Computer Education Management Association (CEdMA)

What Computer Education Management Association (CEdMA) does

Computer Education Management Association (CEdMA) is a US-based non-profit trade association serving customer-education professionals employed by high-technology companies. Founded as a 501(c)-style entity and headquartered in Salt Lake City, Utah at 32 West 200 South, CEdMA operates with a small staff (1-10 employees) and is governed by a Board of Trustees with elected officers (President, Vice President, Secretary, Treasurer) and functional trustees covering membership, research, knowledge, marketing, conferences, and systems architecture. The organization runs on Novi AMS for association management and does not develop or market a software product.

CEdMA's product portfolio centers on membership, events, and member-contributed research. The core membership offering provides access to an active Slack network, monthly US virtual meetups, a book club, job-seekers support groups, and the past conference library spanning 20+ years of session recordings and materials. The signature event program is empowerED, held annually in the US and EMEA, with empowerED26 referenced on the website. Research products include the Training Market Barometer (quarterly industry pulse data on training revenue, volumes, and delivery modalities, with data series beginning in 2011), Metrics & Benchmarking Reports (pricing, tech stack, business metrics, informal subscriptions, certification best practices), and the Customer Ed Insights blog. The Customer Education Pinnacle Award, managed by the Marketing Trustee, is the association's recognition program.

The business model is membership-fee and conference-fee based; pricing is not publicly disclosed and prospective members must apply to receive terms. Enterprise-class technology companies including Adobe, Salesforce, SAP, ServiceNow, Oracle, Google, MongoDB, Okta, Palo Alto Networks, NetApp, Informatica, and QlikTech participate in CEdMA surveys and benchmarking programs, providing the data substrate for the research products. The association has no parent company, no subsidiaries, no funding rounds, no M&A activity, and no disclosed revenue. Geographic footprint covers the United States, EMEA (with UK-rooted events), and global empowerED programming distributed virtually via Zoom.

Name

Computer Education Management Association (CEdMA)

Legal name

Customer Education Management Association

Website

https://cedma.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

CEdMA is a non-profit trade association that provides membership, annual conferences (empowerED US/EMEA), and benchmarking research for customer-education professionals at high-technology companies, supported by an active Slack community and Training Market Barometer data.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees charged to individuals and companies working in customer education within high-tech companies. Membership provides access to Slack network, events, resources, and industry research.
2. Conference Fees: Registration fees for annual conferences including empowerED events in the US and EMEA regions. Fees collected for conference attendance including sessions, networking, and materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CEdMA is a non-profit professional trade association that delivers a membership-based community for customer education professionals in the high-tech industry. Its core offering is annual membership providing access to a private Slack network, conferences, webinars, virtual meetups, and industry benchmarking research including the Training Market Barometer.

Product overview

CEdMA is a professional association (not a software product company) offering a membership-based platform for customer education professionals. The core offering is CEdMA Membership, which provides access to networking via Slack, practical events (conferences, webinars, meetups), and research resources. The main products and services include: the Training Market Barometer (quarterly market intelligence), Industry Trends & Insights and Metrics & Benchmarking Reports (member-powered research on pricing, tech stacks, and business metrics), the Past Conference Library (archive of session recordings), CEdMA Events (empowerED conferences, webinars, Job Seekers Support Group, virtual meetups, book clubs), the Customer Ed Insights Blog (thought leadership content), and the Customer Education Pinnacle Award (recognition program). These offerings are bundled under membership and do not constitute a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• CEdMA Membership Annual membership program providing customer education professionals with access to an active Slack network, practical events, peer benchmarking, and industry research.
• Training Market Barometer Quarterly pulse report on customer training market conditions, revenue performance, training volumes, and delivery modalities, backed by more than a decade of historical member survey data.
• Past Conference Library

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Learning Guild: Online professional community and conference organizer for learning and development professionals. Closest analogue to CEdMA in that it is a membership-driven association offering conferences, research, and peer networking for L&D practitioners, although CEdMA narrows the focus specifically to customer education.
• Training Industry, Inc. Research, media, and events company covering the corporate training market. Comparable to CEdMA as a third-party source of industry research, benchmarking, and conferences aimed at training leaders in high-tech and beyond.
• eLearning Guild (now The Learning Guild): Historical peer community for e-learning and instructional design professionals. Shares CEdMA's online-community, conference-driven model and overlapping audience of training designers and managers in technology firms.
• Customer Education Council: Community and benchmarking organization dedicated specifically to customer education leaders. Directly overlapping with CEdMA in persona served (customer education executives), membership model, and benchmark research offerings.

Broad incumbents

• Association for Talent Development (ATD): Large, established professional association for the entire talent development industry, including corporate training. Comparable to CEdMA as a membership association serving training professionals, but much broader in scope (general L&D) and significantly larger in scale and resources.
• TSIA (Technology & Services Industry Association): Membership association for technology and services firms with research practices spanning customer success, support, and education. Comparable as a research-and-benchmarking association whose membership overlaps with CEdMA's enterprise software member base.
• Skillsoft: Large corporate training and talent development content provider. Comparable as an incumbent in the broader training and education market that also targets technology-firm training leaders, although Skillsoft is a commercial content vendor rather than a peer association.

Emerging players

• Intellum: Software platform purpose-built for customer education and learning communities. Comparable to CEdMA in targeting customer education teams at high-tech companies, but operating as a commercial SaaS vendor rather than a non-profit association.
• Skilljar: Customer training and learning platform used by enterprise software companies. Comparable because its buyer is the same customer education leader persona CEdMA serves, even though Skilljar is a tool vendor rather than a community.
• Northpass: Customer education platform for SaaS companies. Comparable to CEdMA in being squarely focused on customer education teams at high-tech vendors, with product, content, and certification workflows that map onto CEdMA member priorities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computer Education Management Association (CEdMA)