Pigment
Pigment is a Paris-based AI-powered business planning platform that replaces spreadsheets and legacy EPM systems for enterprise customers across Finance, Sales, HR, Supply Chain, and ESG functions with embedded AI agents and real-time scenario modeling.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Pigment does
Pigment SAS is a Paris-based, venture-backed enterprise software company founded in 2019 that sells an AI-powered business planning platform targeting the Enterprise Performance Management (EPM) category. The company's core offering is the Pigment Platform, built on a patent-pending proprietary engine called Graphite that enables elastic scaling of data, users, and scenarios without system resizing. Pigment sells to enterprise customers across five horizontal business units — Finance, Sales/Revenue Operations, HR/Workforce, Supply Chain, and ESG — replacing fragmented spreadsheet-based planning and legacy EPM systems with a unified, real-time, collaborative planning environment.
Pigment's product surface includes three AI agents embedded directly in the planning workflow: the Modeler Agent (natural-language-to-governed-model creation), the Analyst Agent (proactive anomaly detection, trend analysis, and automated reporting), and the Planner Agent (scenario simulation and forecasting). The company also operates an MCP (Model Context Protocol) Server that connects planning data to external AI systems such as Anthropic's Claude, plus an integration catalog spanning 20+ partners including SAP, NetSuite, Salesforce, Databricks, BigQuery, and Claude/Mistral/ChatGPT. Named enterprise customers include Unilever, Siemens, Danone, Figma, Anthropic, Klarna, Datadog, Carta, Miro, Brex, Bolt, Supercell, Fivetran, VINCI Airports, and ServiceNow.
Pigment generates revenue through annual SaaS subscriptions on a quote-based enterprise pricing model with no publicly disclosed tiers. The company employs 501-1000 staff across Paris (headquarters) and Boston (North American operations), and has raised approximately $397M in cumulative equity funding across five rounds (2020-2024), achieving unicorn status in April 2024 with a $145M Series D led by ICONIQ Growth. The go-to-market combines enterprise field sales with self-serve capabilities, community engagement (1,130+ topics in Pigment Community), and event-driven demand generation including the Catalyst Roadshow and Pigment Awards program.
Pigment firmographics
Firmographics- Name
- Pigment
- Legal name
- Pigment SAS
- Website
- https://gopigment.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pigment is a Paris-based AI-powered business planning platform that replaces spreadsheets and legacy EPM systems for enterprise customers across Finance, Sales, HR, Supply Chain, and ESG functions with embedded AI agents and real-time scenario modeling.
- Ownership category
- akta.pro rank
Where Pigment is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Pigment business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based business planning platform delivered as subscription service with AI agents embedded. Pricing based on enterprise agreements with annual billing typical for B2B SaaS
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with custom pricing based on organizational requirements |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels11 records
Pigment product offering
Product offeringCore offering
Pigment is an AI-powered enterprise business planning platform built on patent-pending Graphite technology. The platform consolidates fragmented business data into a single governed source of truth and enables real-time planning across Finance, Sales, HR, and Supply Chain functions. Embedded autonomous AI agents (Modeler, Analyst, Planner) operate inside the planning environment to turn natural language intent into models, surface insights and anomalies, and simulate scenarios.
Product overview
Pigment is a unified AI-powered business planning platform built on patent-pending Graphite technology. The platform consists of the core Pigment Platform with integrated Pigment AI capabilities, including three autonomous AI agents: Modeler Agent (natural language-to-model creation), Analyst Agent (real-time insights and anomaly detection), and Planner Agent (scenario simulation and forecasting). Additional offerings include the MCP Server for AI system integration, Templated Applications for common use cases, and specialized modules for Financial Consolidation, Headcount Planning, Sales Capacity Planning, and ESG Performance. The platform integrates with major ERP systems (SAP, NetSuite, Sage Intacct), CRM (Salesforce), HRIS (HiBob, Lever, Greenhouse), data warehouses (Databricks, BigQuery, Azure SQL), and AI systems (Claude, Mistral, ChatGPT).
Differentiator
Problem solved
Functional benefit
Products and services
- Pigment Platform AI-powered business planning platform that consolidates fragmented data into decision-ready models, enabling real-time planning across Finance, Sales, HR, and Supply Chain functions with embedded AI agents and collaborative capabilities. Built on patent-pending Graphite technology.
- Pigment AI Integrated AI capabilities layer including autonomous agents (Modeler, Analyst, Planner) that operate inside the planning environment using governed data, live models, and business logic for real-time decision support.
- Modeler Agent AI agent that turns natural language intent into governed plans. Users describe what they want to build in natural language, and the agent creates and evolves models aligned to structure, logic, and industry best practices with full transparency and documentation. Supports Modeling, Workflows, and Optimization.
- Analyst Agent AI agent that provides real-time insights by proactively scanning metrics, uncovering key trends, flagging anomalies, and building insightful reports. Supports Data Analysis, Storytelling, and Continuous Monitoring.
- Planner Agent
Quantifiable outcome
- 80% time reduction on strategic planning (from 2 weeks to 1 day) at Danone
- +7 more outcomes
Companies that use Pigment
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles4 records
Pigment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature7 records
Pigment partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- AnthropicflagshipTechnology partner providing Claude AI integration through Pigment's MCP Server. Anthropic is also a customer using Pigment for strategic planning. The partnership connects planning data directly to Claude through MCP protocol, enabling teams to focus on strategic decisions rather than data wrangling. Guillaume Princen, Head of EMEA, publicly endorsed the partnership.
- MistralcoreAI technology partner integrated with Pigment platform, providing AI model capabilities within the planning environment.
- SAPcoreNative ERP integration partner. SAP logo displayed in integrations section indicating deep integration capabilities.
- NetSuitecoreNative ERP integration partner for Oracle NetSuite connectivity.
- Sage IntacctcoreNative ERP integration partner for Sage Intacct connectivity.
- SalesforcecoreNative CRM integration partner, enabling bidirectional data flow between Pigment and Salesforce.
- DatabrickscoreData lake integration partner enabling Pigment to connect with Databricks for advanced analytics.
- Google BigQuerycoreData lake integration partner for Google Cloud BigQuery connectivity.
- Azure SQLcoreData lake integration partner for Microsoft Azure SQL connectivity.
- AWS S3coreFile storage integration with Amazon Web Services S3.
- Google Cloud StoragecoreFile storage integration with Google Cloud Storage.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Pigment competitors and assessment
Company assessmentEmerging players
- Cube Software: FP&A platform that works inside Excel and Google Sheets, with native integrations to ERP/GL systems. Competes with Pigment in financial planning for mid-market and growth-stage companies.
- Mosaic.tech: Strategic finance platform for financial planning, analysis, and business partnering, targeting high-growth tech and SaaS companies. Overlaps with Pigment's finance team buyer and modern FP&A positioning.
- Causal: Modern modeling and planning tool aimed at finance and operations teams, with native scenario planning. Competes with Pigment primarily in the modeling and forecasting layer rather than full EPM.
Direct peers
- Anaplan: Long-standing leader in cloud-connected business planning, selling into enterprise FP&A, sales, and supply chain use cases. Most direct comparable to Pigment in product category, target buyer, and horizontal planning positioning.
- Workday Adaptive Planning: Cloud EPM/FP&A platform (formerly Adaptive Insights) acquired by Workday, selling financial, workforce, and operational planning to mid-market and enterprise. Directly comparable in FP&A use cases, though bundled with the broader Workday suite.
- Jedox: Enterprise planning and performance management vendor with EPM, FP&A, and integrated BI capabilities. Competes head-to-head with Pigment in cross-functional enterprise planning.
- Prophix: Corporate performance management (CPM) vendor offering budgeting, forecasting, financial consolidation, and reporting. Comparable in mid-market and enterprise FP&A positioning.
- Vena Solutions: FP&A and business planning platform built natively on Excel, targeting mid-market and growth-stage finance teams. Overlaps with Pigment in financial planning and collaborative budgeting use cases.
Broad incumbents
- Oracle EPM Cloud (Hyperion): Incumbent enterprise performance management suite (formerly Hyperion) bundled with Oracle ERP. Competes with Pigment in large enterprise FP&A, consolidation, and planning, with deep ERP integration.
- SAP Analytics Cloud / SAP BPC: SAP's cloud planning and analytics offering, deeply integrated with S/4HANA and ECC. A broad incumbent that Pigment must displace in SAP-centric enterprise accounts, particularly for planning and consolidation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pigment social profiles
Digital presencePigment compliance and trust
Trust signalCompliance3 records
Pigment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pigment leadership team
Management profileNumber of profiles
Profiles7 records
Pigment funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pigment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pigment
What does Pigment do?
Pigment is an AI-powered enterprise business planning platform built on patent-pending Graphite technology. The platform consolidates fragmented business data into a single governed source of truth and enables real-time planning across Finance, Sales, HR, and Supply Chain functions. Embedded autonomous AI agents (Modeler, Analyst, Planner) operate inside the planning environment to turn natural language intent into models, surface insights and anomalies, and simulate scenarios.
Is Pigment a public or private company?
Pigment is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pigment founded?
Pigment was founded in 2019. It employs 501 to 1,000 people.
Where is Pigment based?
Pigment is headquartered in Paris, France, in the Europe region.
How does Pigment make money?
One revenue line is on record: saaS Platform Subscription.
Who are Pigment's main competitors?
Emerging players on record are Cube Software, Mosaic.tech and Causal. Direct peers are Anaplan, Workday Adaptive Planning, Jedox, Prophix and Vena Solutions. Broad incumbents are Oracle EPM Cloud (Hyperion) and SAP Analytics Cloud / SAP BPC.
Does Pigment have an API?
Yes. Pigment offers APIs available for custom integration needs. The platform also provides an MCP (Model Context Protocol) Server that connects planning data directly to AI systems like Claude, enabling teams to focus on strategic decisions rather than data wrangling. Additionally, an Excel Add-in is available for data refresh and automation capabilities.