Highmark Residential

What Highmark Residential does

Highmark Residential is a privately held U.S. multifamily property management company headquartered in Addison, Texas, operating approximately 95,000 units across more than 400 communities in 18 states, supported by eight regional offices and a workforce of 1,001–5,000 employees. The company manages apartment communities on behalf of property owners and real estate investors, handling leasing, maintenance, and resident services, while also generating rental income from operated units including those under its Tucker by Highmark furnished-apartment sub-brand.

The underlying technology stack centers on integrated property management platforms (AppFolio, RentCafe resident portal) layered with Tour24's self-guided touring technology, which was expanded across the portfolio in May 2025 and formally integrated into the AppFolio Stack Marketplace in April 2026. Highmark also offers smart home features (thermostat, key, lighting control) at select communities, package locker systems, an AI-assisted leasing layer supplied by Tour24, and a Highmark Preferred Resident loyalty program accessible via mobile app. Hotel-inspired concierge services are delivered through a partnership with Spruce, and select communities participate in the Airbnb Friendly Building Program.

Revenue is generated through two primary streams: (1) management fees charged to property owners, typically structured as a percentage of rental income collected (managed-services model), and (2) recurring apartment rental income across the portfolio, supplemented by ancillary fees from furnished-unit premiums, renter's insurance, and value-add services such as deposit alternatives and a National Relocation Program spanning 250+ communities. The go-to-market is direct-to-consumer for renters — via corporate website, on-site leasing teams, and digital channels — and direct-to-institution for property owners seeking third-party management across the Southeast, Southwest, Midwest, West, and Mid-Atlantic regions.

Name

Highmark Residential

Legal name

Highmark Residential, LLC

Website

https://highmarkres.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Highmark Residential is a privately held U.S. multifamily property management company managing approximately 95,000 units across 400+ communities in 18 states on behalf of property owners, serving individual renters through digital leasing tools and on-site teams.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Executive & VIP Corporate Housing (THAMAHAF)

Keywords

• Property management
• Apartment leasing
• Multifamily residential
• Furnished apartments
• Residential real estate

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Highmark Residential generates revenue by managing apartment communities on behalf of property owners. The company handles all aspects of property operations including leasing, maintenance, and resident services. Revenue is derived from management fees charged to property owners, typically a percentage of rental income collected.
2. Apartment Rental Income: As a property management company operating communities under various ownership structures, Highmark collects rental income from residents across nearly 95,000 units in over 350 communities. Revenue is generated through monthly apartment rents.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Highmark Residential is a large-scale multifamily property management company that operates and manages apartment communities on behalf of property owners, handling leasing, maintenance, and resident services. It manages over 400 communities and nearly 95,000 units across 18 U.S. states, supplemented by digital resident tools and furnished apartment offerings.

Product overview

Highmark Residential is a large-scale apartment property management company operating over 400 communities across 17 U.S. states with more than 30 years of experience. The company offers a comprehensive portfolio of residential apartment leasing services supplemented by digital resident engagement tools including the Highmark Preferred Resident loyalty/rewards program, Resident Portal (powered by RentCafe), and self-guided touring technology through Tour24. The product line extends to premium offerings such as Tucker by Highmark Residential (hotel-inspired fully furnished apartments with short-term lease options) and Elite Connections (designer-furnished units with utilities included). Additional resident-facing modules include Smart Home Technology, Package Cache lockers, Hotel-Inspired Services via Spruce, Airbnb Friendly Building Program partnerships, National Relocation Program, Deposit Alternative, and renter's insurance. The company also provides furnished apartment options and maintains community amenities across its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Tucker by Highmark Residential: Hotel-inspired fully furnished apartment homes with designer furnishings, premium amenities, and short-term lease options.

Products and services

• Highmark Residential Property Management Full-service apartment property management for over 400 communities across U.S. states, offering residential leasing, maintenance, and community operations for property owners and residents.
• Highmark Preferred Resident Program Loyalty and rewards program allowing residents to earn points and redeem gift cards by referring friends, attending community events, leaving feedback, and participating in polls.
• Resident Portal Digital platform (powered by RentCafe) enabling residents to submit service requests, check balances, make payments, and receive notices, available 24/7 with opt-in email and text communication.
• Self-Guided Apartment Tours Self-service touring technology (via Tour24) allowing prospective residents to tour apartments on their own schedule via mobile check-in, with support available by call or text.
• Tucker by Highmark Residential Hotel-inspired fully furnished apartment alternative with studio, 1, 2, and 3-bedroom options offering short-term leases, designer furnishings, premium linens, in-suite washer/dryer, and customizable hotel-inspired services.
• Elite Connections Fully furnished apartment homes decorated with designer furnishings, including utilities, Smart TVs, high-speed Wi-Fi, and Highmark Preferred Residents Program membership.
• Smart Home Technology Smart home features at select communities including thermostat control, key control, and lighting management via mobile device, installed before move-in.
• Package Cache Package locker systems with electronic notifications at select communities providing secure delivery and unique access codes for residents to retrieve packages anytime.
• Hotel-Inspired Services Concierge-style services at select communities including laundry, dog-walking, dishwashing, and cleaning, provided through partnership with Spruce.
• National Relocation Program Program enabling residents to relocate to over 250 apartment communities across the United States when moving to a different neighborhood.
• Deposit Alternative Option for qualifying applicants to pay deposit in full or in installments throughout their lease term to alleviate move-in stress.
• Renter's Insurance Pre-qualified renter's insurance policy available through Highmark, allowing residents to sign up for coverage in five minutes.

Quantifiable outcome

• Over 28,000 unique prospects generated through Highmark communities via Tour24 in 2025, with 50% of tours occurring on weekends and after hours

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Tour24 Inc.coreTechnology or Integration · 14 April 2026Tour24 provides on-demand self-guided touring and AI-powered leasing support integrated directly into the AppFolio Performance Platform. The partnership enables property managers to capture prospect activity in real time and convert tours to leases more efficiently. Highmark expanded this partnership to deliver self-guided touring technology across over 350 communities and nearly 95,000 units following a successful pilot program launched in May 2025. In 2025 alone, Tour24 generated over 28,000 unique prospects through Highmark communities.
• AppFoliocoreTechnology or Integration · 14 April 2026AppFolio Stack Marketplace integration connects Tour24's self-guided touring technology with the AppFolio Performance Platform, automatically reflecting prospect activity within AppFolio for clearer funnel performance visibility and eliminating manual data gaps between touring and leasing workflows.
• Tucker by HighmarkflagshipOEM/ Whitelabel/ Licensing PartnerTucker by Highmark is a wholly-owned brand offering hotel-inspired fully furnished apartments as an alternative to traditional apartment rentals. Tucker provides fully furnished studio, 1, 2, and 3-bedroom apartments with designer furnishings, premium amenities, smart home technology, and short-term lease options.
• Airbnb Friendly Building ProgramminorStrategic or Co-development PartnerPartnership with Airbnb at select communities allows residents to list their space directly on Airbnb, creating additional income opportunities while providing community staff transparency into hosting activities.
• American Red CrossminorStrategic or Co-development PartnerHighmark Residential supports the American Red Cross through associate volunteer efforts and donations. The company has designated May as fundraising month and annually partners with Ready 365 to support the Home Fire Campaign.
• Building Homes for HeroesminorStrategic or Co-development Partner501(c)(3) organization dedicated to gifting veterans and their families mortgage-free homes. Highmark Residential supports this cause through volunteer efforts and donations.
• The Children's Home NetworkminorStrategic or Co-development PartnerHighmark associates participate in the annual Bay Area Apartment Association volleyball tournament (Spikes for Tykes), with all proceeds benefiting The Children's Home Network.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Greystar Real Estate Partners: The largest multifamily property management company globally, managing well over 800,000 units across the U.S. Most direct competitor to Highmark in third-party multifamily management, with overlapping owner clients and similar institutional B2B service model.
• Lincoln Property Company: Top-tier U.S. multifamily property manager with ~220,000+ units managed across a national portfolio. Directly comparable to Highmark in scale, third-party fee model, and multi-state footprint.
• RPM Living: National multifamily property manager operating ~200,000 units across 30+ states. Competes head-to-head with Highmark for institutional owner mandates, with similar tech-enabled leasing and resident experience focus.
• Asset Living: Large U.S. multifamily property manager with ~300,000 units under management. Closely comparable third-party service model and geographic overlap in Sun Belt markets where Highmark is concentrated.
• Bozzuto Group: Multifamily property manager and developer operating across the East Coast and Sun Belt. Comparable business model combining third-party management with branded resident experience, overlapping with Highmark's NC, FL, GA, and Mid-Atlantic footprint.
• FPI Management: National multifamily property manager serving institutional owners with a focus on value-add and stabilized assets. Comparable third-party fee structure and multi-state operating model.
• Morgan Properties: Multifamily owner-operator with ~100,000 units across the Eastern U.S. Overlaps with Highmark's third-party management model and similar East Coast/Sun Belt geographic concentration.

Broad incumbents

• Apartment Income REIT (Aimco) / AIR Communities: Large institutional multifamily owner-operator with in-house property management. While not a pure third-party manager, operates overlapping residential portfolios and competes for the same renter pool and owner relationships.
• JLL (Jones Lang LaSalle) Residential: Global real estate services firm with a multifamily management arm serving institutional owners. Broader portfolio of services but directly competes for third-party PM mandates at the same institutional owner segment as Highmark.
• Cushman & Wakefield Multifamily: Global real estate services firm with a U.S. multifamily property management practice. Overlaps with Highmark in third-party institutional management and ancillary services (brokerage, valuation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/highmarkres
• LinkedInlinkedin.com/company/highmarkres

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highmark Residential