Francis

What Francis does

Francis is a Denmark-based B2B SaaS company founded in 2021 by William Pontoppidan (CEO) and Sune Gynthersen (CTO), operating a cloud-based spreadsheet platform purpose-built for financial planning and analysis (FP&A). The platform is structured around a familiar spreadsheet interface extended with capabilities targeted at finance teams: native integrations with Xero, QuickBooks Online, Visma e-conomic, and Microsoft Dynamics 365 Business Central for live actuals syncing; multi-entity consolidation with currency conversion and intercompany eliminations; version control for scenario management; dimensional and nested planning; granular access controls; variance analysis; and auto-generated management reporting. The product is positioned as an evolution of Excel for finance teams that have outgrown manual workflows but want to retain the spreadsheet mental model.

The company monetizes through tiered subscription SaaS pricing on monthly or annual billing, with a self-serve entry point, an enterprise tier sold directly by the sales team, and heavy programmatic discounting through a certified Partner Program (25-50% off for fractional CFOs and financial advisors) and a Startup Program (50% off for 12 months for eligible early-stage companies). Distribution combines product-led growth via a free trial and self-serve signup, inside sales for mid-market, dedicated enterprise sales for larger accounts, and a partner channel that drives multi-tenant adoption through financial advisors. As of the most recent data, Francis reports 400+ customers served by a lean six-person team operating from Copenhagen, with notable references including ÅBEN Brewery, SYBO Games, Coffee Collective, FRAMA, Les Deux, Female Invest, Airtame, and Evosep across brewing, gaming, hospitality, retail, fashion, finance, and medical-device verticals.

The company is privately held, backed by byFounders (lead investor in a $1.3M seed round in April 2022) and PSV. It maintains GDPR compliance with Standard Contractual Clauses for international transfers, and operates across Denmark, the United Kingdom, and the United States with a stated global footprint. Product development cadence accelerated through 2025-2026 with the release of nested breakdowns, rollups, multi-dimensional breakdowns from ERP sources, dimensions in Google Sheets, and a delta-syncs capability that reportedly reduces synchronization times by approximately 99%.

Name

Francis

Legal name

Francis ApS

Website

https://francis.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Francis is a Denmark-based B2B SaaS company offering a spreadsheet-native FP&A platform for finance teams, providing multi-entity consolidation, forecasting, budgeting, and reporting with native accounting integrations, serving 400+ customers across Europe and the US.

Ownership category

akta.pro rank

Product category

Financial Planning & Analysis (FP&A) Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)

akta.pro secondary industries

Financial Planning & Analysis (FP&A) & BI (HDAEAMAG), General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

Keywords

• Financial planning software
• FP&A platform
• Multi-entity consolidation
• Spreadsheet modeling
• Budgeting forecasting tool

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly or annual subscription plans with different tiers. Annual billing available at discount. Self-serve plans can be activated online; enterprise plans set up directly with Francis.
2. Partner program: Partners receive 25-50% discounts on all plans. Billing managed per workspace/client with option to pass cost to client or absorb.
3. Startup program: 50% discount on Core plan for 12 months for eligible startups meeting criteria (under $1M funding, under 50 employees, under 3 years old).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Francis is a connected, collaborative, and automated spreadsheet-style SaaS platform for financial planning and analysis (FP&A) that empowers finance teams to handle consolidation, forecasting, budgeting, and management reporting. The platform offers live-synced native integrations with accounting systems such as Xero, QuickBooks Online, Microsoft Dynamics 365 Business Central, and Visma e-conomic, along with multi-entity consolidation, version control, dimensional planning, and auto-generated reports from live models.

Product overview

Francis is a B2B SaaS FP&A platform built around a spreadsheet-like interface that unifies consolidation, forecasting, budgeting, and reporting. The core Francis Platform serves as the central offering, augmented by native integrations with accounting systems (Xero, QuickBooks Online, Visma e-conomic, Microsoft Business Central) and Google Sheets for data import. Key platform modules include Modeling (for P&L, balance sheet, cash flow structures), Consolidation (multi-entity and cross-border with currency conversion), Version Control (scenario management), Collaboration (comments with @mentions), Regulated Access (granular permissions), Variance Analysis, and Reporting (auto-generated reports from live models). Francis complements its core platform with specialized programs: the Startup Program offering 50% discount for eligible early-stage companies, and the Partner Program enabling fractional CFOs and advisors to serve clients with 25-50% discounts. The company also publishes Forward with Francis, a Substack blog covering FP&A strategy and practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Francis Platform A connected, collaborative, and automated spreadsheet platform for financial planning and analysis (FP&A) that empowers consolidation, forecasting, budgeting, and reporting workflows for finance teams at scaleups, multinationals, and PE-backed companies.
• Francis Startup Program A subscription program offering eligible early-stage startups 50% off the Core plan for up to 12 months, targeted at new customers with fewer than 50 employees, less than $1M raised, and under 3 years old.
• Francis Partner Program A certified partner program for fractional CFOs and financial advisors, providing 25-50% discounts on all plans, priority support, new client referrals, and the ability to deploy custom templates across clients.

Quantifiable outcome

• Sync times reduced by 99% with delta syncs
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationNative accounting integration partner. Francis connects to Xero for automatic import of transactions and actuals data.
• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationNative ERP integration partner. Supports multi-dimensional breakdowns from Business Central.
• Visma e-conomiccoreTechnology or IntegrationNative accounting integration partner. Supports draft entries (kassekladder) for controlling workflows.
• QuickBooks OnlinecoreTechnology or IntegrationNative accounting integration partner. Francis connects to QuickBooks for automatic import of transactions.
• Google SheetscoreTechnology or IntegrationIntegration for importing data from tools without native integrations. Supports dimensions in Google Sheets imports.
• Certified Partner NetworkcoreChannel Partner/ Reseller/ DistributorFractional CFOs and financial advisors certified to use and resell Francis. Partners receive 25-50% discounts, priority support, and access to partner network. Francis refers customers needing support to certified partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pigment: Pigment is a direct FP&A and business planning competitor offering budgeting, forecasting, and scenario modeling with strong enterprise traction. It targets similar mid-market and multinational segments as Francis and is one of the most well-funded pure-play FP&A challengers in Europe and the US.
• Mosaic Tech: Mosaic is a direct FP&A platform focused on strategic finance, budgeting, and reporting for high-growth companies. Its spreadsheet-like workflows and finance-team-first positioning closely mirror Francis's go-to-market, and both compete for the same scaleup and PE-backed customer base.
• Cube Software: Cube is a direct FP&A competitor that builds on top of Google Sheets and Excel, letting finance teams run planning and analysis without leaving familiar interfaces. Like Francis, Cube targets scaleups and mid-market companies seeking an Excel-native experience with stronger controls.
• Datarails: Datarails is an FP&A platform purpose-built for Excel users, automating data consolidation, reporting, and budgeting inside spreadsheets. It competes head-to-head with Francis for finance teams who want spreadsheet-native UX plus live integrations to accounting systems.
• Vena Solutions: Vena is a native Excel-based FP&A and planning platform with budgeting, forecasting, and reporting capabilities. It serves mid-market and SMB finance teams with a similar spreadsheet-first philosophy, making it a close comparable to Francis's product approach.
• Causal: Causal is a planning and forecasting platform built for finance and ops teams, offering modeling, scenario analysis, and integrations. It targets a similar scaleup and mid-market audience as Francis and competes in the same product-led, self-serve buying motion.
• Numeric: Numeric is an AI-powered close and accounting automation platform that also offers FP&A-adjacent workflows. It overlaps with Francis on close, consolidation, and reporting for accounting teams at venture-backed and mid-market companies.

Broad incumbents

• Planful: Planful is a broader, established FP&A and financial close platform serving mid-market and enterprise customers. It overlaps with Francis across budgeting, consolidation, and reporting but offers a wider product portfolio and a longer-tenured enterprise sales motion.
• Anaplan: Anaplan is a large, established enterprise planning platform with connected planning across finance, sales, HR, and supply chain. Its FP&A module competes with Francis in mid-market and enterprise consolidation and forecasting deals, though Anaplan operates as a broader portfolio player.
• Workday Adaptive Planning: Workday Adaptive Planning is the FP&A arm of Workday, offering budgeting, forecasting, and reporting to enterprise and mid-market customers. As a broad incumbent, it competes with Francis at the higher end of the market and is increasingly bundled into larger Workday deployments.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Francisbudgeting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Francis