Trooh
Trooh Media, Inc. operates the only campus-focused digital-out-of-home advertising network in North America, running 1,000+ premium digital video screens across college campuses to deliver brand-safe, Gen Z-targeted advertising for national brands and media agencies.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Trooh does
Trooh Media, Inc. operates a digital-out-of-home (DOOH) advertising network focused exclusively on college campuses in North America, described by the company as the only such campus media network on the continent. The platform comprises 1,000+ premium large-format digital video screens deployed in high-traffic campus locations — dining halls, student unions, rec centers, retail areas, and bookstores — across 48 states and 150+ DMAs, with reach into Canada. Trooh delivers 789M monthly impressions, 200M gross monthly visitors, and 76+ minutes of average dwell time, audited by Comscore.
The business operates a two-sided model. On the demand side, Trooh sells advertising campaigns — via direct enterprise sales and a programmatic platform — to national and regional brands and media agencies seeking to reach Gen Z (A18-24) audiences in brand-safe campus environments. On the supply side, the company provides free digital screens, software, and content to 1,000+ college and university partners under a revenue-sharing arrangement, with integrations into content providers (AccuWeather, NBC Sports, Stats Perform, Screenfeed, What's Trending, First Media, The News Movement) and 5 higher education associations.
Founded in 2016 by Martin Poitras (who remains CEO), Trooh is headquartered in New York with offices in Toronto and Marina Del Rey, California. In January 2026, Insignia Capital Group made a strategic investment and appointed Toby Sturek (an OOH media veteran) as President to support the company's next phase of scale. The company is privately held and reports 51–100 employees.
Trooh firmographics
Firmographics- Name
- Trooh
- Legal name
- Trooh Media, Inc.
- Website
- https://trooh.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trooh Media, Inc. operates the only campus-focused digital-out-of-home advertising network in North America, running 1,000+ premium digital video screens across college campuses to deliver brand-safe, Gen Z-targeted advertising for national brands and media agencies.
- Ownership category
- akta.pro rank
Trooh industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE)
- akta.pro secondary industries
- Digital Signage & Campus Communication Displays (EDAEAHAM), Retail Media Networks & Commerce Advertising (BPAMALAL)
Keywords
Where Trooh is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Trooh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Digital Advertising Campaigns: Trooh generates revenue primarily through digital advertising sales. Brands purchase advertising campaigns displayed on the company's network of 1,000+ campus-based digital screens. The company sells impressions-based advertising with Comscore-audited metrics. Campaigns are priced based on scope including campus locations, timing, and total impressions as outlined in insertion orders. Additional revenue comes from optional design and production services for creative content.
- Campus Revenue Sharing:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on reach and impression goals |
| Other | Multi-year contract | Campus Partner: No-cost digital screens with revenue sharing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Trooh product offering
Product offeringCore offering
Trooh operates the only campus media network in North America, consisting of 1,000+ college campuses featuring premium large-format digital video screens in high-traffic locations such as dining halls, student unions, retail areas, and rec centers. The company sells digital advertising campaigns to brands and agencies targeting Gen Z (ages 18–24) audiences through programmatic and direct sales channels, while providing campuses with free digital signage hardware, software, and content in exchange for revenue sharing on non-academic advertising.
Product overview
Trooh operates a digital-out-of-home (DOOH) media network focused exclusively on U.S. college campuses, positioning itself as the only campus media network in North America. The company offers two integrated offerings: (1) Trooh Campus — a brand advertising platform delivering premium, addressable digital video screens across 1,000+ campuses with programmatic capabilities, data-driven audience insights, and guaranteed impressions (789M/month, 40x monthly screen exposure, 76+ minutes dwell time) for advertisers targeting Gen Z; and (2) the Trooh Campus Partner Network — a free digital signage solution for campuses providing screens, software, and internal messaging tools, with a non-academic ad revenue-share model. The network reaches 150+ DMAs across 48 states and serves brand-safe environments with Comscore-audited impression metrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Trooh Campus Digital-out-of-home advertising platform featuring premium large-format digital video screens across 1,000+ U.S. college campuses, offering addressable, programmatic media with data-driven audience insights targeting Gen Z (ages 18-24) for brand advertisers and agencies.
- Trooh Campus Partner Network
Quantifiable outcome
- 789 million impressions delivered monthly across the campus network
- +4 more outcomes
Companies that use Trooh
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Trooh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trooh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Higher Education Associationscore
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Trooh competitors and assessment
Company assessmentBroad incumbents
- Lamar Advertising: One of the largest US OOH operators with a growing digital billboard and DOOH portfolio. Comparable as a competitor for national brand OOH budgets, though focused on billboards rather than campus environments.
- Outfront Media: Public OOH media company with large US footprint across transit and place-based formats. Comparable as a scaled OOH operator selling to national brand advertisers, though not focused on campus environments.
- Clear Channel Outdoor (CCO): Global OOH media company with US digital billboard and place-based inventory. Comparable as a competitor for the same advertiser budgets pursuing reach and brand-safe OOH impressions at scale.
- Intersection: Place-based digital media company operating large networks in transit hubs (LinkNYC, subway, airports). Comparable as a place-based DOOH operator monetizing out-of-home attention in trusted environments, though at much larger scale and in different venues than campus.
Direct peers
- Vistar Media: Programmatic DOOH ad-tech platform that enables buyers to purchase inventory across many place-based networks. Highly comparable to Trooh's programmatic, data-driven DOOH offering, though Vistar is a technology layer rather than a single owned network.
- Hivestack: Programmatic DOOH ad platform acquired by T-Mobile Ads. Comparable to Trooh in enabling automated, addressable OOH buying and overlapping in the same advertiser/agency buyer set.
- Captivate: Place-based digital video network in elevators and office/lifestyle venues. Comparable to Trooh as a place-based digital screen network monetized through programmatic and direct sales to national advertisers.
- Place Exchange: Programmatic OOH supply-side platform connecting DOOH media owners to DSPs. Comparable to Trooh as a programmatic DOOH monetization layer; competes for the same brand-advertiser budgets targeting place-based audiences.
- Student Marketing Inc. Marketing agency specializing in reaching college students via campus activations and media. Comparable to Trooh in targeting the same Gen Z college demographic for brand advertisers, though more event- and experiential-led than digital screens.
Emerging players
- Screenverse: Programmatic DOOH supply-side platform aggregating place-based digital screens. Comparable to Trooh in monetizing place-based digital inventory programmatically for brand advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trooh social profiles
Digital presenceTrooh compliance and trust
Trust signalCompliance2 records
Trooh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trooh leadership team
Management profileNumber of profiles
Profiles2 records
Trooh funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trooh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trooh
What does Trooh do?
Trooh operates the only campus media network in North America, consisting of 1,000+ college campuses featuring premium large-format digital video screens in high-traffic locations such as dining halls, student unions, retail areas, and rec centers. The company sells digital advertising campaigns to brands and agencies targeting Gen Z (ages 18–24) audiences through programmatic and direct sales channels, while providing campuses with free digital signage hardware, software, and content in exchange for revenue sharing on non-academic advertising.
Is Trooh a public or private company?
Trooh is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trooh founded?
Trooh was founded in 2016. It employs 51 to 100 people.
Where is Trooh based?
Trooh is headquartered in New York, United States, in the North America region.
How does Trooh make money?
Two revenue lines are on record. Digital Advertising Campaigns are the primary driver. The others are campus Revenue Sharing.
Who are Trooh's main competitors?
Broad incumbents on record are Lamar Advertising, Outfront Media, Clear Channel Outdoor (CCO) and Intersection. Direct peers are Vistar Media, Hivestack, Captivate, Place Exchange and Student Marketing Inc.. Screenverse is listed as an emerging player.
Does Trooh have an API?
No public API is recorded for Trooh.
What industry is Trooh in?
Trooh's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAE, Place-Based / Retail Media Networks (In-Store Screens, Malls), with a secondary code of EDAEAHAM, Digital Signage & Campus Communication Displays. Its NAICS code is 54185 and its SIC code is 7310.