Northpass
Northpass is a B2B learning platform that trains employees, customers, and channel partners; founded in 2013 in Parsippany, NJ, it is now hosted as Gainsight Customer Education within the Gainsight product suite.
- Company typePrivate
- Founded2013
- HeadquartersParsippany, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Northpass does
Northpass is a private B2B learning platform, founded in 2013 and headquartered in Parsippany, New Jersey, that enables organizations to deliver training to employees, customers, and channel partners. The platform operates in the customer education segment of the broader corporate training market, which is projected to reach USD 129.84 billion by 2034 at a 17.12% CAGR, and pursues a horizontal segmentation approach across these three learner audiences. The product surface is now hosted within the Gainsight ecosystem — the Northpass login is served at app.northpass.com/login under the "Gainsight CE Login" brand and sits alongside Skilljar by Gainsight as a customer-education offering within Gainsight's broader Customer Success, Product Experience, and Atlas AI Agents stack. As an absorbed product, Northpass benefits from Gainsight's distribution and 80+ tool integrations, but its standalone product roadmap, pricing, and customer base are not publicly disclosed.
Operationally, Northpass has raised approximately $8M in disclosed funding across two tranches — a 2019 Series 2 of $4M led by Edison Partners and a 2021 round of roughly $4M with undisclosed investors. The company employs 11–50 people, consistent with a small SaaS installed base rather than a scaled enterprise vendor. Pricing is not publicly disclosed; broader customer-education platforms in this category typically monetize through subscription tiers, credit pools, and à la carte course purchases. No proprietary AI capabilities of Northpass are documented in the source corpus; AI tool integration evidence (Claude Code, ChatGPT for course building and learner management) is associated with the sibling Skilljar product rather than Northpass itself, leaving Northpass effectively AI-assisted at best via the parent ecosystem.
Northpass firmographics
Firmographics- Name
- Northpass
- Website
- https://northpass.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- Northpass is a B2B learning platform that trains employees, customers, and channel partners; founded in 2013 in Parsippany, NJ, it is now hosted as Gainsight Customer Education within the Gainsight product suite.
- Ownership category
- akta.pro rank
Northpass industry classification
Industry- Product category
- Learning Management System
- NAICS
- Educational Support Services (611710), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC)
- akta.pro secondary industries
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)
Keywords
Where Northpass is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Markets served
Northpass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Northpass product offering
Product offeringCore offering
Northpass is a cloud-based learning management system (LMS) that enables organizations to create, deliver, and track online training programs for their employees, customers, and channel partners. The platform supports course creation, learning paths, and certification management. Northpass has been integrated into Gainsight's product ecosystem and is now accessible as 'Gainsight Customer Education' at app.northpass.com/login.
Product overview
Northpass is referenced as the platform hosting Gainsight Customer Education (CE) login at app.northpass.com/login. No additional product information, features, modules, or portfolio details about Northpass as a standalone company or product suite are available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Northpass Learning Platform Cloud-based learning management system that enables organizations to create, deliver, and track online training programs for employees, customers, and channel partners through courses, certifications, and learning paths. Now integrated into Gainsight's product ecosystem as Gainsight Customer Education.
Companies that use Northpass
Customer profileIdeal customer profiles1 record
Northpass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Northpass partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Northpass competitors and assessment
Company assessmentDirect peers
- Absorb Software: Cloud LMS used by mid-market and enterprise customers for employee, customer, and partner training; direct competitor in extended-enterprise LMS RFPs.
- LearnUpon: Cloud LMS with strong customer and partner training positioning, comparable in scale and SaaS-only delivery model.
- TalentLMS: Lightweight cloud LMS commonly used for customer, partner, and employee onboarding training; comparable in SMB/mid-market positioning.
- Skilljar: Acquired by Gainsight alongside Northpass and now a sister product; Skilljar is an external LMS focused on customer and partner training with deep analytics and integrations — the most direct functional comparable to Northpass CE.
- Thought Industries: External LMS purpose-built for customer, partner, and channel training with monetization features; closely comparable to Northpass's employee + customer + channel positioning.
- 360Learning: Collaborative LMS/LXP with strong customer and partner training offerings and AI-enabled authoring; competes for the same extended-enterprise buying centers as Northpass.
- Workramp: All-in-one training platform for customer, partner, and employee education; comparable in size, vertical focus, and SaaS delivery model.
Emerging players
- LearnDash: WordPress-based LMS popular for customer and partner education sites; partial overlap with Northpass where customers want an embedded/content-marketing-led training experience.
Broad incumbents
- Docebo: Public, scaled enterprise LMS/LXP serving both employee and extended-enterprise training use cases; competes head-to-head with Northpass for customer/partner education deals, particularly in mid-market and enterprise.
- Seismic (Lessonly): Seismic acquired Lessonly to add learning enablement into its sales-enablement platform; Lessonly directly competed with Northpass in partner and customer training before acquisition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Northpass social profiles
Digital presenceNorthpass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northpass leadership team
Management profileNumber of profiles
Northpass funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northpass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northpass
What does Northpass do?
Northpass is a cloud-based learning management system (LMS) that enables organizations to create, deliver, and track online training programs for their employees, customers, and channel partners. The platform supports course creation, learning paths, and certification management. Northpass has been integrated into Gainsight's product ecosystem and is now accessible as 'Gainsight Customer Education' at app.northpass.com/login.
When was Northpass founded?
Northpass was founded in 2013. It employs 11 to 50 people.
Where is Northpass based?
Northpass is headquartered in Parsippany, United States, in the North America region.
Who are Northpass's main competitors?
Direct peers on record are Absorb Software, LearnUpon, TalentLMS, Skilljar, Thought Industries, 360Learning and Workramp. LearnDash is listed as an emerging player. Broad incumbents are Docebo and Seismic (Lessonly).
Does Northpass have an API?
Yes. Northpass provides a login interface for Gainsight Customer Education (CE) platform at app.northpass.com/login. No additional API documentation, capabilities, or developer-facing API details are specified in the provided source data.
What industry is Northpass in?
Northpass's product category is Learning Management System. Its primary akta.pro industry code is EDAFAAAC, Extended Enterprise LMS (Customer/Partner/Franchise Training), with a secondary code of EDAFAAAA, Core LMS Platforms (Academic & Corporate). Its NAICS code is 611710 and its SIC code is 7370.