds, and manages Class A and AA shallow-bay industrial and office properties across Central Texas for small, mid-market, and enterprise tenants.

Ownership category

akta.pro rank

Product category

Industrial Real Estate Development

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industry

Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Industrial real estate development
• Commercial property management
• Shallow bay warehouse
• Speculative industrial development
• Build-to-suit office

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Property Development: Ground-up development of Class A and AA shallow bay warehouse industrial properties in Central Texas, with projects ranging from 50,000 SF to over 300,000 SF. Revenue realized through leasing and sale of completed developments.
2. Property Asset Management: Ongoing management of stabilized industrial properties across Austin metro, including leasing, tenant management, and property maintenance services.
3. Land Development: Acquisition and development of land for industrial use. The firm has acquired 280+ acres of land for industrial development in the greater Austin market.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Balcones Real Estate Group is an Austin-based private investment and development firm that acquires, develops, owns, and manages Class A and AA shallow bay industrial warehouse properties across Central Texas. The firm also develops build-to-suit Class A corporate office projects (e.g., Cedar Park Professional Center), provides ongoing property and asset management services for stabilized assets, and raises capital from outside investors through a dedicated investor portal to fund development projects.

Product overview

Balcones Real Estate Group is a private investment and development company based in Austin, Texas, specializing in industrial real estate across Central Texas. The company operates a portfolio of warehouse and logistics properties including stabilized assets, properties under development, value-add opportunities, and land for future development. Key properties include Addison Business Park and Westinghouse Business Park (Class AA shallow bay warehouses), Cedar Park Professional Center (Class A corporate office), Wonder World Industrial, Lockhart Logistics, Tower Business Park, Decker Lane Business Park, Plum Creek Shallow Bay, and South IH35 Business Park. The company reports $205 million in assets under management, 760,000 SF owned across 18 buildings, and 62 acres of land held for industrial development.

Differentiator

Problem solved

Functional benefit

Products and services

• Addison Business Park A 121,950 SF, 2-building ground-up Class AA shallow bay warehouse property at 8408 Annalise Drive in Austin, Texas 78744, available for industrial tenants.
• Westinghouse Business Park A 184,400 SF, 3-building ground-up Class AA shallow bay warehouse property at 1305 Blue Ridge Drive in Georgetown, Texas 78626, available for industrial tenants.
• Wonder World Industrial A 98,296 SF ground-up Class AA shallow bay warehouse property at 500 Wonder World Drive in San Marcos, Texas 78666, delivered in Q3 2025.
• Lockhart Logistics A 58,690 SF ground-up Class A shallow bay warehouse property at 2605 Dewitt Street in Lockhart, TX 78644.
• Cedar Park Professional Center A 300,000 SF Class A corporate office build-to-suit project located at 701 Central Park Drive in Cedar Park, Texas 78613, marketed to corporate tenants via JLL.
• Tower Business Park A 164,000 SF, 6-building ground-up Class A shallow bay warehouse under construction at 1340 FM 2001 in Buda, Texas 78610, with substantial completion expected Q4 2025.
• Bluff Bend A 30,909 SF value-add industrial property at 11110 Bluff Bend Drive in Austin, Texas 78753, currently 100% leased and offered for sale.
• Decker Lane Business Park A 178,105 SF, 5-building ground-up Class A shallow bay warehouse under construction at 9500 Decker Lane in Austin, Texas 78724, with substantial completion expected Q4 2026.
• 9450 Ranch Road 2243 A 64,479 SF, 4-building value-add industrial property under construction at 9450 Ranch Road 2243 in Leander, TX 78641, with substantial completion expected Q4 2026.
• Plum Creek Shallow Bay A 50,620 SF, 1-building ground-up Class A shallow bay warehouse under construction at 19150 Marketplace Avenue in Kyle, Texas 78640, with substantial completion expected May 2026.
• South IH35 Business Park A 168,532 SF, 3-building ground-up Class A shallow bay warehouse under construction at 2700 North IH35 in San Marcos, Texas, with substantial completion expected Q4 2026.
• 8705 Decker Lake Road A 26.03-acre land parcel at 8705 Decker Lake Road in Austin, Texas, held for ground-up Class AA shallow bay warehouse development.
• Industrial Property Asset Management Ongoing management of stabilized industrial properties across Austin metro, including leasing, tenant management, and property maintenance services for owners and tenants.

Quantifiable outcome

• Developed over 1.4 million square feet valued at over $380 million (Eric Marcella)
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• ARCO/MurraycoreImplementation/ SI/ Consulting PartnerConstruction partner that served as primary project manager for Addison & Westinghouse Business Parks totaling over 300,000 square feet of ground-up shallow-bay construction.
• JLLcoreChannel Partner/ Reseller/ DistributorCommercial real estate brokerage firm listing Cedar Park Professional Center and providing tenant representation and property services.
• Kimley-HornsupportingImplementation/ SI/ Consulting PartnerEngineering and design consulting partner for development projects.
• TranswesternsupportingChannel Partner/ Reseller/ DistributorCommercial real estate services firm providing property management and brokerage services.
• Stream Realty PartnerssupportingChannel Partner/ Reseller/ DistributorCommercial real estate firm with Austin office providing brokerage and management services.
• GMA Design GroupsupportingImplementation/ SI/ Consulting PartnerDesign and architecture firm providing project design services.
• Teel GroupsupportingTechnology or IntegrationWebsite development and digital services partner responsible for the company website.
• Malone WheelersupportingImplementation/ SI/ Consulting PartnerEngineering and consulting services partner.
• Early SurveyingsupportingImplementation/ SI/ Consulting PartnerSurveying services partner for land acquisition and development projects.
• Treemann SolutionssupportingTechnology or IntegrationTechnology solutions provider for the firm.
• Powers Brown ArchitecturesupportingImplementation/ SI/ Consulting PartnerArchitecture firm providing design services for development projects.
• ECS LimitedsupportingImplementation/ SI/ Consulting PartnerEngineering consulting firm providing geotechnical and environmental services.
• TerraconsupportingImplementation/ SI/ Consulting PartnerEngineering consulting firm providing geotechnical, environmental, and materials testing services.
• Global ZoningsupportingImplementation/ SI/ Consulting PartnerZoning and land use consulting services partner.
• Thrower DesignsupportingImplementation/ SI/ Consulting PartnerDesign services firm providing project design support.
• Manhard ConsultingsupportingImplementation/ SI/ Consulting PartnerCivil engineering and consulting services partner.
• Zapalac ReedsupportingImplementation/ SI/ Consulting PartnerCivil engineering and site development consulting partner.
• WestwoodsupportingImplementation/ SI/ Consulting PartnerEngineering and environmental consulting services partner.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hillwood: Texas-based industrial and commercial developer (Perot family) with a major DFW/Austin industrial footprint; comparable as a Texas-focused industrial developer pursuing Class A logistics and warehouse product.
• St. John Properties: Maryland-based private commercial real estate developer with a nationally recognized small-bay/flex industrial program; directly comparable to Balcones' shallow bay warehouse strategy and is even referenced in Austin Business Journal coverage alongside Balcones.
• Panattoni Development Company: One of the largest privately held industrial real estate developers in the U.S., with significant Texas/Sun Belt activity; directly comparable speculative Class A warehouse pipeline and similar sponsor/capital partner model.
• Becknell Industrial: Privately held industrial real estate developer focused on build-to-suit and speculative Class A small-bay distribution properties; directly comparable product type and similar sponsor-driven capital model.

Broad incumbents

• Crow Holdings Industrial: Industrial development and investment arm of Crow Holdings with major Texas Sun Belt presence; comparable industrial product type and institutional capital model, though at significantly larger scale.
• Trammell Crow Company: Major diversified commercial real estate developer with a large industrial practice across Texas; comparable as a large-scale industrial developer, though broader product set (office, life science) than Balcones' narrow focus.
• IDI Logistics: National industrial real estate developer and owner focused on last-mile distribution and shallow bay facilities; comparable product positioning in smaller-bay industrial, with broader geographic footprint.

Regional players

• Stream Realty Partners: Texas-headquartered commercial real estate services and investment firm with a strong Austin industrial leasing and management practice; comparable as a competing service provider for tenants in Balcones' submarkets.
• McDonald Property Group: Texas-based industrial and office developer with activity in the Austin/Dallas/Houston markets; comparable as a regional industrial developer, though primarily competing with Balcones in adjacent submarkets rather than overlapping.

Others

• JLL (Capital Markets / Industrial): Global commercial real estate services firm; relevant as both a leasing partner (JLL lists Cedar Park Professional Center) and a competing brokerage/investment sales channel for Austin industrial product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/balcones-real-estate-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balcones Real Estate Group