What Battle Associates does

Battle Associates, operating as Battle Packaging, is a privately held beverage packaging company founded in 1977 by David Battle and headquartered in Atlanta, Georgia. The company supplies glass bottles and aluminum cans, along with accessories such as can ends, PakTechs, wraps, sleeves, and labels, to beverage brands ranging from emerging craft producers to large established companies. Its named customers include Cheerwine, Stateside Vodka, Wild Leap, and Sundrop, alongside brewery, wine, liquor, and beer segments. Battle positions itself as one of the oldest and largest beverage packaging companies in the United States, claiming multi-decade relationships with major brands.

Battle's core technology stack centers on beverage packaging components and finishing: pressure-sensitive labelling lines capable of 400 bottles per minute, direct litho print-on-can capabilities with a four-week production lead time, rapid-turnaround shrink sleeving with one-week typical turnaround, and the Ready-to-Fill service that bundles procurement, artwork preparation, labelling, assembly, and just-in-time nationwide delivery. The company holds one of the largest inventories of Brite Cans in the Southeast, enabling next-day shipping for stocked SKUs and a 25-pallet minimum order for printed cans.

The business model is hardware sales through a direct, sales-led go-to-market: products are sold as individual components or as fully assembled ready-to-fill goods, with quote-based pricing (not publicly disclosed), no subscription or SaaS layer, and no disclosed digital platform. Revenue is generated through unit pricing on bottles, cans, and accessories, with a value-added premium captured on the Ready-to-Fill assembled offering. The company raised a single $4.95M funding round in July 2022, the first external capital event in its history, and remains founder-controlled under David Battle as President.

Name

Battle Associates

Legal name

Battle Packaging, LLC

Website

https://battleassociates.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Battle Associates (Battle Packaging) is an Atlanta-based beverage packaging company founded in 1977 supplying glass bottles, aluminum cans, labels, and ready-to-fill assembled packaging to beverage brands across the United States.

Ownership category

akta.pro rank

Product category

Beverage Packaging

NAICS

Glass Container Manufacturing (327213), Metal Can, Box, and Other Metal Container (Light Gauge) Manufacturing (33243)

SIC

Glass Containers (3221), Metal Cans (3411)

akta.pro primary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

akta.pro secondary industries

Beverage Cans (Aluminum & Steel) (IMALADAA), Alcoholic Beverage Packaging & Closures Brands (Bottles, Cans, Kegs, Corks, Caps) (CRADAIAK)

Keywords

• Beverage packaging
• Aluminum cans
• Glass bottles
• Ready-to-fill packaging
• Pressure sensitive labelling

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Beverage Packaging Components: Sale of individual packaging components including glass bottles, aluminum cans, can ends, PakTechs, wraps, sleeves, and labels. Components can be ordered as standalone items or as products made from recycled content.
2. Ready-to-Fill Assembled Packaging: Fully assembled and labelled packaging delivered just-in-time to fillers. Includes labelled bottles in cartons with assembled carriers. High-volume production capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Battle Packaging supplies glass bottles and aluminum cans (Brite, Sleeved, and Printed) to beverage brands, along with ready-to-fill pre-assembled packaging delivered just-in-time to fillers. Products are sold as individual components or as fully assembled goods with high-speed pressure sensitive labelling, with most components available in recycled-content variants.

Product overview

Battle Packaging is a beverage packaging company offering a comprehensive portfolio of glass bottles and aluminum cans as core products, complemented by ready-to-fill pre-assembled packaging services. The product line includes Brite Cans, Printed Cans, and Sleeved Cans in various standard sizes, along with Glass Bottles for beverage, beer, liquor, and wine applications. Supporting services include Creative & Artwork Support for label design, high-speed precision labeling at 400 bottles per minute, and full supply chain logistics. All products are sustainable and recyclable, with most components available in recycled content variants. The company sells products as individual components or as fully assembled ready-to-fill goods delivered just-in-time to fillers.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Bottles Glass beverage and beer bottles available in Amber, Green, and Flint colors, in standard and custom molds with closures including Pry, Twist, ROPP, Corks, and swing-tops; targeted at beverage brand owners.
• Beverage and Beer Cans Aluminum beverage and beer cans available in Brite, Sleeved, and Printed variants across multiple standard sizes, with can ends and PakTechs and next-day shipping availability from stocked inventory; targeted at beverage brands, breweries, and craft producers.
• Brite Cans Unprinted aluminum cans in five standard sizes (8oz Sleek, 12oz, 12oz Slim, 16oz, 32oz) that can be sleeved or wrapped; sourced from one of the largest Brite Can inventories in the Southeast.
• Printed Cans Direct litho print-on-can aluminum beverage and beer cans in five standard sizes (8oz Sleek, 12oz, 12oz Sleek, 16oz, 32oz), with a minimum order of 25 pallets per SKU and a 4-week production lead time after proof review.
• Sleeved Cans Shrink-sleeved aluminum cans in four standard sizes (8oz Sleek, 12oz, 12oz Sleek, 16oz) with full-color graphics and flood matte, spot matte, or gloss finishes; rapid turnaround within 1 week of receiving sleeves, with optional on-demand sleeves-on-hand programs.
• Ready To Fill Packaging Pre-assembled, labeled beverage packaging delivered just-in-time to fillers, including labeled bottles in cartons with carriers assembled; features high-precision pressure-sensitive labelling at 400 bottles per minute.
• Liquor & Wine Bottle Packaging End-to-end wine and liquor bottle packaging including sourcing, labeling, and packing for any application, with label and closure technologies and a full suite of printed cartons and litho-printed cases.

Quantifiable outcome

• High volume, low cost production
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TricorBraun: Global packaging distributor offering rigid containers, closures, and supply chain services across beverage, food, and personal care. Comparable to Battle in serving beverage brand customers with bottles, cans, and value-added services like design and sourcing.
• Berlin Packaging: Largest hybrid packaging supplier in North America, distributing bottles, cans, jars, and closures across food, beverage, personal care, and industrial end markets. Directly comparable to Battle as a multi-category beverage packaging distributor serving brand owners and fillers.
• Saxco International: Specialty packaging distributor focused on wine, spirits, and craft beverage markets, supplying glass bottles, closures, and decorated packaging. Directly comparable to Battle's wine/liquor/beer bottle business and enterprise customer mix.
• All American Containers: North American rigid packaging distributor serving beverage, personal care, and food brands with bottles, jars, cans, and custom packaging solutions. Closely aligned with Battle's distribution-led business model and small/emerging brand focus.

Broad incumbents

• O-I Glass: World's largest manufacturer of glass containers, supplying bottles for beer, wine, spirits, food, and other beverages. Directly relevant as the primary upstream supplier for Battle's glass bottle offering and a broad incumbent shaping glass container supply.
• Crown Holdings: Global metal packaging manufacturer producing beverage cans, food cans, and aerosol containers. Relevant as an upstream supplier to Battle and a broad incumbent defining pricing, lead times, and minimum order economics in beverage cans.
• Can-Pack: Global manufacturer of beverage cans, glass packaging, and metal packaging serving beverage brands worldwide. Functions as an upstream can supplier and a broad incumbent that competes for the same filler relationships Battle targets.
• Ball Corporation: One of the world's largest manufacturers of aluminum beverage cans and other metal packaging. Functions as an upstream supplier to Battle and a broader incumbent whose scale and direct relationships with global beverage fillers set the competitive ceiling for distributors.
• Silgan Holdings: Diversified packaging manufacturer with leading positions in metal containers, dispensing closures, and plastic containers. Comparable in scope and customer overlap with Battle's metal can and closure categories.
• Ardagh Metal Packaging: Major global manufacturer of aluminum and steel beverage cans serving global beverage brands. Comparable as an upstream supplier to Battle and as a broad incumbent shaping the structural economics of beverage can supply in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battle Associates