MONICA RICH KOSANN

What MONICA RICH KOSANN does

Monica Rich Kosann is a privately held fine jewelry brand founded in 2005 and operated through the legal entity MRK Fine Arts LLC, domiciled in Connecticut. The company designs and sells luxury lockets, charm necklaces, stackable rings, earrings, and complementary home décor across sterling silver, vermeil, and 18K gold with diamonds and gemstones, with retail price points spanning roughly $150 to over $10,000. Its core product category is lockets, supported by a proprietary in-house technology called Locket Bar that allows customers to upload, size, and print photos from a phone, tablet, or desktop for insertion into MRK lockets; complementary services include the MRK Custom Design Studio, monogram pendants, and a Design Your Own Charm Necklaces configurator. The go-to-market is omnichannel: direct-to-consumer e-commerce at monicarichkosann.com with localized checkout for Canada, Australia, France, and the UK; a flagship boutique at 10 Columbus Circle in Manhattan; a shop-in-shop presence at Bergdorf Goodman (754 5th Ave and Hudson Yards); and wholesale through authorized fine jewelry retailers in the U.S. and internationally. Revenue is generated primarily through one-time jewelry sales supplemented by engraving and personalization services, with the MRK Rewards loyalty program and Affirm buy-now-pay-later financing supporting repeat purchase and higher average order value. The customer base is horizontal and consumer-facing — women seeking meaningful, personalized jewelry and gift buyers purchasing for occasions such as graduations, anniversaries, weddings, and holidays — and the brand has extended its reach through licensed collaborations including the Peanuts X MRK collection (2024) and the Chris Evert X MRK Tennis Bracelet Collection (2025). The company is a Certified B Corporation, holds no institutional backing or parent company, and is founder-led with Monica Rich Kosann serving as Founder.

Name

MONICA RICH KOSANN

Legal name

MRK Fine Arts LLC

Website

https://monicarichkosann.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Monica Rich Kosann is a privately held, founder-led fine jewelry brand selling lockets, charm necklaces, rings, and earrings ($150 to $10,000+) direct-to-consumer, through its Manhattan boutiques and Bergdorf Goodman, and via licensed collaborations like Peanuts and Chris Evert.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

akta.pro secondary industries

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Fine jewelry retail
• Personalized lockets
• Charm necklaces
• Stackable rings
• Custom jewelry design

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fine Jewelry Product Sales: One-time purchase model for luxury jewelry including lockets, necklaces, rings, earrings, bracelets, and charms in sterling silver, 18K gold, and other precious metals with gemstones.
2. Engraving and Personalization Services: Additional revenue from engraving services and custom personalization on jewelry pieces.
3. MRK Rewards Loyalty Program: Points-based loyalty program driving repeat purchases with points redeemable for future purchases and exclusive member benefits including complimentary shipping.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Monica Rich Kosann designs, manufactures, and retails fine jewelry — most notably personalized lockets, charm necklaces, stackable poesy rings, Points North gemstone rings, earrings, and monogram pendants — in sterling silver, vermeil, and 18K gold with diamonds and gemstones, sold through its own e-commerce site, company boutiques, Bergdorf Goodman, and authorized fine jewelers. Its proprietary Locket Bar technology lets customers upload, size, and print photos directly from a phone, tablet, or desktop to fit inside MRK lockets, and the MRK Custom Design Studio offers bespoke commissions.

Product overview

Monica Rich Kosann is a fine jewelry brand with over two decades of history, offering luxury lockets, charm necklaces, rings, earrings, and home décor. The core product is the Locket Collection, supported by the proprietary Locket Bar technology for photo personalization. The portfolio includes Charm Necklaces, Poesy Stackable Rings, Points North Rings, Earrings, and the MRK Custom Design Studio for bespoke pieces. The brand emphasizes personal storytelling through jewelry, with collections like Sun Moon & Stars, Infinite & Boundless, and licensed collaborations including Peanuts® X MRK and Chris Evert X MRK Tennis Bracelets. Additional offerings include MRK Rewards loyalty program, picture frames, and home décor accessories. The company operates as a Certified B Corporation with a Lifetime Warranty on all products.

Differentiator

Problem solved

Functional benefit

Brands

• MRK Rewards: The company's loyalty program allowing customers to earn points and benefits on purchases, redeemable towards future purchases or reward merchandise.
• The Locket Bar
• MRK Custom Design Studio

Products and services

• Locket Collection Signature fine jewelry lockets designed to hold personal photos and meaningful items, available in Sterling Silver and 18K Gold with diamond and gemstone options, including Diamond Lockets, Gemstone Lockets, Slim Lockets, Four Image Lockets, and Engravable Lockets, intended for women who want to wear personalized keepsake jewelry.
• Charm Necklaces Layerable charm necklaces with interchangeable charms representing personal meanings, themes, and symbols across collections such as Sun Moon & Stars, Infinite & Boundless, Points North, and thematic engravable charms.
• Poesy Stackable Rings Stackable rings inspired by a 500-year-old poesy tradition, each featuring an inscription (poesy) inside intended to empower the wearer, available in Sterling Silver and 18K Gold with themes including Warrior, Manifest, Breathe, Carpe Diem, and Joy.
• Points North Rings Gemstone and diamond rings designed to celebrate new directions and milestones, featuring deep-set stones in oval, cushion, and round shapes with London Blue Topaz, Rock Crystal, and various diamond cuts.
• Necklaces Complete necklace collection including Locket Necklaces, Charm Necklaces, Layering Chains, Statement Pieces, Delicate Necklaces, Pendant Necklaces, Zodiac Necklaces, Birthstone Necklaces, and High Jewelry pieces.
• Earrings Earring collection featuring the Galaxy Wrap Hoop, statement studs, huggie earrings, and other styles designed to complement the necklace and locket collections, available in 18K gold and sterling silver.
• Custom Monogram Pendant Personalized monogram pendant necklaces allowing customers to create custom initial-based jewelry pieces.
• Picture Frames & Home Décor Sterling Silver, Stone & Wood, and Leather picture frames along with table charms and home décor accessories that complement the jewelry collections.
• MRK Custom Design Studio Bespoke jewelry design service allowing customers to work with MRK stylists to create custom, personalized pieces tailored to individual specifications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Chris EvertcoreStrategic or Co-development PartnerCollaboration with tennis legend Chris Evert on the Tennis Bracelet Collection. The collection celebrates the origin story of the tennis bracelet, which was born when Chris Evert lost her diamond bracelet during a 1978 U.S. Open match.
• Peanuts WorldwidecoreStrategic or Co-development PartnerPeanuts X MRK collaboration featuring iconic words from Peanuts and Snoopy designs, including the Snoopy X Viv Locket combining the classic Peanuts character with MRK's best-selling locket design.
• Bergdorf GoodmancoreChannel Partner/ Reseller/ DistributorPremier department store partnership with locations at 754 5th Ave (7th Floor) and 20 Hudson Yards in New York City for luxury retail distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kendra Scott: Established accessible-luxury jewelry brand with broad assortment (necklaces, earrings, charms) across multiple price tiers and strong gifting presence. Comparable breadth of price points and gifting focus, though at lower price ceilings than MRK's high jewelry.
• Tiffany & Co. Iconic luxury jewelry incumbent with extensive fine-jewelry assortment, personalization services, and global flagship distribution. Comparable on luxury positioning, premium price tiers, and personalization/engraving heritage.
• Blue Nile: Online-first fine jewelry and diamond retailer with strong bridal and personalization positioning. Comparable on DTC fine jewelry sales, build-your-own customization, and gifting occasions.
• Pandora: Global charm and personalized jewelry brand with mass-market distribution and extensive charm-bracelet and necklace ecosystem. Most relevant for overlapping personalized jewelry, charm collecting, and gifting occasions.
• David Yurman: Premier American fine jewelry house with premium department store distribution (including Bergdorf Goodman) and wide price range up to high jewelry. Direct overlap with MRK at the Bergdorf shop-in-shop and on gifting and personal-styling occasions.

Direct peers

• Mejuri: Direct-to-consumer fine jewelry brand offering accessible-luxury pieces (gold, diamonds, gemstones) at similar $150–$5,000 price points with a strong social media and lifestyle-driven go-to-market. Competes with MRK on millennial fine-jewelry acquisition and gifting occasions.
• Aurate: NYC-based DTC fine jewelry brand offering gold and pearl pieces at similar accessible-luxury price tiers with a sustainability story. Competes directly with MRK for the same Millennial/Gen X fine-jewelry buyer.
• Vrai: Vertically integrated DTC fine jewelry brand emphasizing sustainability and transparency, selling engagement rings and fine jewelry direct to consumers. Comparable in accessible-luxury positioning and ESG-forward brand narrative.
• Catbird: Independent Brooklyn-based jewelry brand known for dainty, stackable fine jewelry and charm-style pieces. Competes with MRK on the layering, stacking, and everyday-wear fine jewelry category.

Emerging players

• BaubleBar: Accessible fashion and fine-jewelry brand with strong personalization (initial and monogrammed pieces) and gifting orientation. Adjacent in personalization narrative, though at lower price ceilings than MRK's fine-jewelry core.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MonicaRichKosann
• Facebookfacebook.com/MonicaRichKosann
• Instagraminstagram.com/monicarichkosann
• Pinterestpinterest.com/monicarkosann
• Xx.com/monicarkosann
• LinkedInlinkedin.com/company/monica-rich-kosann

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONICA RICH KOSANN