Careco

What Careco does

CareCo (UK) Limited is a privately held UK mobility retailer founded in 2009 by Will Harrison and headquartered in Braintree, Essex, operating as a subsidiary of the Mobilitas Group. The company sells mobility scooters, powerchairs, wheelchairs, walking aids, bathroom aids, adjustable beds, riser recliners, living aids, and incontinence products, and has developed a portfolio of proprietary branded lines (Li-Tech Cybex, Li-Tech Velo, Micromus, Minimus, Maximus, Volar 10, proLite Carbon X) featuring lightweight aluminium and carbon fibre frames with lithium-ion battery systems. CareCo distributes through an omnichannel model combining 40 nationwide showrooms, an e-commerce storefront, telephone sales, and a home installation service, and operates a B2B CareCo Professionals programme serving occupational therapists, care homes, and NHS trusts.

The business monetises hardware sales with attach services: FCA-regulated insurance through Mark Bates Limited under the CareCo Protect+Go brand, Snap Finance consumer financing, VAT relief processing for eligible customers, a Price Match Promise, a CareCo Club membership, and a 'Win Your Product' prize draw that incentivises reviews. CareCo Life, a quarterly lifestyle magazine mailed to 150,000 customers, supports content-led customer engagement. Technology and product differentiation is concentrated in the Li-Tech and Micromus product families, which feature magnesium seats, carbon fibre tillers, and auto-folding mechanisms; the Li-Tech Cybex won the 2025 iF Design Award.

Revenue growth is being driven primarily by physical retail roll-out (Edinburgh and Stirling openings scheduled for 2026), category extension into adjacent living aids, and the institutional B2B channel, with third-party trust signals (Which? Trusted Trader, Which? Best Buy, BHTA membership, 70,000+ Trustpilot reviews rated Excellent) reinforcing the consumer proposition.

Name

Careco

Legal name

CareCo (UK) Limited

Website

https://careco.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

CareCo is a UK-based mobility retailer selling scooters, wheelchairs, walking aids, and living aids through 40 nationwide showrooms, e-commerce, and a B2B Professionals programme, serving elderly consumers, people with disabilities, and healthcare providers.

Ownership category

akta.pro rank

Product category

Mobility Aids and Accessibility Equipment Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

Keywords

• Mobility equipment retail
• Mobility scooters
• Daily living aids
• Wheelchairs and powerchairs
• Accessibility products

Headquarters

HQ city

Brentwood

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mobility Product Sales: Primary revenue from selling mobility scooters, wheelchairs, powerchairs, walking aids, riser recliners, bathroom aids, and living aids directly to consumers. Products are sold through showrooms, website, and telephone sales with both standard and VAT-exempt pricing.
2. Delivery and Installation Services: CareCo offers next-day delivery, engineered delivery with installation and demonstration services, and home installation services for larger items like riser recliners and adjustable beds.
3. Insurance Products: CareCo provides product insurance through CareCo Protect + Go partnership with Mark Bates Limited, offering coverage for mobility equipment against loss, damage, and breakdown.
4. Finance and Payment Plans: Partnership with Snap Finance enables customers to spread the cost of purchases through financing plans, generating referral or commission revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

CareCo is a UK mobility retailer and manufacturer that designs, sources, and sells mobility scooters, powerchairs, wheelchairs, walking aids, riser recliners, adjustable beds, bathroom aids, living aids, and incontinence products directly to consumers through 40 nationwide showrooms, an e-commerce website, and telephone sales. The company also offers home installation, equipment insurance (CareCo Protect+Go), VAT relief assistance, and financing through Snap Finance, alongside a B2B CareCo Professionals programme serving healthcare providers and care homes.

Product overview

CareCo is a UK-based mobility retailer offering a comprehensive product portfolio centered on mobility aids and living assistance products. The core offering spans mobility scooters (including travel, pavement, road, folding, lithium, and all-terrain models), powerchairs, wheelchairs, walking aids, bathroom aids, adjustable beds, riser recliners, living aids, and incontinence products. The company also distributes Acorn Stairlifts as a partner product. Service offerings include home installation, equipment insurance (CareCo Protect+Go), VAT relief assistance, price matching, next-day delivery, and the CareCo Club membership program. CareCo publishes the CareCo Life lifestyle magazine and maintains 40 nationwide showrooms. Notable branded products include Li-Tech Cybex (iF Design Award winner), Li-Tech Velo, Micromus (lightest UK folding scooter), Minimus, and Maximus, along with the proLite Carbon X carbon fibre rollator. The company targets consumers with mobility challenges, their caregivers, and healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters A comprehensive range of mobility scooters including travel, pavement, road, folding, all-terrain, cabin, lithium, and car boot models for users with varying mobility needs.
• Powerchairs Electric wheelchairs available in fixed base and folding configurations, providing powered mobility solutions for users needing electric propulsion.
• Wheelchairs Manual wheelchairs including transit, travel, self-propelled, and bariatric models, designed for durability and ease of use.
• Walking Aids Walking aids including tri-walkers, rollators, crutches, walking sticks, walking frames, and accessories for users requiring mobility support.
• Bathroom Aids Bathroom safety and accessibility products including bath lifts, toilet aids, shower seats, grab rails, and bathing solutions.
• Adjustable Beds Electric adjustable beds and profiling beds designed to help users achieve comfortable sleeping positions and easier bed entry/exit.
• Riser Recliners Riser recliner chairs available in single motor, dual motor, and 4-motor configurations, plus leather options and British-made models for comfort and mobility assistance.
• Seating Furniture Fireside chairs, heat and massage chairs, and static chairs for living room comfort and relaxation.
• Living Aids Daily living aids including kitchen aids, medication support, reaching aids, household aids, sensory aids, and personal care products.
• Incontinence Products Incontinence products including shaped pads, bed pads, stretch pants, and TENA branded products.
• Transfer Aids Transfer aids including hoists, slings, transfer seats, and transfer aids for safe patient handling.
• Acorn Stairlifts Acorn stairlifts including the 130 model for straight staircases and 180 model for curved staircases, with FastTrack installation system, sold by CareCo as an authorised dealer.
• Li-Tech Velo Electric folding mobility scooter with automatic folding frame, Panasonic lithium-ion battery, delta tiller, 17km range, and remote security features. Weighs 31.2kg.
• Li-Tech Cybex Award-winning lightweight mobility scooter (iF Design Award) featuring aluminium frame, magnesium seat, lithium-ion battery, and auto-folding mechanism at 23kg.
• Micromus Folding Mobility Scooter Lightest folding mobility scooter on the UK market at 15.4kg (34lb) with carbon fibre tiller and aluminium frame, 8-mile range.
• Minimus Folding Mobility Scooter Lightweight folding mobility scooter weighing 17.8kg with aluminium frame, 8-mile range, and sliding folding mechanism.
• Maximus Folding Mobility Scooter Folding mobility scooter with 27.6Ah lithium-ion battery, 25-mile range, delta tiller, and 18st 1lb maximum user weight.
• CareCo Aspire Transit Wheelchair Lightweight transit wheelchair with aluminium frame, folding mechanism, 110kg weight limit, and padded nylon seat. Only pink wheelchair in the range.
• Volar 10 Comfort Wheelchair Comfort-focused wheelchair inspired by the founder's father, developed with an innovation focus and awarded a proLite designation.
• proLite Carbon X Rollator Super lightweight carbon fibre rollator engineered for graceful gliding, part of the proLite range.
• Home Installation Service Home installation service where CareCo engineers unpack, assemble, and demonstrate products in customers' homes.
• CareCo Protect+Go Insurance Insurance protection plans for mobility equipment offered in partnership with Mark Bates Limited under the CareCo Protect + Go brand, covering loss, damage, and breakdown.
• Next Day Delivery Next day delivery available 7 days a week for mobility products and accessories.
• CareCo Life Magazine Lifestyle magazine featuring expert advice, product previews, interviews, recipes, and puzzles, mailed to 150,000 customers and available digitally.

Quantifiable outcome

• Rated Excellent on Trustpilot with over 70,000 reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HUBcoreGTM or Marketing Partner · 21 October 2025Partnership with Leeds agency HUB to create and distribute CareCo Life magazine. The lifestyle magazine was mailed to 150,000 customers and included targeted advertising, resulting in increased sales and customer re-engagement. The partnership demonstrates clear increase in sales through content marketing.
• Acorn StairliftsminorChannel Partner/ Reseller/ DistributorCareCo resells Acorn Stairlifts as an authorised dealer, offering stairlift solutions alongside its mobility product range. Acorn stairlifts feature FastTrack rail system and have received Arthritis Foundation Ease-of-Use Commendation.
• Rose BuildersminorStrategic or Co-development PartnerRose Builders led the 21-month refurbishment project for CareCo's new headquarters in Braintree, featuring sustainable and modern design elements focused on staff wellbeing, collaboration, and flexibility.
• Barberry GroupminorStrategic or Co-development PartnerMidlands-based property developer that achieved full occupancy at Phoenix Retail Park Swansea, securing CareCo as tenant for final unit with a 10-year lease at £15 per sq ft.
• Mobilitas GroupcoreOthersCareCo (UK) Limited is part of the Mobilitas Group, indicating corporate ownership and potential synergies with sister companies within the group.
• British Healthcare Trades Association (BHTA)minorOthersCareCo is a member of the BHTA, the UK's largest healthcare association, demonstrating commitment to industry standards and best practices in customer care.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Mobility Giant: UK-focused mobility retailer operating primarily online selling scooters, powerchairs, wheelchairs, and daily living aids. Most directly comparable competitor to CareCo on product range and end-customer base, differing mainly on a showroom-light vs. CareCo's 40-store retail model.
• TGA Mobility: UK designer, manufacturer, and retailer of mobility scooters and powered wheelchairs. Comparable as a UK-headquartered mobility-aids business serving elderly and disabled consumers through both retail and B2B channels.
• Betterlife: UK mobility and daily-living-aids retailer historically tied to LloydsPharmacy retail footprint. Closely comparable to CareCo on product breadth (scooters, riser recliners, daily living aids) and consumer target.
• Roma Medical: UK-based mobility equipment manufacturer and distributor with a multi-decade presence in scooters, wheelchairs, and powerchairs. Comparable on product mix and UK distribution footprint to CareCo, though with weaker direct-to-consumer brand presence.
• Electric Mobility (Rascal / RHealthcare): UK manufacturer of Rascal-branded mobility scooters and powered wheelchairs sold through a national dealer network. Comparable to CareCo on mobility scooter product range and UK distribution strategy.

Broad incumbents

• Sunrise Medical: Global mobility and rehab equipment manufacturer (Quickie, Zippie, Sterling) with significant UK commercial presence. Overlaps with CareCo on manual/powered wheelchairs and rehab mobility, though primarily B2B/manufacturer-led rather than direct-to-consumer retail.
• Pride Mobility: Large US-based global manufacturer of mobility scooters, power chairs, and lift chairs. Comparable to CareCo on core mobility scooter category and on premium branded offerings (e.g., Go Go, Victory), but serves primarily dealer networks rather than operating its own UK retail footprint.
• Invacare: Global manufacturer of wheelchairs, powerchairs, scooters, and homecare beds (including a well-established UK operation). Closely comparable on DME product mix with CareCo but operates through distributor/dealer channels rather than a proprietary showroom network.
• Drive DeVilbiss Healthcare: Large international DME manufacturer and distributor with UK operations following its acquisition of Days Healthcare. Comparable on UK distribution of wheelchairs, rollators, and mobility aids but at greater breadth and dealer-led scale.

Others

• Acorn Stairlifts: UK specialist in stairlifts and home access solutions, currently distributed through CareCo as an authorised dealer. Closely comparable on UK home-mobility category and elder-care end-customer, with overlapping adjacency rather than head-to-head competition on scooters/wheelchairs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CareCoMobility
• Facebookfacebook.com/CareCoMobilityExperts
• Instagraminstagram.com/careco_mobility
• Pinterestpinterest.co.uk/carecomobility
• TikToktiktok.com/@carecomobility
• LinkedInlinkedin.com/company/careco-uk-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careco