Holiday Rambler
- Company typePrivate
- Founded1993
- HeadquartersDecatur, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Holiday Rambler firmographics
Firmographics- Name
- Holiday Rambler
- Legal name
- Holiday Rambler
- Website
- https://holidayrambler.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Holiday Rambler industry classification
Industry- Product category
- Recreational Vehicles
- NAICS
- Motor Home Manufacturing (336213)
- SIC
- Motor Homes (3716)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where Holiday Rambler is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Markets served
Holiday Rambler business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Motorhome Sales: One-time sale of recreational vehicles including Class A diesel, Class A gas, Class C, and Super C motorhomes. Customers purchase complete vehicles at MSRP with customization options through build-and-price process.
- Parts and Accessories: Aftermarket parts, gear, and accessories sales through REV Group parts store and dealer network
- Factory Tours: In-person and virtual factory tour experiences offered to prospective customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Class A Diesel Motorhomes (Armada, Endeavor, Nautica) |
| Unit Pricing | Multi-year contract | Class A Gas Motorhomes (Vacationer, Invicta, Admiral) |
| Unit Pricing | Multi-year contract | Class C Motorhomes (Incline) |
| Unit Pricing | Multi-year contract | Super C Diesel Motorhomes (Incline FS600D) |
| Unit Pricing | Multi-year contract | Super C Gas Motorhomes (Incline FS550) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Holiday Rambler product offering
Product offeringCore offering
Holiday Rambler designs and manufactures Class A diesel, Class A gas, Class C, and Super C motorhomes sold under its own brand and through REV Group. The company builds premium motorhomes on Freightliner Titan Bridge, Ford Power Platform, and Delta Foundation chassis using its proprietary Vacu-Bond construction technology. Distribution is anchored by an authorized dealer network across North America, complemented by direct-to-consumer sales through the company website with Build & Price customization, plus aftermarket parts sales via the REV Group parts store.
Product overview
Holiday Rambler is an RV manufacturer offering a portfolio of Class A, Class C, and Super C diesel and gas motorhomes. The product lineup includes luxury diesel Class A models (Armada, Endeavor, Nautica), mid-range Class A gas models (Vacationer, Invicta, Admiral), and Class C/Super C options (Incline, Incline FS600D, Incline FS550). These motorhomes are built on premium chassis platforms including Freightliner Titan Bridge, Ford Power Platform, and Delta Foundation, featuring Vacu-Bond construction technology. The portfolio ranges from entry-level Admiral models to premium luxury Armada models, with MSRP ranging from approximately $161,839 to $536,908.
Differentiator
Problem solved
Functional benefit
Brands
- Holiday Rambler RV: Main brand for Class A and Class C motor coaches and RV homes, including diesel and gas models such as Armada, Endeavor, Nautica, Vacationer, Invicta, Admiral, and Incline.
Products and services
- Armada Luxury Class A diesel motorhome featuring a Cummins L9 diesel engine with up to 450 HP, built on the Freightliner Titan Bridge chassis with Vacu-Bond construction. Offers multiple floorplans sleeping up to 9 people, heated tile flooring, and AquaHot 400D heating system. 2027 MSRP approximately $536,908.
- Endeavor Class A diesel motorhome built on Titan Bridge foundation with 360 HP / 800 lb-ft torque, featuring Vacu-Bond construction, outdoor TV with JBL Soundbar, and Wi-Fi Extender Pro Pack with LTE. 2027 MSRP approximately $510,528.
- Nautica Class A Super C diesel motorhome featuring V-Ride enhanced stability, Aqua Hot 250D unlimited hot water, BrakeSync and Tire Pressure Monitoring as standard features, built on Delta Foundation/Titan Bridge chassis with Freightliner XCR. 2027 MSRP approximately $414,458.
- Vacationer Class A gas motorhome built on Ford Power Platform with Ford 7.3L V8 producing 335 HP, featuring MCD dual shades, optional Advanced Vehicle Safety (AVS), 100W solar panel (300W optional), and exterior entertainment center. 2027 MSRP approximately $259,022.
- Invicta Class A gas motorhome featuring standard 100W solar panel, MultiPlex Touchscreen with App Control, Vacu-Bond construction with Powerlock System II, and 8,000 lbs towing capacity. 2027 MSRP approximately $243,110.
- Admiral Entry-level Class A gas motorhome featuring Hide-A-Loft electric drop-down bed, king bed floorplans, Wifi Ranger signal boost, MultiPlex house control system, and exterior 50" LED TV. 2027 MSRP approximately $183,760.
- Incline Class C gas motorhome featuring DX4 Package with anti-dive control, Roto-Cast molded luggage bays, largest radiused entry door in class, Ford 7.3L Premium engine (335 HP / 450 lb-ft torque), and Precision Circuits premium multiplex coach controls. 2027 MSRP approximately $161,839.
- Incline FS600D Super C diesel motorhome featuring Ford 6.7L Power Stroke engine (330 HP / 950 lb-ft torque), aerodynamically inspired fiberglass front bunk cap, flush floor slideouts, tuff coat Vacu-Bond sidewalls, and 4x4 capability. 2027 MSRP approximately $324,068.
- Incline FS550 Super C gas motorhome featuring Ford engine (335 HP / 468 lb-ft torque) available in 4x2 or 4x4 configurations, fiberglass front bunk cap, tuff coat Vacu-Bond sidewalls, radius corner frameless windows, and tankless water heater. 2027 MSRP approximately $219,001.
Quantifiable outcome
- Towing capacity up to 15,000 lbs for Class A Diesel models
- +3 more outcomes
Companies that use Holiday Rambler
Customer profileSegments3 records
Ideal customer profiles3 records
Holiday Rambler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Holiday Rambler partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- REV GroupcoreHoliday Rambler is a brand of REV Group, a major manufacturer of specialty vehicles and recreation vehicles. REV Group provides manufacturing scale, corporate resources, and shared dealer networks across its family of RV brands including American Coach, Fleetwood RV, and other recreation vehicle companies.
- Freightliner (Titan Bridge)coreFreightliner Custom Chassis XCM with exclusive Titan Bridge technology serves as the foundation for Class A Diesel models including Armada and Endeavor. Provides superior ride quality, handling, and safety features.
- Ford (Power Platform)coreFord Power Platform chassis with Ford 7.3L V8 engines powers Class A Gas models including Vacationer and Admiral. Provides reliable powertrain and extensive service network support.
- CumminscoreCummins L9 diesel engines delivering up to 450 HP power Armada, Endeavor, and Nautica Class A diesel motorhomes. Cummins provides industry-leading diesel power and global service network.
- V-RidecoreV-Ride suspension technology provides enhanced stability for Nautica models, enabling confident handling on winding roads and challenging terrain.
- Delta FoundationcoreDelta Foundation chassis provides the foundation for select Holiday Rambler models, contributing to stability and ride quality.
- Aqua HotmajorAqua Hot tankless water heater systems (250D and 400D models) provide unlimited hot water and heating, eliminating the need for propane in many applications.
- REV RV Service and RepairmajorService and repair network under REV Group umbrella providing after-sales support, warranty service, and maintenance for Holiday Rambler owners.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Holiday Rambler competitors and assessment
Company assessmentDirect peers
- Tiffin Motorhomes: Premium Class A diesel and gas motorhome manufacturer with strong brand reputation, now part of Thor Industries. Most directly comparable in luxury diesel pusher positioning and customer demographic.
- Newmar Corporation: Premium Class A motorhome manufacturer owned by Winnebago Industries. Direct competitor in luxury diesel and gas Class A segment with similar pricing tier and chassis partnerships (Freightliner, Spartan).
- Coachmen RV: Forest River division producing Class A, Class C, and travel trailer RVs. Competes across multiple segments Holiday Rambler serves with similar mid-tier price positioning and dealer distribution model.
- Entegra Coach: Luxury Class A motorhome manufacturer owned by Jayco (Thor). Competes head-to-head with Holiday Rambler Armada and Endeavor models in premium diesel pusher category with similar amenities and price points.
- American Coach: Sister brand under REV Group focused on luxury Class A diesel motorhomes. Most direct premium-tier competitor within the REV family, sharing parts, service, and dealer channels.
- Winnebago Industries: Major publicly traded RV manufacturer producing motorhomes under Winnebago and Newmar brands across Class A, B, and C categories. Directly comparable in product type, target customers, and distribution model.
- Fleetwood RV: Sister brand under REV Group manufacturing Class A gas and diesel motorhomes. Shares dealer network and parent company resources, competing in overlapping product categories and price tiers.
Broad incumbents
- Thor Industries: Largest RV manufacturer in North America with extensive brand portfolio including Airstream, Jayco, Tiffin, and others. Competes across all RV categories Holiday Rambler serves, with broader scale and segment coverage.
- Forest River (Berkshire Hathaway): Berkshire Hathaway-owned RV manufacturer with broad motorhome and towable lineup. Competes directly with Holiday Rambler in Class A and Class C motorhome categories with significant scale advantages.
Emerging players
- Renegade RV: Specialty motorhome manufacturer focused on Super C and Class C diesel motorhomes. Direct competitor in the Super C segment where Holiday Rambler competes with Incline FS600D model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Holiday Rambler social profiles
Digital presenceHoliday Rambler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holiday Rambler leadership team
Management profileNumber of profiles
Profiles1 record
Holiday Rambler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holiday Rambler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holiday Rambler
What does Holiday Rambler do?
Holiday Rambler designs and manufactures Class A diesel, Class A gas, Class C, and Super C motorhomes sold under its own brand and through REV Group. The company builds premium motorhomes on Freightliner Titan Bridge, Ford Power Platform, and Delta Foundation chassis using its proprietary Vacu-Bond construction technology. Distribution is anchored by an authorized dealer network across North America, complemented by direct-to-consumer sales through the company website with Build & Price customization, plus aftermarket parts sales via the REV Group parts store.
Is Holiday Rambler a public or private company?
Holiday Rambler is a private company. It is classified as corporate owned and is currently operating.
When was Holiday Rambler founded?
Holiday Rambler was founded in 1993. It employs 11 to 50 people.
Where is Holiday Rambler based?
Holiday Rambler is headquartered in Decatur, United States, in the North America region.
How does Holiday Rambler make money?
Three revenue lines are on record. Motorhome Sales are the primary driver. The others are parts and Accessories and factory Tours.
Who are Holiday Rambler's main competitors?
Direct peers on record are Tiffin Motorhomes, Newmar Corporation, Coachmen RV, Entegra Coach, American Coach, Winnebago Industries and Fleetwood RV. Broad incumbents are Thor Industries and Forest River (Berkshire Hathaway). Renegade RV is listed as an emerging player.
Does Holiday Rambler have an API?
No public API is recorded for Holiday Rambler.
What industry is Holiday Rambler in?
Holiday Rambler's product category is Recreational Vehicles. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 336213 and its SIC code is 3716.