Goode Intelligence
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Goode Intelligence firmographics
Firmographics- Name
- Goode Intelligence
- Legal name
- Goode Intelligence
- Website
- https://goodeintelligence.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Goode Intelligence industry classification
Industry- Product category
- Market Research and Analyst Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where Goode Intelligence is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Goode Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Market Analyst Reports: Sale of market analyst and forecast reports, market intelligence reports, product evaluation reports. Reports are priced at enterprise license levels, typically ranging from £1,600 to £3,750 for single enterprise licenses.
- Consulting Services: Bespoke research, consultancy and go-to-market services provided to clients to inform, educate and influence the market
- Events and Conferences: International and virtual conferences, exhibitions, summits, webinars and bespoke round-table events and mini-conferences including Biometric Summits, Identity Summits, and Digital Trust World
- Joint Market Reports with Partners: Collaborative market reports produced with strategic partners such as Biometric Update, with shared revenue or co-publishing arrangements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | The Digital Identity Report Second Edition - Enterprise License |
| One time/ perpetual license | One time/ perpetual license | Competitor Observatory for Verified Citizen and Consumer Digital Identity 2023 - Enterprise License |
| One time/ perpetual license | One time/ perpetual license | The Digital Identity Report 2020-2025 - Enterprise License |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Goode Intelligence product offering
Product offeringCore offering
Goode Intelligence publishes market analyst and forecast reports covering digital identity, biometrics, authentication, identity verification, and digital trust. It also provides bespoke research, consultancy, and go-to-market advisory services to enterprise clients, and operates industry events including Biometric Summits, Identity Summits, and Digital Trust World conferences.
Product overview
Goode Intelligence is a UK-based research and analyst company specializing in digital identity, biometrics, authentication, and fraud detection. The company operates a platform-plus-research model, publishing market analyst and forecast reports (including the Biometric Payments Report, Digital Identity Report, Identity Verification Report, and Biometric Physical Access Control Report), survey reports, product evaluation reports, and white papers. These research publications are complemented by consulting services and industry events including Biometric Summits and Digital Trust World conferences. The company provides independent market analysis, competitor intelligence, and technology evaluation for the digital trust ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Trust World: Annual conference event covering authentication, biometrics, fraud & security and identity.
- Biometric Summit
Products and services
- Biometric Physical Access Control Market Report A 215-page market analyst report covering biometric technology for physical access control systems, with six-year forecasts (2026-2031) including revenue projections of over $16.31 billion by 2031 and user segmentation by sector and biometric modalities. Sold as an enterprise licence to organisations needing market intelligence on biometric physical access control.
- Identity Verification (IDV) Market and Technology Analysis Report A 272-page report investigating the identity verification services market, covering the transition from traditional to reusable digital identity verification with six-year forecasts (2025-2030). Sold to enterprises seeking market intelligence on the IDV sector.
- Biometric Payments Market and Technology Analysis Report A 305-page market analyst report providing detailed analysis of biometric technology adoption in payments, projecting nearly 3.5 billion users and $11.5 billion in revenue by 2030. Sold as an enterprise licence to payments, fintech, and biometric technology stakeholders.
- The Digital Identity Report (Second Edition) A 272-page study on verified citizen and commercial digital identity, including market analysis, technology reviews, stakeholder interviews, and forecasts for digital identity users and revenue within the 2024-2029 period. Sold as an Enterprise licence for £3,750.
- Competitor Observatory for Verified Citizen and Consumer Digital Identity A 78-page competitor capability analysis report ranking 18 technology vendors active in verified digital identity products and services against key criteria, with vendors ranked from Emerging to Rising Star to Leading Light. Priced at £1,600 for an Enterprise licence.
- Travel Digital Identity Report Market analyst report examining the travel digital identity sector, forecasting over 1.27 billion travellers benefiting from digital identity by 2029 with revenue projected to exceed $4.6 billion. Priced at £3,250 for an Enterprise licence.
- Biometric Survey Reports Annual survey reports providing industry insights on biometric adoption trends, security perceptions, and market dynamics, sold to enterprise buyers.
- White Papers Collection of white papers covering PSD2 compliance, behavioral biometrics, automotive biometrics, digital identity, and authentication, sold to enterprise buyers.
- Product Evaluation Reports Independent evaluations of authentication and identity management products, providing ratings and analysis for enterprise buyers.
- Consulting Services Bespoke research, consultancy, and go-to-market services enabling clients to leverage expertise in digital trust, biometrics, and identity solutions, sold to enterprise clients.
- Industry Events (Summits and Webinars) International and virtual conferences, exhibitions, summits, webinars, and round-table events covering digital trust, biometrics, and identity sectors, including Biometric Summits and Digital Trust World.
Quantifiable outcome
- Over 1.5 billion digital identity wallets forecast to be in use by 2029
- +4 more outcomes
Companies that use Goode Intelligence
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Goode Intelligence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goode Intelligence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Biometric UpdatecoreStrategic partnership between Biometric Update (world's leading source for daily news, opinion and insight into biometrics and digital identity) and Goode Intelligence (world's leading biometrics analyst company) to produce analytical market reports. The partnership combines Biometric Update's news and industry expertise with Goode Intelligence's market research capabilities to develop comprehensive market reports covering digital trust, biometrics, and identity verification sectors.
Scale indicators13 records
Recent moves6 records
Expansion highlights4 records
Goode Intelligence competitors and assessment
Company assessmentBroad incumbents
- Gartner: Largest IT research and advisory firm globally, covering identity and access management, biometric authentication, and cybersecurity. The dominant broad incumbent competing with specialist analyst firms like Goode Intelligence for enterprise budget.
- ABI Research: Global technology research firm covering connectivity, IoT, cybersecurity, and identity markets. Overlaps with Goode Intelligence on biometric and digital identity forecasting, but operates at significantly larger scale with broader technology coverage.
- Omdia: Informa-owned technology research firm covering telecom, media, IT, and emerging tech including identity and security. Analogous to Goode Intelligence's research-and-advisory model but with much wider portfolio and global analyst bench.
- Forrester Research: Major global research and advisory firm producing enterprise technology research including coverage of digital identity, authentication, and customer authentication. Represents the broader subscription-research incumbent against which Goode Intelligence competes for buyer mindshare.
Direct peers
- KuppingerCole: Germany-based identity-focused analyst firm producing deep research on IAM, digital identity, and authentication. Direct peer to Goode Intelligence in target buyer (enterprise security architects) and report-style deliverables, though broader in scope.
- Liminal (Liminal Strategy): Specialist research and advisory firm focused on digital identity, biometrics, and identity infrastructure. Comparable to Goode Intelligence in niche focus, premium-priced market reports, and enterprise buyer profile.
- Juniper Research: UK-based market research firm producing deep-dive reports on fintech, payments, identity, and security. Highly comparable in B2B analyst-report business model and report pricing, with overlapping coverage in biometric payments and digital identity.
Emerging players
- Constellation Research: Independent research and advisory firm focused on digital transformation, with adjacent coverage of identity and security topics. Comparable in boutique-model analyst positioning to Goode Intelligence but with broader enterprise-tech scope.
Others
- Biometric Update: Leading media and news outlet for biometrics and digital identity, and Goode Intelligence's 2025 strategic partner for co-publishing joint market reports. Comparable ecosystem participant rather than direct competitor — drives overlapping audience and joint go-to-market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Goode Intelligence social profiles
Digital presenceGoode Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goode Intelligence leadership team
Management profileNumber of profiles
Profiles1 record
Goode Intelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goode Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goode Intelligence
What does Goode Intelligence do?
Goode Intelligence publishes market analyst and forecast reports covering digital identity, biometrics, authentication, identity verification, and digital trust. It also provides bespoke research, consultancy, and go-to-market advisory services to enterprise clients, and operates industry events including Biometric Summits, Identity Summits, and Digital Trust World conferences.
Is Goode Intelligence a public or private company?
Goode Intelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goode Intelligence founded?
Goode Intelligence was founded in 2007. It employs 1 to 10 people.
Where is Goode Intelligence based?
Goode Intelligence is headquartered in London, United Kingdom, in the Europe region.
How does Goode Intelligence make money?
Four revenue lines are on record. Market Analyst Reports are the primary driver. The others are consulting Services, events and Conferences and joint Market Reports with Partners.
Who are Goode Intelligence's main competitors?
Broad incumbents on record are Gartner, ABI Research, Omdia and Forrester Research. Direct peers are KuppingerCole, Liminal (Liminal Strategy) and Juniper Research. Constellation Research is listed as an emerging player. Biometric Update is listed as an others.
Does Goode Intelligence have an API?
No public API is recorded for Goode Intelligence.
What industry is Goode Intelligence in?
Goode Intelligence's product category is Market Research and Analyst Services. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 541910 and its SIC code is 8700.